This month, we had a very special Austin HUG meet-up on the BEST of Inbound 2016 with featured guest Ari Plaut, Product Marketing Manager at HubSpot. Ari shared some of the latest HubSpot product releases from Inbound 2016 and shared other great inbound marketing insights including lead generation tips and tricks.
The document provides an agenda for a marketing event hosted by the HubSpot User Group (HUG) in Austin. The presentation portion will focus on taking landing pages to the next level by converting more visitors, moving leads through the funnel more quickly, collecting more information, and celebrating successes. Some key tips discussed include demonstrating more value upfront with content samples, incorporating secondary offers and lead nurturing, and using smart forms to qualify prospects and pass more useful information to sales.
Building HubSpot's Marketing Team: A Journey Through the YearsJaxzenMarketing
HubSpot veteran and Director of Team Development, Rebecca Corliss joins the Austin HubSpot User Group for a special event! She takes us on a journey of building HubSpot's marketing team through the years and gives insights on developing your own marketing team.
How to Recharge Your Inbound Marketing Content Strategy for 2017JaxzenMarketing
Improve and refine your inbound marketing content strategy in 2017. Parker from Jaxzen Marketing Strategies shares some key best practices to help you reach your marketing goals this year and how to use HubSpot to help make that happen. In the presentation, you will learn how to: create useful content, help your audience find you, set targets that help your marketing and sales teams reach their goals, and measure the success of your marketing efforts.
Best Practices for Sales and Marketing Alignment: Working for the Same TeamJaxzenMarketing
This document outlines 4 steps to aligning sales and marketing: 1) Standardize funnel stages like marketing qualified leads (MQLs), 2) Formalize commitments to shared revenue goals, 3) Generate daily dashboards and monthly reports on metrics, and 4) Hold weekly sales/marketing meetings and monthly management meetings to review metrics and plans. Taking these steps with clear expectations, monitoring of progress, and regular communication can help sales and marketing work as a single revenue-generating team.
HubSpot's David Weinhaus gave a special presentation to the Austin HubSpot User Group on how marketing can use simple sales enablement solutions to give sales the support they need.
HubSpot Integration Lightning Talks - September 2016 Austin HubSpot User GroupJaxzenMarketing
One of the best things about HubSpot is how it can be used to integrate with so many other marketing tools. And we had the chance to hear from our community about different things people integrated into HubSpot to make their marketing amazing! This month, we had a lightning talk- style meetup where people shared about different services they've integrated into HubSpot to make their marketing more effective. HubSpot integrations included SnapEngage, Interact, Beacon, SurveyMonkey, and more!
The document provides an agenda for a marketing event hosted by the HubSpot User Group (HUG) in Austin. The presentation portion will focus on taking landing pages to the next level by converting more visitors, moving leads through the funnel more quickly, collecting more information, and celebrating successes. Some key tips discussed include demonstrating more value upfront with content samples, incorporating secondary offers and lead nurturing, and using smart forms to qualify prospects and pass more useful information to sales.
Building HubSpot's Marketing Team: A Journey Through the YearsJaxzenMarketing
HubSpot veteran and Director of Team Development, Rebecca Corliss joins the Austin HubSpot User Group for a special event! She takes us on a journey of building HubSpot's marketing team through the years and gives insights on developing your own marketing team.
How to Recharge Your Inbound Marketing Content Strategy for 2017JaxzenMarketing
Improve and refine your inbound marketing content strategy in 2017. Parker from Jaxzen Marketing Strategies shares some key best practices to help you reach your marketing goals this year and how to use HubSpot to help make that happen. In the presentation, you will learn how to: create useful content, help your audience find you, set targets that help your marketing and sales teams reach their goals, and measure the success of your marketing efforts.
Best Practices for Sales and Marketing Alignment: Working for the Same TeamJaxzenMarketing
This document outlines 4 steps to aligning sales and marketing: 1) Standardize funnel stages like marketing qualified leads (MQLs), 2) Formalize commitments to shared revenue goals, 3) Generate daily dashboards and monthly reports on metrics, and 4) Hold weekly sales/marketing meetings and monthly management meetings to review metrics and plans. Taking these steps with clear expectations, monitoring of progress, and regular communication can help sales and marketing work as a single revenue-generating team.
HubSpot's David Weinhaus gave a special presentation to the Austin HubSpot User Group on how marketing can use simple sales enablement solutions to give sales the support they need.
HubSpot Integration Lightning Talks - September 2016 Austin HubSpot User GroupJaxzenMarketing
One of the best things about HubSpot is how it can be used to integrate with so many other marketing tools. And we had the chance to hear from our community about different things people integrated into HubSpot to make their marketing amazing! This month, we had a lightning talk- style meetup where people shared about different services they've integrated into HubSpot to make their marketing more effective. HubSpot integrations included SnapEngage, Interact, Beacon, SurveyMonkey, and more!
How to Crush Your 2016 Marketing Goals with Better ReportingJaxzenMarketing
This presentation from the Austin HubSpot User Group January 2016 event focuses on best practices for HubSpot reporting & analytics for your 2016 marketing goals, along with a few announcements about upcoming Austin HUG events.
Creating a Content Offer Campaign Like a Pro ATX HUGCarrie Hokanson
How to create and plan a content offer campaign in HubSpot. Reviews best practices for content offers and HubSpot projects. A presentation from the Austin HubSpot User Group in collaboration with Jaxzen Marketing Strategies.
Parker Short's presentation from the May 2015 meeting of the Austin HubSpot User Group. This presentation focuses on how marketing departments can enable their sales teams to create successful campaigns.
The Best of Inbound 2015- Austin Hubspot User GroupJaxzenMarketing
HubSpot Academy Leader, Mark Kilens, presents at a special Austin Hubspot User Group (HUG) event about the best of Inbound 2015 and HubSpot's latest launches including the Ads Add-On, Reporting Add-On, and HubSpot Connect .
Sparking Joy from HubSpot: How to Tidy Up Your PortalLital Barkan
This document provides tips on how to tidy up a Hubspot portal through an audit process. It begins by introducing the speakers and asking about the messiest parts of portals. It then outlines the audit process in 4 steps - determining when an audit is needed, getting stakeholder buy-in, sorting through data, and setting up systems. Specific tips are provided around prioritizing questions to answer, using tools like Growth Grader, reviewing performance of efforts, and ensuring customer journey alignment through content and workflows. The document aims to help users effectively clean and organize their Hubspot portal through data analysis.
2015 was an exciting year for HubSpot. In addition to launching several new products, the HubSpot marketing platform expanded to five new languages and got a major facelift designed to make marketer's daily lives easier. For businesses not ready to buy a robust marketing platform, we also introduced Leadin, a freemium app that allows you to capture leads and get lead intelligence on any website. You’ll find all of this and more in our 2015 HubSpot INBOUND Keynote Address.
How HubSpot Scaled Sales Using Science and Social SellingHubSpot
1. HubSpot scaled sales using data science and social selling by focusing on prospects' needs and interests rather than the sales team's needs.
2. HubSpot used inbound marketing like blogging, SEO, and social media to get found where prospects were searching, and created a content engine to generate leads.
3. HubSpot used technology like Sidekick to source leads faster by monitoring prospects' online activities and engaging them based on context rather than just cold calling repeatedly.
Is revenue growth a top priority for HubSpot in 2015? Are you confident that your strategy is strong enough to deliver that growth? Grow With HubSpot was an exclusive workshop to teach Sydney marketers how to use inbound marketing to increase their businesses' market share and make this a year of remarkable growth.
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
The document discusses optimizing blog content to generate traffic and conversions without publishing new posts. It provides tips for conducting a blog audit and analyzing top-performing historical posts to identify opportunities like incorporating relevant keywords into calls-to-action and creating new offers. Testing approaches like adding end-of-post banner CTAs found they contributed minimal leads, with most coming from anchor text CTAs and internal links. The key lessons are to optimize existing content for leads and search engine rankings, and to rely on own data over assumed best practices when testing optimizations.
How To 10X Your Content Team's ProductivityHana Abaza
With limited resources and an unrelenting demand for more content, only a well-oiled content engine can maximize the ROI of your content marketing efforts.
Topics covered include:
- How to structure your content team for maximum efficiency
- How to define leaner processes that will save your team hours
- How to adapt your marketing ecosystem with the right tools for your content team
Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at Market Loyal.com for more info.
How to Optimize the Content Experience for Lead GenHana Abaza
Here's my session from Pipecon 2015 about how you can optimize the content marketing experience for better lead generation. I talk less about the content itself (disclaimer: this is for content marketers who already know they need to create good content) and more about the packaging.
How can you increase your conversion on premium content, how should you tailor your content, organize it for your buyer persona etc.
Hope you enjoy!
Hana
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business
Making "Boring Industry" Content Work for Your Business #INBOUND13HubSpot
This document discusses how "boring" content from industries like real estate can still be effective for marketing if done properly. It recommends focusing content on journalism by telling engaging stories, solving customer problems, and building trust. The content should begin by addressing customer questions, tying topics to current events, and finding cross-relevant topics. Companies should measure the effectiveness of their content using tools and metrics, and continually test different approaches. The key is focusing on creating actually helpful content for customers rather than trying to be "sexy" or flashy.
This document provides an agenda and notes for a meeting of the Boca Raton HubSpot User Group. The agenda includes announcements about upcoming meetings and events, as well as a discussion on best practices for using HubSpot's social media tools to drive leads and revenue. Introductions are made and attendees are asked about their biggest marketing challenges and what they hope to get out of attending the meetings. Special thanks are given to the host and sponsors of the event.
In a recession, marketing budgets are often the first to get slashed. For many that means cutting programs, cutting spending and cutting staff in order to make it through the economic downturn. But marketing in a recession isn't about marketing less, it's about marketing better and smarter. This webinar will share techniques for marketing more efficiently and effectively, particularly on a tight budget.
How to Find, Influence & Convert More Prospects Into CustomersPARESH PATEL
This document provides tips on how to find, influence, and convert more prospects into customers. It discusses engaging prospects early before they are active buyers, understanding customers and objectives, publishing content to attract prospects, practicing customer-centric selling daily, and how sales and marketing should not be left solely to sales and marketing teams. The document also includes sections on prospect engagement funnels, calculating marketing needs, customer profiling, content planning, pipeline execution, and overcoming challenges in sales.
How to Crush Your 2016 Marketing Goals with Better ReportingJaxzenMarketing
This presentation from the Austin HubSpot User Group January 2016 event focuses on best practices for HubSpot reporting & analytics for your 2016 marketing goals, along with a few announcements about upcoming Austin HUG events.
Creating a Content Offer Campaign Like a Pro ATX HUGCarrie Hokanson
How to create and plan a content offer campaign in HubSpot. Reviews best practices for content offers and HubSpot projects. A presentation from the Austin HubSpot User Group in collaboration with Jaxzen Marketing Strategies.
Parker Short's presentation from the May 2015 meeting of the Austin HubSpot User Group. This presentation focuses on how marketing departments can enable their sales teams to create successful campaigns.
The Best of Inbound 2015- Austin Hubspot User GroupJaxzenMarketing
HubSpot Academy Leader, Mark Kilens, presents at a special Austin Hubspot User Group (HUG) event about the best of Inbound 2015 and HubSpot's latest launches including the Ads Add-On, Reporting Add-On, and HubSpot Connect .
Sparking Joy from HubSpot: How to Tidy Up Your PortalLital Barkan
This document provides tips on how to tidy up a Hubspot portal through an audit process. It begins by introducing the speakers and asking about the messiest parts of portals. It then outlines the audit process in 4 steps - determining when an audit is needed, getting stakeholder buy-in, sorting through data, and setting up systems. Specific tips are provided around prioritizing questions to answer, using tools like Growth Grader, reviewing performance of efforts, and ensuring customer journey alignment through content and workflows. The document aims to help users effectively clean and organize their Hubspot portal through data analysis.
2015 was an exciting year for HubSpot. In addition to launching several new products, the HubSpot marketing platform expanded to five new languages and got a major facelift designed to make marketer's daily lives easier. For businesses not ready to buy a robust marketing platform, we also introduced Leadin, a freemium app that allows you to capture leads and get lead intelligence on any website. You’ll find all of this and more in our 2015 HubSpot INBOUND Keynote Address.
How HubSpot Scaled Sales Using Science and Social SellingHubSpot
1. HubSpot scaled sales using data science and social selling by focusing on prospects' needs and interests rather than the sales team's needs.
2. HubSpot used inbound marketing like blogging, SEO, and social media to get found where prospects were searching, and created a content engine to generate leads.
3. HubSpot used technology like Sidekick to source leads faster by monitoring prospects' online activities and engaging them based on context rather than just cold calling repeatedly.
Is revenue growth a top priority for HubSpot in 2015? Are you confident that your strategy is strong enough to deliver that growth? Grow With HubSpot was an exclusive workshop to teach Sydney marketers how to use inbound marketing to increase their businesses' market share and make this a year of remarkable growth.
Generate Traffic and Conversions on Your Blog... Without Creating Another PostHubSpot
The document discusses optimizing blog content to generate traffic and conversions without publishing new posts. It provides tips for conducting a blog audit and analyzing top-performing historical posts to identify opportunities like incorporating relevant keywords into calls-to-action and creating new offers. Testing approaches like adding end-of-post banner CTAs found they contributed minimal leads, with most coming from anchor text CTAs and internal links. The key lessons are to optimize existing content for leads and search engine rankings, and to rely on own data over assumed best practices when testing optimizations.
How To 10X Your Content Team's ProductivityHana Abaza
With limited resources and an unrelenting demand for more content, only a well-oiled content engine can maximize the ROI of your content marketing efforts.
Topics covered include:
- How to structure your content team for maximum efficiency
- How to define leaner processes that will save your team hours
- How to adapt your marketing ecosystem with the right tools for your content team
Inbound Marketing using Hubspot software is a new concept for many Franchisors and Franchisees. The inbound methodology of Attracting, Converting, Closing and Delighting your prospects can be used in almost any type f vertical but it works especially well in the Franchise industry helping Franchisors generate new leads for their franchise opportunity. Currently, franchisors and brokers are stuck paying for leads that come from Franchise Lead Generation portals. Not to say those leads don't work but wouldn't you prefer to generate your own leads, decrease your cost per customer and become the thought leader in your specific vertical? If the answer is yes to any of those, inbound marketing may be the right fit for you. Visit us at Market Loyal.com for more info.
How to Optimize the Content Experience for Lead GenHana Abaza
Here's my session from Pipecon 2015 about how you can optimize the content marketing experience for better lead generation. I talk less about the content itself (disclaimer: this is for content marketers who already know they need to create good content) and more about the packaging.
How can you increase your conversion on premium content, how should you tailor your content, organize it for your buyer persona etc.
Hope you enjoy!
Hana
Growth Hacking: Offbeat Ways To Grow Your BusinessSujan Patel
Slides from my talk at Flipmyfunnel.com. In this presentation I go through my simple growth hacking framework and showcase 13 offbeat ways to grow your business
Making "Boring Industry" Content Work for Your Business #INBOUND13HubSpot
This document discusses how "boring" content from industries like real estate can still be effective for marketing if done properly. It recommends focusing content on journalism by telling engaging stories, solving customer problems, and building trust. The content should begin by addressing customer questions, tying topics to current events, and finding cross-relevant topics. Companies should measure the effectiveness of their content using tools and metrics, and continually test different approaches. The key is focusing on creating actually helpful content for customers rather than trying to be "sexy" or flashy.
This document provides an agenda and notes for a meeting of the Boca Raton HubSpot User Group. The agenda includes announcements about upcoming meetings and events, as well as a discussion on best practices for using HubSpot's social media tools to drive leads and revenue. Introductions are made and attendees are asked about their biggest marketing challenges and what they hope to get out of attending the meetings. Special thanks are given to the host and sponsors of the event.
In a recession, marketing budgets are often the first to get slashed. For many that means cutting programs, cutting spending and cutting staff in order to make it through the economic downturn. But marketing in a recession isn't about marketing less, it's about marketing better and smarter. This webinar will share techniques for marketing more efficiently and effectively, particularly on a tight budget.
How to Find, Influence & Convert More Prospects Into CustomersPARESH PATEL
This document provides tips on how to find, influence, and convert more prospects into customers. It discusses engaging prospects early before they are active buyers, understanding customers and objectives, publishing content to attract prospects, practicing customer-centric selling daily, and how sales and marketing should not be left solely to sales and marketing teams. The document also includes sections on prospect engagement funnels, calculating marketing needs, customer profiling, content planning, pipeline execution, and overcoming challenges in sales.
1. The document provides tips and strategies for closing high margin sales leads, including finding prospects early, participating in their communities, customizing outreach, publishing valuable content, and involving salespeople.
2. It discusses calculating sales goals and pipeline needs by quantifying assumptions around close rates, opportunity rates, and costs per lead. Target numbers are provided by quarter for the year.
3. The presentation emphasizes understanding customers' problems and outcomes over products, and outlines a 5-step marketing plan framework centered around target profiles, pain points, influences, and engagement preferences.
Content Marketing: Case studies and strategies for successMarketingSherpa
Presentation by Erin Hogg, Reporter, MECLABS, at UNF's Social Media Marketing class.
This presentation explores the familial relationship of content marketing and social media.
It also provides real examples and case studies of how content marketing is linked to sales and the concept of relationship marketing and establishing a life-long customer by building up company reputation and trust.
This document summarizes an upcoming webinar on inbound marketing essentials and a live HubSpot demo. The webinar will cover the differences between traditional and inbound marketing, an overview of HubSpot and its results, and a product demonstration. HubSpot is inbound marketing software that helps SMB businesses grow by providing software, training, and analytics to help companies get found online, convert visitors into qualified leads, and measure marketing results. A study found HubSpot customers get 4.2 times more leads after using HubSpot for 5 months. Attendees are encouraged to review HubSpot's offerings to determine the best fit and start using the software to get more leads.
Digital Marketing: The Game Changer for Businesses in a Post COVID-19 EconomyBoulder SEO Marketing
Webinar slides of "Digital Marketing: The Game Changer for Businesses in a Post COVID-19 Economy". Learn more at https://boulderseomarketing.com/seo-and-social-media-classes/digital-marketing-course/
The content imperative for successful marketing automationGetResponse
In this presentation Michael Brenner shows how to create content that converts, distribute it effectively through marketing automation and measure content marketing automation ROI.
Sales for Startups: Accelerate Your Success with a Better Go To Market StrategyHeinz Marketing Inc
This document provides guidance and best practices for startups to improve their go-to-market strategy and sales process. It identifies common mistakes startups make, such as hiring a VP of Sales too early or spending money on marketing too soon. The document outlines a four-step process to develop a better sales plan including quantifying goals, defining customer profiles, mapping the buying process, and planning initiatives. It also provides tips for various aspects of the sales process such as engaging prospects through social media, generating and repurposing content, managing the sales pipeline, and overcoming challenges in selling.
Content Marketing: Case studies and strategies for successErin Hogg
The document discusses content marketing strategies and case studies. It defines content marketing as creating and distributing valuable content to attract and acquire an audience to drive customer action. Successful content marketing focuses on creating helpful, educational content for the audience rather than promotional content. Measurement of content marketing initiatives have shown increases in website visits, social media followers, and other key metrics. The key takeaways are to sell your free content, tell your company story through content, and be relentless in your content marketing efforts.
Steve Vaughan, HubSpot
Meer traffic, meer leads, meer klanten met HubSpot all-in-one marketing software
The question is simple: will you position your business so that you can not only survive the next 5-10 years of digital transformation, but capitalise on it so you become a thought-leader in your sector and grow your business in a predictable and scalable manner?
Meer info: www.dfb2b.nl
Powered by: www.webs.nl
Revenue Acceleration and Increasing Business Opportunity - Enterasys Presenta...Heinz Marketing Inc
This document provides tips and strategies for accelerating revenue and increasing business opportunities. It discusses prospecting upstream before customers are active buyers, using existing resources before spending money, firing lots of marketing bullets, publishing valuable content to attract prospects, and ensuring sales and marketing are integrated. The document also outlines prospect engagement funnels, calculating sales goals and pipelines, customer profiling, content planning, and managing referral sources. Key advice includes understanding customers before planning, engaging prospects early, leveraging existing assets, consistently communicating your message, and not leaving sales and marketing disconnected.
Inbound Marketing - Get Found by More Customers (Glasgow)HubSpot
The document discusses the benefits of inbound marketing over traditional marketing. It recommends spending 60% less on leads by getting found online through search engine optimization, social media, blogs, and other content creation. Inbound marketing involves defining buyer personas, creating and optimizing content for different stages of the buyer journey, promoting content across channels, and analyzing results to improve marketing efforts over time. The document provides tips for implementing an inbound marketing strategy and resources for learning more.
This document provides tips on how to market an add-on, including how to acquire users, optimize the add-on listing, and retain users. It discusses acquiring users through organic means like SEO, social media, and earned media as well as paid options like ads if the customer lifetime value justifies it. It also covers optimizing the add-on listing by focusing on key elements like the name, tagline, highlights, media, and details. Retaining users involves supporting customers well, educating them on product features, and improving the add-on over time.
Halifax HubSpot User Group Meetup - Dec 9, 2014Kula Partners
On December 9th, 2014 as a part of our quarterly HubSpot User Group Meetup Mike Ewing, Author of "Inbound Commerce, How to Sell Better Than Amazon" delivered a presentation to a packed crowd at the Kula Partners office.
The Sales & Marketing Loop explores how to make use of big data to drive revenue growth through: (1) Aligning sales and marketing teams, (2) Hyper-personalisation and automation of marketing, (3) Monitoring leads and (4) Converting leads. Sponsored by Forfront, CANDDi and Miller Heiman.
The Sales & Marketing Loop is a masterclass sponsored by Forfront, CANDDi and Miller Heiman on how to drive revenue growth by taking a scientific approach to aligning sales and marketing teams, hyper-personalising and automating marketing and tracking digital engagement.
Your Company as Publisher - 6 Ways to Get Started in Social Media and BloggingJoe Pulizzi
Presentation by SocialTract CEO Joe Pulizzi on how blogging can be the center of your social media strategy. This presentation goes through six ways to get started with your social media strategy, specifically for HME providers.
This document provides a summary of strategies and best practices for startups to improve their go-to-market strategy and sales process in 3 or fewer sentences. The document discusses common startup sales mistakes, a 4-step process to create a better sales plan including quantifying goals and mapping the customer journey. It also provides tips for understanding customers, engaging prospects through various channels, and optimizing the sales team and pipeline.
Inbound Marketing Works: Spend 60% Less on Lead Gen - HubSpot, Kirsten KnippOnline Marketing Summit
Inbound Marketing Works: Spend 60% Less on Lead Gen
Thousands of companies have proven that you can generate leads and drive sales at a 60% lower cost using inbound marketing to attract and convert customers. Hear success stories and learn specific tips on using blogs, social media, SEO, lead nurturing and analytics together as an inbound marketing strategy for radically improved marketing.
* Kirsten Knipp, Director of Product Evangelism, HubSpot (@kirstenpetra)
You’re a small to medium-sized firm looking to raise your visibility in a competitive marketplace…but you don’t know how to get started and you can’t afford PR and marketing experts. What do you do? Come to this workshop and learn some low-cost, PR and marketing tactics you can easily implement yourself! Hear about real-world cases and the tools to put together a basic PR plan, including social media, speaking opportunities and in-house events. #PRonadime
Similar to The Best of Inbound with HubSpot's Ari Plaut (20)
Stop thinking and start podcasting feat. HubSpot's Matthew BrownJaxzenMarketing
Podcasts are exploding. In only the last few years, they’ve become one of the fastest growing media channels. But it’s not too late for you to get into the podcast game. This presentation will give you the context behind why your organization should dip its proverbial toe into the podcast waters, and help get you on your way to becoming the next Ira Glass. He’s a big deal... in audio. Thanks to HubSpot's Matthew Brown for being our guest speaker at the Albuquerque HubSpot User Group!
Inbound 2018 Recap: Product Design and Email AutomationJaxzenMarketing
The document provides information about an upcoming HubSpot user group meeting in Austin, Texas. It includes an agenda for the meeting with times and topics, introduces the two speakers who will discuss inbound marketing best practices and email automation, encourages joining a Facebook group for Austin HubSpot marketers, and requests feedback through a post-meeting survey.
Creating Campaigns that Convert- Albuquerque HubSpot User GroupsJaxzenMarketing
At the HubSpot User Group meetup in Albuquerque, we talked about how to build better campaigns, capture high-quality leads, and promote your content effectively. We also shared some examples from our own campaigns, asked questions, and talked about how to get the most out of the different aspects of HubSpot.
This document discusses the rise of messaging and chatbots for marketing purposes. It notes that messaging platforms now have over 4 billion users, more than social networks, and consumers increasingly want to message businesses directly. The document advises identifying the biggest opportunities for chatbots, such as addressing frequent questions or supporting predictable customer processes. It argues chatbots can fuel business growth by improving customer happiness and providing 24/7 support. Finally, it provides tips for getting started with chatbots, like adding messaging buttons or using free bot tools.
The document provides an overview of sales enablement from Kyle Jepson of Hubspot. It defines sales enablement, discusses the importance of marketing-driven sales enablement including lead qualification matrices and service level agreements. It also covers how marketing can create sales-focused content and strategic support, and how a company-wide approach to sales enablement can expand beyond just sales and marketing.
The document provides information about using Facebook for inbound marketing in 2018. It discusses hosting a local HubSpot user group meeting with lunch, creating a Facebook group to share tips more regularly, and an upcoming presentation on using Facebook ads with HubSpot. The presentation overview includes information on Facebook in 2018, how to get started with Facebook ads in HubSpot, advanced Facebook ad techniques, and new ideas to explore. It then details how to set up lead ads, use audiences and lookalike audiences, and key performance indicators to measure ad campaigns. More advanced strategies are covered like using audiences across multiple offers in a funnel. Retargeting, synced audiences, and case study ads are also suggested. The document concludes with a discussion of measuring
Tune up your sales and marketing alignment goalsJaxzenMarketing
How do you achieve marketing and sales alignment goals and how do you maintain a healthy relationship betweens those teams in a growing company? Adam Singh has helped multiple companies work toward marketing and sales alignment. Today, he shares his experience and tips from what's he learned along the way.
Learn how to recruit, hire and develop top inbound marketing talent with special guest speaker Brad Voeller of Digital Creative Institute. The #1 challenge for executing effective inbound campaigns is actually not technology, but talent. Learn how to build an inbound recruiting funnel, rigorously vet candidates, and proactively develop key skills. Get equipped with resources and tools to build your own highly effective talent recruitment and development system.
Facebook Ads: Your Inbound Marketing Program's Secret WeaponJaxzenMarketing
Who ever thought ads could be part of inbound marketing? Learn how to use social advertising like Facebook ads to help and engage users at every stage of the buyer's journey.
Keeping it in sync: how to plan your next HubSpot integrationJaxzenMarketing
Austin HUG member, Nina Hendricks of TruJay Group, shares tips on when and why to consider using integrations for your business, best practices for implementing a new integration, and some interesting use cases she's seen with HubSpot integrations for inbound marketing and sales teams.
How HubSpot's Reporting Tool Will Revolutionize Your CompanyJaxzenMarketing
The document describes how HubSpot's new Reporting Add-On and dashboard can help companies make sense of their marketing data by providing customizable reports and dashboards. It recommends setting up dashboards focused on contact performance, top of the funnel marketing, sales performance, deals, and a CEO dashboard. Example reports are provided for each type of dashboard like contact funnel, new leads over time, revenue by source, and deals won vs lost. The add-on allows companies to better understand ROI and improve performance by analyzing data in the dashboards.
This document discusses how to measure the return on investment of marketing campaigns using Hubspot's analytics and reporting tools. It provides examples of key metrics to analyze for different marketing channels like the blog, landing pages, email, and social media. These include metrics like visitor-to-lead conversion rate, contacts by persona, click-through rate, and benchmark social media data. The document also recommends next steps like investing more in the highest performing channels and replicating successful content.
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fast
Top Strategies for Building High-Quality Backlinks in 2024 PPT.pdf1Solutions Pvt. Ltd.
As we move into 2024, the methods for building high-quality backlinks continue to evolve, demanding more sophisticated and strategic approaches. This presentation aims to explore the latest trends and proven strategies for acquiring high-quality backlinks that can elevate your SEO efforts.
Visit:- https://www.1solutions.biz/link-building-packages/
Mindfulness Techniques Cultivating Calm in a Chaotic World.pptxelizabethella096
In today’s fast-paced world, stress and anxiety have become common companions for many. With constant connectivity and an unending stream of information, finding moments of peace can seem like an insurmountable challenge. However, mindfulness techniques offer a beacon of calm amidst the chaos, helping individuals to center themselves and find balance. These practices, rooted in ancient traditions and supported by modern science, are accessible to everyone and can profoundly impact mental and emotional well-being.
Boost Your Instagram Views Instantly Proven Free Strategies.pptxInstBlast Marketing
Join Performance Car Exclusive to drive the finest supercars, engineered with advanced materials and cutting-edge technology for peak performance.
https://instblast.com/instagram/free-instagram-views
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptxBoston SEO Services
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
AI Best Practices for Marketing HUG June 2024Amanda Farrell
During this presentation, the Nextiny marketing team reviews best practices when adopting generative AI into content creation. Join our HUG community to register for more events https://events.hubspot.com/sarasota/
The Strategic Impact of Storytelling in the Age of AI
In the grand tapestry of marketing, where algorithms analyze data and artificial intelligence predicts trends, one essential thread remains constant — the timeless art of storytelling. As we stand on the precipice of a new era driven by AI, join me in unraveling the narrative alchemy that transforms brands from mere entities into captivating tales that resonate across the digital landscape. In this exploration, we will discover how, in the face of advancing technology, the human touch of a well-crafted story becomes not just a marketing tool but the very essence that breathes life into brands and forges lasting connections with our audience.
Evaluating the Effectiveness of Women-Focused MarketingHighViz PR
Women centric marketing is a vital part in reaching one of the most influential groups of consumers. Here is a guide to know and measure the impact of women-centric marketing efforts-
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...Amsive
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Unlock the secrets to creating a standout trade show booth with our comprehensive guide from Blue Atlas Marketing! This presentation is packed with essential tips and innovative strategies to ensure your booth attracts attention, engages visitors, and drives business success. Whether you're a seasoned exhibitor or a first-timer, these expert insights will help you maximize your impact and make a memorable impression in a crowded exhibition hall. Learn how to:
Design an eye-catching and inviting booth
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Transform your trade show presence with these proven tactics and ensure your booth stands out from the competition. Download the PDF now and start planning your next successful exhibit!
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Myself Janani Digital marketing consultant located in coimbatore I offer all kinds of digital marketing services for your business requirements such as SEO SMO SMM SMO CAMPAIGNS content writing web design for all your business needs with affordable cost
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Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
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Can you kickstart content marketing when you have a small team or even a team of one? Why yes, you can! Dennis Shiao, founder of marketing agency Attention Retention will detail how to draw insights from subject matter experts (SMEs) and turn them into articles, bylines, blog posts, social media posts and more. He’ll also share tips on content licensing and how to establish a webinar program. Attend this session to learn how to make an impact with content marketing even when you have a small team and limited resources.
Key Takeaways:
- You don't need a large team to start a content marketing program
- A webinar program yields a "one-to-many" approach to content creation
- Use partnerships and licensing to create new content assets
What Software is Used in Marketing in 2024.Ishaaq6
This paper explores the diverse landscape of marketing software, examining its pivotal role in modern marketing strategies. It provides a comprehensive overview of various types of marketing software tools and platforms essential for enhancing efficiency, optimizing campaigns, and achieving business objectives. Key categories discussed include email marketing software, social media management tools, content management systems (CMS), customer relationship management (CRM) software, search engine optimization (SEO) tools, and marketing automation platforms.
The paper delves into the functionalities, benefits, and examples of each type of software, highlighting their unique contributions to effective marketing practices. It explores the importance of integration and automation in maximizing the impact of these tools, addressing challenges and strategies for seamless implementation across different marketing channels.
Furthermore, the paper examines emerging trends in marketing software, such as AI and machine learning applications, personalization strategies, predictive analytics, and the ethical considerations surrounding data privacy and consumer rights. Case studies illustrate real-world applications and success stories of businesses leveraging marketing software to achieve significant outcomes in their marketing campaigns.
In conclusion, this paper provides valuable insights into the evolving landscape of marketing technology, emphasizing the transformative potential of software solutions in driving innovation, efficiency, and competitive advantage in today's dynamic marketplace.
This description outlines the scope, structure, and focus of the paper, giving readers a clear understanding of what to expect and why the topic of marketing software is important and relevant in contemporary marketing practices.
50. “While the underlying content is present on
the page and available to be indexed by
Google, content may be visually obscured
by an interstitial. This can frustrate users
because they are unable to easily access
the content that they were expecting when
they tapped on the search result.”
51.
52.
53. “Our goal is to help users quickly find the
best answers to their questions, regardless
of the device they’re using.”
67. What makes this effective?
Relevant and valuable
Timed just right
Specific, actionable, human
Doesn’t block content, easy to close
Matches branding
Image
Short form. Not asking for too much.
Self-aware, self-depricating.
Fun facts:
Diehard Red Sox fan.
Grew up in Vermont, in a town without a stop light. Had to walk half a mile each morning to get
4000 footers
4000 footers
4000 footers
4000 footers
4000 footers
4000 footers
4000 footers
4000 footers
REMEMBER TO CTA to REPORTS TO BUILD
I started at HubSpot in 2012. Before Obama won his second term. The Cubs were still cursed. ___
Here’s the first promotion I saw for Inbound. It was on a blurry picture of Boston, with hardly legible font.
In that first Inbound, we were pumped to have 2800 attendees in Boston, with 40 sessions.
Cyndi Lauper was our entertainment act.
Fast forward to today. Last week, we had over 19,000 people attend. Over 19,000. That’s almost 7 times as many as we had in 2012. Customers and non-customers. Salespeople and marketers. Domestic and international. We had over 90 countries represented in the audience. Over 300 sessions, with world-renowned thought leaders.
As the movement has grown, the conference has really taken on a life of its own.
This year, despite a November start, we were lucky enough to have good weather in Boston. Which means 50 degrees and sunny, about half the time.
We had amazing speakers and appearences. From Boston legends -- here’s David Ortiz making a Friday morning cameo.
To national celebrities --- like Anna Kendrick…
To global icons…. That’s me, under the golden star. That thing follows me around all the time.
In addition, perhaps most exciting to me, Inbound is a time for us to launch products. Often, our biggest launches come at Inbound. Back in 2013, it was HubSpot 3 --- the Contacts, Companies, Email, and Workflows you know today. It was the COS. In 2014, the CRM. Last year, new reporting and ads. This year was no different.
For me, what set this year apart was how great the updates are for our customers. In the past couple years, we’ve put out tools that are big news in the industry. Launching a CRM for the first time, building an ads platform, and more. This year, we really doubled down on making HubSpot more joyful to use. I think you’ll see what I mean.
First, one of my personal favorites --- the new workflows editor. It enables you to visualize your campaigns as you go. Much easier to see branches, and to zoom in and out on specific components.
In short, it’s easierto use. But two key components of this new editor that shouldn’t be missed: it’s much easier to teach to new team members, and it’s much easier to share with others. If you show your CEO or VP of sales a picture of this new editor, they’ll get the gist of your process quickly. No hassle, no extra clicks, no extra brainpower. Exciting stuff.
This tool is finishing up beta testing, but it’s available to any HubSpot customer who’s interested. Use the link from hubspot.com/new.
You’ll notice that the new Workflows editor had a cleaner, more modern feel. That’s part of a broader cross-platform effort to unify our design. We’re going app-by-app and applying a visual refresh, with the goal of bringing an unprecedented level of consistency, clarity, and HubSpotty joy to the product.
The functionality you’re used to isn’t changing: The design is just getting a modern facelift. We’ve finished up a few tools, and are on the verge of a few more --- CRM will be coming up in the next few weeks.
While we’re looking at the CRM, we’re adding a few grown-up features --- like merging companies and parent child relationships.
On the content front, we’re excited to get out ahead of what we think is a major shift in the way SEO works. The idea of ranking for a single keyword is no longer viable --- any person searching from any device would see your page ranked differently, for the same keyword. With that in mind, our team of SEO gurus sees a shift towards topics over keywords. Instead of trying to rank for a single keyword, you plan a piece of pillar content around a topic, and link other pages on your website to that. The new tool enables you to use this strategy for your own content. It gives you suggestions and recommendations of areas to focus on, with specific data to back it up.
Content strategy will make its way to your HubSpot portal in 2017.
The hits keep on coming.
Projects is a productivity platform. Quite simply, it helps you to get things done in HubSpot. Create lists of tasks associated with a certain project, assign owners and due dates, comment back and forth with your team, attach files. Check off the tasks as you go.
My favorite piece of Projects is that everything we know about marketing is already built into the platform. Dozens of HubSpot projects are available to you, with one click. Find a project you like --- creating a content offer, optimizing conversions, etc. --- and add it to your portal to get to work. Really fantastic for customers and partners alike.
On the sales side, Meetings is a feature of HubSpot Sales Pro that syncs with your Google or Office 365 calendar so that you can share your most up-to-date availability with customers and prospects.
Your Meetings link is this short URL that you can share with prospects. They clink into that link, and it looks something like this.
The prospect can pick the date and time that works best for them and boom, they’re booked for a meeting without the ridiculous back and forth that we normally go through when we’re trying to schedule something. It’s a huge time saver.
New to meetings is the ability to embed a meeting calendar on a web page. One use case --- if you have a MOFU or BOFU offer, add a meetings form to the thank-you page.
Fun fact about Meetings --- you can add a rep’s meetings link to a message in your email client, OR as a personalization token within a HubSpot email.
Our marketing team loves this --- every email they send that comes from a rep includes a link to that rep’s meetings calendar.
Also on the sales side, Messages lets you chat with site visitors in real time. It lets interested visitors get the answers they’re looking for right away.
When you’re having a conversation with a prospect, we make it really easy to get additional context about that person via the contact sidebar in the chat dashboard.
…. and those conversations are going to be automatically saved to the contact’s timeline so it’s really easy to schedule follow up and continue to nurture those relationships beyond the initial conversation.
Those are just a few of the announcements. If you’re interested in hearing about the rest, and didn’t get a chance to see Christopher’s product keynote, head over to our Youtube channel to get the full scoop.
The tool I want to dive into today might be the boldest launch from Inbound. Before Diving in, I want to add some context.
At HubSpot, we love the idea of giving things away for free. It gives prospects a chance to get started with Inbound, without paying anything. It gives partners a great way to show what HubSpot can do pre-purchase. And, as with any freemium model, it gives us a new way to grow our lead pipeline.
Three years ago, it was Signals, which morphed a few times before settling on HubSpot Sales.
Two years ago, it was HubSpot CRM.
Last year, Leadin.
Powerful tools, but lived outside the HubSpot umbrella, and in their own individual silos.
This year, we’re excited to launch the next evolution of Leadin, and to bring it under the HubSpot umbrella for the first time.
HubSpot Marketing Free, in short, is a tool that lets you collect leads off your website and learn mor eabout them. It integrates seamlessly with HubSpot CRM and HubSpot Sales. To give you a quick refresher on the full HubSpot toolset, here’s the way I think about it:
CRM sits at the core of both marketing and sales, and allows you to organize your interactions with contacts and customers.
Sales speeds up your sales process and empowers your sales teams to work faster and smarter.
Marketing lets you attract, convert, and close.
Here’s how that plays out in our offerings. At the base, CRM underlies everything. On the left is the marketing tool. On the right are the sales tools. As businesses grow, their HubSpot product can grow along with them.
The highlight of HubSpot Marketing free, for me, is a tool called “Lead Flows.” It’s HubSpot’s take on pop-up forms. Today, I want to dive deep into the tool and into best practices around it, to make sure we’re using it to its fullest.
How many of you have a website?
How many of you know that website like the back of your hand?
Do you think a fresh visitor to your website would see it and know their way around, know how to get help?
As a consumer, this is what a website can feel like when I get there and start exploring. It’s a maze, I keep hitting dead ends, I don’t know
Your website should feel a little more like this to a visitor, not a maze, a big open garden for them to roam around in, and exits for them to get in touch with you
When they have easy ways to continue the conversation with your business, all sides are happy.
With that in mind, this is what a “standard.” Conversion funnel looks like.
We build a call-to-action. People click that call-to-action and are redirected to a page with a form. They fill out that form and are redirected once more to a thank-you page, where they get the asset and a next step.
In many cases, this works great. But it’s not a perfect system. For you as a marketer, it’s time consuming. For the visitor, it’s not the most straightforward experience. Three different pages, two redirects. You end up in a completely different place than you started, and have to find your way back. On a mobile device it’s even tougher to follow the process.
What we wanted to accomplish with lead flows was first to make the experience for the end user better, removing the redirects and optimising for the device they’re on. But also optimise for you, the marketer or website owner, making it easy to create and get a conversion point live on your site and create an exit in the maze without needing to change anything about your site itself
The Lead Flow is made up of three parts. First, a callout. This can take the form of a slide-in button, a pop-up, or button that drops in from above.
Next, the form itself. This opens up from the same modal as the callout, and includes a set of fields.
Finally, once the form is submitted, it’s replaced by a thank-you message with a link to any next steps.
Here’s what it looks like in practice. As you can see, it’s eye-catching but not annoying or intrusive. We’ll get into that more in a minute.
And, on a mobile device….. It looks clean, and the user’s experience is smooth.
So, there’s an elephant in the room. HOLD UP HUBSPOT, YOU’RE TELLING US WE SHOULD USE POP-UPS?
BUT POP-UPS SUCK! DON’T YOU REMEMBER THE 90’S?
You’re absolutely right. Popups that look like this really suck.
There’s one more elephant in the room. I know what you’er all thinking.
BUT WHAT ABOUT GOOGLE? Google is like beyonce to marketers. The single voice of truth.
Google made news in the last few months by talking
They put out a blog post on the official webmasters blog that said this.
Here’s what they hate.
Showing a popup that covers the main content, either immediately after the user navigates to a page from the search results, or while they are looking through the page.
Displaying a standalone interstitial that the user has to dismiss before accessing the main content.
Using a layout where the above-the-fold portion of the page appears similar to a standalone interstitial, but the original content has been inlined underneath the fold.
Here’s an example of that. I see this stuff every day.
Guess what website I’m on? Toyota.com, right?
No. This is the Boston Herald, one of Boston’s biggest newspapers. THIS is a bad experience. This should be punished.
But Google doesn’t go so far as to say that “pop-ups’ or “interstitials” are bad. Far from it. Here’s their stated goal. They want to help people get what they’re looking for. Anything that gets in the way of that is a negative. But do pop-up forms always get in the way of that? Google doesn’t think so.
In fact, later in the article, they talk about pop-up forms that are logical, helpful, and necessary.
Interstitials that appear to be in response to a legal obligation, such as for cookie usage or for age verification.
Login dialogs on sites where content is not publicly indexable. For example, this would include private content such as email or unindexable content that is behind a paywall.
Banners that use a reasonable amount of screen space and are easily dismissible. For example, the app install banners provided by Safari and Chrome are examples of banners that use a reasonable amount of screen space.
So, as is always the case, Google has searchers’ backs. As they should. This isn’t bad for marketers. It’s GREAT for marketers. Two big takeaways:
Don’t be interruptive and annoying.
Keep other devices in mind. Don’t forget about mobile.
In truth, pop-up forms --- like other things in this unvierse (and others) ---- can be harnessed for good, if used correctly..
Think about it this way. Are there any tools in our toolkit as marketers that are “good” no matter how you use them? Every tool we use has the power to be destructive, to ruin the customer experience, to lose us links and rankings, to make our customers cancel, if we use it the wrong way.
I’d posit that Lead Flows are no different.
Let’s walk through a few examples of Lead Flows done right. Here’s buckscountytaste, a food website in PA.
They have a simple popup that slides in halfway down the blog. It provides logical next steps, without taking the user off the page.
And it works. They raised their blog subscriptions by 60% when they added this lead flow.
Here’s 24point0, a powerpoint design company.
They added a quick “sign up for updates”
And improved conversions 63%.
The ultimate success story --- Aquapresso, a coffee distribution company in NZ, set up 12 different lead flows across their site for various use cases.
They over doubled their conversions.
So… I want to get to the bottom of this.
Another common mistake marketers make with pop-ups is having them appear at the wrong time, which adds to the annoyance factor. Be strategic about the timing and trigger of your pop-ups. Think about the way that visitors interact with certain types of pages on your site.
For instance, when someone engages with a blog post, they do so by scrolling down the page as they read the content. If you want to catch your visitors while they're most engaged, then you should customize your pop-up to appear when someone has scrolled halfway down the page.
Similarly, you might find that people who stay on your product or pricing pages for more than 30 seconds are highly engaged because they're taking the time to read through and consider their options. In this scenario, you could use a time-based pop-up that appears when a visitor has been on the page for a specific number of seconds.
Specific: Specify exactly what a visitor is going to get if they click on your pop-up. Don't tell them it's a guide; tell them it's a 10-page guide with actionable tips. Don't encourage them to join your email list; ask if they'd be okay with getting two to three emails on a given topic per week.
Actionable: Let visitors know exactly what you'd like them to do. Instead of "Click Here," try "Download our Free Guide," or better yet, "Get my Free Guide." Craft a compelling call-to-action that will inspire your visitors to take action.
Human: Remind visitors that there's a real person behind the pop-up form. Use colloquial language to make your forms friendly. Instead of "Join our email list," try "Mind if we email you twice a week?" Instead of "Subscribe to our blog," try "We'd be happy to notify you whenever we publish new articles."
In the end, forget about yourself for a second. It’s not about you. It’s about your visitors, your prospects, your customers. If their experience is improved by what you do on your website, you’ll be rewarded, and Google will be happy.
The second we forget that --- and make it about us --- our results will suffer.
And we’ll feel the wrath of Google.
Here’s the magic, we can get an entire conversion funnel live on our site within 5 minutes, and we don’t need to add any new embed codes, change DNS settings, adjust our website, nothing. This is where the ninja part of this session’s title comes into play.
Lead Flows is available to all HubSpot Marketing customers. Simply navigate to Settings, then Products and Add-ons, and activate the Lead Flows tool.
Once you do, it’ll appear under “Content” in your nav menu.
As a reminder, a Lead Flow has three parts.
First, we’ll set up the callout. We can choose from four options
Not sure which one to choose? We give you some best practices right on the screen.
Pop-up boxes are bold and assertive. Use them to promote and highlight your most valuable content.
Slide-in boxes are subtle and firendly. Use them to add folks to your subscriber lists.
Dropdown banners are timely and helpful. Use them to prioritize time-sensitive offers (sale or webinar) or to ask for subscriptions.
You can customize the callout with an image, custom text, and a button of your choice.
Next up is the form. Define the text, and add any fields you’d like. Choose your language, too.
Finally, we configure the thank-you.
Before launching, we have a few options to configure.
Which pages should these lead flows appear on?
As a best practice, match the Lead Flow to the context of the page. If they’re on your blog, ask for subscribers. If they’re on your pricing page, ask about a quick demo of any features they’re interested in.
You can trigger a lead flow as someone’s trying to exit the page, after a certain amount of time, or on page scroll.
Again, base your choice off the context, and the user experience you think would be best.
General best practices:
For drop-down lead flows, use the elapsed time option.
For popups, use exit intent.
For slide-in, use the scroll option.
The final setting --- think about your user’s experience on mobile. Will this be disruptive? If so, turn it off. If not, leave it on.
Finally, preview your lead flow across devices.
Lead flows are even more powerful for HubSpot customers.
You can use a lead flow to segment a list, create a workflow, or run a report.
When we did, our leads went up 38%.
5x our leads
Try comarketing. Launching a co-branded project, with mutual goals, no money changes hands.
We've more than doubled the number of monthly leads generated by the old posts we've optimized.
We've increased the number of monthly organic search views of old posts we've optimized by an average of 106%.
Between 83% and 93% of each post's leads came from anchor text CTAs and internal link CTAs.