This document contains an employee survey assessing how well a leader communicates and reinforces a company's values and beliefs. The survey asks employees to rate on a 7-point scale the extent to which their leader communicates values and beliefs in different ways, such as verbally stating them, handing out written copies, including them in meetings and communications, and rewarding behaviors aligned with them. It also asks employees to rate their overall understanding of the company's direction and values. The survey aims to evaluate the relationship between leadership communication of core values and employee performance, commitment, and retention.

1. Employee Performance Scale Leadership Communication of
Corporate Vision
INSTRUCTIONS
Please respond to each of the items below by circling the
one number that most closely describes the extent to
which you agree or disagree with the statement.
My leader communicates the fundamental components
of the values and beliefs by:
1 = Strongly Disagree
2 = Somewhat Disagree
3 = Disagree
4 = Neutral
5 = Agree
6 = Somewhat Agree
7 = Strongly Agree
1. Verbally stating the values and beliefs to me word-by-word
1 2 3 4 5 6 7
2. Sitting down with me and describing the company’s
history
1 2 3 4 5 6 7
3. Verbally repeating the values and beliefs to me. 1 2 3 4 5 6 7
4. Handing out a copy of the values and beliefs to me. 1 2 3 4 5 6 7
5. Including the values and beliefs in memos and e-mails. 1 2 3 4 5 6 7
6. Posting a copy of the values and beliefs in my work area
and/or meeting spaces.
1 2 3 4 5 6 7
7. Having a daily meeting with me about my fulfillment of
the values and beliefs.
1 2 3 4 5 6 7
8. Following the values and beliefs in their daily activities. 1 2 3 4 5 6 7
9. Only mentioning the values and beliefs to newly hired
employees.
1 2 3 4 5 6 7
10. Monetarily rewarding decisions made in line with the
values and beliefs.
1 2 3 4 5 6 7
11. Providing extra privileges to me when I display behaviors
in line with the values and beliefs.
1 2 3 4 5 6 7
12. Verbally praising me when I make decisions in line with
the values and beliefs.
1 2 3 4 5 6 7
13. Setting milestones and key success indicators to
accomplishing the values and beliefs.
1 2 3 4 5 6 7
14. Providing feedback to me regarding my fulfillment of the
values and beliefs.
1 2 3 4 5 6 7
15. Overall, the people in this organization have a shared
understanding of the corporate values and beliefs and
where we are going and what we are trying to do.
1 2 3 4 5 6 7
16. My leader has communicated our current values and
beliefs to me.
1 2 3 4 5 6 7

2. 17. I am adequately informed about the corporate values
and beliefs.
1 2 3 4 5 6 7
Note: Employee Performance Scale is adapted from Wiedower, K. A. (2001). A shared vision: The
relationship of management communication and contingent reinforcement of the corporate
vision with job performance, organizational commitment, and intent to leave [Doctoral
dissertation]. UMI: 3030139. pg. 149.