You Heard It Here First: The Exclusive Gmail Ad Updates for 2017Hanapin Marketing
In this webinar recording, join Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo to get ahead of the crowd and learn FIRST what Gmail ads updates will become available and how you can expect to benefit from them.
United Way Youth Ventures: What is Marketing? HubSpot
This document introduces marketing 101 and discusses different marketing methods to create awareness about a brand or product. It defines marketing as creating, communicating, delivering, and exchanging offerings that have value for customers. The document notes there are many marketing methods that can either be paid for through activities like blogging, or created through activities like blogging. The overall goal of any marketing is to attract new customers and make them lifelong advocates by understanding the target audience, where they consume information, and communicating with them in a personalized way.
This document discusses key topics related to website development and optimization. It covers 7 topics that website owners should understand: 1) understanding the target audience, 2) accessibility for visual impairments, 3) search engine submission, 4) proper design and structure, 5) adding alt text to images, 6) proper use of tags and keywords, and 7) implementing 301 redirects. The document is authored by Penheel Marketing and provides consulting services related to digital marketing, social media, search engine optimization, and more.
Big Brand Video Advertising on a Small Business BudgetPhil Nottingham
In this talk, first performed at BrightonSEO 2019, Phil breaks down the problems with the way most big brands are approaching video advertising and offers some advice for how small businesses can gain a competitive advantage by being more strategic in their measurement, their processes and their creative direction.
You may already have a marketing plan and budget for 2012, but now comes the hard part: putting it into action, managing what changes and goes wrong, and keeping your eye on the objectives, outcomes and results you want.
This Webinar will offer several, proven best practices for managing, measuring, improving and refocusing your marketing plan and strategy all year long. You will learn:
• A proven, weekly rhythm of reviews to ensure all of your resources are still focused and productive
• Several strategies for managing and triaging the inevitable challenges and roadblocks
• Specific warning signs to watch for and avoid before they impact your work and results
This document summarizes a webinar on how humans can remain relevant in an automated world. The webinar discusses addressing concerns about automation, the core tasks humans complete that machines cannot, and how humans and machines can work together. It provides an agenda and introduces the presenter. The presentation then discusses how automation is used for grunt work, bidding strategies, keyword research, creative work, and optimization. It provides recommendations on when tasks should be owned, shared, or delegated to machines and stresses the importance of ongoing optimization and adjustment of digital marketing campaigns.
Our optimization experts will quash common misconceptions and share their best strategies to help bring your landing pages to the next level. Tune in to learn how to create a streamlined, engaging experience that drives lead generation.
You'll learn:
-Why you should use video on your landing page
-How your landing page affects your Google Quality Score
-How to design your landing page to capture more conversions
You Heard It Here First: The Exclusive Gmail Ad Updates for 2017Hanapin Marketing
In this webinar recording, join Google’s Tarresha Poindexter and Hanapin’s Diane Anselmo to get ahead of the crowd and learn FIRST what Gmail ads updates will become available and how you can expect to benefit from them.
United Way Youth Ventures: What is Marketing? HubSpot
This document introduces marketing 101 and discusses different marketing methods to create awareness about a brand or product. It defines marketing as creating, communicating, delivering, and exchanging offerings that have value for customers. The document notes there are many marketing methods that can either be paid for through activities like blogging, or created through activities like blogging. The overall goal of any marketing is to attract new customers and make them lifelong advocates by understanding the target audience, where they consume information, and communicating with them in a personalized way.
This document discusses key topics related to website development and optimization. It covers 7 topics that website owners should understand: 1) understanding the target audience, 2) accessibility for visual impairments, 3) search engine submission, 4) proper design and structure, 5) adding alt text to images, 6) proper use of tags and keywords, and 7) implementing 301 redirects. The document is authored by Penheel Marketing and provides consulting services related to digital marketing, social media, search engine optimization, and more.
Big Brand Video Advertising on a Small Business BudgetPhil Nottingham
In this talk, first performed at BrightonSEO 2019, Phil breaks down the problems with the way most big brands are approaching video advertising and offers some advice for how small businesses can gain a competitive advantage by being more strategic in their measurement, their processes and their creative direction.
You may already have a marketing plan and budget for 2012, but now comes the hard part: putting it into action, managing what changes and goes wrong, and keeping your eye on the objectives, outcomes and results you want.
This Webinar will offer several, proven best practices for managing, measuring, improving and refocusing your marketing plan and strategy all year long. You will learn:
• A proven, weekly rhythm of reviews to ensure all of your resources are still focused and productive
• Several strategies for managing and triaging the inevitable challenges and roadblocks
• Specific warning signs to watch for and avoid before they impact your work and results
This document summarizes a webinar on how humans can remain relevant in an automated world. The webinar discusses addressing concerns about automation, the core tasks humans complete that machines cannot, and how humans and machines can work together. It provides an agenda and introduces the presenter. The presentation then discusses how automation is used for grunt work, bidding strategies, keyword research, creative work, and optimization. It provides recommendations on when tasks should be owned, shared, or delegated to machines and stresses the importance of ongoing optimization and adjustment of digital marketing campaigns.
Our optimization experts will quash common misconceptions and share their best strategies to help bring your landing pages to the next level. Tune in to learn how to create a streamlined, engaging experience that drives lead generation.
You'll learn:
-Why you should use video on your landing page
-How your landing page affects your Google Quality Score
-How to design your landing page to capture more conversions
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business
Campaign Monitor: 10 Years of Overnight SuccessRos Hodgekiss
Email is hard. If you find that designing email marketing campaigns, building your email lists and ensuring that your messages land in the inbox is a tricky process, imagine what it's like to make this happen for thousands of customers every day!
In this talk, Ros Hodgekiss discussed both the trials and tribulations that come with running an email marketing company, as well as lessons learnt. From a humble start in the suburbs of Sydney, Australia, to taking on the big players of Silicon Valley, find out what 10 years of "overnight success" has been like, plus what our plans are for staying relevant to designers and marketers for the next 10 to come.
Recipe For A Successful Customer Advisory BoardInfluitive
Stephanie Hartsog
Sr. Manager, Oracle Service Cloud Executive Programs Customer Advocacy
Karen Rihs
Principal Product Manager And Oracle Service Cloud Cab Program Manager
How to make your content marketing drive money, not linksKevin Gibbons
SEOs often fall into the trap of finding the latest number one ranking factor and then jumping on it until it dies… Long live meta descriptions, anchor text etc… I’m not here to tell you links are dead, but wouldn’t you rather focus on activity that makes you money instead?! This presentation will look at the trends of brands who are winning in content marketing and organic search, and show how you can focus your efforts on driving real business growth, not just SEO metrics.
Pubcon - Targeting on the Google Display NetworkSusan Wenograd
This document provides tips on using Google Display Network (GDN) targeting to reach specific audiences. It discusses the main types of GDN targeting including topical, keyword, placement, audience, in-market, affinity, and remarketing targeting. It emphasizes layering different targeting types like custom affinities and time-based targeting to precisely find audiences like vegan dessert buyers. Additional advice includes optimizing remarketing campaigns, creating specific remarketing audiences, and using dynamic remarketing with product feeds. The key is to determine where, who, and what your target audience is to test effectively on GDN.
Optimizing Display Advertising in an Omni-Channel WorldHanapin Marketing
We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact on your display ROI.
HubSpot's David Weinhaus gave a special presentation to the Austin HubSpot User Group on how marketing can use simple sales enablement solutions to give sales the support they need.
Today’s marketers in highly competitive industries need to have the best tools to stay ahead in the digital space. There are a lot of factors to consider, both pre-click and post-click. First, you need the best methods to get meaningful, valuable clicks, and then you need to see if those leads are actually turning into sales.
It starts with optimizing your pay-per-click campaign and continues with an effective marketing automation platform.
This webinar will help you:
-Write ad copy that converts customers
-Track sales down to a keyword level to see exactly what’s working and what’s not
-Use nurturing campaigns and workflows to stay top-of-mind with your leads
Google Ads best practice says, you want a dedicated landing page for each ad group, but that's a hefty operation! So, how do you make sure each one of your landing pages boasts off-the-chart conversion rates?
You'll will walk away knowing:
- Strategic questions to ask yourself before creating landing pages
- Key traits to make sure they're high-converting
- WordStream's expert opinion on the number one secret weapon
Don’t let your business become another blooper with money-wasting ads.
A WordStream study found that a typical small business advertiser wastes 25% of total spend on average — missing out on tons of opportunities and sales. We’ve brought two of the most renowned paid search experts together to show you how to monitor and optimize your account to reach full potential in traffic and profits.
Larry Kim of WordStream and David Szetela of Bruce Clay will present their favorite, most cringe-worthy AdWords bloopers, so you can avoid these mistakes and stop throwing away your budget.
During this webinar, you'll learn how to avoid:
-Mistakes with conversion tracking
-Mishaps resulting from poor account structure
-Display targeting blunders that reach the wrong audience
14 Reasons Why Inbound Marketers Make Great AdvertisersHubSpot
It turns out inbound marketers make for great advertisers. But why? To find out we started looking at the campaigns our customers were creating to uncover what made them so effective.
How to Start an SEO Agency - 4 Pillars of GrowthRyan Stewart
This document outlines strategies for building a successful SEO agency. It emphasizes the importance of knowledge, process, people, and leads. For knowledge, it recommends becoming an expert in SEO through resources like blogs, courses, and hands-on experience. For process, it stresses having systematic and documented processes for client onboarding, project management, and work delivery. For people, it provides a framework for scaling the agency by adding local and offshore staff. And for leads, it suggests various lead generation strategies like content marketing, speaking at events, networking, and paid ads. The overall message is that mastering these pillars through dedicated effort can enable building a $1M agency within a year.
Identifying Sales Opportunities Throughout the Customer LifecycleHeinz Marketing Inc
This document provides tips for identifying sales opportunities throughout the customer lifecycle. It discusses:
1) Understanding customers and their needs, both explicitly and implicitly, helps uncover natural upsell opportunities.
2) Mapping the customer journey, including their problems, desired outcomes, buying process, and points of influence, helps engage customers at each stage.
3) Managing customer success, communities, evangelism, referrals, upsells, renewals, saves, and win-backs provides ongoing opportunities for growth in the relationship.
How Big Data + Big Advocacy Can Steer Marketing DecisionsInfluitive
Jason Hupka discusses how Splunk used the advocacy platform Influitive to increase customer engagement and improve their marketing efforts. Some key points:
- Influitive helped automate Splunk's manual referral and rewards processes. This increased customer engagement.
- Splunk launched a "BucketList" program with Influitive that involved advocates completing challenges. This drove new signups and engagement.
- Advocates referred prospects to IT service intelligence trials through Influitive, helping improve Splunk's lead scoring.
- Jason emphasizes using data from programs to automate processes, gain marketing insights, and ensure efforts are effective. Integrating data systems can help measure success and ROI of advocacy initiatives.
Why most B2B marketing sucks & what you can do about it. A new model that creates marketing that's better, smarter and, above all, faster.
From Velocity, the B2B marketing agency specializing in technology, in digital and in speed.
Clwyd has been involved with starting, growing and selling multiple successful businesses both in the UK and the USA. He is the entrepreneur business owners turn to for strategic planning & business growth through his unique and innovative sales and marketing campaigns.
In addition to owning and running Whitehat, Clwyd teaches marketing as a guest lecturer at UCL and runs the London HUG event which has grown to be the largest such event worldwide.
More info on Google AdWords (PPC) here:
https://www.whitehat-seo.co.uk/pay-per-click-management
Learn how to master B2B content marketing, identify the 5 content marketing traps that can catch you out and what you can do to avoid them.
We look at how you can amplify your content and also what you should do to maximise the SEO of your content marketing activities.
TrustedChoice.com - 5 Digital Marketing Strategies for Insurance Lead GenerationDerek Hyde
The document outlines five traffic strategies for insurance agencies to grow lead generation:
1. SEO including keyword placement, backlinks, and information architecture.
2. Online advertising such as Google AdWords, ad networks, and retargeting visitors.
3. Social media like engaging on Facebook, Twitter, and Google+ through posts and following others.
4. Blogging by defining target communities, setting a content calendar, and connecting to social profiles and an email list.
5. Traditional marketing like print, radio, outdoor ads, and local community involvement.
From ITC Agent Conference 2015:
This session reviewed the use of advertising, SEO, social, blogging and traditional marketing strategies to help an independent agency grow online lead generation opportunities.
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business
Campaign Monitor: 10 Years of Overnight SuccessRos Hodgekiss
Email is hard. If you find that designing email marketing campaigns, building your email lists and ensuring that your messages land in the inbox is a tricky process, imagine what it's like to make this happen for thousands of customers every day!
In this talk, Ros Hodgekiss discussed both the trials and tribulations that come with running an email marketing company, as well as lessons learnt. From a humble start in the suburbs of Sydney, Australia, to taking on the big players of Silicon Valley, find out what 10 years of "overnight success" has been like, plus what our plans are for staying relevant to designers and marketers for the next 10 to come.
Recipe For A Successful Customer Advisory BoardInfluitive
Stephanie Hartsog
Sr. Manager, Oracle Service Cloud Executive Programs Customer Advocacy
Karen Rihs
Principal Product Manager And Oracle Service Cloud Cab Program Manager
How to make your content marketing drive money, not linksKevin Gibbons
SEOs often fall into the trap of finding the latest number one ranking factor and then jumping on it until it dies… Long live meta descriptions, anchor text etc… I’m not here to tell you links are dead, but wouldn’t you rather focus on activity that makes you money instead?! This presentation will look at the trends of brands who are winning in content marketing and organic search, and show how you can focus your efforts on driving real business growth, not just SEO metrics.
Pubcon - Targeting on the Google Display NetworkSusan Wenograd
This document provides tips on using Google Display Network (GDN) targeting to reach specific audiences. It discusses the main types of GDN targeting including topical, keyword, placement, audience, in-market, affinity, and remarketing targeting. It emphasizes layering different targeting types like custom affinities and time-based targeting to precisely find audiences like vegan dessert buyers. Additional advice includes optimizing remarketing campaigns, creating specific remarketing audiences, and using dynamic remarketing with product feeds. The key is to determine where, who, and what your target audience is to test effectively on GDN.
Optimizing Display Advertising in an Omni-Channel WorldHanapin Marketing
We’re teaming up with DialogTech to tell you all about display tactics you can put in place for conversion success, both online and over the phone. DialogTech’s Blair Symes and Hanapin’s Stephanie White will show you the advanced strategies that will have a big impact on your display ROI.
HubSpot's David Weinhaus gave a special presentation to the Austin HubSpot User Group on how marketing can use simple sales enablement solutions to give sales the support they need.
Today’s marketers in highly competitive industries need to have the best tools to stay ahead in the digital space. There are a lot of factors to consider, both pre-click and post-click. First, you need the best methods to get meaningful, valuable clicks, and then you need to see if those leads are actually turning into sales.
It starts with optimizing your pay-per-click campaign and continues with an effective marketing automation platform.
This webinar will help you:
-Write ad copy that converts customers
-Track sales down to a keyword level to see exactly what’s working and what’s not
-Use nurturing campaigns and workflows to stay top-of-mind with your leads
Google Ads best practice says, you want a dedicated landing page for each ad group, but that's a hefty operation! So, how do you make sure each one of your landing pages boasts off-the-chart conversion rates?
You'll will walk away knowing:
- Strategic questions to ask yourself before creating landing pages
- Key traits to make sure they're high-converting
- WordStream's expert opinion on the number one secret weapon
Don’t let your business become another blooper with money-wasting ads.
A WordStream study found that a typical small business advertiser wastes 25% of total spend on average — missing out on tons of opportunities and sales. We’ve brought two of the most renowned paid search experts together to show you how to monitor and optimize your account to reach full potential in traffic and profits.
Larry Kim of WordStream and David Szetela of Bruce Clay will present their favorite, most cringe-worthy AdWords bloopers, so you can avoid these mistakes and stop throwing away your budget.
During this webinar, you'll learn how to avoid:
-Mistakes with conversion tracking
-Mishaps resulting from poor account structure
-Display targeting blunders that reach the wrong audience
14 Reasons Why Inbound Marketers Make Great AdvertisersHubSpot
It turns out inbound marketers make for great advertisers. But why? To find out we started looking at the campaigns our customers were creating to uncover what made them so effective.
How to Start an SEO Agency - 4 Pillars of GrowthRyan Stewart
This document outlines strategies for building a successful SEO agency. It emphasizes the importance of knowledge, process, people, and leads. For knowledge, it recommends becoming an expert in SEO through resources like blogs, courses, and hands-on experience. For process, it stresses having systematic and documented processes for client onboarding, project management, and work delivery. For people, it provides a framework for scaling the agency by adding local and offshore staff. And for leads, it suggests various lead generation strategies like content marketing, speaking at events, networking, and paid ads. The overall message is that mastering these pillars through dedicated effort can enable building a $1M agency within a year.
Identifying Sales Opportunities Throughout the Customer LifecycleHeinz Marketing Inc
This document provides tips for identifying sales opportunities throughout the customer lifecycle. It discusses:
1) Understanding customers and their needs, both explicitly and implicitly, helps uncover natural upsell opportunities.
2) Mapping the customer journey, including their problems, desired outcomes, buying process, and points of influence, helps engage customers at each stage.
3) Managing customer success, communities, evangelism, referrals, upsells, renewals, saves, and win-backs provides ongoing opportunities for growth in the relationship.
How Big Data + Big Advocacy Can Steer Marketing DecisionsInfluitive
Jason Hupka discusses how Splunk used the advocacy platform Influitive to increase customer engagement and improve their marketing efforts. Some key points:
- Influitive helped automate Splunk's manual referral and rewards processes. This increased customer engagement.
- Splunk launched a "BucketList" program with Influitive that involved advocates completing challenges. This drove new signups and engagement.
- Advocates referred prospects to IT service intelligence trials through Influitive, helping improve Splunk's lead scoring.
- Jason emphasizes using data from programs to automate processes, gain marketing insights, and ensure efforts are effective. Integrating data systems can help measure success and ROI of advocacy initiatives.
Why most B2B marketing sucks & what you can do about it. A new model that creates marketing that's better, smarter and, above all, faster.
From Velocity, the B2B marketing agency specializing in technology, in digital and in speed.
Clwyd has been involved with starting, growing and selling multiple successful businesses both in the UK and the USA. He is the entrepreneur business owners turn to for strategic planning & business growth through his unique and innovative sales and marketing campaigns.
In addition to owning and running Whitehat, Clwyd teaches marketing as a guest lecturer at UCL and runs the London HUG event which has grown to be the largest such event worldwide.
More info on Google AdWords (PPC) here:
https://www.whitehat-seo.co.uk/pay-per-click-management
Learn how to master B2B content marketing, identify the 5 content marketing traps that can catch you out and what you can do to avoid them.
We look at how you can amplify your content and also what you should do to maximise the SEO of your content marketing activities.
TrustedChoice.com - 5 Digital Marketing Strategies for Insurance Lead GenerationDerek Hyde
The document outlines five traffic strategies for insurance agencies to grow lead generation:
1. SEO including keyword placement, backlinks, and information architecture.
2. Online advertising such as Google AdWords, ad networks, and retargeting visitors.
3. Social media like engaging on Facebook, Twitter, and Google+ through posts and following others.
4. Blogging by defining target communities, setting a content calendar, and connecting to social profiles and an email list.
5. Traditional marketing like print, radio, outdoor ads, and local community involvement.
From ITC Agent Conference 2015:
This session reviewed the use of advertising, SEO, social, blogging and traditional marketing strategies to help an independent agency grow online lead generation opportunities.
How to maximize your online exposure on a start up budget Red Rock
The first things to da it to utilize all the free tools then build out your persuasion architecture.
The more focused your reputation and the greater your visibility within your target client group, the more valuable your brand.
Reputation x Visibility = Brand Strength
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
This document outlines an agenda for a digital marketing strategy workshop. The workshop will cover how to build a brand and influence people, and how to develop a digital marketing strategy. It will include an introduction to LexisClick, the company facilitating the workshop, and an overview of their vision. The presenter, Stephen Bavister, will then discuss key aspects of developing a digital marketing strategy, including defining the brand promise, buyer personas, customer journeys, values, pricing, and creating a marketing plan. Participants will complete a worksheet to assess their current strategy and develop an action plan.
Developing a digital marketing strategy to drive business growth - LexisClicklexisclick
This document outlines an agenda for a digital marketing strategy workshop. The workshop will cover how to build a brand and influence people, and how to develop a digital marketing strategy. It will include an introduction to LexisClick, the company providing the workshop, and an introduction to the presenter Stephen Bavister. The workshop aims to help attendees develop a written digital marketing strategy to drive their business growth.
Webinar presentation by Ajax Union experts David Gscheidle and Sarah Mogin on April 10, 2013 at noon EDT. Produced by Small Business Expo and hosted by Gary Jesch of WebinarsOnFire - covers lots of ground in Search Optimization - get on webinar via http://sbe03.eventbrite.com
The document provides an overview of Google Adwords and search engine optimization (SEO). It discusses the history of Google and how SEO has evolved. It outlines that paid search (PPC) and organic search (SEO) are complementary strategies. The bulk of the document then discusses seven ways to supercharge an Adwords campaign, including optimizing account structure, using negative keywords, split testing ads/extensions, integrating product reviews, setting up mobile ads/campaigns, tracking conversions, and implementing remarketing. Real client examples are provided to illustrate points. The presentation aims to help audiences better understand modern SEO and maximize their Adwords investments.
7 Pillars of Modern Marketing, Presented by ReachLocal Chief Marketing Officer Todd Ebert at CeBIT Australia 2014. This presentation provides an overview of seven successful marketing strategies businesses need to take advantage of.
Jim Moran Institute Digital Marketing & Social Media 2021 Alex F. Oliveira
Key Takeaways
Create a Compelling Story
Be Clear On Your Objectives
Understand Your Customers
Decide Where To Promote
Create an Irresistible Offer
Learn What Tools To Use
Optimize Website/LP
Create Useful Content
Decide Your Budget/Time/Team
Measure Your Results
Whether starting from scratch, or looking to start over, our webinar will teach you the fundamentals of Google Ads campaigns, straight from our certified experts. You’ll also learn:
Pre-planning for paid search - How and where to start
Ins and outs of a successful campaign - scope, budget, and more
Fundamentals of paid search - Search, display, shopping, keywords
Restructuring poorly performing campaigns using Google best practices
Looking to build a PPC strategy that will increase your leads up to 3 times in 2024?
Check out this webinar as we unlock the secret to Redesign's time-tested Google Ads strategies that have skyrocketed their lead gen strategy. You’ll get the keys to success for lead gen mastery based on their launch process, keyword selection, ad copy and more.
Chris Sosnowski of Redesign will show you bidding strategies, along with critical mistakes to avoid, so you can propel your paid strategies to success.
You’ll learn:
- An A-Z successful lead generation strategy based on proven case studies.
- The major pitfalls in lead generation, and what you should do instead.
- How to navigate Google's recommendations, and separate the good from the bad.
Chris will also share examples of how Redesign has turned underperforming accounts into success stories, and how you can do the same with your business.
You’ll hear firsthand accounts of how Redesign has supercharged the impact of home service contractors using their PPC blueprint, along with ways you can apply it to your 2024 strategy.
1) The webinar discussed 7 common PPC best practices that can go wrong, including over-expanding keyword lists, relying too heavily on industry terms in keyword research, waiting too long for data before making testing changes, copying competitor ads without customization, focusing efforts only on the largest search engine instead of where returns are highest, using overly broad negative keywords, and always playing it safe without experimenting.
2) Attendees were encouraged to implement best practices wisely, conduct their own keyword research beyond industry terms, have confidence in testing and move on from tests sooner, customize ads to highlight their own unique value propositions, and track returns across all advertising venues to focus efforts where they are most profitable.
Stop Being Invisible Online: Coordinated SEO, Content Marketing and PR StrategyChris Marocchi
The document provides guidance on developing an integrated online marketing strategy using SEO, content marketing, and PR. It recommends starting with an assessment of website messaging and USP to create aspirational messages that solve client problems. Content should be optimized for targeted keywords and published across websites, blogs, and social media. Metrics like impressions, clicks, and rankings should be measured to improve content over time. The strategy aims to increase engagement, traffic, and leads through compelling, optimized content.
Everyone likes more revenue. Inbound Marketing increases Sales.Marvin Mathew
This document outlines a 6-step inbound marketing strategy to boost sales: 1) create a powerful website, 2) generate traffic through blogging, social media, and SEO, 3) convert traffic to leads, 4) convert leads to sales, 5) measure marketing results, and 6) invest savings into further marketing or product development. It emphasizes developing quality content, building an audience, and optimizing the process from awareness to purchase.
For more information, visit: http://www.wordstream.com
You may think you’re being careful in managing your PPC campaign – but frequently, the best intentions can actually hurt your results.
In this webinar, Good Intentions Gone Wrong: 7 Worst Practices in PPC, WordStream Founder Larry Kim and Sean Quadlin, Account Manager at PPC Hero, show you:
- How your best intentions can be your own downfall in PPC
- 7 common mistakes that could be costing you money
- How to adjust your strategy to maximize ROI
Rob Fuggetta, CEO of Zuberance, provides a marketing playbook on creating an advocacy plan. The document outlines how to assess the current advocacy situation, set advocacy goals and objectives, develop an advocacy strategy with tactics, and create an advocacy timeline. It also discusses best practices for identifying advocates, energizing them to recommend the brand, and avoiding common advocacy mistakes to achieve advocacy success.
Social Media Advertising With Google Wildfire and Polk Data Brian Pasch
Brian Pasch discusses Social Media Advertising with the Google Wildfire in this webinar that was presented in September 2013. Learn how to leverage Facebook advertising and Polk data targeting to sell more cars.
marketing strategy workshop - what you need to market your digital project ea...Mutaz Ghuni
- Inbound marketing
- outbound marketing
- persona
- Technologies for marketing
- Data on Saudi market
- Choosing the right metrics for your startups (the one metric that matters)
- Creating the digital marketing funnel
- Choosing the right metrics for the funnel
- Applying some of the concepts on your startups
Similar to How to grow your local business with google adwords (20)
A brief analysis of SHEIN's digital transformation.
SHEIN’s business model:
1. D2C cross-border ecommerce: SHEIN integrate the manufactures from Guanzhou to make clothes and deliver direct to customers.
2. Digital marketing: Data driven online marketing for user acquisition.
3. Digital transforming vendor chain: the most core of the revolution to shorten the innovation and lead time.
4. Outstanding user experience: International delivery in high efficiency
Leverage four parts of the user satisfaction process and integrate related resource and information flow, which making SHEIN an international leading D2C ecommerce company.
• Keeping utilizing data in all process is another core capability. From the page click, sales metrics, fabric sourcing to manufacturing time, all data is integrated for decision making, leading an upward customer preference and much efficient business decision making process.
Advertising and Promotion of whisper by Sakthi Sundarsakthisundar2001
This presentation is an invaluable resource for marketing professionals, students, and anyone interested in understanding the dynamics of effective advertising and promotion in the feminine hygiene sector. Explore how Whisper maintains its brand leadership and continues to innovate in a competitive market.
The Power of Digital Marketing in the Modern Age.pdfDavid Thomson
Digital marketing leverages online platforms to promote products and services through targeted advertising, SEO, and social media engagement. It provides real-time analytics and measurable ROI, enabling businesses to optimize their strategies. This approach is crucial for reaching a global audience and driving brand awareness in today's digital age.
The Future of B2B Audience Targeting with LinkedInTajul Islam
Tired of pouring money into LinkedIn ads that don't convert?
A marketer’s guide to unlocking the full potential of LinkedIn’s extensive targeting resources and partner tools.
There's a better way. This guide unlocks the secrets to laser-targeting your ideal B2B audience on LinkedIn. Forget generic campaigns. We'll show you how to combine LinkedIn's advanced features with your existing customer data to reach high-value decision-makers directly. Imagine reaching the exact companies and people who can benefit most from your product or service.
Download our free eBook and discover a data-driven approach to LinkedIn marketing that delivers real results. Stop chasing the wrong audience – start targeting the right ones today
Transforming Digital Marketing with Top AI Tools of 2024.pdfTirupati Gayaph
In today's rapidly evolving digital marketing landscape, leveraging advanced technologies is essential for achieving competitive advantage. Artificial Intelligence (AI) is at the forefront of this transformation, providing businesses with innovative tools to enhance engagement, streamline operations, and optimize strategies. This presentation covers some of the leading AI marketing tools that are revolutionizing the industry in 2024.
Slide 1: Introduction to AI in Marketing
• Overview of AI’s impact on digital marketing
• Importance of integrating AI tools in marketing strategies
Slide 2: HubSpot’s AI Features
• Predictive lead scoring
• AI-driven content recommendations
• Enhancing customer relationship management
Slide 3: OpenAI’s ChatGPT
• Human-like text generation for chatbots
• Real-time customer support solutions
• Improving customer engagement and satisfaction
Slide 4: Marketo’s AI Capabilities
• Automated email marketing
• Predictive content and customer segmentation
• Personalized marketing for increased conversions
Slide 5: Mailchimp’s AI-Powered Campaigns
• Predictive email sending times
• AI for personalized product recommendations
• Optimizing email marketing effectiveness
Slide 6: Canva’s AI Design Tools
• AI-powered design suggestions
• Access to current design trends
• Simplifying the creation of professional marketing materials
Slide 7: Hootsuite’s AI-Enhanced Social Media Tools
• AI-driven analytics for social media management
• Optimal posting times based on audience insights
• Enhancing social media strategy with data-driven decisions
Slide 8: Conclusion
• Recap of the benefits of AI marketing tools
• The importance of adopting AI technologies in marketing
• Call to explore our blog on Best AI Marketing Tools for more insights
These AI marketing tools are essential for businesses that want to harness the power of AI to enhance their marketing efforts. By adopting these technologies, companies can achieve more personalized customer interactions, efficient operations, and improved marketing outcomes.
For an in-depth understanding of how these AI marketing tools can transform your marketing approach, please visit our blog on Best AI Marketing Tools.
E-Learning Vs Traditional Learning_ Benefits and Differences.pdfMega P
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17. How Familiar Are You with
Google AdWords?
A. You’ve run ads in the past
B. You know somebody who has run ads
C. You’ve clicked on Google ads before
D. You’ve heard about it but are confused by it
E. You’ve never heard of it before
POLL #1
18. What Are the Reasons You Don’t
Use Adwords?
A. Tried it but didn’t get results immediately
B. Think it’s too complicated
C. Don’t have enough time to invest
POLL #2
24. Advantages of Adwords
• Local focus – only show ads around business;
• Measurable – Click rates & conversion rates;
• Improvable – Split testing ads to find what
works best;
• Low risk – Low upfront investment – stop
spending if it isn’t working;
• Scalable – Can start out small, and only invest
when you find a winning formula.
25. What makes a SOLID AdWords
Process?
AD
LANDING
PAGE
CAMPAIGN
SET UP
1. Select campaign type and
name;
2. Choose the geographic
location where you’d like
ads to show;
3. Choose your “bid strategy,”
and set your daily budget;
4. Create your first ad group,
and write your first ad;
5. Insert your keywords;
6. Set your maximum cost-per-
click;
7. Review everything;
8. Enter your billing
information
25 characters for the headline
70 characters of ad text
35 characters for display URL
1. Use Numbers;
2. Use ASCII Characters;
3. Focus on benefits;
4. Offer proof or credibility;
5. Use quotes;
6. Ask a question;
7. Make a strong offer;
8. Use a call-to-action;
9. Use Ad Extensions!
1. Relevant to your ad;
2. Focused on single action;
3. Powerful headline;
4. Squeeze page, long form
sales letter or video sales
letter?;
5. Integrate with email
service;
29. • How much is a new customer worth to
you? Immediately? Lifetime?
• How much would you be willing to pay to
acquire a new customer?
• ROI = (Gains – Cost)/Cost
• You should apply this test to all
marketing spending
• Example => ROI = ($10,000-
$1,000)/$1,000 = 900%
POLL #3
32. AdWords Mistakes to Avoid
1. Don’t accept Google’s default campaign settings;
2. Don’t use “Broad match” keywords;
3. Don’t mix all of your keywords together;
4. Don’t send all the ad groups to the same landing
page;
5. DO have a single, clear call-to-action on each
landing page;
6. ALWAYS split test alternative versions of your ads,
and of your landing pages.