Need a stronger employer brand? But, not sure where to start? In this webinar, Bob Johnson takes a closer to at three stages of strengthening your employer brand: rebrand, refresh or tweak.
From Sales Manager to Sales Leader: How to Build a High-Performance Coaching ...Frederik Hermann
Most B2B companies invest heavily in sales enablement as a path to higher sales performance but rarely invest in the sales management team. Under-enabled sales managers typically get stuck operating as “super reps” or spend too much time just managing the numbers.
How do you get sales managers to operate as strategic leaders who maximize the performance of every player on their team? How do you shift the identity of a sales manager from “super rep” to a sales coach? Through this webinar with Elay Cohen, CEO of Saleshood, and Tanner Mezel, VP of Sales & Marketing at DSG, you’ll learn how senior sales leaders and sales operations teams design, launch and sustain a sales leadership and coaching culture.
Key insights you will take away will include how to:
- Build a sales operating system that helps managers drive sales outcomes
- Give 1st line sales managers the tools to up-level their sales team
- Make a sales coaching identity stick
- Measuring ROSL (Return on Sales Leadership)
About DSG
Through training playbooks, experiential learning, and continuous enablement, DSG helps B2B companies implement their growth initiatives and accelerate revenue growth. Sales playbooks are the foundation for on-demand training, live virtual training, classroom training, and manager-led coaching. DSG provides an integrated sales enablement approach including consulting, content development, training delivery, graphic design, and video production.
About Saleshood
Saleshood is the leading all-in-one sales enablement platform used by hyper-growth companies to boost sales performance. Saleshood is proven to reduce time to ramp, lift quota attainment and accelerate sales velocity. Companies like Drift, Demandbase, Bombora, Domo, Omada Health, Sage, Seagate, RingCentral, Tanium, Tealium, Trinet, and Yext use Saleshood to realize fast revenue outcomes with 100% virtual training, coaching and selling - at scale.
Innovative eLearning in Sales: Maximizing Sales Training ROI with eLearningShelley Reece
Companies spend about $20 billion a year on various forms of sales training. Still, many sales leaders report low ROIs from their sales training initiatives. So how can you ensure that your investment in sales training is producing excellent results?
Join us for this complimentary webinar as Ray Makela, CEO at the Sales Readiness Group, discusses five essential factors to achieve sustainable success from your sales training investment, and how to leverage eLearning to maximize results.
Briefing to achieve integrated ideas & encourage maximum agency collaboration
04 November 2015, Karmarama, London, 08:30 am - 10:00 am
Concerned that your agencies aren't working in harmony? This event featured Darren Woolley, a marketing consultant with considerable expertise on how to manage relationships in a smarter way, who shared top briefing tips on encouraging integration and collaboration.
Presenter: Darren Woolley, Founder and Global CEO, TrinityP3 Marketing Management Consultants
Day 3 of ISBA/IPA Good Brief Week, hosted by Karmarama, was presented by Darren Woolley, a flamboyant Australian marketing consultant who flew in from Sydney to talk about the myth that is agency collaboration.
Read the blog of the session here: http://www.isba.org.uk/news/2015/11/05/collaboration.-cooperation.-co-ordination-briefing-to-achieve-integrated-ideas-agency-collaboration
From Sales Manager to Sales Leader: How to Build a High-Performance Coaching ...Frederik Hermann
Most B2B companies invest heavily in sales enablement as a path to higher sales performance but rarely invest in the sales management team. Under-enabled sales managers typically get stuck operating as “super reps” or spend too much time just managing the numbers.
How do you get sales managers to operate as strategic leaders who maximize the performance of every player on their team? How do you shift the identity of a sales manager from “super rep” to a sales coach? Through this webinar with Elay Cohen, CEO of Saleshood, and Tanner Mezel, VP of Sales & Marketing at DSG, you’ll learn how senior sales leaders and sales operations teams design, launch and sustain a sales leadership and coaching culture.
Key insights you will take away will include how to:
- Build a sales operating system that helps managers drive sales outcomes
- Give 1st line sales managers the tools to up-level their sales team
- Make a sales coaching identity stick
- Measuring ROSL (Return on Sales Leadership)
About DSG
Through training playbooks, experiential learning, and continuous enablement, DSG helps B2B companies implement their growth initiatives and accelerate revenue growth. Sales playbooks are the foundation for on-demand training, live virtual training, classroom training, and manager-led coaching. DSG provides an integrated sales enablement approach including consulting, content development, training delivery, graphic design, and video production.
About Saleshood
Saleshood is the leading all-in-one sales enablement platform used by hyper-growth companies to boost sales performance. Saleshood is proven to reduce time to ramp, lift quota attainment and accelerate sales velocity. Companies like Drift, Demandbase, Bombora, Domo, Omada Health, Sage, Seagate, RingCentral, Tanium, Tealium, Trinet, and Yext use Saleshood to realize fast revenue outcomes with 100% virtual training, coaching and selling - at scale.
Innovative eLearning in Sales: Maximizing Sales Training ROI with eLearningShelley Reece
Companies spend about $20 billion a year on various forms of sales training. Still, many sales leaders report low ROIs from their sales training initiatives. So how can you ensure that your investment in sales training is producing excellent results?
Join us for this complimentary webinar as Ray Makela, CEO at the Sales Readiness Group, discusses five essential factors to achieve sustainable success from your sales training investment, and how to leverage eLearning to maximize results.
Briefing to achieve integrated ideas & encourage maximum agency collaboration
04 November 2015, Karmarama, London, 08:30 am - 10:00 am
Concerned that your agencies aren't working in harmony? This event featured Darren Woolley, a marketing consultant with considerable expertise on how to manage relationships in a smarter way, who shared top briefing tips on encouraging integration and collaboration.
Presenter: Darren Woolley, Founder and Global CEO, TrinityP3 Marketing Management Consultants
Day 3 of ISBA/IPA Good Brief Week, hosted by Karmarama, was presented by Darren Woolley, a flamboyant Australian marketing consultant who flew in from Sydney to talk about the myth that is agency collaboration.
Read the blog of the session here: http://www.isba.org.uk/news/2015/11/05/collaboration.-cooperation.-co-ordination-briefing-to-achieve-integrated-ideas-agency-collaboration
Here is the presentation on Impact of media on Indian Society. It is small because I was limited to use 8 slides, it is actually a College assignment of mine, carefully chosen points and need an active presenter to present them all effectively...:)
This slideshow explains how Advertisement Business is related to Ethics and what are the government regulations for ethical practices in Advertisement industry in India. Also, it highlights Nestle case to understand the topic better
S.S.B International Marketing & Management Consultancy is brain child of our founder
Mr. GAJADI ARVIND KUMAR, who has tremendous experience of more than 14 years of Sales, Marketing &
Business Development. Has done (M.B.A) ASMA Institute of Business Management from Bangalore Amongst
his job experience his major contribution comes from Renowned marketing company of India, He has more
than 14 years of experience as Marketing Consultant in guiding MSME & SME businesses in Mumbai &
Maharashtra, so far we have helped more than 30 clients with turnover of less than 1 cr. & maximum of 100
cr. The growth attended between 40% to 1000% within 1-5 yrs. of span.
He has attended 6 SMART CONFERENCES held by Eureka Forbes Ltd., consecutive for 6 years., Mumbai,
wherein he Has participated along with 50 delegates who has first time visited Canton Fair at Guangzhou,
China to study marketing trend of Republic of China. Visited Dubai for GLOBAL MAHARASHTRA BUSINESS
FORUM (GM BF) of DUBAI to study Opportunities in GCC countries.
It's universal: people are searching for deeper meaning, for a closer sense of "fit" in all aspects of their lives. In this 30-minute webinar, we take a closer look at the power of purpose-driven messaging and how to connect it to our employer brand.
The presentation is about 23 Consultancy LLC and the employer branding services offered by the company.
23 Consultancy LLC is a management consulting company based in San Diego, California. We focus on delivering reliable, scalable, affordable, and sustainable employer branding services.
The solutions offered range from end-to-end employer branding consulting to workshops, training programs, audits, brand activation, and fully customized projects.
Becoming a great recruiter takes persistence, strategy and the passion to connect organizations with the right candidates. If you have the will to succeed coupled with the right tools, you can start aggressively honing your recruiting skills starting today. Try incorporating these seven habits into your day-to-day functions to improve your actions and produce great results.
With many recruiting teams facing resource challenges on a regular basis, how can you stay proactive and navigative hiring cycles?
This presentation covers:
- Challenges facing companies hiring at scale
- The 2016 Global Recruiting Trends to embrace these
- Tips and tricks to put you on the fast track of hiring at scale
If your company needs to submit a Comprehensive PR Services Proposal PowerPoint Presentation Slides look no further.Our researchers have analyzed thousands of proposals on this topic for effectiveness and conversion. Just download our template, add your company data and submit to your client for a positive response. http://bit.ly/2Sa6eQk
Bob Johnson goes beyond the basics to look at how we can strengthen our employer brands. And, he unveils our new All-Way Brand Alignment model. He also looks at the impact of review sites on talent attraction
Building Your Employer Brand Strategy - Stacy ParkerSocialHRCamp
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
Our mission is to unite people through purpose as purpose-driven employees do great things. They work harder, deliver more, and stay longer. Uniting people through purpose identifies and communicates an organization’s authentic employment story.
We are a boutique communications consulting practice grounded in the core beliefs that people are united by purpose, that HR needs
to infuse advertising and marketing practices to attract and engage talent, and that today’s digital world demands creative storytelling to stand out.
Are you ready to unite your people through purpose?
narratives, stories from story-tellers, is a collection of ideas, insights and impressions from the worlds of talent communications, employee engagement, and organizational design.
A global pandemic, civil unrest, historic business shuttering and unemployment levels, uncertain workplace status, and now wildfires and hurricanes. You may think that they are a little distracted. They are not. They are marking every promise, watching every action, and listening to every word.
What do your employees need the most? Connection. Start with purpose.
Pushed to the Limit, Managing Your Employer Brand in Troubled TimesN. Robert Johnson, APR
Foregoing employee experience in lieu of cost cutting and business survival actions represents a false choice. How employers answer the question of how they treated people during the pandemic will shape their talent landscape for years to come.
Going Retro: Applying Ogilvy's Classic Advertising Principles to Your Employe...N. Robert Johnson, APR
Originally published in 1963, David Ogilvy’s Confessions of an Advertising Man is required reading for anyone in the advertising business. Ogilvy takes the reader on a wide-ranging journey sharing his experiences in creating some of the world’s most iconic brands.
This essay focuses on David Ogilvy’s recipe for creating great advertising campaigns, interpreted here to help you improve your employer brand. For brevity, we picked the principles that we think apply best to employer brand campaigns.
Cue A Beautiful Mine, the Mad Men theme song, and let’s get started.
Changing The World: What Happens When the Belief-Driven Consumer Meets the Pu...N. Robert Johnson, APR
The Promise: Great things happen when belief-driven consumers connect with purpose-driven employees. (Hint: we can change the world.) The Challenge: Most employees are not fully connected to their company’s purpose.
N. Robert Johnson LLC is a specialized consulting practice focused on enabling organizations to better compete for talent in today’s consumer-driven communications world.
Purpose matters. When looking to attract, engage, hire, and retain critical talent, communicating your organization's purpose matters more than you think.
In today's consumer-driven communications world, HR needs to sell! Here are a couple examples of how we help organizations find their authentic employment voice to attract, engage, hire and retain talent.
High-performing talent recruitment functions balance the tension between role importance and talent availability to create targeted and customized recruitment marketing programs.
I recently had the opportunity to chat with Dan Stech about the connections between purpose and employer brand. Dan has over 20 years of creative writing experience including being an award-winning Copy Director and Associate Creative Director at two global recruitment marketing agencies.
Companies with strong employer brands tell the authentic story of their employment experience. They do so by understanding and communicating their own unique employee voice.
Our insight reveals that in the current marketplace, employer brands that connect emotionally, through meaning and purpose, are attracting candidates who will become the most productive, engaged and loyal employees, which in turn, allows companies to achieve greater business results.
Successful acquisitions occur more often when there is sharing, not taking, between two organizations. In this webinar, Bob Johnson takes a look at managing an employer brand in a time of transition and shows how a stronger employer brand is created by sharing culture, mission and values.
Thank you to The Windy City Summit for letting me facilitate a breakout session on increasing market value through talent. We know that banking institutions with an engaged workforce and a stronger employer brand outperform their peers. In this session, I take a closer look at increasing employee engagement and strengthening employer branding both aligned to increasing market value.
Presented by N. Robert Johnson, Practice Leader, Workforce Communications at The David Group.
A strong employer brand is a competitive advantage to attract, engage and retain talent. This presentation looks at what an employer brand is; why it's critical for enterprise-wide success; the ingredients in creating one; and key KPIs.
To meet a surge hiring need, we executed an employer branding campaign that included employer branding PR, recruitment advertising, digital optimization and a hiring event. Here's the case study.
Your employer brand is critical to finding, engaging, hiring and retaining the talent you need. This employer brand readiness checklist will help you to start, manage or finish your employer brand project.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
Putting the SPARK into Virtual Training.pptxCynthia Clay
This 60-minute webinar, sponsored by Adobe, was delivered for the Training Mag Network. It explored the five elements of SPARK: Storytelling, Purpose, Action, Relationships, and Kudos. Knowing how to tell a well-structured story is key to building long-term memory. Stating a clear purpose that doesn't take away from the discovery learning process is critical. Ensuring that people move from theory to practical application is imperative. Creating strong social learning is the key to commitment and engagement. Validating and affirming participants' comments is the way to create a positive learning environment.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Skye Residences | Extended Stay Residences Near Toronto Airportmarketingjdass
Experience unparalleled EXTENDED STAY and comfort at Skye Residences located just minutes from Toronto Airport. Discover sophisticated accommodations tailored for discerning travelers.
Website Link :
https://skyeresidences.com/
https://skyeresidences.com/about-us/
https://skyeresidences.com/gallery/
https://skyeresidences.com/rooms/
https://skyeresidences.com/near-by-attractions/
https://skyeresidences.com/commute/
https://skyeresidences.com/contact/
https://skyeresidences.com/queen-suite-with-sofa-bed/
https://skyeresidences.com/queen-suite-with-sofa-bed-and-balcony/
https://skyeresidences.com/queen-suite-with-sofa-bed-accessible/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-king-queen-suite-with-sofa-bed/
https://skyeresidences.com/2-bedroom-deluxe-queen-suite-with-sofa-bed-accessible/
#Skye Residences Etobicoke, #Skye Residences Near Toronto Airport, #Skye Residences Toronto, #Skye Hotel Toronto, #Skye Hotel Near Toronto Airport, #Hotel Near Toronto Airport, #Near Toronto Airport Accommodation, #Suites Near Toronto Airport, #Etobicoke Suites Near Airport, #Hotel Near Toronto Pearson International Airport, #Toronto Airport Suite Rentals, #Pearson Airport Hotel Suites
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
What are the main advantages of using HR recruiter services.pdfHumanResourceDimensi1
HR recruiter services offer top talents to companies according to their specific needs. They handle all recruitment tasks from job posting to onboarding and help companies concentrate on their business growth. With their expertise and years of experience, they streamline the hiring process and save time and resources for the company.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Improving profitability for small businessBen Wann
In this comprehensive presentation, we will explore strategies and practical tips for enhancing profitability in small businesses. Tailored to meet the unique challenges faced by small enterprises, this session covers various aspects that directly impact the bottom line. Attendees will learn how to optimize operational efficiency, manage expenses, and increase revenue through innovative marketing and customer engagement techniques.
1. Employer Brand: Rebrand, Refresh or Tweak?
A David Group Webinar, February 9, 2016
HR’s ad agency.
2. Today’s
Webinar Employer Brand: Rebrand,
Refresh or Tweak?
Facilitated by:
N. Robert Johnson
Practice Leader
Workforce Communications
2HR’s ad agency.
3. HR’s ad agency.
We apply advertising and marketing
practices to help organizations attract
and retain talent.
The focus of The David Group’s
Workforce Communications Practice is
to strengthen employer brands,
engage people and cut the cost of
talent.
3HR’s ad agency.
4. Agenda
1. The stages of strengthening
your employer brand
2. When to rebrand, refresh or
tweak
3. A roadmap for employer brand
strength
4HR’s ad agency.
6. Employer
Brand
An employer brand is the story of you
as an employer as told by the every
day experiences of your people.
• Employer brand promise
• Employer brand attributes
• Employee value proposition
6HR’s ad agency.
Strengthening Employer Brand
7. Lifecycle
7HR’s ad agency.
Strengthening Employer Brand
Employer brand for attraction Employer brand and employee communications for retention
• Social Media
• PR/Publicity
• Employees
• Customers
• Careers site
• Talent
community
• Special
events
• Corp. site
• Mobile site
• EE Stories
• ATS
• Mobile site
• Recruiters
• Hiring Mgr
• Process and
updates
• Offer
• Alignment
experience
• Collateral
• Initial
engagement
• EE comm
• Leadership
comm
• Rewards
• Engagement
drivers
• Exit interview
• Social media
• Special events
8. 8
HR’s ad agency.
Strengthening Employer Brand
The strongest employer brands reflect the authentic story of
an organization’s employment experience
Employer Brand Strength Continuum
“We’ll just go
with what we
think”
weaker stronger
“We’re using
validated
employee
perspectives”
Point-of-View
9. Validation
Validation = Discovery
• Focus groups
• Interviews
• Surveys
• Engagement data
• Stay/exit interviews
• Communications audit
9HR’s ad agency.
Strengthening Employer Brand
WCP’s approach to employer branding
10. Rebrand
• Full discovery (focus groups,
executive interviews, audits, surveys, etc.)
• Enterprise-wide communication
strategy and action plan
• All new materials across all
media channels
• Tied to measurable business
outcomes
10HR’s ad agency.
Strengthening Employer Brand
Comprehensive
overhaul of an
employer brand
11. Refresh
• One to several issues identified
• Organized and well thought-out
response (discovery based)
• Tied to measurable outcome(s)
• A brand update but within
existing employer branding
statements and guidelines
11HR’s ad agency.
Strengthening Employer Brand
Rebrand “lite” –
targeted and
focused intervention
12. Tweak
• “Spot” improvements
• Limited to passing feedback
• Common sense based
• Doesn’t alter or change existing
employer brand standards
• Less direct alignment to
business outcomes
12HR’s ad agency.
Strengthening Employer Brand
Adjustments to
existing brand
elements
13. Take-Away
Employer brand strength is
directly correlated to validated
employee experiences
Not every organization needs a
full-blown rebranding of their
employer brand
13HR’s ad agency.
Strengthening Employer Brand
15. Overview
Guiding Principles
• Every organization is unique
and is in a different place in
terms of talent communications
• Branding is fluid: you can think
big, start small and scale up
15HR’s ad agency.
When to Rebrand, Refresh or Tweak?
16. Rebrand
• Poor recruitment and retention
performance (negative impact)
• External brand alignment
• Shifts in mission and/or culture
change
16HR’s ad agency.
When to Rebrand, Refresh or Tweak?
When a dramatic
change is needed
17. Refresh
• Targeted talent communication
intervention
• To solve a specific talent
problem
• Change management initiative
17HR’s ad agency.
When to Rebrand, Refresh or Tweak?
When a targeted
branding solution is
needed
18. Tweak
• Instances of simple
miscommunication
• Adjustment/reactions to social
media
• A need for something different
• Connecting the dots
18HR’s ad agency.
When to Rebrand, Refresh or Tweak?
When there is a
need to connect
better
19. Take-Away
It is important to calibrate the
desire for something new with
need, levels of validation and the
organization’s willingness to act
19HR’s ad agency.
When to Rebrand, Refresh or Tweak?
21. Elements
• Organize (do I need to take a journey?)
• Assess (what kind of journey should I
take?)
• Plan (how am I going to take this
journey?)
21HR’s ad agency.
Roadmap to a Stronger Employer Brand
22. Organizing
• What is prompting me to think about
employer branding?
• What problem(s) am I trying to
solve?
• On a five point scale, how urgent
are these challenges?
• Where do they fall as we’ve
discussed?
22HR’s ad agency.
Roadmap to a Stronger Employer Brand
23. Assessment
• What level of validation will I need to
solve my branding challenge?
• What’s the magnitude or scope of
contemplated changes to our
employer brand?
• What levels of support and
resources would I have to
accomplish these changes?
23HR’s ad agency.
Roadmap to a Stronger Employer Brand
24. Planning
• What business outcomes am I
tying to my employer branding
initiatives?
• What’s my budget?
• How will I measure success?
• What’s the long-term plan?
24HR’s ad agency.
Roadmap to a Stronger Employer Brand
25. Take-Away
Planning helps for every phase:
whether rebrand or just tweaking,
having a detailed plan adds value
to the project
Short-term fixes may lead to more
complex problems in the future,
try to think “steps-ahead”
25HR’s ad agency.
Roadmap to a Stronger Employer Brand
27. Resources Employer Brand: Rebrand or Refresh?, 2015 White
Paper, The David Group
Employer Brand Dimensions, Talent Solutions, The
David Group
Employer Brand Readiness Checklist, Talent
Solutions, The David Group
Our Approach to Employer Branding, 2015 White
Paper, The David Group
All of these items can be found at:
www.davidgroup.com/what-we-think/downloads/
27HR’s ad agency.
Contact
N. Robert Johnson
The David Group
216.685.4486
216.410.5258 (cell)
nrjohnson@davidgroup.com