An introduction to how Social Media can help sponsors and rights holders uncover what makes their audience tick, by listening to active communities of passionate fans across the social web. 'Capture the Wisdom of Fans'.
Workshop: Community Hacking (Johor, January 2018)Laís de Oliveira
How to bring people together around a product, place or idea.
Learn concepts from customer development, lean branding, and content design to build a raving community of users and build a strong team.
Communities have the power to move people. What if you could identify and gather all the people who genuinely care about what you’re doing?
It is relevant if you are in business, looking to grow a loyal customers base, build better teams or become an industry leader.
It also matters if you are an astrophysicist looking for validation to your equations or a real estate developer trying to move people into your new township, it doesn’t matter. It doesn't matter if you’re a lonely activist, a poet craving for readers or a single mother looking for homeschooling advice.
If you’re doing anything that adds value to the world, you need people around it. You need a community.
What if you could own the process of design, engineering, and creation of your community?
Community Hacking Talk: Cracking The Code to Vibrant CommunitiesLaís de Oliveira
This document discusses strategies for building vibrant communities. It notes that whether growing a company's culture or customer base, communities are needed. The science section explains that belonging is important for human well-being and longevity. Belonging releases feel-good hormones and boosts health. The art of community building involves crafting shared beliefs and values through stories. Authenticity is key to building trust. The document provides examples of attracting, engaging, and retaining community members over time with consistent, value-driven content. It emphasizes that true belonging only happens when presenting one's authentic self.
The document summarizes key discussions and presentations from Social Media Week London from February 13-17, 2012. Some of the main topics discussed include:
1) How London generated the most social media conversation during the event and how Valentine's Day diverted some of the discussion.
2) Discussions around whether Twitter can change the world and if a Google+ hangout is effective for promoting the platform.
3) Presentations on how to build successful branded games for social media, the future of brand communication, and using LinkedIn to drive community and sales.
4) Case studies were also discussed, including how Yorkshire Tea used social media for storytelling and how Jay-Z and Bing integrated a
The document discusses using social media for marketing purposes and outlines strategies for various platforms like Facebook, Twitter, LinkedIn and blogs. It provides statistics on usage of these networks by non-profit organizations and discusses how social networks can be used to engage supporters, share content and help create online communities. The document also presents examples of how social media data can provide insights into consumer behavior and trends.
The document provides an overview of a training session on social media and relationship capital. The morning session will cover understanding social media and using content to build relationships and drive sales. The afternoon will focus on practically applying this knowledge to social media profiles and using networks to market them. The document also discusses key concepts around social media including what social media is, influencers, different social networks, and a case study of a cafe that successfully used social media strategies to increase visibility, press coverage and sales.
GAMESTORMING WIKIPEDIA: AN EXPERIMENT IN PLAYFUL ONBOARDING
This is the story of how we built a game to learn how to edit Wikipedia in under an hour with the attitude that if it's not fun people won't play it and if it doesn't leverage intrinsic motivations it won't work.
This document discusses how alternative and mixed reality technologies can reshape industries like entertainment, advertising, education, and healthcare. It argues that these technologies allow for more connected, personalized, and participatory experiences compared to traditional methods. Specifically, it outlines how alternative reality experiences could reinvent entertainment by making audiences more engaged participants, reinvent advertising by focusing on relationships rather than data collection, reinvent education by blending formal and informal learning, and reinvent healthcare by using immersive stories to positively influence mental health and habits. The document promotes a platform called Conducttr that aims to facilitate these kinds of alternative and mixed reality experiences.
Lisa Hickey gives a presentation on branding and social media to club members. She discusses the importance of having a valuable product or service before using social media to promote it. She then provides an overview of her personal social media usage and connections. Hickey defines branding as making a conscious decision about what you want the world to remember about you. She also defines social media as using social networking tools to create, share content and motivate action. Hickey recommends starting a blog, video strategy or using Twitter, Facebook and LinkedIn as the best ways to get started with social media. She emphasizes aligning all social media efforts with your overall brand strategy and values.
Workshop: Community Hacking (Johor, January 2018)Laís de Oliveira
How to bring people together around a product, place or idea.
Learn concepts from customer development, lean branding, and content design to build a raving community of users and build a strong team.
Communities have the power to move people. What if you could identify and gather all the people who genuinely care about what you’re doing?
It is relevant if you are in business, looking to grow a loyal customers base, build better teams or become an industry leader.
It also matters if you are an astrophysicist looking for validation to your equations or a real estate developer trying to move people into your new township, it doesn’t matter. It doesn't matter if you’re a lonely activist, a poet craving for readers or a single mother looking for homeschooling advice.
If you’re doing anything that adds value to the world, you need people around it. You need a community.
What if you could own the process of design, engineering, and creation of your community?
Community Hacking Talk: Cracking The Code to Vibrant CommunitiesLaís de Oliveira
This document discusses strategies for building vibrant communities. It notes that whether growing a company's culture or customer base, communities are needed. The science section explains that belonging is important for human well-being and longevity. Belonging releases feel-good hormones and boosts health. The art of community building involves crafting shared beliefs and values through stories. Authenticity is key to building trust. The document provides examples of attracting, engaging, and retaining community members over time with consistent, value-driven content. It emphasizes that true belonging only happens when presenting one's authentic self.
The document summarizes key discussions and presentations from Social Media Week London from February 13-17, 2012. Some of the main topics discussed include:
1) How London generated the most social media conversation during the event and how Valentine's Day diverted some of the discussion.
2) Discussions around whether Twitter can change the world and if a Google+ hangout is effective for promoting the platform.
3) Presentations on how to build successful branded games for social media, the future of brand communication, and using LinkedIn to drive community and sales.
4) Case studies were also discussed, including how Yorkshire Tea used social media for storytelling and how Jay-Z and Bing integrated a
The document discusses using social media for marketing purposes and outlines strategies for various platforms like Facebook, Twitter, LinkedIn and blogs. It provides statistics on usage of these networks by non-profit organizations and discusses how social networks can be used to engage supporters, share content and help create online communities. The document also presents examples of how social media data can provide insights into consumer behavior and trends.
The document provides an overview of a training session on social media and relationship capital. The morning session will cover understanding social media and using content to build relationships and drive sales. The afternoon will focus on practically applying this knowledge to social media profiles and using networks to market them. The document also discusses key concepts around social media including what social media is, influencers, different social networks, and a case study of a cafe that successfully used social media strategies to increase visibility, press coverage and sales.
GAMESTORMING WIKIPEDIA: AN EXPERIMENT IN PLAYFUL ONBOARDING
This is the story of how we built a game to learn how to edit Wikipedia in under an hour with the attitude that if it's not fun people won't play it and if it doesn't leverage intrinsic motivations it won't work.
This document discusses how alternative and mixed reality technologies can reshape industries like entertainment, advertising, education, and healthcare. It argues that these technologies allow for more connected, personalized, and participatory experiences compared to traditional methods. Specifically, it outlines how alternative reality experiences could reinvent entertainment by making audiences more engaged participants, reinvent advertising by focusing on relationships rather than data collection, reinvent education by blending formal and informal learning, and reinvent healthcare by using immersive stories to positively influence mental health and habits. The document promotes a platform called Conducttr that aims to facilitate these kinds of alternative and mixed reality experiences.
Lisa Hickey gives a presentation on branding and social media to club members. She discusses the importance of having a valuable product or service before using social media to promote it. She then provides an overview of her personal social media usage and connections. Hickey defines branding as making a conscious decision about what you want the world to remember about you. She also defines social media as using social networking tools to create, share content and motivate action. Hickey recommends starting a blog, video strategy or using Twitter, Facebook and LinkedIn as the best ways to get started with social media. She emphasizes aligning all social media efforts with your overall brand strategy and values.
Designing for Attention Transmedia Singapore Masterclass part 1Siobhan O'Flynn
This document discusses designing transmedia narratives for attention across multiple platforms. It emphasizes that transmedia stories unfold across media to engage audiences through distinct contributions to the overall narrative. An example from Twilight Brazil is given where a subway campaign reached over 4.5 million people and led to 180,000 content downloads. The document also discusses designing for interactivity by understanding audiences and focusing on user experience. It emphasizes that context is key and stories should be designed for how people interact and where audiences engage online.
The document contains a collection of quotes from various marketing experts on topics related to social media, content marketing, and web marketing. The quotes provide advice on things like focusing on customer needs, experimenting with marketing approaches, questioning social media myths, and using blogs and engaging content to attract audiences. Many of the quotes emphasize engaging with customers in an authentic and helpful way through social platforms and content.
1. The document discusses pervasive games, which blur the lines between games and real life by deploying digital content into everyday spaces and activities.
2. Examples are provided of successful alternate reality games (ARGs) like The Beast and I Love Bees that engaged thousands of players by hiding puzzles across websites and real world locations.
3. Both grassroots and commercial ARGs are discussed, noting the importance of community collaboration, dynamic storytelling, and managing player expectations.
This document discusses social media strategy and the importance of earned media. It argues that social media is fundamentally about conversation between people. While many brands focus on paid and owned content, they should prioritize earning media by crafting positive consumer experiences that people want to share. This will help brands be top of mind as people progress through "moments of truth" in their decision journey, from initial research to sharing experiences after purchase. The key is recognizing that every interaction can be shared, so brands must optimize all experiences across all touchpoints.
This document provides an introduction and overview of social media and its importance for real estate professionals. It discusses how social media has evolved and grown significantly since the publication of the book SHIFT in 2008. The emergence of new platforms like LinkedIn, Facebook, and Twitter have greatly increased people's social connections online. It acknowledges that while SHIFT addressed online lead generation, it did not fully cover the opportunities and challenges of social media. This ebook aims to provide real estate professionals tactical guidance on leveraging social media throughout the lead conversion process.
Gaming wikis provide detailed documentation of game strategies and systems created by enthusiastic gamers. These wikis have become important references for understanding complex games. Research examines what motivates contributions to gaming wikis, finding contributors are driven by intrinsic love of their game rather than external rewards. Contributors emphasize creating high quality, accurate information to help fellow players fully appreciate the game. Gaming wikis thus demonstrate gamers' passionate engagement with game systems and desire to share knowledge with their community.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This 2.5 hour workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
In today’s connected, Googled, social world, there is a reality; more content will be created today than existed in entirety before 2003. The simple fact is we have limited time and attention spans. You need to create killer content that will get your target market to engage. While the attention economy is an important consideration when creating content you should not just be attempting to get attention but be turning your content into the talking point in your industry. It should make connections, drive interest, get shared and create advocates.
Session will look at:
Understanding the the good, the bad and the other crap - how to create content that gets cut through.
Techniques to find insights that will delight
Build a strategy and tactics for your content
What it takes to become a content king
Using the right content to nudge the buyer down the
How To Tell Your Digital Story: TechSoup Digital Storytelling eventTechSoup
Michael Margolis from GetStoried and Rob Kershaw Center for Digital Storytelling provide information to help you understand how they tell their digital stories effectively and how stories can make an impact.
This event is part of the TechSoup Digital Storytelling Event & Challenge 2011. Learn more and enter the Challenge: http://www.techsoup.org/go/tsdigs
Game On: Everything you need to know about how games are changing the worldJeremy Johnson
Gaming is at a tipping point, never before have games effected our day-to-day lives in such a substantial way. From entertaining yourself on the subway with Angry Birds, to solving the world's greatest problems - gaming is quickly becoming a mainstream way to explore, communicate, connect, and work.
With "Game On" Jeremy Johnson will take you on a tour of gaming trends - which includes everyone's favorite gaming buzz words: gamification, gameful, game layer, gamestorming, game mechanics, gameplay, game theory and good old video games. How's that for a extra helping of games? Let's top it off with a Call of Duty deathmatch - who's game?
This presentation was given at Big Design 2011 in Dallas Texas. #bigd11
Designing games for learning at the EMCAnn DeMarle
Intro presentation for NEASC conference describing games for learning illustrated through two EMC projects: BREAKAWAY for the United Nations, and two Cystic Fibrosis games Ludicross and Creep Frontier
Ux india - From the Heart: Using empathy to fuel InnovationChloe Walker
This document discusses using empathy to fuel innovation. It defines cognitive and emotional empathy and explains that empathy allows us to understand people holistically by considering their experiences, motivations, values and behaviors within societal and cultural contexts. Empathy is important for innovating transformative experiences that people truly value in today's Experience Economy. The document provides examples of how companies have successfully innovated using empathy and outlines various ways to develop deeper empathy including stories, observation, discussion and co-design.
Make mistakes and innovate: How entrepreneurs can change the worldSebastien de Halleux
The world needs more entrepreneurs! This presentation aims to encourage, inspire and assist young entrepreneurs in transforming their passions into businesses and changing the world in the process. It includes 6 tips to launch your own startup, illustrated by lessons learned from launching Playfish and other ventures. These slides accompanied a talk given at the Founder Institute and later at the Betagroup.
This document outlines the importance and benefits of storytelling for nonprofits. It discusses how storytelling connects people on an emotional level and motivates donors and volunteers. Specific resources for how to tell stories through video, photos, and social media are provided, including best practices for each medium. Metrics for measuring the impact of stories, such as views and donations from YouTube videos, are also covered. The document emphasizes that compelling stories about real people are key to engaging audiences and achieving organizational goals.
Social mediabreadcrumbsbuildingblocks exconf2012Karen Jeannette
The document describes two case studies of using social media to connect with and support different professional groups:
1) Military child care professionals. Connections were initially made through LinkedIn, Twitter, and webinars. These connections led to further opportunities like conference participation, collaborations, and sharing expertise.
2) Extension Master Gardeners. Various social media platforms like blogs, Facebook, and email updates were used to engage this group. Personal stories and sharing content from other groups helped attract interactions. Tracking monthly interactions built awareness and ideas for new content.
The examples show how small initial connections or "breadcrumbs" through social media can develop into more substantial "building blocks" like relationships, content contributions, and program
Enterprise gamification is a hot new idea that has great potential for benefit (and misuse). Common misconceptions create the risk of getting it wrong. We (Rypple) share some of our lessons learned on making it work.
Future Storyworlds: Presentation to ARGfest 2012 in TorontoRobert Pratten
This document discusses building pervasive entertainment platforms and transmedia storytelling. It introduces Conducttr, a transmedia production tool that allows for personalized, cross-platform experiences without coding. Conducttr manages content, control layers, and audiences. It can broadcast messages and personalize experiences based on individual or group variables. Examples discussed include an alien encounter game and the transmedia story "Lowlifes." Metrics are shown for "Lowlifes" that demonstrate how social media engagement can drive sales. The document also outlines models for audience participation and applying transmedia and gaming principles to the story "Mask of the Red Death."
2011’s HOT BUTTON TOPIC: ENGAGEMENT THROUGH GAMIFICATION.Merging Media
2011’s HOT BUTTON TOPIC: ENGAGEMENT THROUGH GAMIFICATION.
Speaker: Scott Dodson, COO, Bobber Interactive.
In just a year, Gamification has become the hottest and most engaging media strategy of the day, but are we just diving in and getting the most of Gamification or missing the mark? Can games change the way we engage film/TV audiences? US Gamification expert Scott Dodson shares some interesting insights into this new trend and provides some existing examples of good play!
This document discusses how online games and virtual worlds can provide insights into participation, community, globalization, and 21st century marketing. It notes that these spaces allow for persistence, freedom, user avatars and characters, guilds/teams, and cooperative/competitive play. The document advocates leveraging user participation, going to communities rather than trying to control them, being transparent, and crowdsourcing ideas from users. It argues that virtual spaces can magnify real-world possibilities and that community is built through shared activities. While advertising must be socially responsible, these spaces are powerful marketing venues if they respect user involvement.
This document provides an overview of the book "The Leadership Brain" by Marilee Sprenger. It discusses:
- How to use brain science to improve leadership skills such as assessing strengths/weaknesses, harnessing the power of the brain to lead, making effective meetings, and training employees.
- The basics of brain structure and function including the organization of the brain, neurons, neuroplasticity, brain chemistry, and the three main parts of the brain (survival, emotional, thinking).
- Key aspects of learning and memory like pattern recognition, the brain's need for predictability and novelty, linking meaning to memory, the importance of repetition and feedback.
- How nature and nurt
Sponsor, Social, Success! The role of Social Media for a successful sponsorsh...Choregeo
O κ. Πάνος Αλεφραγκής, Head of Digital της Solid ανέφερε ότι: «το 2014, το 90% των χορηγιών θα χρησιμοποιούν τα social media ως εργαλείο τους», ενώ η σχέση που αναπτύσσεται με την χορηγία στον αθλητισμό είναι win-win-win, για τον χορηγό, τον χορηγούμενο και τον φίλαθλο.
Designing for Attention Transmedia Singapore Masterclass part 1Siobhan O'Flynn
This document discusses designing transmedia narratives for attention across multiple platforms. It emphasizes that transmedia stories unfold across media to engage audiences through distinct contributions to the overall narrative. An example from Twilight Brazil is given where a subway campaign reached over 4.5 million people and led to 180,000 content downloads. The document also discusses designing for interactivity by understanding audiences and focusing on user experience. It emphasizes that context is key and stories should be designed for how people interact and where audiences engage online.
The document contains a collection of quotes from various marketing experts on topics related to social media, content marketing, and web marketing. The quotes provide advice on things like focusing on customer needs, experimenting with marketing approaches, questioning social media myths, and using blogs and engaging content to attract audiences. Many of the quotes emphasize engaging with customers in an authentic and helpful way through social platforms and content.
1. The document discusses pervasive games, which blur the lines between games and real life by deploying digital content into everyday spaces and activities.
2. Examples are provided of successful alternate reality games (ARGs) like The Beast and I Love Bees that engaged thousands of players by hiding puzzles across websites and real world locations.
3. Both grassroots and commercial ARGs are discussed, noting the importance of community collaboration, dynamic storytelling, and managing player expectations.
This document discusses social media strategy and the importance of earned media. It argues that social media is fundamentally about conversation between people. While many brands focus on paid and owned content, they should prioritize earning media by crafting positive consumer experiences that people want to share. This will help brands be top of mind as people progress through "moments of truth" in their decision journey, from initial research to sharing experiences after purchase. The key is recognizing that every interaction can be shared, so brands must optimize all experiences across all touchpoints.
This document provides an introduction and overview of social media and its importance for real estate professionals. It discusses how social media has evolved and grown significantly since the publication of the book SHIFT in 2008. The emergence of new platforms like LinkedIn, Facebook, and Twitter have greatly increased people's social connections online. It acknowledges that while SHIFT addressed online lead generation, it did not fully cover the opportunities and challenges of social media. This ebook aims to provide real estate professionals tactical guidance on leveraging social media throughout the lead conversion process.
Gaming wikis provide detailed documentation of game strategies and systems created by enthusiastic gamers. These wikis have become important references for understanding complex games. Research examines what motivates contributions to gaming wikis, finding contributors are driven by intrinsic love of their game rather than external rewards. Contributors emphasize creating high quality, accurate information to help fellow players fully appreciate the game. Gaming wikis thus demonstrate gamers' passionate engagement with game systems and desire to share knowledge with their community.
Social media is about free and open conversations online but your organization still needs to have a plan of action. Take hold of your communications plan and start afresh. This 2.5 hour workshop is for organizations that dipped (or maybe dove headfirst) into social media, but are now wondering what the next steps are and how they can make their social media investment more focused and worthwhile.
Attendees Will Walk Away With:
- Knowledge of how social media is changing the way nonprofits operate and what it means to be a networked nonprofit
- Tips on how to determine which social networks your organization's key audiences are using and how to create a social media strategy
- Information on receiving buy-in from staff, management, and boards
In today’s connected, Googled, social world, there is a reality; more content will be created today than existed in entirety before 2003. The simple fact is we have limited time and attention spans. You need to create killer content that will get your target market to engage. While the attention economy is an important consideration when creating content you should not just be attempting to get attention but be turning your content into the talking point in your industry. It should make connections, drive interest, get shared and create advocates.
Session will look at:
Understanding the the good, the bad and the other crap - how to create content that gets cut through.
Techniques to find insights that will delight
Build a strategy and tactics for your content
What it takes to become a content king
Using the right content to nudge the buyer down the
How To Tell Your Digital Story: TechSoup Digital Storytelling eventTechSoup
Michael Margolis from GetStoried and Rob Kershaw Center for Digital Storytelling provide information to help you understand how they tell their digital stories effectively and how stories can make an impact.
This event is part of the TechSoup Digital Storytelling Event & Challenge 2011. Learn more and enter the Challenge: http://www.techsoup.org/go/tsdigs
Game On: Everything you need to know about how games are changing the worldJeremy Johnson
Gaming is at a tipping point, never before have games effected our day-to-day lives in such a substantial way. From entertaining yourself on the subway with Angry Birds, to solving the world's greatest problems - gaming is quickly becoming a mainstream way to explore, communicate, connect, and work.
With "Game On" Jeremy Johnson will take you on a tour of gaming trends - which includes everyone's favorite gaming buzz words: gamification, gameful, game layer, gamestorming, game mechanics, gameplay, game theory and good old video games. How's that for a extra helping of games? Let's top it off with a Call of Duty deathmatch - who's game?
This presentation was given at Big Design 2011 in Dallas Texas. #bigd11
Designing games for learning at the EMCAnn DeMarle
Intro presentation for NEASC conference describing games for learning illustrated through two EMC projects: BREAKAWAY for the United Nations, and two Cystic Fibrosis games Ludicross and Creep Frontier
Ux india - From the Heart: Using empathy to fuel InnovationChloe Walker
This document discusses using empathy to fuel innovation. It defines cognitive and emotional empathy and explains that empathy allows us to understand people holistically by considering their experiences, motivations, values and behaviors within societal and cultural contexts. Empathy is important for innovating transformative experiences that people truly value in today's Experience Economy. The document provides examples of how companies have successfully innovated using empathy and outlines various ways to develop deeper empathy including stories, observation, discussion and co-design.
Make mistakes and innovate: How entrepreneurs can change the worldSebastien de Halleux
The world needs more entrepreneurs! This presentation aims to encourage, inspire and assist young entrepreneurs in transforming their passions into businesses and changing the world in the process. It includes 6 tips to launch your own startup, illustrated by lessons learned from launching Playfish and other ventures. These slides accompanied a talk given at the Founder Institute and later at the Betagroup.
This document outlines the importance and benefits of storytelling for nonprofits. It discusses how storytelling connects people on an emotional level and motivates donors and volunteers. Specific resources for how to tell stories through video, photos, and social media are provided, including best practices for each medium. Metrics for measuring the impact of stories, such as views and donations from YouTube videos, are also covered. The document emphasizes that compelling stories about real people are key to engaging audiences and achieving organizational goals.
Social mediabreadcrumbsbuildingblocks exconf2012Karen Jeannette
The document describes two case studies of using social media to connect with and support different professional groups:
1) Military child care professionals. Connections were initially made through LinkedIn, Twitter, and webinars. These connections led to further opportunities like conference participation, collaborations, and sharing expertise.
2) Extension Master Gardeners. Various social media platforms like blogs, Facebook, and email updates were used to engage this group. Personal stories and sharing content from other groups helped attract interactions. Tracking monthly interactions built awareness and ideas for new content.
The examples show how small initial connections or "breadcrumbs" through social media can develop into more substantial "building blocks" like relationships, content contributions, and program
Enterprise gamification is a hot new idea that has great potential for benefit (and misuse). Common misconceptions create the risk of getting it wrong. We (Rypple) share some of our lessons learned on making it work.
Future Storyworlds: Presentation to ARGfest 2012 in TorontoRobert Pratten
This document discusses building pervasive entertainment platforms and transmedia storytelling. It introduces Conducttr, a transmedia production tool that allows for personalized, cross-platform experiences without coding. Conducttr manages content, control layers, and audiences. It can broadcast messages and personalize experiences based on individual or group variables. Examples discussed include an alien encounter game and the transmedia story "Lowlifes." Metrics are shown for "Lowlifes" that demonstrate how social media engagement can drive sales. The document also outlines models for audience participation and applying transmedia and gaming principles to the story "Mask of the Red Death."
2011’s HOT BUTTON TOPIC: ENGAGEMENT THROUGH GAMIFICATION.Merging Media
2011’s HOT BUTTON TOPIC: ENGAGEMENT THROUGH GAMIFICATION.
Speaker: Scott Dodson, COO, Bobber Interactive.
In just a year, Gamification has become the hottest and most engaging media strategy of the day, but are we just diving in and getting the most of Gamification or missing the mark? Can games change the way we engage film/TV audiences? US Gamification expert Scott Dodson shares some interesting insights into this new trend and provides some existing examples of good play!
This document discusses how online games and virtual worlds can provide insights into participation, community, globalization, and 21st century marketing. It notes that these spaces allow for persistence, freedom, user avatars and characters, guilds/teams, and cooperative/competitive play. The document advocates leveraging user participation, going to communities rather than trying to control them, being transparent, and crowdsourcing ideas from users. It argues that virtual spaces can magnify real-world possibilities and that community is built through shared activities. While advertising must be socially responsible, these spaces are powerful marketing venues if they respect user involvement.
This document provides an overview of the book "The Leadership Brain" by Marilee Sprenger. It discusses:
- How to use brain science to improve leadership skills such as assessing strengths/weaknesses, harnessing the power of the brain to lead, making effective meetings, and training employees.
- The basics of brain structure and function including the organization of the brain, neurons, neuroplasticity, brain chemistry, and the three main parts of the brain (survival, emotional, thinking).
- Key aspects of learning and memory like pattern recognition, the brain's need for predictability and novelty, linking meaning to memory, the importance of repetition and feedback.
- How nature and nurt
Sponsor, Social, Success! The role of Social Media for a successful sponsorsh...Choregeo
O κ. Πάνος Αλεφραγκής, Head of Digital της Solid ανέφερε ότι: «το 2014, το 90% των χορηγιών θα χρησιμοποιούν τα social media ως εργαλείο τους», ενώ η σχέση που αναπτύσσεται με την χορηγία στον αθλητισμό είναι win-win-win, για τον χορηγό, τον χορηγούμενο και τον φίλαθλο.
Measuring the impact of a Community-Driven CFL campaign. One Change's Project Porchlight energy efficiency program and the community based social marketing tactics used to deliver One Change campaigns is examined.
PACE - Get in the Game with Social Media1paramount
The document discusses how businesses can use social media and internet marketing. It provides an overview of popular social media platforms like Facebook, LinkedIn, YouTube, and Twitter. It then discusses how businesses can prepare by assessing their current marketing, optimizing their website, developing content, and building an audience on social media. Case studies are presented of businesses that have successfully used these strategies. The key message is that social media requires an ongoing commitment to build relationships and engage customers across multiple online channels.
The document discusses social investment and social entrepreneurs. It lists several organizations and websites related to social capital markets, impact investment, development entrepreneurs, and high impact philanthropy. The organizations include Social Capital Markets, Inversion de Impacto, Aspen Network of Development Entrepreneurs, Xigi.net, IuMap.org, The Center for High Impact Philanthropy, European Venture Philanthropy, Acumen Fund, and HUB Investor Connection. The document also includes a quote asking how one million dollars could be spent to make the greatest social impact.
Spending on social media in the United States increased from 2004 to 2009, with the majority spent on sponsored conversations and seeding. Forecasts predict continued growth in social media spending from 2010 to 2014.
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesMcMurry/TMG
Quality content can outperform any other marketing spend over time by growing reach, building brand engagement and loyalty, and serving your business objectives. Find out how in this presentation by Kim Caviness, TMG Custom Media’s SVP of Content, and Andrew Hanelly, TMG’s VP of Digital Experience. Kim and Andrew presented this in a workshop at the iStrategy 2012 conference in Chicago. Attendees got tips and tricks on how to solve the challenges that brands face in the constantly evolving media environment. Plus real-world data to help guide their strategy.
What's Your Content IQ? Strategies to Solve Real-World Brand ChallengesAndrew Hanelly
Andrew Hanelly, TMG's VP, Digital Experience, and Kim Caviness, SVP, Content, co-presented this interactive workshop at IStrategy 2012 in Chicago, challenging attendees to test their content IQ with 3 real-world brand marketing challenges. Discover how more and more brands are taking advantage of the content marketing revolution, and find out how quality content can outperform any other marketing spend over time by growing reach, building brand engagement and loyalty, and serving your business objectives.
Tara Hunt - Your Social Media Strategy Wont Save YouCarsonified Team
Being friendly and helpful on Facebook and Twitter won't make your app succeed. In this valuable session, Tara will explain how to think 'customer centrically', put user happiness first, reward enthusiasts, learn not launch and raise whuffie. She'll also explain the difference between 'Influencers' and 'Enthusiasts' and why it's important to reach the latter. Don't miss it!
The document discusses strategies for brands to effectively use social media. It recommends that brands focus on adding value to conversations rather than just broadcasting marketing messages. Some key steps include asking what role the brand can play in culture, telling interesting stories, and being consistently engaging without always selling. The goal is to earn people's attention through interesting content rather than trying to buy views or likes.
This document discusses how social media can be used to engage alumni and raise funds for universities. It provides tips on crafting engaging content through humor, authenticity and assisting others. It also emphasizes the importance of collaboration between social media and fundraising teams to identify potential major donors through platforms like LinkedIn. Data shows how social media nominations have identified hundreds of prospects worth over $1.4 million. The key is establishing goals, designing compelling content, harnessing volunteers, collaborating cross-functionally, and listening to alumni communities online.
This document discusses how social media can be used to engage alumni and raise funds. It provides tips on crafting engaging content through humor, authenticity and assisting others. It also emphasizes the importance of collaboration between social media and fundraising teams to identify potential major donors through platforms like LinkedIn. Data shows Cornell's social media-driven crowdfunding and prospect identification efforts have led to increased donations and gifts from new and lapsed donors.
The New Rules of Marketing: Paid, Owned and EarnedGood Grains
Zack Swire of SWIRE & eGood, and Chelsea Segal of Targetwise share their stories and insights (+ learnings from influential voices that inspire them) on 'The New Rules of Marketing: Paid, Owned and Earned'. Understanding your story, your why and your purpose must come first. Then, you can work to be more effective at amplifying your marketing message with the right media mix, maximizing the success of media dollars, and cutting through the clutter to drive your business.
Marjorie Kase led discussion on the fundamentals and immense value of social media for business during her presentation to BDPA Los Angeles chapter on April 10, 2010.
A presentation I made at the Council of Europe the 15/03/2012 about the Youth of Europe that is making a difference. Some answers to:
Who are they?
What they do?
How they do it?
Creative briefs are an important tool to communicate and facilitate ideas and deliverables. Despite the evolution of what we do and how we do it the approach remains fairly simple.
The document summarizes a presentation on using visuals effectively in communications. It discusses trends that show visuals are important for engagement. It provides best practices for planning, acquiring, and using great visuals. Tips are given on how to incorporate visuals that are social, on demand, have an authentic voice, and are multi-platform and scannable. Examples show that visuals increase engagement, recall, and views. The document also discusses what donors want and building blocks for effective communications, including using messages, proof points, stories, and talking points. It provides ideas for using infographics and images to convey information visually and overcome objections to using visuals.
1) Always-on research communities allow companies to continuously engage with consumers and gain insights directly from them.
2) By empowering consumers and gamifying the research process, communities can generate more meaningful engagement from members who are committed to contributing high-quality on-topic content.
3) Moderators must commit to creating engaging experiences that inspire consumers to act as co-researchers, going beyond traditional debriefs to spark real discussions and actions.
The document discusses building and supporting communities. It emphasizes that a community is a group of connected, interacting people who find a sense of belonging and purpose through their shared passion. When building a community, one should envision the culture by defining values and behaviors, decide how it will benefit members and organizers, and determine the appropriate level of support while ensuring the community's interests come first. The key steps in building a community are design, seeding, launch, and achieving sustainability through grassroots growth.
The document provides tips for using social media, particularly Twitter, to grow an organization's web presence and engage with audiences. It recommends starting by identifying the target audience and purpose of the social media marketing. It then gives suggestions for building an audience through following others, offering incentives to followers, and talking to current fans. The document also provides guidance on engaging in conversations through establishing the right voice, demonstrating leadership, championing stakeholders, and creating relevant conversations. The overall goal is to use social media to build an audience, reputation, and customers' trust.
Social media has revolutionized communication by allowing anyone to report news and connect with others. Key metrics show massive growth in social media platforms like Facebook, Twitter, and LinkedIn. Companies must build relationships and engage customers through social media rather than just promoting themselves. Effective social media strategies include using online communities for PR, focusing on Facebook, using Twitter to share content and listen, responding to customer feedback, and leveraging links between social media platforms and other marketing.
In the past week, I’ve heard this question multiple times “What do I post on my pages?” so I thought I would share my insights on what’s worked for me & my clients.
I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception! Too often I see marketers turn their social media accounts into the traditional “old-school” advertising channel, using messages that are completely over thought and not engaging with their customers and/or social media fans & followers!
Visual Content Marketing: How it works, why it works and how to make it work ...Stickyeyes
In this presentation, Danny Blackburn, Stickyeyes Content Director, demonstrates:
- Why visual content has become the big topic in content marketing.
- How visual content changes the way in which your audiences interact with your brand.
- How brands are capitalising on the power of visual content.
- Methods to make visual content work for your brand.
This document outlines Adam Walker Cleaveland's presentation on social media philosophy. It begins with welcoming the audience and outlining the agenda which includes discussing social media philosophy, Facebook, Google/Yelp, Foursquare/check-ins, Twitter, blogging, audio/video broadcasting, and other topics. The document then discusses developing a social media philosophy by deciding on a personality, picking limited social media outlets, determining goals, and establishing a workflow. Common objections to social media are also addressed.
In today’s connected, Googled, social world, there is a reality; more content will be created today than existed in entirety before 2003. The simple fact is we have limited time and attention spans. You need to create killer content that will get your target market to engage. While the attention economy is an important consideration when creating content you should not just be attempting to get attention but be turning your content into the talking point in your industry. It should make connections, drive interest, get shared and create advocates.
Session will look at:
Understanding the the good, the bad and the other crap - how to create content that gets cut through.
Techniques to find insights that will delight
Build a strategy and tactics for your content
What it takes to become a content king
Using the right content to nudge the buyer down the funnel
Similar to Think! robinson pincus_sponsorship&socialmedia_theimportanceoflistening (20)
[To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
NIMA2024 | De toegevoegde waarde van DEI en ESG in campagnes | Nathalie Lam |...BBPMedia1
Nathalie zal delen hoe DEI en ESG een fundamentele rol kunnen spelen in je merkstrategie en je de juiste aansluiting kan creëren met je doelgroep. Door middel van voorbeelden en simpele handvatten toont ze hoe dit in jouw organisatie toegepast kan worden.
How are Lilac French Bulldogs Beauty Charming the World and Capturing Hearts....Lacey Max
“After being the most listed dog breed in the United States for 31
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Explore the details in our newly released product manual, which showcases NEWNTIDE's advanced heat pump technologies. Delve into our energy-efficient and eco-friendly solutions tailored for diverse global markets.
Storytelling is an incredibly valuable tool to share data and information. To get the most impact from stories there are a number of key ingredients. These are based on science and human nature. Using these elements in a story you can deliver information impactfully, ensure action and drive change.
HR search is critical to a company's success because it ensures the correct people are in place. HR search integrates workforce capabilities with company goals by painstakingly identifying, screening, and employing qualified candidates, supporting innovation, productivity, and growth. Efficient talent acquisition improves teamwork while encouraging collaboration. Also, it reduces turnover, saves money, and ensures consistency. Furthermore, HR search discovers and develops leadership potential, resulting in a strong pipeline of future leaders. Finally, this strategic approach to recruitment enables businesses to respond to market changes, beat competitors, and achieve long-term success.
Dive into this presentation and learn about the ways in which you can buy an engagement ring. This guide will help you choose the perfect engagement rings for women.
The Steadfast and Reliable Bull: Taurus Zodiac Signmy Pandit
Explore the steadfast and reliable nature of the Taurus Zodiac Sign. Discover the personality traits, key dates, and horoscope insights that define the determined and practical Taurus, and learn how their grounded nature makes them the anchor of the zodiac.
Industrial Tech SW: Category Renewal and CreationChristian Dahlen
Every industrial revolution has created a new set of categories and a new set of players.
Multiple new technologies have emerged, but Samsara and C3.ai are only two companies which have gone public so far.
Manufacturing startups constitute the largest pipeline share of unicorns and IPO candidates in the SF Bay Area, and software startups dominate in Germany.
Zodiac Signs and Food Preferences_ What Your Sign Says About Your Tastemy Pandit
Know what your zodiac sign says about your taste in food! Explore how the 12 zodiac signs influence your culinary preferences with insights from MyPandit. Dive into astrology and flavors!
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2. This isn’t another presentation about and
It’s about consumer behaviour and a new communications landscape
that couldn’t be better suited to sponsorship, if we’d built it ourselves.
And, it’s about how to make the most of it.
5. Groupon FarmVille Starbucks
Research: WHAT DOES THIS MEAN FOR SPONSORSHIP ?!
6. Top 20 Social Currency
The news
Art & Culture Gossip
Sport
Planning social events
Something funny or interesting
that happened today
Music
Gaming Sending links for people to
What happened at
watch or download
school/college/work
TV programs
Fashion Bitching or moaning
What’s on TV right now
Flirting
Film Things I’m stressed about
Adverts
Relationships
7. Passions are big in Social Media…
60% of people are
60% of people’s ‘more committed’
75% of people use social media time is
social media to fans as a result of
spent engaging in accessing their
access their their passions
passions. passions through
(about 45m p/day) social media.
8. People are shaping and sharing content more than you might think...
68% actively 83% share content On average, people
contribute through with others that share content they
blogging, posting share their like with 66 others.
and sharing. passions.
9. Sponsorship is the perfect fuel for the social engine.
Passion-powered Content Great Story
Long-lasting Platforms Frequent Communication
Fans want to Get Closer Real Value
10. Not only is Social a great partner,
but it also enables Sponsorship to…
11. GET CLOSER
Give them what they want. When and where they want it.
18. Credible Comments
Genuine
Natural Banter
SOCIAL LISTENING
Organic Conversation
Willing Depth of Insight
19. SoapBox enables us to capture the Wisdom of Fans in their natural habitat
1. Listen 2. Measure 3. Discuss
Comments Needs
Opportunities
Ideas
THREADS
THEMES
OPPORTUNITY TO HELP
Individual Conversations
Dominant Topics
Value Add
21. Parenting Forums Football Forums
Over 100 sites monitored for 1 month
27 most active selected for listening
Over 1.5 million members
Over 500 contributors
Minimum of 30,000 views
Local Club Sites Commercial Sites
22. “My son’s just started playing football. Anyone got any “We need a couple of jobs done at the Clubhouse and require an
advice on where I can find cheap boots?”
electrician. Does anyone know of one that would be prepared to
help us out?”
Daily Demands /Cost Community Support
“Looking for a nice set of rain jackets for my team - “a major priority for the club over past years has been to build a high quality indoor
preferably black/red. Anyone know a good cheap supplier training facility. With a footprint of 900 square metres the club’s brand new £200,000
who can also get badges put on them? Looking to pay £12 Peel Hall facility gives ample space for indoor training for their players every night of
per jacket.”
the week, whatever the Queensbury weather.”
“OK so i'm Mr Unsporty but my boys want to get involved in “We keep getting caught our with long balls through the
more than kicking a football around the back yard. How can i middle of our defence. Anyone know any good drills for
encourage them in something i have no passion, idea or dealing with it?”
knowledge of?.”
Bonding with kids Coaching Help
“The best thing is supporting the kids outside an academic environment. It gives “I have found that the exercises in the books are all too often
you the chance to discuss much more important aspects of being a decent human unwieldy or difficult to explain to players - or simply don't
being than who is good at literacy, such as teamwork, grace in victory and defeat, work on grass, though they look fine on paper.”
leadership etc. Also, the other mums are good for a laugh!!.”
23. Massive duplication of effort See through PR
Lack of support awareness Value Commitment
‘We’ll take all the free stuff we can get. But it’s long term help we really need
and that’s what will make us feel good about a brand’
29. PROMOTE: 5 MILLION PROMOTE: 14 MILLION
FACEBOOK NEWSFEED: 5m + HITS: 300,000+
30. Positive Constructive!
“Probably the most creative Internet thing that WWE has ever done. If you “I wish it gave me an ounce of information
have a Facebook account and two minutes to spare, try it. You will most about what the hell it is before click it”
certainly not be disappointed. I got a good kick out of it.”
“I thought that this was a pretty neat idea and I enjoyed seeing my
picture and my name so well incorporated into WWE footage.
“I'm actually impressed I was prepared for it to be lame The only thing that would have made it neater would have been the
but that was nifty”
option to save the video or involve and share it with others.”
“thanks for showing me this, has to be one of the most
funniest things ever. great idea by the wwe”
“This is great. I love it. But I want to be there!!!!!!.”
31. Status Sells.
Be more clear that ‘you are the star’.
Make it easier for people to ‘share their image’.
Reward sharing with Value.
32.
33. Insight before Technology.
Consumers are often smarter, more creative and more willing
to contribute than you might expect.
Campaigns are catalysts for Consumer insight.
Listen before, during and after.
Social Research is real, rich, credible, quick and cost effective.