This document discusses engaging mobile consumers through various promotional strategies. It recommends initiating engagement with mobile consumers in lines or while waiting through QR codes, text messages or mobile optimized promotions. These strategies capture consumer data and start long-term brand relationships. Specific strategies discussed include text-to-win promotions, mobile web forms, Facebook mobile games, and targeted mobile advertising. The goal is to provide an engaging mobile experience that drives consumers back to the business across multiple touchpoints.

1. Engaging the MOBILE consumer!
Presented by:
Scott Bronenberg 610-994-1850 scottb@advancedtele.com

6. QR code scanning is up 157% from
Q4 in 2011.
ScanLife – May 2012

7. Where is the best place to initiate an
engagement with the mobile consumer?
In Lines, While we wait …
• For our food or to be seated at the restaurant
• In the check out of a LONG grocery line
• Retail Line
• Amusement Park
• Public Transit
• At our seat at entertainment or sports venue
• On packaging
• POS
 Anywhere we can open a door to your business
and brand and establish a relationship for LIFE!

8. You will have the mobile #
you have today possibly for
the rest of your life!
Your mobile phone is your
DNA and digital fingerprint!
http://go.bloomberg.com/tech-deals/2013-01-07-mobile-phones-with-fingerprint-id-
coming-this-year/

10. • According to a report compiled by Microsoft Tag,
by 2014, mobile internet use will surpass
desktop internet use. You can't ignore the
numbers: More than one-third of Facebook's 600
million user base uses Facebook mobile, more
than 50 percent of Twitter's 165 million users use
Twitter mobile, and 200 million YouTube views
occur on mobile devices every day.

11. Mobile Coupon Redemption Rate Will
Reach 8% By 2016
•
Read more:
http://www.mediapost.com/publications/article/165260/mobile-coupon-
redemption-rate-will-reach-8-by-201.html#ixzz2KQQBq5lb

12. Benefits of
Mobile Optimized Promotions
• Your engaging YOUR consumers with their mobile
browser of choice!
• Starts a very intimate relationship, as consumers
often bring MOBILE devices even to the bathroom!
• Establishes a MOBILE DATABASE of OPT in
CONSUMERS!
• Mobile Search is growing at astronomical rate,
delivering a mobile optimized experience will be
difference between winning and losing a potential
consumer!
• It is the Link to M or E-commerce and increasing traffic
to your mobile site, or introduction to download a
mobile app.
• Fun, innovative, engaging and memorable interaction
- its an extension of your brand and business!

13. Turning
into mobile audience engagement!
Facebook to Mobile
Broadcast TV to Mobile
Radio to Mobile
Event to Mobile

16. Creating the optimal experience for mobile consumers, where data capture
and a rich memorable mobile experience is our primary goal!

18. What we will review today …
• SMS Text Message Marketing
• Text to Win Instantly
• Text to enter sweepstakes
• Mobile Web Optimized Promotions
• Mobile entry form
• Mobile microsite
• Power of Facebook Mobile
• Intro to Scratch Match and Win Game
• Promoting the Promotion
• Custom QR codes
• Turning traditional awareness into mobile audience engagement!

19. TXT to Win!
• Offer consumers instant gratification and TIMELY redemption!
• Turns traditional awareness into consumer interaction with your brand or Biz!
• This is an entry to Opt in consumers for future broadcast text messages!

20. Who are our customers?
Mobile Sweepstakes Promotions
Data Capture and Opt In’s are the name of the game!
stay connected (for LIFE!!!)

21. Mobile & Standard Web Optimized Promotions
Hybrid development … building mobile and iframing it into
standard web versions

22. Customized administrator platforms and tools.
With ability to integrate with existing or
newly developed CRM’s!
Key added value points:
+ Immediate lead Follow up
+ Real time monitoring of response
+ Secure and instantaneous reporting

23. Be a FAN and wear the BAND
Or
Text GIANTS to 84444
Scan the code on the band OR in the store!
When the consumer scans the code, Or Texts Giants to 84444 they will be either notified they are an instant winner,
or redirected to our promotional microsite

24. Dual mobile platform login and voting authentication functionality

25. Radio campaign promotions interacting with mobile!

26. Social-Mobile

27. Q: How can you create instant impact at retail!
A: Mobile Scratch & Match Game with a Facebook Twist!
Increase
Facebook
LIKES
Prize Pool

28. The Scratch and Match Game will provide interaction and product engagement
with a bounce back to retail. This provides a rich experience through mobile
and PC offering the versatility and value of both Worlds!

29. Every Winner and player receives an email
confirmation and their prize!

30. The best part …
It’s Viral!
Your Facebook wall posts an update
each time you play and win!
Share with
friends!

31. ATS Mobil

33. • Multiple portals of entry ---
– QR Code
– TXT
– TARGETED MOBILE ADVERTISING
SEAMLESS PUSH THROUGH TO THE MOBILE
ENGAGMENT

34. Targeted Mobile
Advertising and Promotion:
• Mobile Advertising placement: Customized targeting based on
target market demographics and geographics!
• Influence participation while growing awareness and sales, in
both the near and long term.
Snapshot of targets!
Category App
Women Lifestyle Find Around Me
Women Lifestyle Horror Make-up FREE
Women Lifestyle A-List Star Salon ?
Women Lifestyle Beauty, Fashion & Lifestyle
Women Lifestyle Cosmopolitan
Women Lifestyle Country Living
Women Lifestyle Crazy Hairstyle
Women Lifestyle Daily Yoga for Hips and Butt
Women Lifestyle Elle Shopping Guide
Women Lifestyle Eye Shadows Idea Book
Women Lifestyle Fashion Nail Idea Book
Women Lifestyle Glam Media iPhone Site
Women Lifestyle Marie Claire
Women Lifestyle MyStyles.com
Women Lifestyle Real Beauty
Women Lifestyle Redbook
Women Lifestyle Style&Fashion
Women Lifestyle Weight Loss Yoga
Women Lifestyle Women Day
Women Lifestyle Women Hairstyles Catalog Free

35. Standard Banners
iPad iPhone Android Windows Phone 7
300x250, 728x90, 120x600 & 468x60 300x250 & 320x50 300x250 & 320x50 480x80

36. 3 portals of entry to engage the consumer!
1.
2.
3.

37. ON THE RADAR?
• Location Based SMS offers
• Social-Mobile integration and interaction

38. Seismic change in consumer behavior linked to
technology
• "It has never been more challenging for a brick-and-mortar retail merchant to succeed in an enduring
way“
• “There is a seismic change in consumer behavior that is linked to technology such as social and mobile
platforms,” he said. “The level of investment capability in these new platforms, especially mobile, is
mission-critical to our companies.
• “It can’t be an after-thought – that capability needs a front seat at the table.”
- Howard Schultz, chairman/president of Starbucks. (Mobile Marketer Jan 16. 2013)

39. NOTwork is only one letter away from
NETWORK

40. Thank you