Master slide deck from the EngageWell: Storytelling event on Tuesday 10 March at the Radisson Blu Hotel, Liverpool.

1. EngageWell:
Storytelling

4. @TEDxNHS #TEDxNHS @TEDXNHSOfficial
Without a script,
several actors down
Jen Gilroy-Cheetham
@gilroy19

5. Curation lessons from TEDxNHS

6. 1. One idea
2. Make the audience care
3. Only use tools your audience
has access to
4. Inspire them to spread

7. One Idea

8. Golden Thread
Stories
Testimonials
Stats
Case Studies
Facts
Visuals
Key PointsProps
Evidence

9. What is:
•Important
•Essential
•Nice to know

10. Make the audience
care

11. 10% - Credibility
25% - Data, logic, fact
65% - Emotion

14. Only use
tools your
audience
can access

15. •Language
•Metaphor
•Power of 3, repetition
•The power of vulnerability
•Model the feelings you want
them to feel
•Physically involve them
•Strong opening, inspire curiosity
•Don’t practice, rehearse!
•17 minutes

16. Inspire them to
spread

19. Q&A

23. Being an Out Loud
Communicator

24. Why Out Loud

30. Think about your social
networks. How can you reach
out more to embrace difference
and spread ideas further?

32. • Agenda activists: driving the learning
forward - What challenges and opportunities
are worth pursuing together?
• Community keepers: weaving the social
fabric - How do we encourage and hear all
the voices in our community?
• Critical friends: reflecting on the process -
How can we pay attention to how we work
together and continually give ourselves
feedback?
• Social reporters: creating a shared
memory - How should our insights, stories,
and community outputs be captured and
recorded?
• External messengers: communicating
with external audiences - Who (outside the
community) do we need to be talking to and
what should we be telling them?
• Value detectives: making value-creation
visible - What value should we be aiming to
create and how will we know when we have
got it?
• Organizational brokers: connecting with
organizational stakeholders - How does
the community fit into the wider public
service context and contribute to that
agenda?
Roles of effective communities?
We do this by modelling what we share with others and
paying attention to these questions
Based on Etienne Wenger’s Roles of Effective Communities

33. Think about the online
communities you are part of
and how these roles could be
helpful

36. What small act of kindness
could help you to create new
relationships and a circle of
reciprocity?

37. Claiming your identity as a storyteller
Jen Kohan
Coaching Academy Head of Programmes
Innovation Agency

38. Consider theories behind
storytelling and identity
Apply this thinking to your
own experience
Explore your identity
through story

39. Who are YOU?’ said the
Caterpillar. This was not an
encouraging opening for a
conversation. Alice replied,
rather shyly, ‘I – I hardly know,
sir, just at present – at least I
know who I WAS when I got up
this morning, but I think I must
have been changed several
times since then’.

40. The social and cultural
activity of sharing stories
Often includes
improvisation, theatrics,
and embellishment
Means of entertainment,
education, cultural
preservation, and instilling
moral values

41. Self awareness
Sense of purpose
Reflection on
experience
Cycles of
socialisation
Sense of community
belonging

42. Emotion commands attention
Create connection/shared feelings through shared experience
Insights into traditions and values
Encourage active participation

43. What choices you have
made and what path you
have taken that brought
you to this point in time as
a communicator and
leader?

44. Challenge: What was the specific challenge you
faced? Why did you feel it was a challenge? What
was so challenging about it? Why was it your
challenge
Choice: What was the specific choice you made?
Why did you make the choice you did? Where did you
get the courage (or not)? Where did you get the hope
(or not)? How did it feel?
Outcome: What happened as a result of your choice?
What hope can it give us? How did the outcome feel?
Why did it feel that way? What did it teach you? What
do you want to teach us? How do you want us to feel?

45. A brief example…

46. Family and childhood: Your parents and family, experiences growing up, the
community in which you grew up, your role models, your school
Life choices: Schools you went to, the career you chose, your partner and
family, your hobbies, interests and talents, challenges you’ve overcome
Work experiences: Role models, your first experience that defined your
journey, your first awareness of the issue on which you want to take action.
• Focus on one key story — one event or one place or one important
relationship.
• Remember, the purpose of telling your story of self is to begin to
create common ground with your audience by sharing a story that
reflects the values that brought you to work on your given issue,
and where those values come from.

47. Challenge
Choice
Outcome
…Call to action

48. Time to share…
(and thanks!)

49. Sketchnoting: why it works and how to do it
Jen Kohan

50. Sketchnotes are a visual
note-taking approach that
extend text-only notes to
make use of drawings, icons,
lettering and other visual
elements to capture and
share ideas.
Sketchnotes are a way to use
our natural visual skills to
capture ideas…

51. 1. Find someone near you and
introduce yourself…
2. Swap papers and draw your
partner (on their paper)
• What did you hear yourself
saying?
• What were you doing?
• What did you see and hear
others doing?

54. A hollow muscular organ that pumps the blood
through the circulatory system by rhythmic
contraction and dilation. In vertebrates there may be
up to four chambers (as in humans), with two atria
and two ventricles.
Raise your hand when you get it…

56. The best thing about communicating ideas
visually is that you need to keep it
simple… it’s about subtracting the obvious
and adding the meaningful….
But I can’t draw…

58. This is only a practice exercise.
Don’t think TOO much about it
Use this time to explore and try something new.

62. Post your creation!
Thank you 

64. • Sparking change
• Communicates who
you are
• Explains values
• Fosters collaboration
• Counters rumours
• Shares solutions
• Leads people
With thanks to Stephen
Denning

68. Comms Unplugged 2019

72. • Main point at the top
• Grab the attention first
• Keep it simple
• Make it human - ‘who’ as well as
‘what’ and ‘how’
• Least important at the bottom
Applies to: Case studies,
blogs, news releases,
web copy, job adverts,
podcasts, business
cases

73. The Centre for Risk Communication analysed 10
years of print and media coverage of
emergencies and crises in the US and found that:
• The average length of a quote in print media
is 27 words
• The average duration of a sound bite in
broadcast media is 9 seconds
• The average number of messages reported in
both the print and broadcast media is 3
messages.

75. • What’s the problem?
• What’s the solution?
• What’s the outcome?
• The human story.

76. "The Three Little Pigs" is a fable
about three pigs who build three
houses of different materials.
A Big Bad Wolf blows down the
first two pigs' houses, made of
straw and sticks respectively, but
is unable to destroy the third pig's
house, made of bricks.

78. The problem:
Wolf attacks account for a high number of
disappearances among the little pig
population. Most wolf attacks take the form of
assaults on little pig housing, often called
huffs and puffs.
The majority of little pig housing can’t
withstand wolf huffs and puffs. This is mainly
due to the poor quality of building materials
used, including straw and sticks.

80. The solution:
Studies have shown that brick-built houses
are more likely to withstand wolf huffs and
puffs than traditional straw or stick housing.
A number of little pigs have been supplied
with bricks and mortar along with an
education programme to encourage and
enable the building of brick housing.

82. The outcome:
Studies have shown that despite repeated
huffs and puffs, new, brick-built little pig
housing has withstood 100 percent of wolf
attacks.
Thanks to this initiative, little pig
disappearances attributed to wolf attacks
have been reduced by around 33 per cent to
date.

84. The human (or ungulate) story:
This little pig said: “I’d always been anxious living in straw
or stick housing having seen first-hand the devastation
caused by wolf huffs and puffs.
“I was lucky enough to be included in the first round of the
bricks and mortar programme, and not long after completing
the build we experienced a wolf attack.
“I’m relieved to say my brick house easily withstood
repeated huffs and puffs, and the wolf eventually retreated.
I’d like to encourage all little pig communities to invest in
bricks and mortar.”
The End.

86. Create:
Slides
Blog plan/headlines
Podcast
Video
Sketchnote

87. Please keep in touch!
@innovationnwc