To meet a surge hiring need, we executed an employer branding campaign that included employer branding PR, recruitment advertising, digital optimization and a hiring event. Here's the case study.
Brandemix Rapid Cycle Employer Branding will furnish you with a real and compelling employer brand framework. For more information, call 212-947 1001 or email branding@brandemix.com.
How do you view your place of work? Companies are investing more in employee recruitment, retention and activation than ever before. Yet the challenges of attracting and optimizing top talent continue to be front of mind for the C-suite globally. In this session, we discuss all.
Brandemix Rapid Cycle Employer Branding will furnish you with a real and compelling employer brand framework. For more information, call 212-947 1001 or email branding@brandemix.com.
How do you view your place of work? Companies are investing more in employee recruitment, retention and activation than ever before. Yet the challenges of attracting and optimizing top talent continue to be front of mind for the C-suite globally. In this session, we discuss all.
Raymond: Employer Branding
Factors based on which Raymond can brand themselves as an Employer
HR practices currently used by Raymond
Promotional tools and platforms which Raymond use for creating the employer brand
Branding efforts by Raymond
Building Your Employer Brand Strategy - Stacy ParkerSocialHRCamp
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
Brandemix Employer Branding, Marketing and CommunicationsJody Ordioni
Brandemix is a New York-based marketing and communications agency that focuses on employer branding for business results. We create and implement aligned advertising campaigns and interactive solutions that connect talent to cultures – and our strategies are designed to reach and influence your target audience in the most cost-effective ways.
Combining the principles of branding with award-winning creative and the latest trends in marketing and social media, Brandemix turns people into fans, followers, and advocates of your brand.
Marketing Fundamentals for HR and RecruitingMatt Charney
This presentation explores the marketing fundamentals that HR pros need to know in order to build a communications strategy and effective brand both inside and outside of the organization. Attendees get a behind-the-scenes look at corporate marketing to see what it is really all about, what matters most for brand marketing, and how to effectively partner with marketing to achieve HR results. Topics include lead generation/nurturing, message creation and targeting, social media tools and tactics, content marketing, and engagement best practices.
Learning objectives include how to apply marketing fundamentals and best practices to the HR function and how to leverage your HR brand inside and outside of an organization through content, engagement, and campaign management.
Building capability 2013 - Building a Targeted Talent Acquisition CampaignEmma Mirrington
Jobsite's Mervyn Dinnen's presentation from our May 2013 Building Capability Conference. 'Gaining competitive advantage through a targeted talent acquisition campaign'
Raymond: Employer Branding
Factors based on which Raymond can brand themselves as an Employer
HR practices currently used by Raymond
Promotional tools and platforms which Raymond use for creating the employer brand
Branding efforts by Raymond
Building Your Employer Brand Strategy - Stacy ParkerSocialHRCamp
In this interactive mega-session Stacy will take participants through the process of building a social media employer brand
strategy. Workshop components include:
- Why is employer branding important?
- How does your employer brand strategy rank?
- Steps to employer brand strategy
- Building a social media employer brand strategy
- Communicating your employer brand
- The role of social media on your employer brand strategy
- Adding measurable value
Brandemix Employer Branding, Marketing and CommunicationsJody Ordioni
Brandemix is a New York-based marketing and communications agency that focuses on employer branding for business results. We create and implement aligned advertising campaigns and interactive solutions that connect talent to cultures – and our strategies are designed to reach and influence your target audience in the most cost-effective ways.
Combining the principles of branding with award-winning creative and the latest trends in marketing and social media, Brandemix turns people into fans, followers, and advocates of your brand.
Marketing Fundamentals for HR and RecruitingMatt Charney
This presentation explores the marketing fundamentals that HR pros need to know in order to build a communications strategy and effective brand both inside and outside of the organization. Attendees get a behind-the-scenes look at corporate marketing to see what it is really all about, what matters most for brand marketing, and how to effectively partner with marketing to achieve HR results. Topics include lead generation/nurturing, message creation and targeting, social media tools and tactics, content marketing, and engagement best practices.
Learning objectives include how to apply marketing fundamentals and best practices to the HR function and how to leverage your HR brand inside and outside of an organization through content, engagement, and campaign management.
Building capability 2013 - Building a Targeted Talent Acquisition CampaignEmma Mirrington
Jobsite's Mervyn Dinnen's presentation from our May 2013 Building Capability Conference. 'Gaining competitive advantage through a targeted talent acquisition campaign'
A leading British retail bank was planning a critical tech migration from their legacy system to a new platform. To offer customers the support they might need during the transition, Firstsource was asked to provide a contingency contact center of 270 Full Time Employees (FTEs) for four months to boost the client’s own telephone banking team of 1,000.
Uplifting a Leading American Quick Service Restaurants’ CX During the Pandemi...RAYA CX
The pandemic has had a monumental effect on people, businesses, and industries all over the world. The quick-service restaurant sector is no exception. With people’s fears over ordering takeout to an influx of orders in other markets and closures in some, it has had CXM managers on their feet. Working tirelessly to adapt and find better digital solutions. Throughout all those challenges and more we managed to create a unique success story for a leading American chain of quick-service restaurants in the UAE.
https://rayacx.info/3Co7Zi8
Success Story - Naveed leads the transformation of a 400 employee client serv...Faisal Naveed
Transformation of a 400 employee client services organization for a $500 million marketing and promotional management company to create a competitive advantage using customer focus, service level improvement and cost containment.
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How to Start and Grow a Digital Marketing Agency? Expert recommended guidelines to start and grow a digital marketing agency business. Need of the hour for today's digital landscape.
This was a proposal for a business plan for a company that I had once worked with that wanted to develop a long term business plan. I had worked with this company on TQM back in the 90's and they asked me to submit a proposal to help develop a business plan.
I am a tenacious, diligent and competitive Business Manager with substantial Sales and Management experience Skilled in developing profitable long-term client relationships, with experience in managing sales teams to achieve objectives
Competent in business administration, with the ability to analyse and interpret management data. Self-motivated and energetic, with the drive to complete key projects to agreed deadlines.
Similar to Employer Branding Case Study: Retail and Service Center (20)
Our mission is to unite people through purpose as purpose-driven employees do great things. They work harder, deliver more, and stay longer. Uniting people through purpose identifies and communicates an organization’s authentic employment story.
We are a boutique communications consulting practice grounded in the core beliefs that people are united by purpose, that HR needs
to infuse advertising and marketing practices to attract and engage talent, and that today’s digital world demands creative storytelling to stand out.
Are you ready to unite your people through purpose?
narratives, stories from story-tellers, is a collection of ideas, insights and impressions from the worlds of talent communications, employee engagement, and organizational design.
A global pandemic, civil unrest, historic business shuttering and unemployment levels, uncertain workplace status, and now wildfires and hurricanes. You may think that they are a little distracted. They are not. They are marking every promise, watching every action, and listening to every word.
What do your employees need the most? Connection. Start with purpose.
Pushed to the Limit, Managing Your Employer Brand in Troubled TimesN. Robert Johnson, APR
Foregoing employee experience in lieu of cost cutting and business survival actions represents a false choice. How employers answer the question of how they treated people during the pandemic will shape their talent landscape for years to come.
Going Retro: Applying Ogilvy's Classic Advertising Principles to Your Employe...N. Robert Johnson, APR
Originally published in 1963, David Ogilvy’s Confessions of an Advertising Man is required reading for anyone in the advertising business. Ogilvy takes the reader on a wide-ranging journey sharing his experiences in creating some of the world’s most iconic brands.
This essay focuses on David Ogilvy’s recipe for creating great advertising campaigns, interpreted here to help you improve your employer brand. For brevity, we picked the principles that we think apply best to employer brand campaigns.
Cue A Beautiful Mine, the Mad Men theme song, and let’s get started.
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N. Robert Johnson LLC is a specialized consulting practice focused on enabling organizations to better compete for talent in today’s consumer-driven communications world.
Purpose matters. When looking to attract, engage, hire, and retain critical talent, communicating your organization's purpose matters more than you think.
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High-performing talent recruitment functions balance the tension between role importance and talent availability to create targeted and customized recruitment marketing programs.
I recently had the opportunity to chat with Dan Stech about the connections between purpose and employer brand. Dan has over 20 years of creative writing experience including being an award-winning Copy Director and Associate Creative Director at two global recruitment marketing agencies.
Companies with strong employer brands tell the authentic story of their employment experience. They do so by understanding and communicating their own unique employee voice.
It's universal: people are searching for deeper meaning, for a closer sense of "fit" in all aspects of their lives. In this 30-minute webinar, we take a closer look at the power of purpose-driven messaging and how to connect it to our employer brand.
Our insight reveals that in the current marketplace, employer brands that connect emotionally, through meaning and purpose, are attracting candidates who will become the most productive, engaged and loyal employees, which in turn, allows companies to achieve greater business results.
Successful acquisitions occur more often when there is sharing, not taking, between two organizations. In this webinar, Bob Johnson takes a look at managing an employer brand in a time of transition and shows how a stronger employer brand is created by sharing culture, mission and values.
Thank you to The Windy City Summit for letting me facilitate a breakout session on increasing market value through talent. We know that banking institutions with an engaged workforce and a stronger employer brand outperform their peers. In this session, I take a closer look at increasing employee engagement and strengthening employer branding both aligned to increasing market value.
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Fleet management these days is next to impossible without connected vehicle solutions. Why? Well, fleet trackers and accompanying connected vehicle management solutions tend to offer quite a few hard-to-ignore benefits to fleet managers and businesses alike. Let’s check them out!
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Comprehensive program for Agricultural Finance, the Automotive Sector, and Empowerment . We will define the full scope and provide a detailed two-week plan for identifying strategic partners in each area within Limpopo, including target areas.:
1. Agricultural : Supporting Primary and Secondary Agriculture
• Scope: Provide support solutions to enhance agricultural productivity and sustainability.
• Target Areas: Polokwane, Tzaneen, Thohoyandou, Makhado, and Giyani.
2. Automotive Sector: Partnerships with Mechanics and Panel Beater Shops
• Scope: Develop collaborations with automotive service providers to improve service quality and business operations.
• Target Areas: Polokwane, Lephalale, Mokopane, Phalaborwa, and Bela-Bela.
3. Empowerment : Focusing on Women Empowerment
• Scope: Provide business support support and training to women-owned businesses, promoting economic inclusion.
• Target Areas: Polokwane, Thohoyandou, Musina, Burgersfort, and Louis Trichardt.
We will also prioritize Industrial Economic Zone areas and their priorities.
Sign up on https://profilesmes.online/welcome/
To be eligible:
1. You must have a registered business and operate in Limpopo
2. Generate revenue
3. Sectors : Agriculture ( primary and secondary) and Automative
Women and Youth are encouraged to apply even if you don't fall in those sectors.
The Octavia range embodies the design trend of the Škoda brand: a fusion of
aesthetics, safety and practicality. Whether you see the car as a whole or step
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𝘼𝙣𝙩𝙞𝙦𝙪𝙚 𝙋𝙡𝙖𝙨𝙩𝙞𝙘 𝙏𝙧𝙖𝙙𝙚𝙧𝙨 𝙞𝙨 𝙫𝙚𝙧𝙮 𝙛𝙖𝙢𝙤𝙪𝙨 𝙛𝙤𝙧 𝙢𝙖𝙣𝙪𝙛𝙖𝙘𝙩𝙪𝙧𝙞𝙣𝙜 𝙩𝙝𝙚𝙞𝙧 𝙥𝙧𝙤𝙙𝙪𝙘𝙩𝙨. 𝙒𝙚 𝙝𝙖𝙫𝙚 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙥𝙡𝙖𝙨𝙩𝙞𝙘 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙪𝙨𝙚𝙙 𝙞𝙣 𝙖𝙪𝙩𝙤𝙢𝙤𝙩𝙞𝙫𝙚 𝙖𝙣𝙙 𝙖𝙪𝙩𝙤 𝙥𝙖𝙧𝙩𝙨 𝙖𝙣𝙙 𝙖𝙡𝙡 𝙩𝙝𝙚 𝙛𝙖𝙢𝙤𝙪𝙨 𝙘𝙤𝙢𝙥𝙖𝙣𝙞𝙚𝙨 𝙗𝙪𝙮 𝙩𝙝𝙚 𝙜𝙧𝙖𝙣𝙪𝙡𝙚𝙨 𝙛𝙧𝙤𝙢 𝙪𝙨.
Over the 10 years, we have gained a strong foothold in the market due to our range's high quality, competitive prices, and time-lined delivery schedules.
Employer Branding Case Study: Retail and Service Center
1. case study
Surge Hiring: Retail and Service Center
CHALLENGE
A national retail, repair and services company in the recreation industry was opening
a new retail and servicing center in a market where they had no presence. To meet the
opening-day deadline, they needed to hire 125 associates, including retail sales, customer
service, mechanics and mid-level managers. An additional challenge was that the company
was in the middle of an organization-wide cost-cutting initiative.
SOLUTION
We developed a two-pronged approach: raise awareness of the employer, our client, as a
new and exciting place to work, and create a highly personalized candidate experience to
secure candidates on the spot.
Tactics included:
• A three-month employer brand PR campaign that included radio, print and
digital advertising, web promotion and media PR placements
• A regional job fair
IMPACT
• Filled all 125 positions weeks ahead of the store opening
• Allowed time for full on-boarding and deeper customer service training
• Created a regional talent pool of 700+ candidates
• Came in under budget
• Created a new process for future store openings
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workforce
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HR’s ad agency.