This presentation was given at the 8th Annual Recruitment and Staffing Conference in Beijing, China (第八届招聘与任用年会). The event is organized by the HR Excellence Center (HREC): http://www.hrecchina.org/j/events/detail/52

1. Social Media &
Recruitment
in China
© wusuowei - Fotolia.com
Tuesday, August 21, 12 1

2. Everyone is on it!
Tuesday, August 21, 12 2

3. What do we know about the
social media
behavior of the Chinese users?
Tuesday, August 21, 12 3

4. Young
Under 30
Chinese User Students
Demographics Company employees
Asur, Sitaram, Yu, Louis and Huberman, Bernardo A., What Trends in Chinese Social Media (July 18, 2011).
Self-employed
Available at SSRN: http://ssrn.com/abstract=1888779 or http://dx.doi.org/10.2139/ssrn.1888779
Tuesday, August 21, 12 4

5. Chinese User Information Humor
Propagation Fashion
Pop Culture
Qi Gao, Fabian Abel, Geert-Jan Houben, Yong Yu. Information Propagation Cultures on Sina Weibo and Twitter. Asur, Sitaram, Yu, Louis and Huberman, Bernardo A., What Trends in Chinese Social Media (July 18, 2011).
In Proceedings of ACM Conference on Web Science (WebSci), Evanston, USA, 2012 Available at SSRN: http://ssrn.com/abstract=1888779 or http://dx.doi.org/10.2139/ssrn.1888779
Tuesday, August 21, 12 5

6. How can recruitment
benefit from the use of
social media
Tuesday, August 21, 12 6

7. © Stephen Coburn - Fotolia.com
Tuesday, August 21, 12 7

8. © taka - fotolia.com
Tuesday, August 21, 12 8

9. Easy
Do these things Where Results
‣ Corporate site
Post jobs ‣ Volume
‣ Job boards
‣ Hit or miss
Advertise ‣ Newspaper
‣ Costly
‣ Limited results
Outsource ‣ Agency
‣ Costly
‣ Better results
Marketing ‣ Employee Referral
‣ Limited reach
Tuesday, August 21, 12 9

10. Difficult
Find top and senior talent
Attract passive candidates
Reach your target audience
Lower recruiting costs
Obtain “inside” industry news
© Ronen - Fotolia.com
© almagami - Fotolia.com
Tuesday, August 21, 12 10

11. Social media case studies
in recruitment
Tuesday, August 21, 12 11

12. http://digitalbursonmarsteller.com/wp-content/uploads/2011/12/DBM_China_Digital_Landscape_Sharing_Dec2011.pdf
Tuesday, August 21, 12 12

13. Tuesday, August 21, 12 13

14. Embedded
video
Not your typical
job description
Tuesday, August 21, 12 14

15. 400 Forwards
50 Resumes
10 Hours
http://www.thomascrampton.com/china/recruiting-via-sina-weibo/
Tuesday, August 21, 12 15

16. 37 of 56 hotel properties
1 minute videos
52,000 forwards
By end 2014 - open1 new hotel
21,000 comments per month
73,000 individual actions Hire 30,000 - 40,000 employees
http://e.weibo.com/marriottcareers
http://fistfuloftalent.com/2012/07/social-media-employer-brand-fun-in-china.html
Tuesday, August 21, 12 16

17. Take an Office Tour
Learn Company Culture
Respond to Questions
A Gaming Approach
Top Students
Selected for
on-site interviews
http://workatdeloitte.cn/virtualtour_cn/
http://mycareer.deloitte.com/cn/en
Tuesday, August 21, 12 17

18. •Identify top & competitor companies
•Write custom introduction mail
•Target ~50 connections per week
•“People you may know” section
•Obtain a critical mass (key dots)
•Others will start to connect with you
Tuesday, August 21, 12 18

19. Share/post industry
Weibo Schedule news
• commute
• lunch breaks Put your work
• evening related info in the
intro section
Tuesday, August 21, 12 19

20. Today
5000+ connections
10 message inquires per week
3-5 candidate interviews each month
1-2 successful hires each quarter
Tuesday, August 21, 12 20

21. Final Thoughts: The future of
social media recruitment
Tuesday, August 21, 12 21

22. •Not a resume
database
•2 way relationships
•Trust worthiness
•Mobile
http://static.radio86.eu/sites/default/files/styles/web_full/public/crowded_subway.jpg
Tuesday, August 21, 12 22

23. http://yvettia.com/2012/02/24/photos-of-inspiration-some-cool-websites-for-you-to-visit/
Tuesday, August 21, 12 23

24. Connecting With Me
http://www.asiahrblog.com
http://www.linkedin.com/in/williamchin
https://twitter.com/#!/@williamchin
http://weibo.com/williamchinhr
Today’s Presentation is Posted on
http://www.slideshare.net/williamchin
Tuesday, August 21, 12 24

25. Presented At
William Chin
APAC Staffing Director
Information contained within is the opinion of the author and not that of my employer.
All company and/or product names may be trade names, trademarks and/or registered trademarks
of the respective owners with which they are associated.
Tuesday, August 21, 12 25

26. Thanks to the following individuals for
sharing their social media stories
and allowing me to use their experience as case studies:
Ogilvy & Mather
Thomas Crampton http://www.thomascrampton.com/
(as published on his website)
Marriott
Jessica Lee http://twitter.com/jessica_lee
Deloitte
王文佶 http://weibo.com/wjwang
Symantec
佳雪_Jessie http://weibo.com/jessiewangjx
Tuesday, August 21, 12 26