This document discusses the impact of social media on tourism. It introduces social media as a powerful tool for marketers due to internet, mobile technology, and smartphones. The objective is to understand social media's influence on tourism and how marketing activities impact the tourism industry. Some key platforms are identified as blogging, social networking, chat rooms, and video/photo sharing. Survey results and examples from India are provided on social media's role in tourism. Advantages include real-time communication and alternative advertising, while disadvantages include lack of control and potential damage from bad publicity. The conclusion states social media must be considered for promotional activities in the demanding tourism market.

1. IMPACT OF SOCIAL MEDIA ON
TOURISM
PRESENTED BY
SACHIN ACHAR
MAHESH WADDE

2. INTRODUCTION
• Social media is the modern tool for
marketers
• internet, mobile technology and smart
phones
• Social media and internet have proved to
be the most powerful tool
• information can reach a large number of
people in a short time.

3. OBJECTIVE OF STUDY
• To know the influence of social
media on tourism
• To understand the decision of
marketing activity on the tourism
industry
• To understand the survey of various
journals and researcher toward the
tourism

4. WHY SOCIAL MEDIA IS USED IN TOURISM?
• Social Media’s is communication
methods which provide information to
marketer
• There are applications such as Trip
Advisor, Virtual Tourist or social
networking sites as Myspace, or
Facebook
• word of mouth is powerful, social media
have made even more powerful for
tourism.

5. KEY SOCIAL MEDIA PLATFORM
• Blogging
• Social networking
• Chat room
• Video or photo sharing

6. SOME SURVEY RESULTS
•
According to the report of CWP journal,
in 2012 travel and the related activities of
tourism
• According to Google survey
• TripAdvisor Global Report, 2013
• According to Travel Daily News 2012

7. INDIAN SCENARIO
• Andhra Pradesh has become the
top tourist destination in the
country
• ‘ Bid and Win’ Facebook contest
aimed at making Brand Goa
popular on social networking site,
• Twitter has been an aggressive
medium for Kashmir Tourism
• Kerala tourism monsoon campaign
in Facebook

8. ADVANTAGES
•
social media works in a real time situations.
• Where the social media covers a wide range of possibility and audiences
• Social media in tourism is a creative way to allow the people to give ideas
• Social media had become a great extent alternative to word-of-mouth
advertising

9. DISADVANTAGES
• Publishing obvious advertising copy is unacceptable in the social media world
• Every post on twitter is public and user has no control over what people say.
• Bad news go viral as easily as good news and can do unethical business
irreparable harm.
• Social media can be both an aid and a threat

10. CONCLUSION
• For successful business of tourism companies in the increasingly demanding
tourist market, it is necessary to consider new ways of promotional activities
and new forms of communication with the people