Flipkart was founded in 2007 in Bangalore, India by Sachin Bansal and Binny Bansal, both graduates of IIT Delhi. It is one of India's largest e-commerce companies. Sachin Bansal oversees customer-facing operations while Binny Bansal manages fulfillment. Flipkart was initially self-funded and later raised money from Accel India and Tiger Global Management. It has grown significantly due to initiatives like cash-on-delivery and a robust logistics network across India.

2. Introduction
 Flipkart is an Indian e-commerce retail company.
• It is one of the leading e-commerce players in the country.
• Founded by Sachin bansal & Binny bansal in Bangalore,
Karnataka in 2007.
• Incorporated as a company in October 2008 as Flipkart Online
Services Pvt. Ltd.

3. Founders

4. Sachin Bansal
 CEO and Co-founder
 Graduated from IIT-Delhi with a degree in Computer Engineering.
 In 2006 he joined Amazon.com in India which he later left to set-up
Flipkart.
 Oversees all the customer facing activities of the company ranging from
technology to marketing.
 He is also in charge of Flipkart's corporate divisions which include the
finance and legal departments.

5. Binny Bansal
 Co-founder.
 Born and raised in Chandigarh.
 Computer Engineering from IIT Delhi.
 Worked with Amazon before taking the entrepreneurial plunge with
Flipkart.
 Oversees all operational activities that come into play from the time
the customer places an order till the time of delivery.
 Warehousing, logistics and customer support.

6. Funding
• Initially funded by the Bansals themselves with 4
Lakhs(INR).
• Flipkart has since then raised two rounds of funding
from venture capital funds Accel India (in 2009) and
Tiger Global Management (up to the tune of US$10
million) (in 2010).
• Private equity firms Carlyle and General Atlantic are in
talks to jointly invest about $150 million to $200 million
in Flipkart, according to sources.
.

7. Awards & Recognition
 Sachin Bansal got Entrepreneur of the Year
Award 2012-2013 from Economic Times.
 Flipkart.com was awarded Young Turk of the
Year at CNBC TV 18’s ‘India Business Leader
Awards 2012’ (IBLA).
 Flipkart.com, secured second position in the List
of Cheapest Mobile Store 2013, compiled by
Indian e-commerce observer Zoutons.com.

8. Acquisition

9. Value added services
 Great customer service
users are more satisfied as compared to competitors. Great customer service has been its
hallmark.
 User friendly
The user interface is sleek and easy to use.
 Cash on delivery
Almost 60% of its sales happen through this mode. Cash on delivery created trust in the
minds of Indian customers.
 Replacement
30 days replacement policy.

10. Wallet
 Allows shoppers to
store money on the
site and use it to
purchase items,
without having to
reach for their credit
card for each
transaction.

11. Challenges Faced
• Initially, it wasn’t easy to earn the trust of the customer.
• Lack of real time interaction affects the faith of customer.
• The discomfort shown by customers in revealing there financial
details.
• Highest number of orders get registered during weekends proves to be
tough at times for logistics and customer service.
 face significant challenges in reverse logistics.

12. Advertisements

13. No Kidding, No Worries

14. Results: Ad campaign
 Website traffic, orders and revenue all doubled post
the campaign.
 Flipkart was clocking Rs 30 cr/month. By the end of
the campaign they clocked in excess of Rs 60 cr
each month.
 Website traffic jumped to 100 lakh visits per month
and 1000 lakh page views.
 Today Flipkart ships close to 30,000 items every
day ie 17 items every minute.

15. What makes it stand out?
• A robust back-end is a vital pre-requisite for an online
business to survive.
• Since once the customer completes transaction, it's this
back-end that connects the dots.
• The purchase model is at the heart of Flipkart’s success,
as most delays or troubles occur in this part of business.
• Flipkart began operations on the consignment model i.e.
purchase based on demand.
• Goods are purchased from suppliers on demand, based
on the orders received through the website.

16. Logistics

17.  Flipkart has its own warehouses, and maintains its own inventory.
Warehouses:
 Bangalore
 Chennai
 Delhi
 Hyderabad
 Mumbai
 Noida
 Pune
 Kolkata
 Now they're present in 27 lucky cities, but don't worry, plans are
underway to spread to many others.

18. Delivery..
 Flipkart is seen delivering
through their own delivery
boys and at times within
12hrs from order.
 Dedicated Flipkart delivery
team that works round the
clock to personally make
sure packages reach on
time.

19. ‘Making better our service
promise’.

20.  Flipkart connects with customers in real-time, through Facebook
and Twitter.
 Addressing customer concerns and owning up to our mistakes,
reassure customers we have their best interests at heart.
 As a customer-centric organization, none of the issues can remain
unresolved for long.
 The founders don't think discounts can replace the customer's
satisfaction of being serviced promptly and efficiently.

21. Thank You!