This document discusses uniting people through purpose in the workplace. It introduces a consulting practice that helps organizations identify and communicate their authentic employment story to attract and engage talent. The practice believes people are united by purpose and that HR needs to adopt marketing and advertising practices. It explains that employer brand, culture communications, and employee voice are key areas that can unite an organization's purpose. Contact information is provided to discuss how the consulting practice can help with various talent messaging and engagement initiatives.

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n.robertjohnson
Unitingpeoplethroughpurpose.
Unitingpeoplethroughpurpose.

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n.robertjohnson
Unitingpeoplethroughpurpose.
Our mission is to unite people through purpose as purpose-driven
employees do great things. They work harder, deliver more, and stay
longer. Uniting people through purpose identifies and communicates
an organization’s authentic employment story.
We are a boutique communications consulting practice grounded in
the core beliefs that people are united by purpose, that HR needs
to infuse advertising and marketing practices to attract and engage
talent, and that today’s digital world demands creative storytelling to
stand out.
Are you ready to unite your people through purpose?
Does your purpose unite?
employer brand • culture communications • employee voice

3. n.robertjohnson
Unitingpeoplethroughpurpose.
employer brand • culture communications • employee voice
n.
Employer Brand.
It’s authentic. It’s your everyday employment story.
It is why people join you, stay, and help you to
outperform your competitors.
Culture Communications.
Today’s digital, consumer-driven communications
world demands the application of advertising and
marketing practices centered on the communication
of your organization’s culture.
Employee Voice.
Employee-centric companies outperform. These
are workplaces that listen, respond, and empower
employees to find purpose and fulfillment in their
work.
Where we help.
• Employer brand assessment, strategy,
development
• Employer and employee value propositions
• Purpose development and alignment
• Talent messaging and creative story-telling
• Employee experience mapping
• Employee life-cycle marketing campaigns
• Engagement and retention campaigns
• Internal communications
• Engagement communications
• Customer focus alignment
• Change management communications
• Workforce crisis communications
• M&A workforce communications
Contact.
N. Robert Johnson, Managing Principal
216.410.5258 • nrjohnson@nrobertjohnsonllc.com • nrobertjohnsonllc.com