The webinar, led by Jason Tatum, focuses on enhancing PPC campaign ROI through call tracking and conversation intelligence. Key topics include identifying wasted ad spend, uncovering new keywords, improving customer experience, and eliminating marketing blind spots. Tatum emphasizes the importance of comprehensive tracking and reporting for better attribution across multiple channels.

1. Increase PPC Campaign ROI with Call Tracking &
Conversation Intelligence
Jason Tatum
#SEJWebinar
@jasonjtatum

2. #SEJWebinar
@jasonjtatum
Agenda
• Introductions
• Easy ways to identify wasted ad spend
• Strategies to uncover new keywords that drive leads
• Ways to improve customer experience and close more deals
• Tactics to eliminate blind spots in your marketing

3. #SEJWebinar
@jasonjtatum
Introductions
Jason Tatum
Lead Product Manager

4. #SEJWebinar
@jasonjtatum

5. #SEJWebinar
@jasonjtatum

6. #SEJWebinar
@jasonjtatum
“Yes, Tatum.. we know you like to give
input.”
Every co-worker of Tatum’s

7. #SEJWebinar
@jasonjtatum
Poll
How do you optimize keyword bids?
• Based on click through rate
• Based on form fill conversion rate
• Based on call conversions
• Based on customer conversions
• I don’t know

8. #SEJWebinar
@jasonjtatum
Poll
Are you currently using call tracking technology?
• Yes
• No

9. #SEJWebinar
@jasonjtatum
Easy ways to identify wasted ad spend

10. #SEJWebinar
@jasonjtatum

11. #SEJWebinar
@jasonjtatum
Focus on the sources that
unlock opportunities
Track call from online and offline campaigns
Track everything from PPC to Google My
Business to direct mail, a billboard, or a
business card.
Get call conversion with popular integrations
Push your phone calls to Google Ads, Facebook
Ads, Microsoft Ads, HubSpot, and more. We’ll
report your pay-per-click calls to your desired
source as conversions.

12. #SEJWebinar
@jasonjtatum

13. #SEJWebinar
@jasonjtatum

14. #SEJWebinar
@jasonjtatum

15. #SEJWebinar
@jasonjtatum
Call tracking brings
complete visibility to
businesses who rely on
quality inbound leads
to grow.

16. #SEJWebinar
@jasonjtatum

17. #SEJWebinar
@jasonjtatum

18. #SEJWebinar
@jasonjtatum
Strategies to uncover new keywords that
drive leads

19. #SEJWebinar
@jasonjtatum

20. #SEJWebinar
@jasonjtatum
Capture relevant words from conversations

21. #SEJWebinar
@jasonjtatum
Ways to improve customer experience
and close more deals

22. #SEJWebinar
@jasonjtatum
Use conversation intelligence
to ensure agency quality

23. #SEJWebinar
@jasonjtatum

24. #SEJWebinar
@jasonjtatum
Read Call Transcripts

25. #SEJWebinar
@jasonjtatum

26. #SEJWebinar
@jasonjtatum
Tactics to eliminate blind spots in your
marketing

27. #SEJWebinar
@jasonjtatum

28. #SEJWebinar
@jasonjtatum

29. #SEJWebinar
@jasonjtatum

30. #SEJWebinar
@jasonjtatum
Customizable reporting,
without platform bias
Strive for a full view of every touchpoint
in the buyer’s journey, along with
reporting that gives proper attribution to
every single channel, ad, campaign, or
keyword.
By pairing CallRail Form Tracking with
Call Tracking product, you unlock full-
funnel attribution data for your
business.

31. #SEJWebinar
@jasonjtatum
Why Google’s call tracking won’t cut it

32. #SEJWebinar
@jasonjtatum
Why Google call
tracking won’t cut it
1. Track from more than Google Ads
2. Own your numbers
3. Easier to install
4. Call Flows
5. Richer call details

33. #SEJWebinar
@jasonjtatum
Discussion