This document outlines a social media plan to increase brand awareness, sales, and communication with the target market. It discusses analyzing the current market and competitors, identifying the target audience and their wants. Key challenges around communication and brand recognition are addressed. The plan proposes using social media like blogging, search engine optimization, and Google AdWords to connect with customers and drive traffic. Metrics from analytics will measure success and inform optimizations to the budget and timeline.

1. Social Media Plan
Created by:
Matthew Schloss
SM

2. Company Overview
• Company overview
• History
• Competition
• Products

3. Current Market
• Where are we?
• Where do we want to be?
• How do we get there?

4. Target Market
• Who are they?
• How do we reach them?
• Why will it be so easy?
• What do they want?

5. Key Challenges & Goals
• What challenges do we face?
• How can we better communicate
with the public?
• How can we improve our brand
recognition and improve business?
• How we can help the public while
increasing our awareness.

6. Social Media
• What is social media?
• How these devices increase brand
recognition, sales, relationships, and
communications with the public.
• Which ones will be most effective to us?

7. Why Blog?
• Why this will give us the best
results?
• How we will use the blog to
increase brand awareness?
• Why a blog is the best way to reach our
target audience?
• How your blog will build client relationships
and communicate with the public.

8. SEO
• What is it?
• How will it increase business?
• How it will increase search results?
• Where do we begin?

9. Google AdWords
• What is it?
• Which words do we pick?
• How we will use it to increase search
results and brand recognition
• How it will increase and direct traffic to
website and/or blog

10. Tools to Measure
• Google Analytics & Twitter Analytics
• Tools available
• What can be measured and learned?
• How will we use this data to achieve
success?

11. Budget & Timeline
• Where do we begin?
• How long will this take to complete?
• How much will this cost?
• Summary: What steps we will take and
what oder we plan on taking those in.

12. Questions & Answers

13. Thank You
Matthew Schloss
SM