Finding You Social Media Voice

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Presented at the KY Women's Business Center Roundtable in conjunction with Community Ventures Corporation.

How to find your own style and voice by using social media tools.

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Finding You Social Media Voice

  1. 1. Finding Your Voice Through Social Media Presented By: Sheryl Connelly
  2. 2. In One Word: Social Media Marketing Is…..
  3. 3. The REALITY……
  4. 4. Stand Up!!! And stay standing if….. <ul><li>You run a business </li></ul><ul><li>You have a written marketing plan </li></ul><ul><li>You have an informational website </li></ul><ul><li>You have an optimized landing page on your website </li></ul><ul><li>You use email marketing to stay in front of your customer base with relevant news and information </li></ul><ul><li>You have an active company blog AND seek out guest bloggers or look for guest blogging opportunities </li></ul><ul><li>You are submitting articles to submission sites at least once a month </li></ul><ul><li>You have a LinkedIn profile for yourself AND your company </li></ul><ul><li>You are using Facebook, Twitter, MySpace, YouTube etc in a NON-SALESY way. </li></ul><ul><li>You have a storefront and are using Foursquare </li></ul><ul><li>You use mobile marketing to stay in front of your targeted groups </li></ul>
  5. 5. What Is Your Remarkable Difference? Do you ever wonder what makes the top performers in your industry different? Are you frustrated because it seems your competition is always one step ahead of you? Are you struggling to find your competitive edge? “ People will forget what you say, they will forget what you do, but they will never forget how you made them feel” - Maya Angelou
  6. 6. Social Media Is All About <ul><li>Growing A Community of followers with Consistent and Persistent: </li></ul><ul><li>Information </li></ul><ul><li>Engagement </li></ul><ul><li>Appreciation </li></ul>
  7. 7. Community Building Champions Mary Kay – $1.2B Cosmetics Empire and household name Tom Hopkins – Built a 99% referral real estate business in 3 years Joe Girard – Guinness Book Record Holder “Greatest Salesman in the World” (averaged 6 cars per day for 15 years) He sent 13 cards to every client every year and required a staff to make it happen
  8. 8. #1 Be Likeable... All things being equal, people will do business with you if they like you! How likeable are you on social media? Do you think it matters?
  9. 9. #2 Make It Easy For People To Find You
  10. 10. #3 Answer A Person’s Product Need <ul><li>Google Ads </li></ul><ul><li>Facebook Ads </li></ul><ul><li>Banner Ads </li></ul><ul><li>Directories </li></ul><ul><li>Product or Service Specific Landing Pages </li></ul>
  11. 11. #4 Consider Affiliate Marketing <ul><li>Participate as an affiliate marketer </li></ul><ul><li>Create your own affiliate marketing program </li></ul>
  12. 12. #5 Blog, Blog, and Blog Some More <ul><li>It’s Your House…. </li></ul>
  13. 13. #6 Use Social Couponing Sites
  14. 14. #7 Use Local Couponing Sites
  15. 15. #8 Appreciate Your Growing Community of Customers <ul><li>Tweet Ups </li></ul><ul><li>Facebook Fan-Only Events </li></ul><ul><li>Social Media Community Focus Groups </li></ul><ul><li>Discount offers ONLY if you are a fan/follower </li></ul><ul><li>Adopt An Attitude of Gratitude </li></ul>
  16. 16. #9 Make The Cell Phone Work For You
  17. 17. <ul><li>Offer information </li></ul><ul><li>Take an opinion poll </li></ul><ul><li>Ask open ended questions </li></ul><ul><li>Post industry related news </li></ul><ul><li>Re-tweet or share great articles you read </li></ul><ul><li>Entertain your audience (See also #1) </li></ul>#10 Add Value
  18. 18. Don’t Give In To The Not Every Social Network Is Right For Everyone
  19. 19. <ul><li>Making Friends & Establishing Credibility </li></ul>Additional Resources
  20. 20. Your Invited To Be A Part Of MY Community http://www.managemmm.com h ttp://www.facebook.com/onlinemarketingpros http://www.blogtalkradio.com/searchpro http://www.sherylconnelly.wordpress.com www.onlinemktpro.com http://www.linkedin.com/sherylconnellyceo

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