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Aug. 8, 2012   Company Overview
Agenda


 About [YOUR-COMPANY]
 Why Mobile?
 Mobile Strategy
 Premium Mobile Websites
 Sample Applications
 QR Codes
 Text Messaging
About [YOUR-COMPANY]

[YOUR-COMPANY] is a full-service mobile marketing agency specializing in
innovative and engaging mobile communication programs, promotions and
campaigns.


       Mobile Web Apps
       QR Codes
       Mobile Location Analytics
       Text Message Marketing
       Social Media Management
       Mobile SEO & Mobile Advertising
The Mobile Revolution

 More then a third of U.S. Adults own a smart phone.
 95% of smartphone owners search locally
 Customer attention span is only 7 sec. long
Engagement is on the Rise

   MOBILE WEB



   34%
of Americans access
   the web on their
    mobile device.
      (eMarketer)




TRIPLE
 DIGIT
 GROWTH
  rate in usage.
      (Quantcast)
Mobile Coupons are Booming



 MOBILE COUPONS


   Greater than
10x user growth
in 2010 with triple
 digit increases in
 2011 & 2012 in
  North America.
    (Yankee Group)
Mobile is Immediate!




           37%
           18-24 YR OLDS
                                55%
                                18-24 YR OLDS
                                                     44%
                                                     MOBILE USERS
           checked their         checked their       checked their
          mobile in the last   mobile in the last   mobile in the last
           five minutes.       fifteen minutes.     thirty minutes.


Source: InsightExpress
Mobile Purchase Decision Making

The Mobile Purchase Decision Funnel
                  turns eyeballs into buyers.

    AWARENESS        CONSIDERATION          PREFERENCE            PURCHASE            LOYALTY




•  Mobile Web      • Mobile Web         •   Mobile Web •       Mobile Web      •   Mobile Web
•  Mobile          • Mobile Coupon      •   Mobile Updates •   SMS Coupon or   •   SMS updates
  Advertising        and Updates opt-in •   Mobile Apps        Incentives      •   Coupons (Web & SMS)
• SMS Contesting                                           •   Mobile Apps     •   Mobile Apps
                                                           •   mCommerce       •   Polling and Voting



You get valuable data at each step along the path enabling ROI
         reporting and an optimization feedback loop.
Traditional Apps vs Mobile Web Apps

                                    APPS                       MOBILE WEB
                     No — A separate application is    Yes — The mobile web is
Platform Independent required for each platform.       accessible on each platform.

                     Yes — Apps can take total         Yes/No — With work, some
     Rich Experience advantage of native features.     native features can be used.

                     Yes — Apps are a great extension Yes — Mobile sites are a great
    Brand Extensible of your brand.                   extension of your brand.

                      No — Apps require a lengthy      Yes — Updating a mobile site
   Easily Publishable approval process for release.    takes mere minutes.



       Use these tools to build brand preference, drive transactions,
                       and increase customer loyalty.
Premium Mobile Websites

Our mobile sites lives in harmony with existing websites
We convert your existing website into a mobile friendly version, compatible with nearly
                all smartphones and fully compliant with your brand.




        Our system auto-detects traffic from mobile devices and
                redirects to your mobile-friendly version
Platform Benefits


   Turnkey: easy, quick and inexpensive way to go mobile
   Proven: our platform powers over 500 mobile websites worldwide
   Scalable: always up-to-date, redundant, flexible and secure
   Integrated: powerful CMS integrates with any existing website


                           Our platform is

    Compatible with more than 98%
                           of mobile traffic!
Over 30 features
The Big Picture: Mobile Strategy


                  CONVERSIONS                                          AWARENESS


              DR CAMPAIGN                                      BRAND CAMPAIGN
           Tailor Mobile Marketing for                           Tailor Mobile Marketing for
                Lead Generation                                       Campaign Recall


 TOOLS/TACTICS               DATA AVAILABLE              TOOLS/TACTICS             DATA AVAILABLE

 SMS response from           SMS: Phone #, carrier,     Mobile Web advertising         Mobile Web:
offline media (print, TV,      referring source                                     Impressions, clicks,
                                                          In-app advertising
          etc.)                                                                      referring sources
                             Mobile Web: Location,        Sponsored apps
   SMS Contesting           device type. Must ask for                               In-app: Impressions,
                             personally identifiable                                 engagement, clicks.
                                      info.
Mobile Microsites



Contact Information   Content Download


    Data Collection   Mobile Commerce


 Product Database     Geolocation


 Social Networking    Contest Entry
Customer Acquisition

            Allows companies to engage users
             and capture information on location

            Drive traffic through QR codes,
             SMS links, email, Facebook and
             Twitter

            Provides an instant and secure
             contact capture form to acquire
             new customers anytime, anywhere
Mobile Offers & Loyalty Discounts

                 Offer free gifts, discounts, incentives, and reminders with our
                  Mobile Coupon Platform
                 Create a campaign, broadcast it, and experience an
                  immediate increase in traffic!




                   Mobile coupons are a great way to:
                   •   Have immediate impact on your brand
                   •   Eliminate printing and mailing costs
                   •   Track redemption rates
       Sample
                   •   Minimize investment in your POS set-up
mCommerce – Mobile Sales On-the-Go

             Gives your consumer the ability to purchase instantly,
                when and where the impulse strikes!


             Combines:
                      ●
                          ease of purchase
                      ●
                          location-awareness
                      ●
                          ready access to information


                Mobile commerce will surpass eCommerce
                A must have for ticket-based events and retail
                Accessible via social media, SMS and QR codes


            Use these tools to drive transactions,
            and increase loyalty.
QR Codes

 A QR code is only as good as it’s landing page…
 SMART QR Codes:
  •   Point to mobile optimized landing pages
  •   Grab attention
  •   Help spread mobile coupons
  •   Build lists of mobile phone users
  •   Run better marketing metrics
  •   Easily share mobile media (photos/videos)
  •   Achieve marketing objectives!
Near Field Communications (NFC)

 Allows for simplified transactions, data exchange, and
  wireless connections between two devices in close
  proximity

 Active vs. PASSIVE – NFC will be driven by marketing, not
  payments

 NFC stickers, SmartPosters
Text Message (SMS) Marketing

 Bulk SMS Blast: Send and receive bulk/individual SMS messages via our
   easy-to-use web based software and direct carrier connection.

 Mobile Keywords: Text “yourword" to 12345 – provide on-demand
   rewards, coupons, links to mobile sites and loyalty program opt-ins.

 Online and Mobile Sign-up Forms: Customers can easily enter their
   contact info on your website and get added to your SMS lists.

 Mobile Voting: Create all types of fun and engaging SMS votes/polls.
SMS for Direct Response

                 SMS-backed mobile loyalty programs tie in with
                   email and direct-mail programs
                 Include a URL in the SMS message to link back to
                   the mobile web for further engagement, data
                   capture, and conversion.
                 In retail, SMS is becoming the best tool for CRM
                   and loyalty efforts.


                 Use SMS for:
                   store alerts
                   news updates
                   coupons
                   reminders
MMS Picture Messaging

           MMS is the new standard in mobile messaging and
           often times gets 2 to 3 times the response rate in
           comparison to standard text messaging alone.

                   Increased Direct
                                               Interactive MMS
                   Response Rate

                                               Mass MMS
                   Targeted MMS
                                               Announcements

                   Personalized MMS            Go Green
Thank You!




        Your Closing Message

      Contact Us Call to Action!

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Mobile marketing sales presentation

  • 1. YOUR LOGO HERE Aug. 8, 2012 Company Overview
  • 2. Agenda  About [YOUR-COMPANY]  Why Mobile?  Mobile Strategy  Premium Mobile Websites  Sample Applications  QR Codes  Text Messaging
  • 3. About [YOUR-COMPANY] [YOUR-COMPANY] is a full-service mobile marketing agency specializing in innovative and engaging mobile communication programs, promotions and campaigns. Mobile Web Apps QR Codes Mobile Location Analytics Text Message Marketing Social Media Management Mobile SEO & Mobile Advertising
  • 4. The Mobile Revolution  More then a third of U.S. Adults own a smart phone.  95% of smartphone owners search locally  Customer attention span is only 7 sec. long
  • 5. Engagement is on the Rise MOBILE WEB 34% of Americans access the web on their mobile device. (eMarketer) TRIPLE DIGIT GROWTH rate in usage. (Quantcast)
  • 6. Mobile Coupons are Booming MOBILE COUPONS Greater than 10x user growth in 2010 with triple digit increases in 2011 & 2012 in North America. (Yankee Group)
  • 7. Mobile is Immediate! 37% 18-24 YR OLDS 55% 18-24 YR OLDS 44% MOBILE USERS checked their checked their checked their mobile in the last mobile in the last mobile in the last five minutes. fifteen minutes. thirty minutes. Source: InsightExpress
  • 8. Mobile Purchase Decision Making The Mobile Purchase Decision Funnel turns eyeballs into buyers. AWARENESS CONSIDERATION PREFERENCE PURCHASE LOYALTY • Mobile Web • Mobile Web • Mobile Web • Mobile Web • Mobile Web • Mobile • Mobile Coupon • Mobile Updates • SMS Coupon or • SMS updates Advertising and Updates opt-in • Mobile Apps Incentives • Coupons (Web & SMS) • SMS Contesting • Mobile Apps • Mobile Apps • mCommerce • Polling and Voting You get valuable data at each step along the path enabling ROI reporting and an optimization feedback loop.
  • 9. Traditional Apps vs Mobile Web Apps APPS MOBILE WEB No — A separate application is Yes — The mobile web is Platform Independent required for each platform. accessible on each platform. Yes — Apps can take total Yes/No — With work, some Rich Experience advantage of native features. native features can be used. Yes — Apps are a great extension Yes — Mobile sites are a great Brand Extensible of your brand. extension of your brand. No — Apps require a lengthy Yes — Updating a mobile site Easily Publishable approval process for release. takes mere minutes. Use these tools to build brand preference, drive transactions, and increase customer loyalty.
  • 10. Premium Mobile Websites Our mobile sites lives in harmony with existing websites We convert your existing website into a mobile friendly version, compatible with nearly all smartphones and fully compliant with your brand. Our system auto-detects traffic from mobile devices and redirects to your mobile-friendly version
  • 11. Platform Benefits  Turnkey: easy, quick and inexpensive way to go mobile  Proven: our platform powers over 500 mobile websites worldwide  Scalable: always up-to-date, redundant, flexible and secure  Integrated: powerful CMS integrates with any existing website Our platform is Compatible with more than 98% of mobile traffic!
  • 13. The Big Picture: Mobile Strategy CONVERSIONS AWARENESS DR CAMPAIGN BRAND CAMPAIGN Tailor Mobile Marketing for Tailor Mobile Marketing for Lead Generation Campaign Recall TOOLS/TACTICS DATA AVAILABLE TOOLS/TACTICS DATA AVAILABLE SMS response from SMS: Phone #, carrier, Mobile Web advertising Mobile Web: offline media (print, TV, referring source Impressions, clicks, In-app advertising etc.) referring sources Mobile Web: Location, Sponsored apps SMS Contesting device type. Must ask for In-app: Impressions, personally identifiable engagement, clicks. info.
  • 14. Mobile Microsites Contact Information Content Download Data Collection Mobile Commerce Product Database Geolocation Social Networking Contest Entry
  • 15. Customer Acquisition  Allows companies to engage users and capture information on location  Drive traffic through QR codes, SMS links, email, Facebook and Twitter  Provides an instant and secure contact capture form to acquire new customers anytime, anywhere
  • 16. Mobile Offers & Loyalty Discounts  Offer free gifts, discounts, incentives, and reminders with our Mobile Coupon Platform  Create a campaign, broadcast it, and experience an immediate increase in traffic! Mobile coupons are a great way to: • Have immediate impact on your brand • Eliminate printing and mailing costs • Track redemption rates Sample • Minimize investment in your POS set-up
  • 17. mCommerce – Mobile Sales On-the-Go  Gives your consumer the ability to purchase instantly, when and where the impulse strikes!  Combines: ● ease of purchase ● location-awareness ● ready access to information  Mobile commerce will surpass eCommerce  A must have for ticket-based events and retail  Accessible via social media, SMS and QR codes Use these tools to drive transactions, and increase loyalty.
  • 18. QR Codes  A QR code is only as good as it’s landing page…  SMART QR Codes: • Point to mobile optimized landing pages • Grab attention • Help spread mobile coupons • Build lists of mobile phone users • Run better marketing metrics • Easily share mobile media (photos/videos) • Achieve marketing objectives!
  • 19. Near Field Communications (NFC)  Allows for simplified transactions, data exchange, and wireless connections between two devices in close proximity  Active vs. PASSIVE – NFC will be driven by marketing, not payments  NFC stickers, SmartPosters
  • 20. Text Message (SMS) Marketing  Bulk SMS Blast: Send and receive bulk/individual SMS messages via our easy-to-use web based software and direct carrier connection.  Mobile Keywords: Text “yourword" to 12345 – provide on-demand rewards, coupons, links to mobile sites and loyalty program opt-ins.  Online and Mobile Sign-up Forms: Customers can easily enter their contact info on your website and get added to your SMS lists.  Mobile Voting: Create all types of fun and engaging SMS votes/polls.
  • 21. SMS for Direct Response  SMS-backed mobile loyalty programs tie in with email and direct-mail programs  Include a URL in the SMS message to link back to the mobile web for further engagement, data capture, and conversion.  In retail, SMS is becoming the best tool for CRM and loyalty efforts.  Use SMS for:  store alerts  news updates  coupons  reminders
  • 22. MMS Picture Messaging MMS is the new standard in mobile messaging and often times gets 2 to 3 times the response rate in comparison to standard text messaging alone. Increased Direct Interactive MMS Response Rate Mass MMS Targeted MMS Announcements Personalized MMS Go Green
  • 23. Thank You! Your Closing Message Contact Us Call to Action!

Editor's Notes

  1. Blackberry is most widely-used at 42%, and the iPhone 31%, and Android at 12%.