The Engel-Kollat-Blackwell model views consumer behavior as a 4-step decision making process involving information processing, a central control unit, decision processes, and external influences. It was originally developed in 1968 to organize the growing body of knowledge around consumer decisions. The model accounts for differences in involvement between high-risk and low-risk purchases. It provides a framework for understanding how consumers actively seek, process, and evaluate information to make purchase decisions over time.