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Sales & Marketing Collaboration Deck from Apttus Accelerate 2016
This document outlines tips for improving collaboration between sales and marketing teams. It discusses quantifying success metrics, creating clear customer profiles, mapping the sales process, and planning content strategies. The presentation identifies common gaps between the importance of various sales enablement activities and their execution, such as CRM optimization, tools integration, reporting, and process improvements. It provides offers for guides and resources to help attendees strengthen sales and marketing alignment.
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Sales & Marketing Collaboration Deck from Apttus Accelerate 2016
- 1. #AccelerateQTC @heinzmarketing Matt Heinz /April 13, 2016 Don't Drop the Baton (And Other Tips for Winning the Sales & Marketing Relay Race) #AccelerateQTC
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- 3. #AccelerateQTC @heinzmarketing #AccelerateQTC Don't Drop theBaton (And Other Tips for Winning the Sales& Marketing Relay Race) Matt Heinz / April 13, 2016
- 4. #AccelerateQTC @heinzmarketing • Copy ofthis deck • Offers for you – Modern Marketer’s Field Guide – B2B Sales & Marketing Metrics Best Practices Guide – Matt’s Award-Winning* Smoked Bacon Recipe • Send me an email (matt@heinzmarketing.com) or bring me a business card noting what you want Before we get started… 4
- 5. #AccelerateQTC @heinzmarketing 1. How manyof you produce content for your sales team? 2. How many are frustrated with how sales uses your content? Show of hands… 5
- 6. #AccelerateQTC @heinzmarketing A direct lineto revenue growth 6
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- 8. #AccelerateQTC @heinzmarketing 1. Do themath (quantify what success looks like) 2. Create a clear customer profile 3. Map the sales and buying process 4. Plan to fire lots of bullets Four steps to a better plan 8
- 9. #AccelerateQTC @heinzmarketing The gap betweenimportance and execution 9
- 10. #AccelerateQTC @heinzmarketing 1. Active CRMOwnership & Optimization
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- 14. #AccelerateQTC @heinzmarketing How important istracking & accountability?
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- 17. #AccelerateQTC @heinzmarketing 5. Best practicecollection, inventory & sharing
- 18. #AccelerateQTC @heinzmarketing 6. Vendor filter,triage & selection
- 19. #AccelerateQTC @heinzmarketing 7. Comfortability withcustomers (directly)
- 20. #AccelerateQTC @heinzmarketing 8. Ownership oftemplates & collateral inventory, consistency, access
- 21. #AccelerateQTC @heinzmarketing • Copy ofthis deck • Offers for you – Modern Marketer’s Field Guide – B2B Sales & Marketing Metrics Best Practices Guide – Matt’s Award-Winning* Smoked Bacon Recipe • Send me an email (matt@heinzmarketing.com) or bring me a business card noting what you want Reminders 21
Editor's Notes
- #3 This slide is intended to be used by Product Managers and other employees approved to be discussing upcoming features and conveying roadmap items. If you will be discussing future releases, product roadmaps or demoing non GA functionality this slide should be inserted at the front of your slide deck in customer facing scenarios. This slide text should not be altered, however anyone using this slide does not need to cover the text on the slide word for word. A simple statement referencing safe harbor as it pertains to any forward looking statements that might be made during the meeting and that Apttus is providing any info in accordance with Safe Harbor statements on the slide.
- #21 Fix headline given expanded photo