thank you so much for checking out my slide, and I look forward to working with you.

1. WE YOU
Leading Chinese digital marketing network & performance marketing workshop
Craft Bespoke Chinese Digital Marketing Strategies
Help Brands Stand Out In China
Achieving The Best Commercial Results
BUSINESS PROPOSAL

2. We create digital
user experience& branding
for China
According to Statista’s 2021 Q1 report, China has surpassed America’s 312 million users to reach
854 million users and this continues to grow at exceptional rates.
The majority of Chinese internet users only access the internet through their smartphones. What
APPs are popular? When do consumers view the most content? What content do they connect
with the best? Your mobile website or app can make or break your marketing efforts in China.
Local websites have made the process of buying and logging into platforms almost instantaneous
by connecting user information directly with phone accounts.
Many companies know that China is the next high growth market, but few companies know how
to navigate China’s numerous online platforms to make effective marketing campaigns.
2022
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3. GOOD LISTENERS
We ask (many) questions. A deep
understanding of our clients’ business
processes and audiences is the
foundation of our practice. We support
our creative process with data and
qualitative research, bringing clarity to the
project.
RELIABLE
We are problem solvers at heart. We
enjoy simplifying and suggesting
sustainable solutions to our clients. We
always deliver, most of the time on time.
EXCELLENT AT ENGAGING
Every communication has a conversion
goal.
The goals vary from project to project,
but our objective is always the same:
engage the user on an enjoyable journey
that ends in conversion.
COOPERATIVE
We care about our clients’ brands
and the digital products we create. We
favor long-term relations, often becoming
digital partner for all aspects of our
clients’ digital ventures.
SIMPLIFIERS
We break down complex products and processes
to make them simple and easy to understand.
Your final digital product will be not only visually
attractive, but also easy to comprehend and
understand.
MAKING YOU LOOK GOOD
First impressions matter a lot, so we make sure
your audience retains a positive impression from
the moment they interact with your brand.
WE ARE
Any successful entry into China means knowing the lay of the land and being open-
minded and responsive. Rather than guessing, why not find an experienced China
partner. Flow has been helping foreign clients localize their brands for over 7 years.
Successful localization requires local experience.

4. No matter what your thoughts about policy are, the reality is
that many foreign based communication platforms and
websites are blocked in China. Because of this there are
many sites and APPs that are not known in China or
accessible without a VPN.
Yet many companies still use Youtube, Facebook, Instagram
and other banned platforms to host their media content. The
Great Firewall of China is here to stay and companies who
have leaped to local Cloud technologies and social media
have connected consumers with their content with little to
no fuss.
Successful companies have learned the China equivalent to
what they are using in their home countries. In some
instances the platforms offer superior features and/or
services.
LOCALIZATION IS THE MOST IMPORTANT
Tip:You may get more knowledge about Chinese digital marketing:
https://www.mondaq.com/china/advertising-marketing-branding/1104162/digital-marketing-in-china

5. Riskified China website
Scope:
- Responsive website design localization
for China
- Responsive website development
- Wordpress based content management
system
- Hubspot and Salesforce integration
- Chinese search engine optimisation
- Website maintenance
https://riskifiedchina.cn/
WEBSITE DESIGN &DEVELOPMENT

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Website onsite analysis
The first to good SEO practices is to analyze the website to ensure that the infastruce is SEO friendly and that
there is nothing to prevent the site from moving up the ranks. This includes: web server analysis, meta tags
(title & description), analytics setup and evaluation, sitemap generation/optimization, robots.txt, mobile site
evaluation, and custom 404 error page setup/optimization. If your website is made by Flow it will have
already gone through pre-launch SEO before it is published.
Search Engine Optimization for China
Baidu’s (China’s most popular search engine) algorithm is quite different from Google’s and thus requires a
separate strategy with strong skills in Chinese language and Chinese digital expertise. We can work with your
existing SEO team or on our own to make sure that your Chinese audience can easily find your business.
Search Engine Advertising
Pay Per Click campaigns on Google and/or Baidu optimize and ensure precise audience targeting and low cost
acquisition. With custom built landing pages we increase conversion and the ROI of your campaigns.
Keyword research & on-page strategy in English and Chinese
Target keyword research will be conducted in English and Chinese (if needed) to give light to what your target
audience is actually searching for when seeking out services or industries that relate to your organization.
Once target keywords are determined, we will provide a strategy for implementing them into your content.
We also write Chinese content.
BAIDU SEO

7. CHINESE POSTER AND FLYER
DESIGN AND TRANSLATION
Social Media Management for
Beverage brand-Skinny B#tch
WeChat OA layout design for SO Magazine
Social media poster design-
yiqi NFT
WeChat push layout and content
design
We often make decisions based on what attracts us,
good design attracts us and affects how we make
purchasing decisions. Designs used in marketing
need to be not only “good-looking”, but also
“practical”.
When facing consumers from different countries
and regions, experienced designers will also take
into account the preferences of the local people and
promote visual communication and consumer
decision-making through design.
Appropriately localized designs can lure new
consumers to follow your brand and purchase your
products.
Does Design Need To Be
Localized For Different Markets?

8. www.elitescholarschina.com
ESC
ESC helps China’s most motivated students gain
admission to & succeed at America’s best colleges.
Project: ESC website, ESC logo and visual identity
Scope:
- Logo and visual identity design
- User experience
- Responsive original website design
- Wordpress based development
- Languages: English and Chinese
WEBSITE DEVELOPMENT&PROMOTION

9. 1. WRITING
Provide us a ready-made article, I can
provide translation service. And you
can get a Chinese press release or
advertorial, written by our professional
writer.
We also work with a few selected
newspaper editors and professional
marketing writers which you can hire
with.
2. DISTRIBUTING
We work closely with more than 200
Crypto Chinese media outlets. Contact
us for a complete list of available you.
In China, Press releases and a PR strategy
are essential to your brand awareness and your
word-of-mouth marketing strategy.
PRESS RELEASE IN CHINESE MEDIA
https://www.sohu.com/a/499816260_384507?spm=smpc.author.fd-
d.338.1645671001883ga6o05y
Sample case with Crocs:

10. 2019
CHINESE CONTENT CREATION
WeChat content creation
People in China touch WeChat almost every single time they
touch their phone...that’s a lot! So meet your audience in their
favorite place. After defining your goals and content strategy,
we will compose and design 1 to 4 original articles per month.
WeChat account management
Don't have the time or resources to manage your WeChat
account? We will plan, test and publish your articles. You will
be provided with a monthly report.
Chinese brand name creation and localization
Changing the combination of just two Chinese characters can lead to an infinite
number of meanings. Without an understanding of the history or culture, it is all-
to-common to not only face conflicts with other existing Chinese brands, but to
associate your brand with a misleading or negative connotation. Through market
research, semantic analysis and creativity, a Chinese brand name is born.
Content localization
While a Chinese translation of your English content is better than nothing, your
audience can feel the difference between a translation and a quality Chinese
copywriter. We can help give your content a local voice that resonates with your
audience and encourages them to engage with your brand and share your
content...for the right reasons.

11. ACS China WeChat
Scope:
- WeChat account creation
- Official WeChat account management
- Content translation & localization
- WeChat posts layout and publication
- WeChat marketing strategy
- KOL negotiations
https://www.attasiapacific.cn/
WECHAT ACCOUT SET UP
&PROMOTION
WeChat mobile/mini sites are specifically
designed and optimized for the device &
context of your (WeChat) user. These bite-sized,
highly customized sites create a better user
experience than a standard WeChat official
account, are cheaper than creating a full
website and are great for campaigns.

12. WeChat offers a few types of ads on its
platform. Banner ads can be placed at the
bottom of articles. Moments ads are similar to
in-feed ads placed on Facebook and Instagram.
WeChat Mini Programs are basically apps within
the app. Brands can use Mini Programs to offer
special promotions, share games, and even
recreate apps they offer outside of the platform.
For instance, the Chinese bike-share company
Mobike has a Mini Program that allows people
to rent its bikes without having to leave
WeChat.
WeChat influencers(KOL’s) can help brands
break into new markets by sharing sponsored
posts. There’s currently no fixed rate for
influencer partnerships on WeChat.
WeChat Advertising
Mini programs WeChat Influencer Marketing

13. Social post content creation
Your social media in China needs to provide
useful, interesting, multidimensional content
that catches the attention and resonates your
brand story to an audience that may encounter
your content across multiple channels anytime
throughout their busy day. We harness our
creativity and branding know-how to write
original content or localize existing content to
China.
KOLs management
Chinese consumers have a lot of choices,
and they look to key opinion leaders
(KOLs) to help them navigate through
these choices. KOLs not only bring
attention to your brand, but help to
define what kind a person, with what
type of lifestyle your brand is for, and
speak directly to them. Flow finds the
KOL that resonates with your brand and
works with them to reach your audience.
Weibo KOL push
Chinese Twitter，exceeding high
impression and followers
Chinese Twitter，exceeding high
impression and followers
Red Book（Xiahongshu） KOL notes
INFLUENCER MARKETING
VIA CHINESE SOCIAL MEDIA
Wechat Official account
The most important social
platform

14. Influencer marketing at Xiaohongshu may bring more tangible outcomes,
especially if your business has an online store inside the app, as
consumers can click the tagged item and buy directly from the in-app
store.
Influencer marketing is getting easier at Xiaohongshu, as the platform
rolled-out an influencer management system this year. The new system
places qualified influencers into a ranking system and helps them
connect with brands and marketing agencies. The price of a lower-level
influencer's posts can range from 100RMB and ~10,000 RMB for a post
with higher-level influencers.
Levels Number of Followers
Star Celebrities
Widely known, not set
number of followers,
requires verification
Well-known
Influencers
Top Tier 500,000 +
Mid Tier 50,000 - 500,000
Low Tier 5,000 - 50,000
Amateur 300 - 5,000
Regular Users Less than 300
Chinese Twitter，exceeding high impression
and followers
Red Book（Xiahongshu Influencers notes)
Sample case with Singapore
real estate agency
KOL size benchmark

15. C o n t a c t u s
×
2022
Fivver: @Qinyang Yi
E-mail: leslieyi@aliyun.com
Wechat： yqyyqy
Telegram：@Liam_yi