Maria Peña is seeking an opportunity that utilizes her 15+ years of experience in television production and management. She currently works as the Executive Producer for the morning show at KDTV 14/KFSF 66 in San Francisco, where she manages production, updates social media, implements content strategies, and trains staff. Previously she held roles as Producer, Freelance Producer/Writer/Editor, and Senior Producer at the same station.

1. Maria C. Peña
24 E. Moltke St. - Daly City, CA 94014
650-991-8836 home - 415-637-6600 mobile - espimaria0271@gmail.com
Objective: An opportunity to actively participate and support the growth of an organization that will utilize my
experience, education and proven abilities while expanding my knowledge, providing challenges and
encouraging both personal and professional advancement.
Professional Experience:
06/14-Present KDTV 14/KFSF 66, Univision Television Group, San Francisco, California
Executive Producer
- Manage entire morning show production.
- Update social media properties
- Implement show content and responsible for final editorial decisions.
- Conceptualize and implement short and long term growth, and goals of morning show.
- Hire and train freelance writers, talent and technical crew.
- Provide media training to non-profit community organizations
- Involved in station strategy and growth planning with upper management on a regular basis.
- Work closely with Creative Services Department in live event planning and coordination.
- Network Field Producer, special broadcasts & projects
01/11-06/14 KDTV 14/KFSF 66, Univision Television Group, San Francisco, California
Producer – AM Show “Al Despertar”
- Manage daily workflow and duties of show staff.
- Produce, update and edit content directly to social media show properties on a daily basis.
- Organize daily live show rundown, story placement, teases, graphics, writing, script translations, timing and all
other editorial and production elements.
- Actively work alongside the Executive Producer, on-air talent, director / TD, audio person, and editors on daily
stories and live on-air production.
- Plan growth of morning show, including, the creation and development of new segments.
- Actively research new topics, develop new contacts and expert collaborators of various professional backgrounds
and fields.
- Field producer, director and videographer for tapings and special recordings.
- Coordinate sales client product integration segments and sales promotions.
- Develop new and engaging client sponsorship opportunities.
- Schedule and book guests, contributors, experts and clients for live interviews and pre-taped segments.
- Work with management to conceptualize, coordinate and approve stories and special packages to conform to
station policies, practices and procedures.
- Back-up LIVE technical director & show director.
07/06-01/11 KDTV 14/KFSF 66, Univision Television Group, San Francisco, California
Freelance Producer / Writer / Editor/ Videographer
- Back-up morning show producer, writer, editor and audio operator.
- Produce presentations, promos, commercials and various other projects as needed individually, and/or in a
collective environment.
- Responsible for projects from conception to finished product, which involve script writing, filming, editing, graphic
package creation, incorporation of client & employer needs.
- Execute additional duties as required & provided vacation backup support in the Creative Services Department.

2. 03/01-07/06 KDTV 14/KFSF 66, Univision Television Group, San Francisco, California
Senior Producer / Creative Services Department
- Spearheaded and managed station image, sales promotions & news on-air campaigns.
- Producer for local public affairs program and all long form specials.
- Coordinated & worked closely with Public Affairs department and various non-profit community agencies in the
execution of half hour special programs.
- Responsible for content, script writing, interviewing, shooting video, editing, audio, and graphics package.
- Liaison for the Creative Services Department and key point person in the coordination of all on-air news
campaigns, sales commercial shoots, sales promotions, special events, as well as, joint Univision Radio &
Television campaigns.
- Worked closely with News Director & Executive News Producer during sweeps, special news campaigns and
daily promotion spots, as well as, created contracts and schedules for all non-commercial on-air spot rotation.
- News field producer for special coverage and programs, i.e., elections, sweeps & special broadcasts.
- Effectively worked with network affiliate stations in the coordination and implementation of on-air image
campaigns and graphic packages, while at the same time fostered excellent working relationships.
- Responsible for quality control of all news, promotional and public affairs on-air spots.
- Regularly participated in management meetings providing solid feedback and solutions.
- Proposed, created and executed many campaigns that provided sponsorship opportunities for clients and
additional station revenue.
- Supervised other producers in the execution of assigned projects.
- Directed on-air talent, interviewed artists & performers on and off camera.
09/93-03/01 KDTV 14, Univision Television Group, San Francisco, California
Producer / Promotions Department
- LIVE events and talent Coordinator
- Produced daily news promos, sales commercials, sales promos and station PSA’s.
- Coordinated all sales promotions with sales department account executives & clients.
- Maintained proper filing of all department paperwork, music rights cue sheets, rotation of music library, worked
with legal department during sales promotions to ensure compliance of rules & regulations.
- Functioned as point person during special events & coordinated all talent needs.
- Co-produced news series promos & on-air campaigns.
- Worked as master control & news CG operator when needed.
Education:
San Francisco State University, San Francisco, California
Social Media Marketing, Certificate, In progress
San Francisco State University, San Francisco, California
Bachelor of Arts in Radio & Television, May 1995
Affiliations:
- National Association of Television Arts & Sciences, Northern California Chapter (NATAS NorCal)
- National Association of Professional Women (NAPW)
Volunteer: CCD Kindergarten Teacher, St. Paul’s Parish, San Francisco
Skills:
- Fluent in Spanish.
- LIVE in-studio & LIVE field producer
- Writer, director, talent coach, in-studio & field production, and voice over talent.
- Proficient with Microsoft Word and Excel
- Adobe Photoshop, AVID Media Composer & News cutter and Adobe Premier
- i-News software newsroom systems, VizTrio graphics system, teleprompter, audio board operator, technical
director for live show, lighting, robotic camera, videographer, audio editor
- A team player with solid show/content judgment, work well under pressure, deadline driven, effective in a fast
paced environment, excellent organizational skills, self-starter and focused.
- Clear and effective communicator and goal focused.