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Flipkart
Flipkart is an Indian electronic commerce company headquartered in Bangalore that was founded in 2007 by Sachin Bansal and Binny Bansal. It has grown to a valuation of $7 billion but remains unprofitable. The document discusses Flipkart's success factors such as being a first mover and entering the market at the right time. It faces challenges of lack of competitive advantage, customer loyalty, and competition from Amazon, Snapdeal and others. The document recommends Flipkart educate customers, expand globally and rurally, improve marketing, and offer more discounts.
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Flipkart
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- 2. Can Flipkart be thenext Infosys? Anju Yadav Chandan Kumar Mitali Sinha Pranav Shahi Priyanka Mechu Sonika Roy Suraj Mohanty 2
- 3. Shall Cover • Flipkart •Success factors • Challenges faced by Flipkart • PEST • SWOT • Porter’s five forces model • Recommendations 3
- 4. Flipkart • Flipkart isan electronic commerce company headquartered in Bangalore, Karnataka • It was incorporated in 2007 • It was founded by Sachin Bansal and Binny Bansal • It is now valued at US$ 7 bn • Still remains a loss making entity • Current number of subscribers are 22 m 4
- 5. Success factors ofFlipkart • First mover advantage • Entry at the right time in the market • Advantage of fastest growing market • Cash on delivery • Investments 5
- 6. Challenges faced byFlipkart • No significant competitive advantage • No assurance of customer loyalty • Huge competition from experienced players like Amazon, Snapdeal, eBay etc • No significant entry barriers for players with deep pockets • Price wars • Increase subscriber base 6
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- 9. Porter’s five forcesmodel 9
- 10. Recommendations • Educate peopleabout online purchase and security • Enter into the global market and have global reach • Increase reach in rural area • Use of SEO, Adwords and social media • Provide more discount 10
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