The document provides an overview of Skochy Consulting and mobile marketing strategies. It discusses how mobile is transforming consumer behavior and engagement. Sample mobile applications and tools are presented, including premium mobile websites, QR codes, text messaging, and mobile strategy. The benefits of various mobile tactics for customer acquisition, offers and loyalty, mCommerce, and direct response are outlined.

1. Agenda
§ About Skochy Consulting Ltd
§ Why Mobile?
§ Mobile Strategy
§ Premium Mobile Websites
§ Sample Applications
§ QR Codes
§ Text Messaging

2. About Skochy Consulting Ltd
Skochy Consulting is a full-service, local business online marketing strategy
company, specialising in innovative and engaging mobile communication
programs, promotions and campaigns.
Mobile Web Apps
QR Codes
Mobile Location Analytics
Text Message Marketing
Social Media Management
Mobile SEO & Mobile Advertising

3. The Mobile Revolution
§ More then a third of U.S. Adults own a smart phone.
§ 95% of smartphone owners search locally
§ Customer attention span is only 7 sec. long

4. Engagement is on the Rise
MOBILE WEB
34%
of Americans access
the web on their
mobile device.
(eMarketer)
TRIPLE
DIGIT
GROWTH
rate in usage.
(Quantcast)

5. Mobile Coupons are Booming
MOBILE COUPONS
Greater than
10x user growth
in 2010 with triple
digit increases in
2011 & 2012 in
North America.
(Yankee Group)

6. Mobile is Immediate!
37%
18-24 YR OLDS
55%
18-24 YR OLDS
44%
MOBILE USERS
checked their checked their checked their
mobile in the last mobile in the last mobile in the last
five minutes. fifteen minutes. thirty minutes.
Source: InsightExpress

7. Traditional Apps vs Mobile Web Apps
APPS MOBILE WEB
No — A separate application is Yes — The mobile web is
Platform Independent required for each platform. accessible on each platform.
Yes — Apps can take total Yes/No — With work, some
Rich Experience advantage of native features. native features can be used.
Yes — Apps are a great extension Yes — Mobile sites are a great
Brand Extensible of your brand. extension of your brand.
No — Apps require a lengthy Yes — Updating a mobile site
Easily Publishable approval process for release. takes mere minutes.
Use these tools to build brand preference, drive transactions,
and increase customer loyalty.

8. Premium Mobile Websites
Our mobile sites lives in harmony with existing websites
We convert your existing website into a mobile friendly version, compatible with nearly
all smartphones and fully compliant with your brand.
Our system auto-detects traffic from mobile devices and
redirects to your mobile-friendly version

9. Platform Benefits
§ Turnkey: easy, quick and inexpensive way to go mobile
§ Proven: our platform powers over 500 mobile websites worldwide
§ Scalable: always up-to-date, redundant, flexible and secure
§ Integrated: powerful CMS integrates with any existing website
Our platform is
Compatible with more than 98%
of mobile traffic!

10. Over 30 features

11. The Big Picture: Mobile Strategy
CONVERSIONS AWARENESS
DR CAMPAIGN BRAND CAMPAIGN
Tailor Mobile Marketing for Tailor Mobile Marketing for
Lead Generation Campaign Recall
TOOLS/TACTICS DATA AVAILABLE TOOLS/TACTICS DATA AVAILABLE
SMS response from SMS: Phone #, carrier, Mobile Web advertising Mobile Web:
offline media (print, TV, referring source Impressions, clicks,
In-app advertising
etc.) referring sources
Mobile Web: Location, Sponsored apps
SMS Contesting device type. Must ask for In-app: Impressions,
personally identifiable engagement, clicks.
info.

12. Mobile Microsites
Contact Information Content Download
Data Collection Mobile Commerce
Product Database Geolocation
Social Networking Contest Entry

13. Customer Acquisition
§ Allows companies to engage users
and capture information on location
§ Drive traffic through QR codes,
SMS links, email, Facebook and
Twitter
§ Provides an instant and secure
contact capture form to acquire
new customers anytime, anywhere

14. Mobile Offers & Loyalty Discounts
§ Offer free gifts, discounts, incentives, and
reminders with our Mobile Coupon
Platform
§ Create a campaign, broadcast it, and
experience an immediate increase in
traffic!
Mobile coupons are a great way to:
• Have immediate impact on your brand
• Eliminate printing and mailing costs
• Track redemption rates
Sample
• Minimize investment in your POS set-up

15. mCommerce – Mobile Sales On-the-Go
§ Gives your consumer the ability to purchase
instantly, when and where the impulse strikes!
§ Combines:
1. ease of purchase
2. location-awareness
3. ready access to information
§ Mobile commerce will surpass eCommerce
§ A must have for ticket-based events and retail
§ Accessible via social media, SMS and QR codes
Use these tools to drive transactions,
and increase loyalty.

16. QR Codes
§ A QR code is only as good as it’s landing page…
§ SMART QR Codes:
• Point to mobile optimized landing pages
• Grab attention
• Help spread mobile coupons
• Build lists of mobile phone users
• Run better marketing metrics
• Easily share mobile media (photos/videos)
• Achieve marketing objectives!

17. Near Field Communications (NFC)
§ Allows for simplified transactions, data exchange, and
wireless connections between two devices in close
proximity
§ Active vs. PASSIVE – NFC will be driven by marketing, not
payments
§ NFC stickers, SmartPosters

18. Text Message (SMS) Marketing
§ Bulk SMS Blast: Send and receive bulk/individual SMS messages via our
easy-to-use web based software and direct carrier connection.
§ Mobile Keywords: Text “yourword" to 12345 – provide on-demand
rewards, coupons, links to mobile sites and loyalty program opt-ins.
§ Online and Mobile Sign-up Forms: Customers can easily enter their
contact info on your website and get added to your SMS lists.
§ Mobile Voting: Create all types of fun and engaging SMS votes/polls.

19. SMS for Direct Response
§ SMS-backed mobile loyalty programs
tie in with email and direct-mail
programs
§ Include a URL in the SMS message to
link back to the mobile web for further
engagement, data capture, and
conversion.
§ In retail, SMS is becoming the best tool
for CRM and loyalty efforts.
§ Use SMS for:
§ store alerts
§ news updates
§ coupons
§ reminders

20. MMS Picture Messaging
MMS is the new standard in mobile messaging and
often times gets 2 to 3 times the response rate in
comparison to standard text messaging alone.
Increased Direct
Interactive MMS
Response Rate
Mass MMS
Targeted MMS
Announcements
Personalized MMS Go Green

21. Thank You!
This has been a quick overview of the
importance of using the mobile Internet,
and text messaging to find and engage
your customers.
Get in touch for a free consultation:
0843 28 965 28
scott@skochy.com
www.SkochyConsulting.com