SlideShare a Scribd company logo
Employee	
  
Referrals	
  
Making	
  the	
  Most	
  (Referrals)
of	
  Your	
  Program
© iQoncept - Fotolia.com
William	
  Chin
Director,	
  APAC	
  Staffing
1Sunday, July 28, 2013
© gow27 - Fotolia.com
A recruitment channel to
identify potential
candidates by leveraging
on existing employee’s
professional and personal
network
A recruitment channel
to source potential
candidates from
existing employees’
professional and
personal network
2Sunday, July 28, 2013
© laci619 - Fotolia.com
The
ORIGINAL
Recruitment Social Network
3Sunday, July 28, 2013
Have a formal
employee referral
program
www.careerbuilder.com
© blanche - Fotolia.com
Career Builder: Referral Madness eBook
69%
4Sunday, July 28, 2013
© hyunsuss - Fotolia.com
Career Builder: Referral Madness eBook
Rate employee referrals
as the best ROI against
other sourcing channels
82%
5Sunday, July 28, 2013
© Zdenka Darula - Fotolia.com
External hires are
generated through
employee referrals
“SHRM 2001 Employee Referral Program Survey.”
Sullivan, Dr. John; “Advanced Employee Referral Programs—Best Practices You Need to Copy”
25-33%
6Sunday, July 28, 2013
www.careerbuilder.com
© stockyimages - Fotolia.com
Rate employee referrals
generate the best
quality of hires
Career Builder: Referral Madness eBook
88%
7Sunday, July 28, 2013
© akiyoko - Fotolia.com
OpEx
8Sunday, July 28, 2013
© Tan Kian Khoon - Flotilla.com © iQoncept - Fotolia.com
Expectation	
  of	
  
Staffing	
  to	
  Deliver
9Sunday, July 28, 2013
Time to Fill Cost per Hire
Sourcing
Channels
Diversity Hiring
Experienced
Hires to Target
New Grad Hires
to Target
First-Year
Turnover
Quality of Hire
Interviews to
Offer
Offer Accept/
Reject Rate
Customer
Satisfaction
More...
© Creativa - Fotolia.com
Recruitment	
  KPI
10Sunday, July 28, 2013
Advertising + Agency Fees +
Employee Referrals Fees +
Travel Cost of Applicants and
Staff + Relocation Costs +
Recruiter Pay and Benefits
Number of Hires
Cost Per Hire
© picamaniac - Fotolia.com
Cost Per Hire
11Sunday, July 28, 2013
© freehandz - Fotolia.com
Poor-Quality Candidates
Long Fill-Time
High Recruitment Costs
Better
Faster
Cheaper
Hiring	
  
Effectiveness
12Sunday, July 28, 2013
Case	
  Study
•Weekly Newsletter
•Raffle Prizes
•Lunch with Leaders
•
© paylessimages - Fotolia.com
© Creativa - Fotolia.com
•Recruiter
Networking w/
Employees
13Sunday, July 28, 2013
© kraska - Fotolia.com
Employee Referral Culture
No Bonus
Payments
BU Leaders
Involvement
High ImpactProactive
Recruiters
14Sunday, July 28, 2013
Budget
Not	
  a	
  Lot
Cost Effective - High Impact
Referral Budget
$35,000 USD
For the Region
Agency Spend
$550,000 USD
For a single country
15Sunday, July 28, 2013
Referral	
  Results
!"#$%&''(
)'*'++,$-(
./0(
1%2(3%,+4-(
5/0(
!"#$%&"'67(
89'6:&-(;.0(
!""#$
!"#$%&''(
)'*'++,$-(./0(
1%2(3%,+4-(
..0(
!"#$%&"'56(
78'59&-(:;0(
!"#"$
!"#$%&''(
)'*'++,$-(./0(
1##$2'3(45(
625'-(780(
!"#$%&"'59(
1:'5;&-(<<0(
!"##$
!"#$%&''(
)'*'++,$-(./0(
1##$2'3(45(
625'-(.70(!"#$%&"'58(
19'5:&-(;<0(
!"#!$
Above average
referral rates
(without referral bonus)
Agency utilization
below market
16Sunday, July 28, 2013
Final	
  Word
Remember	
  This?
1
Don’t	
  
Measure	
  the	
  
Recruiter
2
Measure	
  the	
  System
•If	
  all	
  your	
  other	
  
recruiting	
  channels	
  
remain	
  the	
  same
•Drive	
  up	
  your	
  referral	
  
rates
•Your	
  agency	
  spend	
  
will	
  go	
  down
3
17Sunday, July 28, 2013
18© gl0ck - Fotolia.com
What are you
waiting for?...
18Sunday, July 28, 2013
Additional	
  Resources
19Sunday, July 28, 2013
Connecting With Me
Information contained within is the opinion of the author and not that of my employer.
http://www.linkedin.com/in/williamchin
http://www.slideshare.net/williamchin
https://twitter.com/#!/@williamchin
http://www.asiahrblog.com
http://weibo.com/williamchinhr
20Sunday, July 28, 2013
Presented at
William	
  Chin
Director,	
  APAC	
  Staffing
21Sunday, July 28, 2013

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