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Advertising Management

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The document discusses the key aspects of advertising management including the promotion mix, defining advertising, the advertising planning framework, and evaluating advertising effectiveness. It outlines the 5 steps in advertising planning as setting objectives, determining budget, creating messages, media planning, and evaluation. It also discusses advertising appeals, types of advertising agencies, leading advertisers and agencies in India, and concludes with keys to effective advertising.

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Presentation on Advertising Management Prepared by: Rinky Malhotra PGDM-Sem-2nd
Promotion Mix: ,[object Object],[object Object]
Promotion Mix Advertising Sales Promotion Personal Selling Public Relation Direct Marketing
What is Advertising: ,[object Object],[object Object]
Basic Functions Of Advertising: ,[object Object],[object Object],[object Object],[object Object]
Advertising Planning Framework: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],MEDIA DECISION : Reach ,frequency, impact, timing, media vehicles or types ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step:1: setting advertising objective ,[object Object]
Step:2: setting the advertising budget ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step:3: Creating advertising message ,[object Object],[object Object],[object Object]
Advertising Appeal: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Step:4: Media planning: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Media Vehicles: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Step:5:Evaluating the effectiveness of advertisements: ,[object Object],[object Object],[object Object]
5 M’s of advertising: MISSION MEASURE MENT MEDIA MESSAGE MONEY 5 M’s
Advertising Agency: ,[object Object],[object Object],[object Object],[object Object],[object Object]
Types of Advertising Agency (conti…): ,[object Object],[object Object],[object Object],[object Object],[object Object]
India’s 10 leading advertisers by media spend: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
India’s 10 leading advertising/PR companies of India: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Conclusion (Key to good advertising) ,[object Object]
[object Object],[object Object]

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