Zenopa helped a healthcare company find a new Marketing Director after the previous one retired. They conducted in-depth interviews with management to understand the company culture and needs for the role. Zenopa shortlisted qualified candidates and thoroughly discussed them. The client was impressed with Zenopa's process and selection. The new Marketing Director has been successfully in the role for four months and fits well with the organization. The client praised Zenopa for the high quality candidates and exceeding their expectations.

1. Case study:
Marketing Director project
The Background The Challenge
The Solution The ResultClient Testimonial
• This medium sized Healthcare Company were heading
into a new development phase and were looking to
build new leadership into the Marketing team following
the announcement that the current Marketing Director
that was retiring.
• Activa were particularly impressed with the breadth and
depth of knowledge exhibited by the Zenopa consultant
and trusted the instincts displayed as the process neared
completion.
• The new Marketing Director is about to start her fourth
month at Activa, and couldn’t be happier with her new
role and company.
“We were impressed by the calibre of candidates and
delighted with our final selection. The reality of
working with our new Marketing Director has
outstripped even our own high expectations.
She is all we believed her to be and a whole lot more
as well. At every level she fits with our organisation as
it is and where it is going thanks to Zenopa”.
Rob Morton
HR Director
• Zenopa went to great lengths to understand the
organisation’s culture, in particularly the
Marketing team.
• One to one interviews took place with the MD,
the departing Marketing Director, the Sales
Director and the HR Director.
• Shortlisted candidates were comprehensively
discussed and psychometrics offered and
analysed.
• The MD of Activa was the previous Marketing Director and it
was important find someone who would preserve and protect
the heritage and culture in the business; whilst also having the
vision, confidence and resolve to drive forward new initiatives.
• Sourcing candidates who were prepared to take a hands-on
approach and serious ownership of their role.
• Team fit was imperative as regards the board of directors as
was team fit with the marketing team itself.