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W E L C O M E
INTRODUCTION
We are easily approachable & affordable We understand very well the stresses and strains of trying to grow
a small business in Indian conditions. We are experts in our field, having significant experience of more than
14 years both as marketing consultants and as operational marketing directors / senior managers. Having
worked with small scale and large scale industries. Hospitality FMCG & in Manufacturing sector. Pioneering
stage, a proven name in Indian Marketing scenario. Our approach is focused on delivering results, practical
implementation and making strategy happen.
At S.S.B International, We Means Results... We adopt a flexible, collaborative and often innovative approach
to develop solutions around the needs of our clients. The marketing solutions we help develop are holistic in
nature and address the impact on the organization and the people that work within it as well as the
organizations customers. We work with well proven methodologies that are adapted to fit the culture and
meet the specific needs of our client's businesses. We are able to add value by using our experience across
different industries and between the private and public sectors.
S.S.B International Marketing & Management Consultancy is brain child of our founder
Mr. GAJADI ARVIND KUMAR, who has tremendous experience of more than 14 years of Sales, Marketing &
Business Development. Has done (M.B.A) ASMA Institute of Business Management from Bangalore Amongst
his job experience his major contribution comes from Renowned marketing company of India, He has more
than 14 years of experience as Marketing Consultant in guiding MSME & SME businesses in Mumbai &
Maharashtra, so far we have helped more than 30 clients with turnover of less than 1 cr. & maximum of 100
cr. The growth attended between 40% to 1000% within 1-5 yrs. of span.
He has attended 6 SMART CONFERENCES held by Eureka Forbes Ltd., consecutive for 6 years., Mumbai,
wherein he Has participated along with 50 delegates who has first time visited Canton Fair at Guangzhou,
China to study marketing trend of Republic of China. Visited Dubai for GLOBAL MAHARASHTRA BUSINESS
FORUM (GMBF) of DUBAI to study Opportunities in GCC countries.
ABOUT US
To help our clients achieve sustainable business growth through market intelligence, creativity and strategic
vision, and to build an organization that attracts, develops, and retains outstanding In Indian Market
MISSION
To help small to medium sized businesses in India/Asia/ Africa & Middle East grow through strategic
marketing and public relations.
• To achieve this, S.S.B International
• Continually strive to produce the highest level of marketing advice to our clients
• Focus on creativity and innovation in everything we do
• Improve our service delivery and ensure that we are open to new markets and new ideas
• Invest in our people, our clients and our craft
• Innovate and lead the marketing industry as a thought-leader and developer of key technologies and
systems
• Never market for marketing sake – keeping our campaigns and our service strategic with set key
performance indicators
• Work with clients to ensure that their marketing investment receives a return on investment that is
comparable to industry standards
• Give marketing managers the opportunity to work for themselves under the guidance and systems of
S.S.B International
VISION
STRATEGIC PLANNING
• Business Strategy
• Strategic Marketing Management
• Short Term Strategy Formation
• Long Term Strategy Formation
BUSINESS ANALYSIS
• Small Business Development
• Business Review Analysis
• S.W.O.T. Analysis
• Management Assessment
INDUSTRIES TRENDS
• Market Research
• Business Environment
• Industry Analysis
PRODUCT PLACEMENT
• New Product Idea Refinement
• New Product Launch
• Marketing Planning
• Competitive Analysis
PRODUCT MANAGEMENT
• Product Life Cycle
• Business Continuity Planning
• Marketing Management
CUSTOMER RELATIONSHIP
MANAGEMENT
• Talley Marketing Training
• Customer Care Training
• Customer Delight Process
MANAGEMENT PROCESS
• Appreciative Inquiry
• Employee Empowerment
• Management Training
• Executive Coaching
SALES FORCE EFFECTIVENESS
• Channel Partners’ Audit
• Sales Force Motivation
• Trade Show Guidance
• Sales Team Development
BUSINESS RELATED
• International Trading / Indenting Activities
• International / Inland Project Consultancy
• International / Inland Marketing Consultancy
• Event Management
• Public Relations Assignments
• Staff Training & Development
OUR SERVICE
• I’m a marketing consultant, so the title of this post may not appear too shocking, but let me start off with why not to
hire a consultant.
• Consultants aren’t magicians. Don’t go looking for someone to fix your marketing if your product doesn’t make sense.
Don’t expect a consultant to swoop in and get you more clients if you don’t have a methodology that allows you to
stand out. And finally, don’t hire a consultant so you can abdicate the all-important role of marketing to an “expert.”
• A really good consultant won’t take your money unless they believe they can actually help you and, no matter what you
believe your burning need is, you should hire a consultant to help you in the following five areas first and foremost.
• You need a real strategy.
• A good consultant will demand that you spend time building a firm foundation based on strategy before proposing a
series of tactics aimed at lifting traffic. Until you find a way to change the context of how your ideal customer views
what you do and in effect render the competition irrelevant, you’ll find that your marketing efforts never seem to build
momentum.
• You need fewer objectives.
• A good consultant will help you determine your highest payoff work and your most pressing objectives based on where
you want to be in a year, in three years, in five years – not next week. And, a good consultant will make sure that the
number of priority objectives at any given time stays very, very small.
• You have resource gaps.
• You need to fix your conversion.
WHY WE ARE
• Our experience is working with Business owners and Entrepreneurs to accelerate growth through Marketing Makeovers. We
know that the Internet can be a catalyst for change, and that to get the full benefit from any change initiative requires
a Consultant that can work with you to focus on all the areas affected when shifting to a customer centric focus.
• Planning and execution are key for a business looking to make big moves toward increasing conversions and overall visibility.
• Stop just staying above water.. Start fixing the business today. A laser focus on performance: we use realistic metrics to to
gauge success.
• Operational expertise to execute: we have experience working with resistance and moving the needle.
• Cross-channel thinking: we understand building a retail brand on line and offline.
• A unique process to rapidly deploy a Strategy: we build engagement from the bottom up.
• Customer experience design: we think how best to engage the customer at various touch points.
OUR MARKETING CONSULTANCY HELP & BUILT YOUR BUSINESS
During the initial stages of the marketing plan construction, Sarah held several focus groups in order to determine the market
preferences for residential house cleaning. Topics that were explored in the focus groups were how price sensitive consumers
are, what services they valued the most, how many different cleaning services they have used in the last few years, how often
they employ a service, how did they find out about their past services, etc.
The participants for the focus groups were made up of people from the two different targeted groups. Overall, the focus groups
provide Mother's with a lot of insightful information that would have been difficult or impossible to obtain using other
methods.
MARKETING RESEARCH
TRAINING & LEARNING
Grow Your Business
Grow Your Sales
Grow Your Clients
Consultancy and Impact Assessment
Management Training & Development
Bespoke in-house Sales, Leadership, Management Courses
Case Studies
To meet the challenges of today it has become critical that organisations are equipped to deal with uncertainty; that their staff have the
skills to manage through tough times; and that their leaders develop the ability to combine compassion with clear vision.
Building skills at all levels to create competitive value-driven teams, therefore, is essential to successful organisations.
Developing teams and individuals to reach their fullest potential is core to creating a sustainable competitive advantage.
When organisations are looking for a major shift in performance, staff at every level have a crucial part to play.
Our approach is to work with organisations to understand their priorities and to assess the best approach to delivering sustained business
benefits.
In addition we have developed a range of training and development programmes to cater to the needs of organisations of all sizes
including:
Grow Your Business
Business Coaching
Strategy & Plan Development
Management Training & Development
Grow Your Sales
Sales Training
Sales & Marketing Strategy
Digital Marketing & Social Media
Grow Your Clients
Customer Experience Management
Customer Experience Mapping
Customer Service Training
Assessing the Impact
Evaluation of training and development programmes
What worked well - what didn't
Value for Money
Designing better training and development programmes
Innovas has established a team of people development professionals to work with your organisation to coach and mentor individuals and
develop and deliver both in-house and open courses to support your business growth ambitions. Contact us to see how we can help you
and your organisation maximise its potential.
TRAINING & LEARNING
TRAGET MARKETING & MARKETING STRATEGY PROCESS
MARKETING
STRATEGY
PROCESS
ANALYSE
COMPETITION
UNDERSTAND
CUSTOMER
REVIEW &
REVISE
FINANCIAL
ANALYSIS
DEFINE
MARKETING
MIX
RESEARCH
DISTRIBUTION
ANALYSE
MARKET
The single objective is to position Mother's at the top of the house cleaning market, commanding a large market share within
four years. The marketing strategy will first seek to create customer awareness, develop the customer base, and work toward
building customer loyalty and referrals.
This message will be communicated through a variety of ways. The first is through printed materials (a color brochure) that will
be widely distributed. The second method is through an organized word-of-mouth referral system. The last method of
communication is through a targeted advertising campaign in the two local newspapers, specifically within the weekly home
section of the papers.
MARKETING MIX
Mother's marketing mix is comprised of the following approaches to pricing, distribution, advertising and promotion, and
customer service.
PRICING: Mother's pricing scheme will be based on the anticipated number of hours per project.
DISTRIBUTION: Services will be provided within a 25 mile area of Cleanly.
ADVERTISING AND PROMOTION: The most successful activities will be brochures and a targeted advertisement
campaign. These activities will complement a referral system that is currently in development.
CUSTOMER SERVICE: Mother's recognizes that the secret to success will be exceeding customer expectations. To achieve this
objective, the employees have a fair amount of discretion to remedy most issues that may come up.
STRATEGY PYRAMIDS
MARKETING PLAN
• Who are your potential customers?
• How will you attract and hold your share of the market?
• Who are your competitors? How are their businesses
prospering?
• How will you promote your sales/
• Who will be your suppliers?
• Where will the business be located?
ABOUT THE PRODUCTS
ORGANISATION PLAN
• Who will manage the business?
• What qualifications will you look for in a manager?
• How many employees will you need/
• How will you manage finances?
• How will you keep records?
• What legal form of ownership will you choose and
why?
• What licences and permits will you need?
• What regulations will affect your business?
• What is your estimated business income for the first year?
• What will it cost you to open the business?
• What will be your monthly cash flow during the first year?
• What sales volume will you need in order to make a profit during the first year?
• What will be your break even level of production?
• What will be the capital value of your equipment/
• What will be the total financial needs?
• What will be the potential funding sources?
• How will you secure loans?
FINANCIAL PLAN
• RK FM - KANDIVALI
• MAHALAXMI FOOD PRODUCTS - AMBERNATH
• YUMMY BAKERY - PUNE
• SARU AGRO FOOD PRODUCT - MALAD
• LAL FOODS - BANGLORE
• MANSI FOOD PRODUCTS - VILE PARLE
• GHARANA PRODUCTS - GHATKOPAR
• DESHPANDE FOOD PRODUCTS - KALBA DEVI
• ROYAL CROWN LLP - DUBAI
• FARIDA INTERNATIONAL - MARINE LINES
• UNIQUE FOOD PRODUCTS - MASJID
• AJAY FOOD PRODUCTS - KANDIVALI
• SONAL FOOD PRODUCTS - NALASOPARA
EXISTING CLIENT LIST
THANKING YOU
LOOKING FORWARD TO HIRE YOUR SERVICES FEEL FREE TO CALL ON BELOW NO
G. ARVIND KUMAR
arvindkumargajadi@gmail.com
arvindgajadidubai@gmail.com
Skype: gajadikumar2302
+91 84248 59745 / +971 58170 9487

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S.S.B INTERNATIONALE MARKETING CONSULTANCY

  • 1. W E L C O M E
  • 2. INTRODUCTION We are easily approachable & affordable We understand very well the stresses and strains of trying to grow a small business in Indian conditions. We are experts in our field, having significant experience of more than 14 years both as marketing consultants and as operational marketing directors / senior managers. Having worked with small scale and large scale industries. Hospitality FMCG & in Manufacturing sector. Pioneering stage, a proven name in Indian Marketing scenario. Our approach is focused on delivering results, practical implementation and making strategy happen. At S.S.B International, We Means Results... We adopt a flexible, collaborative and often innovative approach to develop solutions around the needs of our clients. The marketing solutions we help develop are holistic in nature and address the impact on the organization and the people that work within it as well as the organizations customers. We work with well proven methodologies that are adapted to fit the culture and meet the specific needs of our client's businesses. We are able to add value by using our experience across different industries and between the private and public sectors.
  • 3. S.S.B International Marketing & Management Consultancy is brain child of our founder Mr. GAJADI ARVIND KUMAR, who has tremendous experience of more than 14 years of Sales, Marketing & Business Development. Has done (M.B.A) ASMA Institute of Business Management from Bangalore Amongst his job experience his major contribution comes from Renowned marketing company of India, He has more than 14 years of experience as Marketing Consultant in guiding MSME & SME businesses in Mumbai & Maharashtra, so far we have helped more than 30 clients with turnover of less than 1 cr. & maximum of 100 cr. The growth attended between 40% to 1000% within 1-5 yrs. of span. He has attended 6 SMART CONFERENCES held by Eureka Forbes Ltd., consecutive for 6 years., Mumbai, wherein he Has participated along with 50 delegates who has first time visited Canton Fair at Guangzhou, China to study marketing trend of Republic of China. Visited Dubai for GLOBAL MAHARASHTRA BUSINESS FORUM (GMBF) of DUBAI to study Opportunities in GCC countries. ABOUT US
  • 4. To help our clients achieve sustainable business growth through market intelligence, creativity and strategic vision, and to build an organization that attracts, develops, and retains outstanding In Indian Market MISSION
  • 5. To help small to medium sized businesses in India/Asia/ Africa & Middle East grow through strategic marketing and public relations. • To achieve this, S.S.B International • Continually strive to produce the highest level of marketing advice to our clients • Focus on creativity and innovation in everything we do • Improve our service delivery and ensure that we are open to new markets and new ideas • Invest in our people, our clients and our craft • Innovate and lead the marketing industry as a thought-leader and developer of key technologies and systems • Never market for marketing sake – keeping our campaigns and our service strategic with set key performance indicators • Work with clients to ensure that their marketing investment receives a return on investment that is comparable to industry standards • Give marketing managers the opportunity to work for themselves under the guidance and systems of S.S.B International VISION
  • 6. STRATEGIC PLANNING • Business Strategy • Strategic Marketing Management • Short Term Strategy Formation • Long Term Strategy Formation BUSINESS ANALYSIS • Small Business Development • Business Review Analysis • S.W.O.T. Analysis • Management Assessment INDUSTRIES TRENDS • Market Research • Business Environment • Industry Analysis PRODUCT PLACEMENT • New Product Idea Refinement • New Product Launch • Marketing Planning • Competitive Analysis PRODUCT MANAGEMENT • Product Life Cycle • Business Continuity Planning • Marketing Management CUSTOMER RELATIONSHIP MANAGEMENT • Talley Marketing Training • Customer Care Training • Customer Delight Process MANAGEMENT PROCESS • Appreciative Inquiry • Employee Empowerment • Management Training • Executive Coaching SALES FORCE EFFECTIVENESS • Channel Partners’ Audit • Sales Force Motivation • Trade Show Guidance • Sales Team Development BUSINESS RELATED • International Trading / Indenting Activities • International / Inland Project Consultancy • International / Inland Marketing Consultancy • Event Management • Public Relations Assignments • Staff Training & Development OUR SERVICE
  • 7. • I’m a marketing consultant, so the title of this post may not appear too shocking, but let me start off with why not to hire a consultant. • Consultants aren’t magicians. Don’t go looking for someone to fix your marketing if your product doesn’t make sense. Don’t expect a consultant to swoop in and get you more clients if you don’t have a methodology that allows you to stand out. And finally, don’t hire a consultant so you can abdicate the all-important role of marketing to an “expert.” • A really good consultant won’t take your money unless they believe they can actually help you and, no matter what you believe your burning need is, you should hire a consultant to help you in the following five areas first and foremost. • You need a real strategy. • A good consultant will demand that you spend time building a firm foundation based on strategy before proposing a series of tactics aimed at lifting traffic. Until you find a way to change the context of how your ideal customer views what you do and in effect render the competition irrelevant, you’ll find that your marketing efforts never seem to build momentum. • You need fewer objectives. • A good consultant will help you determine your highest payoff work and your most pressing objectives based on where you want to be in a year, in three years, in five years – not next week. And, a good consultant will make sure that the number of priority objectives at any given time stays very, very small. • You have resource gaps. • You need to fix your conversion. WHY WE ARE
  • 8. • Our experience is working with Business owners and Entrepreneurs to accelerate growth through Marketing Makeovers. We know that the Internet can be a catalyst for change, and that to get the full benefit from any change initiative requires a Consultant that can work with you to focus on all the areas affected when shifting to a customer centric focus. • Planning and execution are key for a business looking to make big moves toward increasing conversions and overall visibility. • Stop just staying above water.. Start fixing the business today. A laser focus on performance: we use realistic metrics to to gauge success. • Operational expertise to execute: we have experience working with resistance and moving the needle. • Cross-channel thinking: we understand building a retail brand on line and offline. • A unique process to rapidly deploy a Strategy: we build engagement from the bottom up. • Customer experience design: we think how best to engage the customer at various touch points. OUR MARKETING CONSULTANCY HELP & BUILT YOUR BUSINESS
  • 9. During the initial stages of the marketing plan construction, Sarah held several focus groups in order to determine the market preferences for residential house cleaning. Topics that were explored in the focus groups were how price sensitive consumers are, what services they valued the most, how many different cleaning services they have used in the last few years, how often they employ a service, how did they find out about their past services, etc. The participants for the focus groups were made up of people from the two different targeted groups. Overall, the focus groups provide Mother's with a lot of insightful information that would have been difficult or impossible to obtain using other methods. MARKETING RESEARCH
  • 10. TRAINING & LEARNING Grow Your Business Grow Your Sales Grow Your Clients Consultancy and Impact Assessment Management Training & Development Bespoke in-house Sales, Leadership, Management Courses Case Studies To meet the challenges of today it has become critical that organisations are equipped to deal with uncertainty; that their staff have the skills to manage through tough times; and that their leaders develop the ability to combine compassion with clear vision. Building skills at all levels to create competitive value-driven teams, therefore, is essential to successful organisations. Developing teams and individuals to reach their fullest potential is core to creating a sustainable competitive advantage. When organisations are looking for a major shift in performance, staff at every level have a crucial part to play. Our approach is to work with organisations to understand their priorities and to assess the best approach to delivering sustained business benefits.
  • 11. In addition we have developed a range of training and development programmes to cater to the needs of organisations of all sizes including: Grow Your Business Business Coaching Strategy & Plan Development Management Training & Development Grow Your Sales Sales Training Sales & Marketing Strategy Digital Marketing & Social Media Grow Your Clients Customer Experience Management Customer Experience Mapping Customer Service Training Assessing the Impact Evaluation of training and development programmes What worked well - what didn't Value for Money Designing better training and development programmes Innovas has established a team of people development professionals to work with your organisation to coach and mentor individuals and develop and deliver both in-house and open courses to support your business growth ambitions. Contact us to see how we can help you and your organisation maximise its potential. TRAINING & LEARNING
  • 12. TRAGET MARKETING & MARKETING STRATEGY PROCESS MARKETING STRATEGY PROCESS ANALYSE COMPETITION UNDERSTAND CUSTOMER REVIEW & REVISE FINANCIAL ANALYSIS DEFINE MARKETING MIX RESEARCH DISTRIBUTION ANALYSE MARKET
  • 13. The single objective is to position Mother's at the top of the house cleaning market, commanding a large market share within four years. The marketing strategy will first seek to create customer awareness, develop the customer base, and work toward building customer loyalty and referrals. This message will be communicated through a variety of ways. The first is through printed materials (a color brochure) that will be widely distributed. The second method is through an organized word-of-mouth referral system. The last method of communication is through a targeted advertising campaign in the two local newspapers, specifically within the weekly home section of the papers. MARKETING MIX Mother's marketing mix is comprised of the following approaches to pricing, distribution, advertising and promotion, and customer service. PRICING: Mother's pricing scheme will be based on the anticipated number of hours per project. DISTRIBUTION: Services will be provided within a 25 mile area of Cleanly. ADVERTISING AND PROMOTION: The most successful activities will be brochures and a targeted advertisement campaign. These activities will complement a referral system that is currently in development. CUSTOMER SERVICE: Mother's recognizes that the secret to success will be exceeding customer expectations. To achieve this objective, the employees have a fair amount of discretion to remedy most issues that may come up. STRATEGY PYRAMIDS
  • 14. MARKETING PLAN • Who are your potential customers? • How will you attract and hold your share of the market? • Who are your competitors? How are their businesses prospering? • How will you promote your sales/ • Who will be your suppliers? • Where will the business be located? ABOUT THE PRODUCTS ORGANISATION PLAN • Who will manage the business? • What qualifications will you look for in a manager? • How many employees will you need/ • How will you manage finances? • How will you keep records? • What legal form of ownership will you choose and why? • What licences and permits will you need? • What regulations will affect your business?
  • 15. • What is your estimated business income for the first year? • What will it cost you to open the business? • What will be your monthly cash flow during the first year? • What sales volume will you need in order to make a profit during the first year? • What will be your break even level of production? • What will be the capital value of your equipment/ • What will be the total financial needs? • What will be the potential funding sources? • How will you secure loans? FINANCIAL PLAN
  • 16. • RK FM - KANDIVALI • MAHALAXMI FOOD PRODUCTS - AMBERNATH • YUMMY BAKERY - PUNE • SARU AGRO FOOD PRODUCT - MALAD • LAL FOODS - BANGLORE • MANSI FOOD PRODUCTS - VILE PARLE • GHARANA PRODUCTS - GHATKOPAR • DESHPANDE FOOD PRODUCTS - KALBA DEVI • ROYAL CROWN LLP - DUBAI • FARIDA INTERNATIONAL - MARINE LINES • UNIQUE FOOD PRODUCTS - MASJID • AJAY FOOD PRODUCTS - KANDIVALI • SONAL FOOD PRODUCTS - NALASOPARA EXISTING CLIENT LIST
  • 17. THANKING YOU LOOKING FORWARD TO HIRE YOUR SERVICES FEEL FREE TO CALL ON BELOW NO G. ARVIND KUMAR arvindkumargajadi@gmail.com arvindgajadidubai@gmail.com Skype: gajadikumar2302 +91 84248 59745 / +971 58170 9487