Enhancement for marketing systems for sellers at flip kart en

ENHANCEMENT FOR MARKETING SYSTEMS FOR
SELLERS AT FLIP KART
Enhancement for Marketing Systems for Sellers at Flip Kart
Week-5 (First Draft)
Submitted to
Dr. Asila Sayedi
Submitted by
Srikanth Darapuneni
Student ID
5153179
California University of Management and Science
Date: November 09, 2016
Table of Contents
4I.Abstract
7II.INTRODUCTION
A.
Background.............................................................................
..............................................7
B. Mission and Vision
Statement……….……………………………………………………..
9
C. Problem
Statement………………………………………………………...……
…………10

11III.INDUSTRY ANALYSIS
11IV.SWOT Analysis
11i.Strength
12ii.Weaknesses
12iii.Opportunities
13iv.Threats
14V.PESTEL Analysis
15i.Political Factors
15ii.Economic Factors
15iii.Social Factors
15iv.Technological Factors
16v.Environmental Factors
16vi.Legal Factors
17VI.LITERATURE REVIEW
VII. RECOMMENDATIONS AND
CONCLUSIONS..........................................................25
A. Introductory Problem Statement and
Recommendations....................................................25
25a.Establishing a way to improve on their shipment and
logistics service
25i.Collecting data as far as courier services are concerned
within the villagers and local towns
25ii.Eliminating the fear factor associated with conducting an
online transaction
26iii.Improving on the online security regarding personal
information and data
B. Recommendations and Implementation
Plan......................................................................26
26b.Awareness creation
26i.Eliminating the challenge of online security among the local
citizens
26ii.Word of mouth promotions and media advertisements
27iii.Conducting simulation programs and trainings: Knowledge

based Routing
C. Suggestions for Future
Improvement...........................................................................
.......27
27c.Attracting top talent and customers to flip kart
27i.Acquisition of well-known companies
28ii.Offering rewards and promotions for high performers and
special order exceptions
28iii.Acknowledging and giving credit to the work of an
employee
I. Abstract
Flip Kart online Services is a commerce industry based in India
that conducts its operations as an online retailer. Additionally,
some of its products include stationery, perfumes, movies,
mobiles, cameras, music, healthcare and personal products and
home and kitchen appliances. As much as Flip Kart has
experience success when it comes to online trading, it is
acknowledged that some of the sellers at Flip Kart are incurring
challenges when it comes to conduction of business transactions
on their Marketing system. Therefore, this project purposes to
explore some of the ways in which Flip Kart can enhance its
marketing system for sellers. Additionally, through the
employment of PESTLE and SWOT Analysis, this report will be
able to explore the current situation at Flip Kart While and later
make some suggestions on how Flip Kart can improve its
Marketing system for sellers.
I. INTRODUCTION
A. Background
Flip Kart is an e-commerce company that engages in
online marketing of items such as tablets, USBs, laptop bags
among others under its own product range in DigiFlip. IT was
founded in the year 2007 by Sachin Bansal and Binny Basal.

Additionally, it was registered in Singapore and its company
headquarters are based in Bangalore. Moreover, Flip Kart made
a profit of 40 Indian Rupees in the financial year 2007-2008 and
made an improvement up to 200 million Indian Rupees the
following year. Flip Kart has as well made acquisitions of large
online companies such as Myntra.com, LetsBuy.com and many
others which have
increased its fame in the online marketing business. As at 2016,
Flip Kart has its value standing at 11 million dollars. Flipkart
aims at becoming the Amazon of India which in this case is the
company’s sole Vision and its Mission is “to provide their
consumers a memorable online trading experience”
1. Research Topic
The research topic revolves around the enhancement of the
online marketing system for sellers. While working at Flip Kart
during my job placement opportunity, I realized that there are
only a few sellers that possess direct contact for orders and
stuffs. In other words, very few of them have fulfilment service
with Flip Kart since much of the attention is given to the buyers
as opposed to sellers. Despite the fact that Flip Kart alongside
other online marketing applications are establishing themselves
as a household names because of the confidence they have
instilled in their investors, it is important to note that note all
sellers remain satisfied when using Flip Kart because it has
gained popularity among buyers than sellers.
2. Overall Purpose of the Project
As much as Flip Kart has gained popularity around the globe
because of its products and services, it can be argued that it also
possesses a number of weaknesses as far as online marketing is
concerned.

· Product succumbing in the Flip Kart value chain: Flip Kart is
facing a challenge in personalizatio n, delivery, payment issues
and cyber security that has made Flip kart’s chain of
commanding very challenging.
· Digital literacy and the concept of consumer connect: Based
on some statistics, it is acknowledged that the online marketing
on Flip Kart is implying some signs of improvement but this is
not always the case when it comes to the customer’s level of
digital literacy.
· No net revenues in sight because of instability in management:
Flip kart has infused immense capita from shareholders and
investors and in the process; they are burning the investments
with customer acquisition coupled with heavy discounts. In
other words, the net revenues that are not in sight may cause a
challenge to Flip Kart’s business operations if the break-even
point is not realized.
3. An Overview of the Company
home and kitchen appliances. Moreover, it also specializes in
the provision of Kids clothes, games, and toys. It started its
operations in the year 2007 under the guidance of Binny Bansai
and Sachin Bansai. Furthermore, it is registered in Singapore
and it is headquartered at Bangalore, Karnataka in India.
4. Recommendations

The current problems that Flip Kart is facing can be improved
through the following suggestions:
· Establishing a way to improve on their shipment and logistics
service: In this case, as much as a strong and perfect logistics
service is one of the primary reasons behind the success of most
online marketing systems, it is acknowledged that Flip Kart is
lagging behind in this department because of the remoteness of
some of the towns in India.
· Creating awareness on the employment of digital marketing
apps: Owing to the fact that quite a number of rural Indian
citizens are unaware of the Flip Kart application, it is important
for Flip Kart to create some learning, training, and development
program that will ensure that individuals improves their
knowledge as far as the Flip kart app is concerned.
· Establish a way of attracting top talent from India: In this
case, because things in India can be less chaotic and less
structured, top talent will ensure that the issues revolving
around management is dealt with accordingly hence eliminating
the challenges associated with the net revenues in sight.
5. Three Step-by-step Implementation Plan
A systematic implementation plan is very crucial to the
elimination of the problem facing sellers at Flip Kart. In this
case, the step-by-step implementation plan is as follows:
· Improving shipment and logistics services
· Collecting data as far as courier services are concerned within
the villagers and local towns
· Eliminating the fear factor associated with conducting an

online transaction
· Improving on the online security regarding personal
· Awareness creation
· Conducting simulation programs and trainings
· Word of mouth promotions and media advertisements
· Eliminating the challenge of online security among the local
citizens
· Attracting top talent
· Acquisition of well-known companies
· Offering rewards and promotions for high performers
· Acknowledging and giving credit to the work of an employee
6. Projections and Benefits of the Company Based on the
Recommendations
The fear of making online transactions has been one of the
major challenges that sellers have been facing. In other words,
the implementation of the recommendations suggested will
ensure that the shipment and logistics services of Flip Kart are
based on the tastes and preferences of the sellers hence
improving on their service delivery to sellers in the process.
Additionally, a top talent attraction will eliminate the issue of
poor decision making when it comes to management hence in
the process, it will provide profit insights for investors.
Furthermore, through trainings and simulation programs, the

level of digital literacy of the local Indian citizens will improve
hence increasing the number of online transactions for Flip
Kart.
B. Mission and Vision Statement
Flipkart aims at becoming the Amazon of India which in this
case is the company’s sole Vision and its Mission is “to provide
their consumers a memorable online trading experience”. By
looking at the company’s mission and visionary statements, it is
argued that it is possible to infer that the company mission,
vision and goals are in sync with each other. In other words,
Flip kart realizes that until they are in connection with their
clients, their business may not prosper.
C. Problem Statement
Flip Kart is one of the renowned online trading centres around
the globe and its based in India. Additionally, despite the fact
that Flip Kart alongside other online marketing applications are
establishing themselves as a household names because of the
confidence they have instilled in their investors, it is important
to note that note all sellers remain satisfied when using Flip
Kart because it has gained popularity among buyers than sellers.
As a result, some of the customers end up getting less money
than what the customers paid for because of the transaction fee
and other charges hence in the end, the sellers incur losses. In
simple terms, because of this numerous challenges the sellers at
flip kart are currently, facing, it is argued that sooner or later,
Flip Kart may end up losing some of its potential customers.
II. INDUSTRY ANALYSIS
Introduction
Among many online marketing companies, Flip Kart has had an
advantage of achieving steadier growth to become one of the
most preferred online sellers (Bhasin, 2016). On contrary,
however, Flip Kart has faced several challenges that act as
potential obstacles to continued success. Some of the problems

include disintegration in the supply chain coordination, digital
illiteracy, and poor management (Hollensen, 2015). An
existence of such challenges suggests that Flip Kart does not
have an all-smooth journey to success as they suggest that the
company faces some forces that if unidentified could lead to a
big failure of the company. In addition to the down pulling
forces, there obviously exists positive forces to which Flip Kart
owes its current prosperity. To identify the different forces,
however, sufficient analysis is required to establish the negative
and positive forces (Hollensen, 2015). Some of the most
relevant analysis techniques are the SWOT and PESTLE
analyses.
III. SWOT Analysis
A SWOT analysis is a technique for analysis that guides a
business organization to identify its favourable and
unfavourable aspects both in the organization and out in its
surroundings (Bhasin, 2016). Favourable aspects are the
strengths while the negative ones are weaknesses. SWOT is an
initiation for strengths, weaknesses, opportunities, and threats.
Strengths are those aspects of a business that provide it a higher
advantage compared to others while weaknesses are the aspects
that place it at an increased disadvantage than other businesses
(Hollensen, 2015). Opportunities, on the other hand, are those
aspects that lie in the business’ environment and which it can
exploit to its benefit. Threats, on the other hand, are those
aspects that pose as potential causes of trouble for the business
and that could result in failure (Yüksel, 2012).
i. Strength
Experience in a given business field acts as a big advantage for
the concerned parties. Flip Kart has founders who had been in
the e-commerce business before and could, therefore,
understand the business better leading to a bigger possibility of

success and highly efficient strategies which in turn make the
company very competitive (Bhasin, 2016). Acquiring act as a
big breakthrough for Flip Kart as well as giving it a big
advantage in achieving a large number of customers (Hollensen,
2015). Currently, Flip Kart has more than 75 million users that
are quite a sufficient number to guarantee it the success.
Being an online seller as well enables Flip Kart to avoid making
unnecessary shipment as they transport those goods that have
been ordered which saves time, fuel and financial resources that
could have been wasted making trial and error shipments
(Hollensen, 2015). Flip Kart offers such a wide range of
products that enable it to increase attractiveness to customers as
they can shop for a variety of products at Flip Kart.
ii. Weaknesses
Being an e-commerce business operator translates to the fact,
that customer’s orders are delivered to their requested
destinations that make the responsibility of the item in the
hands of Flip Kart. If in any case goods are damaged, the loss
goes back to Flip Kart and not the customer.
E-commerce is a very competitive field of business and Flip
Kart as part of it has to be a price taker from customers
(Hollensen, 2015). Buyers can switch online marketing service
providers and therefore have the advantage of setting prices that
could at times be unfair in the case of Flip Kart.
High costs of acquiring customers are a great drawback for Flip
Kart. Stiff competition in the industry makes the costs of
acquiring new customers and partners relatively high.

iii. Opportunities
Flip Kart is one of the most famous e-commerce service
providers that gives it an advantage in achieving new customer
recruitment (Hollensen, 2015). Advertising activities as well
may be done easily because the company is widely known and
no deep explanations are required.
Operating in a wide range of products gives Flip Kart a big
opportunity to expand its business. A wide range of products
provides economies of scale that translate increased returns.
Digital literacy levels are increasing each day giving e-
commerce service providers an advantage in making themselves
known to people. Flip Kart can use the opportunity of
increasing digital literacy to acquire new customers (Bhasin,
2016).
iv. Threats
High-level competition is the biggest threat that Flip Kart faces.
Companies like Amazon and eBay pose a stiff competition that
greatly threatens the performance of Flip Kart.
As an online service provider, Flip Kart faces the threat of
online data breach. Malicious parties might interfere with their
customer records and information affecting service provision
activities and customer satisfaction levels.
Government restrictions as well act as a threat as they may at
times limit the transaction activities that produce the best return
levels. Regulation on FDI related issues in multi-branding retail
has highly interfered with the success levels of success in the

online marketing industry.
Positive
Negative
Internal
Strengths
Experience
Acquisition of big companies
No unnecessary shipments
Wide variety of products
Weaknesses
Price taking
Transportation risks
High costs of customer and partner acquisition
External
Opportunities
Fame
Wide product range
Increased digital literacy
Threats
High competition levels
Online data breach

Government regulations
Figure 1: Swot Analysis Table
IV. PESTEL Analysis
PESTEL analysis is a framework that is used by businesses to
analyze macro-environmental aspects that affect them. PESTEL
analysis acts as a strategic tool to establish a better
understanding business position, market behaviour and offers
directions for operations (Bhasin, 2016). PESTEL analysis
consists of political, economic, socio-cultural, technical,
environmental, and legal aspects surrounding the business
(Hollensen, 2015). Flip Kart’s PESTEL analysis would help
establish the factors of the environment that highly affect it and
guide it on what aspects to concentrate on.
i. Political Factors
Political factors are concerned with government intervention
into the business sector through regulation or restriction of
activities (Hollensen, 2015). Regulations have greatly affected
the growth of Flip Kart like in the case where Flip Kart dropped
acquiring Airtel Zero because it was considered not right to
have the advantage of having free internet access while others
are using it at costs.
ii. Economic Factors
Business factors that affect the way a business operates as well
as how it makes its decisions are economic factors. Some
economic factors consist of interest rates, exchange rates,
inflation rates, profit rates, among others (Hollensen, 2015). In
cases where Flip Kart offered large discounts on their Billion-
sale day, it experiences large profit margin drop and had to
remove customer listings to avoid experiencing loss.
iii. Social Factors

Social factors are those business aspects that incorporate the
concerns of the society like health consciousness, cultural
aspects, age distribution, etc. social factors that affect Flip Kart
may involve the level of digital literacy which in turn
influences the level of online purchase embracing, the level of
trust held by people for online purchasing etc.
iv. Technological Factors
Technological factors concern with the way a business is able to
update the production or service provision methods used as
technology advances. Flip Kart has been on its toes to keep pace
with advancing technology that saw it update its purchasing
application to be able to be used in phones.
v. Environmental Factors
Environmental factors include ecological aspects of nature such
as weather, climate change, etc. which tend to affect many
industries (Bhasin, 2016). Flip Kart’s nature is not affected
much by environmental factors, but they may interfere with the
delivery of customer orders.
vi. Legal Factors
Factors that affect the way a business runs, the pricing
procedures, product demand, and supply, etc. are legal factors.
Legal factors affect Flip Kart in terms of price controls and
service charges. Charges that Flip Kart fixes on its products
should align with those of other e-commerce companies to avoid
unfair competition through low pricing (Bhasin, 2016).
V. LITERATURE REVIEW
The Challenges Associated with a Poor Marketing System-
Statement of the Problem

Maintaining strong, perfect, and reliable logistics service is the
backbone of success for any online marketing system. Flip Kart
however has been witnessed to lag behind in attaining such
shipment and logistics services. Attaining a supply chain that is
able to perfectly coordinate supply chain activities to and from
to best satisfy customer needs. Flip Kart has not achieved a
system that gives its customers the privilege to experience such
satisfaction. Activities across the supply chain tend to slip out
on each other and coordination of the departments involved
becomes hard which in turn brings along poor performance of
the company. Experiencing slip outs in the supply chain
additionally means that customer’s products may sometimes be
delivered in bad condition, less quality or sometimes fail to be
delivered (Ho & Chang, 2015)
The Concept of Marketing System-Recommendations
Using online purchase systems requires enough skill on using
the internet. In the case of Flip Kart, users do not just require to
be familiar with the internet but also possess the knowledge to
use online marketing and shopping applications. India’s
remoteness poses a great challenge for Flip Kart to address as it
continues to seek improved new customer recruitment. Flip Kart
therefore faces a challenge of finding potential customers who
are technologically updated to engage in online purchasing. It is
therefore on Flip Kart’s call to make sure they find solutions to
the challenge and increase their potential customers across India
(Scott, 2012).
Unstable management systems have seen the performance of
Flip Kart Inline Commerce System go down. When a company
does not enough managerial skill at its disposal, it becomes very
easy to lose account of its activities, including financial ones.
Flip Kart is revealed to experience shortage of high-skilled
personnel in its management team. Management is the key
determinant of the overall performance of an investment.

Crucial aspects like making decisions, building strategies, etc.
are the responsibility of the management department. If
individuals in management department lack excellent
managerial skills, then they are sure to fail in making the
investment fail (Dychtwald, Erickson, & Morison, 2013).
How to Establish an Effective Marketing System
An improvement in the supply chain management is clearly
necessary if Flip Kart really aims at providing the best services
to its customers. Ensuring delivery of customer orders in the
expected time is one of the considerations for possible
improvement that Flip Kart should make. Delaying customer
orders may inconvenience customers and they may never be
interested in ordering for goods from the same investment
again. It should be made a priority to monitor all the activities
that take place in the product delivery process. Flip Kart should
ensure that customer orders are responded to in the right time as
well as in the right condition (Dychtwald Erickson & Morison,
2013).
Flip Kart should devote itself towards creating possible
customers in the whole of Indian population. Achieving market
creation all-over India may require methods of promoting
consumer digital literacy. Digital literacy is a key aspect in
achieving a desired consumer mobilization level. When people
do not know how to use the Flip Kart’s purchasing application it
will not in any way be possible for them to make purchases.
Potential customer digital illiteracy hinders expansion of market
that poses a challenge for Flip Kart to ensure that they enlighten
potential customers on digital purchasing to increase the
recruitment levels (Baker, 2014).
Management problems and challenges are a great threat to the
performance of the marketing system in any commercial
investment. An insight of net financial reports should be

provided to assist the company to make decisions. When such
reports are not available, or are not clearly stated, decisions
may not be made appropriately. Flip Kart should take up the
responsibility to recruit highly skilled managers to manage their
transactions. A keen observation on the customer after-sale
services provided should be made to ensure that they are not
offered at the expense of the company’s net revenues going
dangerously down in ways that threat its achievement of a
break-even point (Phillips, 2012).
Improving Shipment and Logistic Services
One way of dealing with a wrecked logistic and shipment
system is acquiring adequate information on courier services.
Having enough as well as relevant information on courier
services within the villages and towns that they operate will
assist Flip Kart in establishing the relevant delivery times and
places. Courier information should especially be obtained for
the remote areas to ensure that they give their customers
achievable delivery deadlines and terminals. On acquiring
information on the nature of transportation services that are
available, the company should then establish a closer
relationship with the concerned personnel so that delivery of
customer orders is ensured. Having established close enough
relationship makes it possible to follow-up the progress of
delivery as well as the condition of goods (Taiminen &
Karjaluoto, 2015).
Elimination of the fear for conducting online transactions
should be done to ensure that customers are confident when
making the transactions. Fear of conducting online business
transaction is brought about by the existence of marketing sites
that are not trustworthy. It does not matter why an individual is
scared of making online transactions, devotion to gain their
trusts could make them a potential customer. Flip Kart should
therefore ensure that it avails its team for demonstration and

promotion form time to time. Conducting such events brings the
company closer to the people and this works great extends in
gaining their trust that in turn increases the number of potential
customers. Creation buyer confidence works to the advantage of
the company as it increases its market size that is crucial for
increased returns (Christopher 2016).
Security of information should be ensured to make sure that
personal information and data cannot be accessed by anyone but
the relevant parties. Online information in this case is the
concern for Flip Kart as their customers transact online.
Protection of customer information should be highly preferred
to ensure that privacy is maintained. Customer information
should be submitted through personal accounts and not to a
website to ensure that, an individual’s information is not
accessible by anyone but them. Delivery means should also be
chosen by the customers to ensure that their preferences are met
as long as the choices lie in the ranges provided by the
company. The company should additionally encrypt its website
using high technology that cannot be cracked to protect
customer’s information (Heskett, 2013).
Promoting Digital Literacy
Awareness creation on the existence of online marketing should
be undertaken to inform people. Technology has been on the
rise and a large part of today’s population can access the
relevant mobile phones that allow one to use the marketing
applications. A wide availability of these mobile phones makes
it easier to create awareness of the existence of marketing
applications. Flip Kart on creating awareness of their online
marketing system needs to indulge in making people aware that
what they do exists and provide a brief on how it is done.
Participating in community activities as well could earn the
company more popularity that is a way of awareness creation.
Appearing in community gathering gives people the chance to
know of its existence that marks the start of a process to know

what they do (Fahimnia et al.,2015)
Conducting simulation and program trainings could as well
assist the company in promoting digital literacy. Digital liter acy
could be sometimes being hard to learn individually without
assistance. Flip Kart should take the opportunity and train
peoples especially those in the remote areas and villages on how
advantageous it is to be digitally literate. Providing the
education as well provides the company to teach the people to
use their marketing application, as well as state the possible
advantages that come along with using it. Flip kart should seize
to assume that everyone is digitally literate and they can do the
ordering by themselves. Getting into the villages and remote
areas conducting mobilization exercises does a great job
creating new customers (Cheng et al 2014).
Massive publication and advertisement could be used to achieve
digital literacy and knowledge. Flip Kart could make use of the
media inclusive of social media to advertise its operations.
Advertising should be undertaken to increase knowledge of the
company and increase its publicity coverage. Promotions could
as well be used to publicize the company and also its products.
In promotions, the company could give out items that have an
overview or a brief description of the company. By doing these
Flip Kart will achieve a good target of new potential customers.
Advertisement and publication could as well offer the company
a chance to educate people on the benefits of online purchasing.
Creating confidence to use online purchasing services could be
done as well by providing the relevant explanation to instil
confidence.
Attracting Top Talent
Acquisition of well-known companies in many cases
consequently rises to fame the acquiring company. In order to
attract top management skill, Flip Kart might have to consider
acquiring a well-known company. Individuals, especially those

with great work skills tend to believe that they can adequately
exploit their skill in the well-known companies. By buying off a
famous company or becoming a shareholder of one, Flip Kart
would as well get a chance to get close to top skilled
individuals. Getting close to such personnel would then give the
company personnel a chance to convince a highly skilled
manager to join their work force Shankar et al., 2016).
To encourage workers to improve their performance, Flip Kart
Company can use the technique of providing rewards and
benefits for top performers. In order to get employees to devote
themselves towards achieving the company’s best interest, Flip
Kart could set a target that if one meets, an award will be
presented. In the management department for example,
managers could be given the chance to take turns in running the
activities of the company. Turns could be taken for a period of
three months and rotate for a period of one year. Progress of
each manager is well monitored to identify any changes, either
positive or negative. At the end of the year, final evaluation is
done to determine the lead performing manager. The manager
who outdoes his/her colleagues in terms of revenues insight,
effectiveness of strategies among others would then be
considered the winner and presented the award. In addition to
recognition, the top performer could as well be offered a
promotion to be the head of the management department.
Applying the same in other departments would also work
towards improving employee competition, and consequently
performance (Lam & Zhang, 2014).
When an individual performs well, they feel motivated when
they are shown appreciation. Appreciation of employees could
involve acknowledging them and letting them own the credit for
their good job. Acknowledging an employee does not only
involve telling them that they did well, congratulating them, or
telling them to do better. Effective employee motivation
requires more than just words. Acknowledgement may involve

recognition of a good performer in front of other employees.
Being recognized in the presence of others who would otherwise
have had the chance to be recognized gives one a perfection
feeling which motivates them to do even better. Credit award on
the other hand may involve being named employee of the year
or being accorded any other heroic title. To attain the title other
employees will focus on performing better while at the same
time the titleholder will work hard to retain the title.
Benefits of a Good Marketing System
Enhancement of market systems for Flip Kart is an essential
element towards achieving excellent overall performance by the
company. As an online marketing company, it needs to keenly
address the issues stated above to achieve the desired
performance. In this review, a methodology towards achieving
the desired setting of market systems is provided. Through the
statement of recommendations accompanied by their respective
implementation procedures the obstacles to achieving a perfect
state of a marketing system for Flip Kart are effectively
addressed (Lam & Zhang, 2014).
Improved shipment and logistic services have the ability to
increase Flip Kart’s market structure perfection by a minimum
of 40%. As provided by the nature of their transactions, Flip
Kart depends on the satisfaction of its customers to deter mine
their performance. Shipment and logistic services are the main
components of the customer service and therefore the main
determinants of the overall performance in the service sector.
Delivery of customer orders in time and in a good condition is
essential for a good customer service provision. Eliminating the
fear of using online purchasing services has the ability to
increase Flip Kart’s market size by 28%. Creating confidence in
people increases their trust hence willingness to use the online

purchasing services. Ensuring data and information security
increase customer comfort to use online purchasing by over
50%. (Grogger & Hanson 2015)
Absorbing top-talent in the management sector works a great
advantage in ensuring that performance of the company is good
enough. Acquisition of well-known companies increases top
talent attraction by a great percentage as well. Offering rewards
to employees who perform exceptionally well motivates them a
great deal and in return, they are encouraged to perform even
better. Accrediting good performance as well increased
employee motivation that as well promotes continued good
performance (Ellram La Londe & Weber, 2013.
Awareness creation on the other hand offers, Flip Kirt, to
publicize itself and its activities as well. Recruitment of new
customers can then be done more easily when they are aware of
the existence of the company as well as its activities. A word of
mouth promotion as well does the magic in attracting people to
hear and understand better what the company has to offer.
Simulation programs and training provide a chance for the
company to teach people how to use their online purchasing
services (Scott, 2012).
VI. RECOMMENDATIONS AND CONCLUSIONS
A. Introductory problem statement and recommendations
home and kitchen appliances. As much as Flip Kart is one of the
best online trading companies in India, it can be acknowledged
that Flip Kart is struggling when it comes to satisfying the

demands of the sellers. In this case, there have been increasing
complaints from the sellers that most of them do not have a
direct contact with whomever they are transacting business with
and in the process, the levied transaction fees coupled with
other charges makes the sellers to end up operating at losses. As
a result, Flip Kart needs to establish strategies that will enhance
the satisfaction of sellers at Flip kart. Some of the ways in
which Flip kart can realize this objective is through the
following recommendations and implementation plan:a.
Establishing a way to improve on their shipment and logistics
service
In this case, as much as a strong and perfect logistics service is
one of the primary reasons behind the success of most online
marketing systems, it is acknowledged that Flip Kart is lagging
behind in this department because of the remoteness of some of
the towns in India (Scott, 2012).
i. Collecting data as far as courier services are concerned within
the villagers and local towns
The shipment of goods and services is one of the most crucial
elements that can enhance the satisfaction of sellers at Flip kart
(Ho & Chang, 2015). Additionally, the proliferation of
technology in each and every business aspect has made so many
customers to prefer new ways of conducting their business
transactions. In this case, Flip Kart sellers have to keep up with
the pace if they need to acquire new customers a while at the
same time retaining their customer loyalty. However, the sellers
at Flip kart face the challenge of ensuring that their customers
are able to obtain exceptional customer experience (Ross,
2013). Therefore, it is the role of Flip kart to ensure that the
satisfaction of sellers at Flip kart has improved by delivering
seamless consumer loyalty across a number of organization’s

touch points.
ii. Eliminating the fear factor associated with conducting an
online transaction
Flip Kart needs to establish their presence on most of the
communication channels preferred by their consumers. In
essence, with a proper contact centre logistics, Flip Kart can
embrace the true Omni-channel experience while simultaneously
offering services across a number of channels like email, web,
mobile IVT and social media channels.
iii. Improving on the online security regarding personal
With the ever-changing technology advancements and dynamics,
consumer demands have changed hence creating a new set of
challenges for sellers at Flip kart (Grogger & Hanson, 2015).
Establishing a marketing system at FLIP Kart that is more
flexible in such a way that it has the freedom to change the
order within a particular timeline to suit new requirements of
the consumer will be crucial in enhancing the marketing system
for sellers at Flip Kart (Baker, 2014). In fact, a more visible and
transparent system that encourages a complete disclosure
throughout delivery process and order placements in real time
will also be vital in enhancement of the sellers demands at Flip
Kart (Dychtwald, Erickson, & Morison, 2013).
B. Recommendations and Implementations
b. Awareness creation
i. Eliminating the challenge of online security among the local

citizens
It is universally acknowledged that, the demands for goods and
services at Flip kart is more likely to increase during the
holiday seasons and the sale periods coupled with increasing
number of orders. In this case, the technology adopted at Flip
Kart should possess the capability of scaling up in an effort to
meet the requirements of the demands of business.
ii. Word of mouth promotions and media advertisements
With customers waiting impatiently and eagerly for their
services, it is important that an individual maintain a constant
touch with them in terms of time of delivery, status of the goods
and location of delivery to avoid frustrations from the part of
the consumers. In this case, with such communication, other
customers may be more than willing to spread good news about
the company to other customers (Phillips, 2012).
iii. Conducting simulation programs and trainings: Knowledge
based Routing
With the establishment of three skill-based routing at Flip kart,
callers can efficiently and quickly be matched with consultants
and agents that are able to help them as soon as they need
clarifications or inquire about the status of a certain product
Cheng et al.,2014). Besides, it also allows the managers and the
sellers at Flip kart to gather international visibility by routing
the calls made to Flip Kart about a particular product to local
offices that offers primary knowledge and personalized services
to the consumer in question.

Logistics operators are known to incur difficulties because of
lack of departmental integration (Taiminen & Karjaluoto, 2015).
However, with contact centre software at Flip Kart, it can be
argued that back office data can be incorporated with the
customers at Flip Kart to keep each and everyone at Flip kart
including sellers informed at every phase of transaction and
aspect of service. In fact, all the information that is relevant for
customers .In this case, all relevant data on the customers
coupled with their demands and cases can be shared easily and
in the process, making the marketing system at Flip Kart to be
shared easily and in the process, Flip kart marketing system for
sellers to function seamlessly with its customers and other
business partners (Christopher, 2016).
C. Suggestions for Future Improvementc. Attracting top talent
and customers to flip kart
i. Acquisition of well-known companies
It is accepted that Logistics operators at Flip Kart work together
with business partners, retailers, dispatch units among others
while raising the complexity level for agents when it comes to
dealing with the customers (Shankar et al., 2016). In other
words, they are forced to toggle disparate systems to remove
relevant data to resolve any customer reviews and queries. In
this case therefore, the logistics operators at FLIP Kart require
a CTI screen pop technology designed specifically from the
ground to the top to offer a multi channel platform capable of
arming the government with information regarding the
customers, account history, social media interaction and
marketing preferences. Therefore, in order to encourage more
customers and other top talent individuals

ii. Offering rewards and promotions for high performers and
special order exceptions
Some online trading companies offer special or custom order
opportunities to consumers as a way of retaining and attracting
new customers (Heskett, 2013). In this case, the time frame that
the consumers expect a certain product to be available on the
market has dropped substantially as the technology advances. In
other words, in the highly competitive and fast paced economy,
consumers in most cases expect turnaround within days. In this
case, through their own marketing system Flip kart can offer
flexible delivery to consumers (Lam & Zhang, 2014). For
instance, an option that encourages a structured data portfolio
where the writers can search they type of products they want
coupled with their preferred seller must be included on Flip
Karts marketing system to ensure that the sellers are well placed
to be accessed by their consumers.
iii. Acknowledging and giving credit to the work of an
employee
It is universally accepted that, in order to improve the
marketing system for sellers at Flip kart, it is important for Flip
Kart to make information about the available sellers at Flip Kart
coupled with the products they are selling in order to make it
easier for the visitors to find the type of information they need
easily. In this case, the modern type of customers finds it easier
to find the information they are looking for without going
through a difficult spell to locate it. In other words, location of
a chat service that is available 24/7 on the Flip kart website will
be crucial in enhancing the marketing system for sellers at Flip
kart (Fahimnia, et al, 2015).

Many online companies operators state the order fill rate and
on-time delivery to validate exceptional consumer services.
Others at times insist that the service accorded to customers
falls into its own category and in the process; it deserves its
own measurement standards. In this case, these standard
measurements are accepted universally as the customer’s
standards of proof of agent performance. Therefore, the Flip
Kart management supervisors and agents can establish ways of
generating reports, historical data or real time data reports that
implicated strategic decision, coaching, and training and
compensation grade for customers and sellers as well at Flip
kart (Ellram, La Londe & Weber, 2013)
VII. CONCLUSION
Despite the fact that Flip Kart alongside other online marketing
applications are establishing themselves as a household names
because of the confidence they have instilled in their investors,
it is important to note that note all sellers remain satisfied when
using Flip Kart because it has gained popularity among buyers
than sellers. Additionally, the fear of making online
transactions has been one of the major challenges that sellers
have been facing. In other words, the implementation of the
recommendations suggested will ensure that the shipment and
logistics services of Flip Kart are based on the tastes and
preferences of the sellers hence improving on their service
delivery to sellers in the process. In other words, Flip Kart
should establish its marketi ng system in a way that it supports
both the sellers and the buyers such that the buyers are as well
satisfied with their services whenever they sell an item online.
The fear of making online transactions has been one of the
major challenges that sellers have been facing. In other words,
the implementation of the recommendations suggested will
ensure that the shipment and logistics services of Flip Kart are
based on the tastes and preferences of the sellers hence
improving on their service delivery to sellers in the process. In

essence, a top talent attraction will eliminate the issue of poor
decision making when it comes to management hence in the
process, it will provide profit insights for investors. Therefore,
through trainings and simulation programs, the level of digital
literacy of the local Indian citizens will improve hence
increasing the number of online transactions for Flip Kart
Implementation of the recommendations could take the company
a long period of time of about six to eight months, the company
will highly benefit from these advantages in the long run.
Adoption of the recommendations can approximately lead to
increase in customer satisfaction level by 65% and raise the
level of top talent attraction by more than 70%. Awareness
creation in addition will earn the company an increased level of
popularity and usage by approximately 40%.Implementation of
the recommendations suggested will also ensure that the
shipment and logistics services of Flip Kart are based on the
tastes and preferences of the sellers hence improving on their
service delivery to sellers in the process. In other words, Flip
Kart should establish its marketing system in a way that it
supports both the sellers and the buyers such that the buyers are
as well satisfied with their services whenever they sell an item
online.
References
Baker, T. (2014). Attracting and Retaining Talent: Becoming an
Employer of Choice. Springer.
Bhasin, H. (2016). SWOT analysis of Flipkart - Flipkart SWOT
analysis. Marketing91.com. Retrieved 17 October 2016, from
http://www.marketing91.com/swot-analysis-of-flipkart/
Cheng, A., Auerbach, M., Hunt, E. A., Chang, T. P., Pusic, M.,
Nadkarni, V., & Kessler, D. (2014). Designing and conducting
simulation-based research. Pediatrics, 133(6), 1091-1101.
Christopher, M. (2016). Logistics & supply chain management.
Pearson Higher Ed.

Dychtwald, K., Erickson, T. J., & Morison, R. (2013).
Workforce crisis: How to beat the coming shortage of skills and
talent. Harvard Business Press.
Ellram, L. M., La Londe, B. J., & Weber, M. M. (2013). Retail
logistics. International Journal of Physical Distribution &
Logistics Management.
Fahimnia, B., Bell, M. G., Hensher, D. A., & Sarkis, J. (2015).
The Role of Green Logistics and Transportation in Sustainable
Supply Chains. In Green Logistics and Transportation (pp. 1-
12). Springer International Publishing.
Grogger, J., & Hanson, G. H. (2015). Attracting talent: location
choices of foreign-born PhDs in the United States. Journal of
Labor Economics, 33(S1 Part 2), S5-S38.
Heskett, J. L. (2013). Controlling customer logistics service.
International Journal of Physical Distribution & Logistics
Management.
Ho, L. H., & Chang, P. Y. (2015). Innovation capabilities,
service capabilities and corporate performance in logistics
services. International Journal of Organizational Innovation
(Online), 7(3), 24.
Hollensen, S. (2015). Marketing management: A relationship
approach. Pearson Education.
Jurevicius, O. (2013). PEST & PESTEL Analysis,". Strategic
Management Insight, 13, 2013.
Lam, J. S. L., & Zhang, L. (2014). Enhanced logistics service
provider framework for higher integration and efficiency in
maritime logistics. International Journal of Logistics Research
and Applications, 17(2), 89-113.

PESTEL-PESTLE Analysis of Flipkart. (2016). Free PESTEL
Analysis. Retrieved 17 October 2016, from
http://freepestelanalysis.com/pestel-pestle-analysis-of-flipkart/
Phillips, J. J. (2012). Return on investment in training and
performance improvement programs. Routledge.
Ross, D. F. (2013). Competing through supply chain
management: creating market-winning strategies through supply
chain partnerships. Springer Science & Business Media.
Scott, D. (2012). Rentention of key talent and the role of
rewards. WorldatWork Journal.
Shankar, V., Kleijnen, M., Ramanathan, S., Rizley, R., Holland,
S., & Morrissey, S. (2016). Mobile Shopper Marketing: Key
Issues, Current Insights, and Future Research Avenues. Journal
of Interactive Marketing, 34, 37-48.
Taiminen, H. M., & Karjaluoto, H. (2015). The usage of digital
marketing channels in SMEs. Journal of Small Business and
Enterprise Development, 22(4), 633-651.
Yüksel, I. (2012). Developing a multi-criteria decision making
model for PESTEL analysis. International Journal of Business
and Management, 7(24), 52.
1
Last Name 4
Name:
Instructor:

Course:
Date:
Research and Journal: Wage Discrimination
Wage discrimination refers to the situation where an employer
pays a certain person or group of people less than another for
the substantially equal amount of work measure. In other words,
it involves compensations including salary, overtime pay, profit
ratios, insurance opportunities, all expenses, and benefits in
different measures for the same amount of work. Additionally,
discrimination in wage payment may also occur in situations
where a woman holds quite a unique position in her job that as
compared to her counterparts but receives less payment than
male counterparts due to sex wage discrimination (Schieder and
Elise 78). The Paycheck Fairness Act covers the issue of wage
discrimination based on sexual orientation. Gladwell as well
gives strategies on how to defy one’s disadvantages and be able
to register success. Shakespeare, on the other hand gives the
results of unlawful acquisition of power.
In the year 2008, it was revealed that the average annual
earnings of women was 77.5% of men’s earnings (Schieder and
Elise 78). The Paycheck Fairness act was meant to provide
punishment for employers for retaliating against their
employees who share salary information. Besides, it puts the
weight of justification on employers as to some explanations to
why a person is paid less and allows workers to sue their bosses
for punitive damages of wage discrimination. Another provision
that the bill covers is that it proposes to start training women in
strategies that may make them have the skills to negotiate their
wages better and strongly (Institute for Women's Policy
Research 36).
On the issue of wage discrimination based on gender, Clinton,
one of the presidential candidates In the United States, called
for the passage of the Paycheck Fairness Act other than
advocating for payment of family leaves. Clinton has also been

witnessed as a long proponent of gender equality in terms of
wage payments. She portrayed this proposition during her time
as a senator and she continues to call for the passage of the Act
times after her reign as a senator. She asserts that “failure to
ensure equal wages for women impacts families and the broad
economy” and additionally, she asserted that “that it’s the
whole state’s problem and not just a women’s problem”
(Leonhardt, 33).
The Paycheck Fairness law was established in 2015 under the
Standard Act of Fair Labor of 1938 (Leonhardt, 33). It is as
well referred to as the law of Equal pay which purposed at
examining and revising the wage discrimination legislation
aimed at sexual harassment and sexual discrimination when it
comes to wage and labor among others (Leonhardt, 33). It was
precisely meant to offer more performing solutions to those who
face discrimination in salary awarding due to their gender group
as well as other causes. The Paycheck Fairness law looks into
the exceptions regarding the restriction for a salary level
variation on the grounds of any other aspect besides the sex of
the person. It limits aspects to bonafide levels for instance
education, training as well as experience. In summary, the law
made to contribute to the struggle to fight against the pay
difference that exists in the country on the basis of a person’s
sex (Library of Congress 78).
The law of Paycheck Fairness besides driving to bring to a stop
the existence of wage discrimination in places of employment,
it adds that the factor defense can be used on terms such as at
times when the employer shows that the variation in payment
does not originate from differentiation of gender in
compensation. In the constitution on page 56, the act states that
“all activities brought forward to instill the prohibition against
discrimination on basis of sex may be kept as a class work in
which people may be included as party participants without
their approval.” Discrimination in salary awarding should also
be related to the nature of job done by a person as of their
position at work. To attain a possibility of defending

themselves, employers should show that the wage
differentiation is based on necessities of the business or job.
There are as well cases where the defense cannot be of use such
as in situations where there exists an alternative employment
plan that would as well serve the said purpose without having to
base on the wage differentiation in question. Defense is also
inapplicable in a situation where the employer has intentionally
refused to adopt or ignored the existence of the alternative
practice (Library of Congress 79).
To address the issue of discrimination in wage payment, the
Paycheck Fairness Act seeks to defend employees and enable
them to have their rights served commonly. As portrayed from
research articles, women happen to be the most targeted victims
of wage discrimination by being awarded 77.5% of men’s salary
as stated (Schieder and Elise 78). The bill additionally prevents
employers from retaliating against workers who forward
complaints of wage discrimination. It, therefore, seeks to not
only ensure that employees are awarded equally for matching
efforts but to also protect them from their employers in case
they realize their participation in giving the information
(Schieder and Elise 78). Employees who go against the law of
wage differentiation are chargeable by law through punishment
or compensating the compliant with an exception of the federal
government. It additionally allows the Secretary of Labor to ask
for compensation or punishment of those who are held guilt in a
cases of discrimination in the payment of salaries or benefits.
The law of Paycheck Fairness insists that the concerned
authorities should fully claim the responsibility to train the
people who are affected or those who could possibly face issues
of wage discrimination (Schieder and Elise 78).
The United States constitution limits the power of the
government as well as employers to discriminate. According to
the constitution “……all men are created equal, they are
endowed by their Creator with certain undeniable Rights that
among these are Life, Liberty and the pursuit of Happiness”.
The amendments required that every person be considered to

have an equal chance to live and practice their rights. It further
states that when the governments become destructive people
should insist on abolishing them in an effort that will make
them achieve their own happiness, satisfaction and equality.
The constitution goes ahead to state that governments should
laying the foundations on principles such as giving the right to
life, liberty, happiness, safety and mainly equity.
Gladwell in his book, ‘David and Goliath: underdogs, misfits,
and the art of battling giants’, portrays giants as things that
people battle with as the things that come into their lives and
not literally just giants. Gladwell in Chapter seven of his book
gives the story of a young mother, Rosemary, who survived
during the struggles and problems in Northern Ireland between
the Catholics and Protestants. Ireland called on the British army
to protect the citizens but they turned on the Ireland forcing the
citizens to become disobedient (Leonhardt, 33) As a result of
the reigning brutality among the government, a revolution
arose. Unlike Rosemary’s situation, Joanne, head of city’s
Housing Bureau in Brownsville reveals that treating juveni les
with love makes them choose better behavior in life. He showed
that authoritative figures do not necessarily have to be the
enemy. Gladwell finalized his argument by portraying that
authority need to show respect to the people to establish
legitimacy (Gladwell, 67).
In chapter eight, Gladwell gives an example of Reynolds, who
lost his daughter to a shooting several years back. Reynolds
gives his experiences to a family that is a victim of losing a
daughter to murder and advises them not to take the road he
took of dwelling in pain and revenge as the consequences were
too much. “I was taught that there was an alternative way to
deal with injustice,” Derksen asserted” I was taught it in
school….We were taught the history of persecution”. Gladwell
makes Wilma Derksen, the girl’s mother the focus of his article.
After being advised by Reynolds to be careful not to let her
daughter’s death get into her and mentally eat her alive.
Derksen asserted that she could have started her version of three

strikes like Reynolds but decided not to as she stated that “it
would have gotten harder. I think I would have lost Cliff, I
think I would have lost my children. I would be doing to others
what he did to Candace”. She resolves to despise focusing on
revenge which was said by Reynolds to cause a lot of pain to
the victim. Wilma chooses to forgive her daughter’s killer
where she chooses to forgive and forget (Gladwell, 60).
In this expression, a man employs the full power of the state in
his grief and ends up plugging his government into a
meaningless and costly situation. A woman who finds the
strength to forgive walks away from power and saves her
marriage and sanity. Gladwell’s lessons are valid in the field of
discrimination in that, it does not always have to be the hard
way that leads to success. Wage discrimination specifically does
not have to be the only way that employers make more profits
by paying their workers differently for equal efforts. It also
gives the discriminated people the advice that they do not have
to dwell on revenge against their oppressors as it can lead to
more chaos (Lewis, 111).
King Richard III is used by Shakespeare to illustrate the effects
of malicious, power-hunger and bitter filled character. After
quite long period of war involving the York and Lancaster royal
families, England undergoes a peaceful time under King Edward
the fourth. Edward’s younger brother Richard, however, resents
Edward’s power and the happiness of people and decides to kill
anyone to become the king. Richard uses his intelligence of
deception and wins his campaign for the throne. He has several
people murdered in order to achieve the throne and puts one of
the murders on his brother King Edward to accelerate his illness
and death. He finally takes over the throne from his brother but
has the people fearing him for his reign of terror. When
Richmond, who is from the Lancaster family rises up to oppose
Richard, the people fully support him. Richmond kills Richard
and becomes the ruler of England as Edward VII (Shakespeare,
57).
Shakespeare’s aim in this context was to show that authority

does not have to be gained the wrong way as there will always
be consequences. At a point in the book, Ann, Edwards’s
daughter is aware of Richard’s deceit and tells him “Foul devil,
for God’s sake, hence and trouble us not, for thou has made the
happy earth thy hell…... if though delight to view thy heinous
deeds.” In the view of wage discrimination, it is clear that it is
neither right nor safe for employers to discriminate and
underpay some of their employees as the repercussions will
always follow their actions. These repercussions come to them
in form of lawsuits, having to lose more money to compensation
of their workers when they go to court, etc. It is, therefore, a
moral from Shakespeare’s story about King Richard III that
people should acquire everything rightfully and fairly (Craig,
57).
In conclusion, from the scripts, it is clear that obtaining power
does not have to involve the concept if depriving other people
of their rightful place in the society. Additionally, grabbing
power and exploiting other people to gain power always has its
own effects as the people are likely to retaliate at some point in
an effort to gain their rights and freedoms in the society. It is
therefore advisable as implied by Shakespeare to ensure that
one does not forcefully get into power as the world is always
watching and will at some point repay for the bad deeds they
were exposed to. According to the statement of the constitution
as well, it is not right to treat people differently under any basis
as it is likely to result to unpleasant situations .This has as well
been backed by Gladwell’s narration in his book. Power and
greed can therefore be said to be a great infection in the modern
day society and this calls for all people in the community to
make sure that all individuals are accorded treatment with
respect by all other people in the society.
Works Cited
Craig, William James. "The Tragedy of King Richard the Third
- Online Library Of Liberty".
Oll.Libertyfund.Org, 2016,

http://oll.libertyfund.org/titles/shakespeare-the-tragedy-of-
king-richard-the-third.
Gladwell, Malcolm. David and Goliath: Underdogs, misfits and
the art of battling giants.
Penguin UK, 2013.
Hillary for America. "Hillary Clinton on Women's Rights and
Opportunity".
Hillaryclinton.Com, 2015,
https://www.hillaryclinton.com/issues/womens-rights-and-
opportunity/.
Institute for Women's Policy Research. "Pay Equity &
Discrimination — IWPR". Iwpr.Org,
2016, http://www.iwpr.org/initiatives/pay-equity-and-
discrimination.
Leonhardt, Megan. "Where Presidential Candidates Stand On
Equal Pay". MONEY.Com, 2016,
http://time.com/money/4291017/presidential-candidates-equal-
pay/.
Lewis, Tim. "Malcolm Gladwell Explains Himself". Esquire,
2016,
http://www.esquire.co.uk/culture/news/a5033/malcolm-
gladwell-interview-profile-2013/.
Library of Congress. "H.R.1619 - Paycheck Fairness Act".
Congress.Gov, 2016,
https://www.congress.gov/bill/114th-congress/house-
bill/1619?q=%7B%22search%22%3A%5B%22women%22%5D
%7D.
National Women's Law Center,. "How The Paycheck Fairness
Act Will Strengthen The Equal
Pay Act - NWLC". NWLC, 2016,
https://nwlc.org/resources/how-paycheck-fairness-act-

will-strengthen-equal-pay-act/.
Schieder, Jessica and Elise Gould. "“Women’s Work” And the
Gender Pay Gap: How
Discrimination, Societal Norms, And Other Forces Affect
Women’s Occupational
Choices—And Their Pay". Economic Policy Institute, 2016,
http://www.epi.org/publication/womens-work-and-the-gender-
pay-gap-how-
discrimination-societal-norms-and-other-forces-affect-womens-
occupational-choices-
and-their-pay/.
Shakespeare, William. The Tragedy of King Richard III. Oxford
University Press, USA, 2000.
The U.S. National Archives and Records Administration,
"America's Founding Documents".
National Archives. N.p., 2016. Web. 13 Nov. 2016.
1. Did you create a cover page with student ID, name, professor
name, title of your paper (capitalize major words and it is based
on your problem or recommendations), date format (June 9,
2016), and approved school logo?
2. Is your reference page based on the last name of the author?
3. Did you make sure there is no bullets and you used
paragraph format (at least 5 sentence in a paragraph) when
writing your analysis and recommendation and implementation
section?
First Draft Feedback
Yes
1st
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Please address all the "NO" from the check list and re-work
your first draft. Also, please use the attached paper to this email
since I have provided you some feedback and made some
changes. Remove the literature review from your paper and
incorporate the material in the appropriate section of the paper.
You need to follow your approved outline. In addition, remove
the logo from each page. The logo should be only on the cover
letter. Please send me your second draft for review.

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