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Presentation on Advertising Management Prepared by: Rinky Malhotra PGDM-Sem-2nd
Promotion Mix: ,[object Object],[object Object]
Promotion Mix Advertising Sales Promotion Personal Selling Public Relation Direct Marketing
What is Advertising: ,[object Object],[object Object]
Basic Functions Of Advertising: ,[object Object],[object Object],[object Object],[object Object]
Advertising Planning Framework: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MEDIA DECISION : Reach ,frequency, impact, timing,  media vehicles or  types ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step:1: setting advertising objective ,[object Object]
Step:2: setting the advertising budget ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step:3: Creating advertising message ,[object Object],[object Object],[object Object]
Advertising Appeal: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step:4: Media planning: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Media Vehicles: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step:5:Evaluating the effectiveness of advertisements: ,[object Object],[object Object],[object Object]
5 M’s of advertising: MISSION MEASURE MENT MEDIA MESSAGE MONEY 5 M’s
Advertising Agency: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Advertising Agency (conti…): ,[object Object],[object Object],[object Object],[object Object],[object Object]
India’s 10 leading advertisers by media spend: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
India’s 10 leading advertising/PR companies of India: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion (Key to good advertising) ,[object Object]
[object Object],[object Object]

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Advertising Management