1. Employee Performance ScaleLeadership Communication
ofCorporate Vision
INSTRUCTIONS
2 = Somewhat Disagree
6 = Somewhat Agree
1 = Strongly Disagree
Please respond to each of the items below by circling the
7 = Strongly Agree
one number that most closely describes the extent to
which you agree or disagree with the statement.
3 = Disagree
4 = Neutral
My leader communicates the fundamental components
5 = Agree
of the values and beliefs by:
1. Verbally stating the values and beliefs to me word-by-
1 2 3 4 5 6 7
word
2. Sitting down with me and describing the company’s
1 2 3 4 5 6 7
history
3. Verbally repeating the values and beliefs to me. 1 2 3 4 5 6 7
4. Handing out a copy of the values and beliefs to me. 1 2 3 4 5 6 7
5. Including the values and beliefs in memos and e-mails. 1 2 3 4 5 6 7
6. Posting a copy of the values and beliefs in my work area
1 2 3 4 5 6 7
and/or meeting spaces.
7. Having a daily meeting with me about my fulfillment of
1 2 3 4 5 6 7
the values and beliefs.
8. Following the values and beliefs in their daily activities. 1 2 3 4 5 6 7
9. Only mentioning the values and beliefs to newly hired
1 2 3 4 5 6 7
employees.
10. Monetarily rewarding decisions made in line with the
1 2 3 4 5 6 7
values and beliefs.
11. Providing extra privileges to me when I display behaviors
1 2 3 4 5 6 7
in line with the values and beliefs.
12. Verbally praising me when I make decisions in line with
1 2 3 4 5 6 7
the values and beliefs.
13. Setting milestones and key success indicators to
1 2 3 4 5 6 7
accomplishing the values and beliefs.
14. Providing feedback to me regarding my fulfillment of the
1 2 3 4 5 6 7
values and beliefs.
15. Overall, the people in this organization have a shared
understanding of the corporate values and beliefs and 1 2 3 4 5 6 7
where we are going and what we are trying to do.
16. My leader has communicated our current values and
1 2 3 4 5 6 7
beliefs to me.

2. 17. I am adequately informed about the corporate values
1 2 3 4 5 6 7
and beliefs.
Note: Employee Performance Scale is adapted from Wiedower, K. A. (2001). A shared vision: The
relationship of management communication and contingent reinforcement of the corporate
vision with job performance, organizational commitment, and intent to leave [Doctoral
dissertation]. UMI: 3030139. pg. 149.