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Online Consumer Behavior
This document discusses online consumer behavior and trends based on demographics, spending habits, and device usage. It notes that the global online population is expected to reach 2.5 billion by 2014, with the largest growth in developing countries. Common reasons people shop online include convenience and access to a wider selection, while privacy/security concerns and inability to examine products physically are reasons cited for not shopping online. Spending is increasing across various retail sectors both online and through mobile commerce.
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Online Consumer Behavior
- 1. Online Consumer Behavior Graham Garner • E-Business Practicum BA/CA 388-01 Wartburg College • Fall 2012 Tuesday, October 9, 12
- 2. Questions to answer about online consumers 1. What are online shopper demographics? 2. Why do people prefer to buy shop online? 3. What are the most common reasons why people don’t shop online? 4. What are the various online spending trends in different retail sectors? Tuesday, October 9, 12
- 3. Global Online Population by 2014 Tuesday, October 9, 12
- 4. Number of OnlineConsumers in U.S. (in millions) Tuesday, October 9, 12
- 5. By 2015, onlinesales figures are expected to increase as follows, corresponding to the increase in global population: Tuesday, October 9, 12
- 6. E-Retails Sales inthe U.S. Tuesday, October 9, 12
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- 10. Of the currentglobal online population, about 79% of women and 77% of men have done online shopping at some time or the other. Tuesday, October 9, 12
- 11. Online Consumer Demographics Age and Income Tuesday, October 9, 12
- 12. What are onlineconsumers doing to make purchase decisions? Tuesday, October 9, 12
- 13. Why do peoplebuy online? Tuesday, October 9, 12
- 14. Why don’t peoplebuy online? Tuesday, October 9, 12
- 15. Online Retail SpendingShares Tuesday, October 9, 12
- 16. The information andimages from this presentation comes from: http://www.invesp.com/blog/ecommerce/online- consumer.html Tuesday, October 9, 12