Building a successful brand as a blogger consists of 4 main elements. Your story, your purpose, your mission statement and your Key message. We examine how to determine these and take a look at different ways to promote that brand,

1. BUILDING A SUCCESSFUL BRAND FOR BLOGGERS

3. HOW WE FOUND OUR BRAND

4. ELEMENTSTO A SUCCESFUL
BRAND IN BLOGGING
Your Story
Mission
Statement
Key
Message
Your Purpose

5. THE GOLDEN RULE OF
PERSONAL BRANDING
BE
YOURSELF

6. YOUR STORY
How did you become the person
you are today?
Can people identify with your
story on a personal level?
Why should people follow you?

7. KNOWYOUR PURPOSE

8. MISSION STATEMENT
Stating the purpose of your brand
It is a goal of what you want to
do and why your blog exists.
It is the core of your brand.
communicates intended direction
Beyond your business goals

9. To inspire and nurture the human spirit – one
person, one cup and one neighbourhood at a
time.
STARBUCKS

10. TAKE ACTION
• What are the your goals of your blog
• What is your purpose
• Form a short message that encompasses your passions and
purpose.

11. –The Planet D Mission Statement
“To inspire people through travel to step out of their
comfort zone and show that you don’t have to be an
uber athlete, adrenaline junkie or ultra rich to be an
adventurer.”
MISSION STATEMENT

12. KEY MESSAGE
Just do it
Think Different

13. KEY MESSAGE: MOTTO

14. ADVENTURE IS FOR EVERYONE

15. TAKE ACTION
• What do you want your audience to remember about your blog?
• Is it as short as possible?
• Does it form a message and get that across?
• Will it still resonate?

16. KEYSTO SUCCESSFUL BRAND
PROMOTION

17. BE CONSISTENT

18. CHOOSE SOCIAL CHANNELS
CAREFULLY
Different channels require different
strategies.
Know what type of content works
on each channel most effectively.
Experiment with which times work
the best for your audience.
Keep it real and inject your
personality.
Layered approach

19. TAKE ACTION
• Identify the most important social channels for your brand
• Develop and test posting schedule and strategy for each
channel.
• Set up a spreadsheet for each social channel to track results.
• Utilize scheduling tools in app as well as external sources.

20. LEARNTHE ART OF SELF
PROMOTION

21. LEARNTHE ART OF SELF
PROMOTION

22. COLLABORATE
Exposure to different audiences
Form partnerships and
relationships that keep on giving
Increases your chance of success
Guest posting.
Social network features
Find someone in a similar niche.