summary

1. The related links of assignment 1shows 11 presentation lessons we can learn from Steve
Jobs. Following are the lessons. Express your passion. Create a Twitter-friendly
headline. Stick to the rule of three. Sell the benefit. Build simple, visual slides. Prepare
and practice excessively. Avoid reading from notes. Have fun. Inspire your audience.
These presentation educated, entertained, informed, and inspired the audiences.
Seth has a definition about brand. It is the set of expectations, memories, stories and
relationships that, taken together, account for a consumer’s decision to choose one
product or service over another. If the consumer (whether it’s a business, a buyer, a
voter or a donor) doesn’t pay a premium, make a selection or spread the word, then no
brand value exists for that consumer.
Ideo gives 4 tips and 7 examples of making good brands. Every product needs a story,
as dose every brand. Four tips are sharing what you care about, empowering people to
make it their own, localizing, being discriminating.
Paul Rand says art is an idea that has found its perfect form. He published a photographic
essay of the personal ephemera. He says everything is design and visual language should
integrate form and function. Paul Rand had a different thought about graphic design – he saw
designers as idea creators themselves. Join our distinguished speakers as they discuss how
Rand revolutionized graphic design and its professional practice by forging a unity of text and
image, design and concept.
In his article Logos, Flags, and Escutcheons, he describes what a logo is and does. A logo is a flag,
a signature, an escutcheon. It doesn’t sell (directly), it identifies. A logo is rarely a description of a
business. A logo derives its meaning from the quality of the thing it symbolizes, not the other way
around. A logo is less important than the product it signifies; what it means is more important than
what it looks like. A good logo depends on: distinctiveness, visibility, useability, memorability,
universality, durability, timelessness. It gives us a direct description of logo.
Sarah Dawley points out 8 strategies for getting more likes on Facebook and these can
make our Page more engaging overall. In the Facebook, we can set goals, improve our
page, increase the visibility of our page, create better content, be responsive and human,
plan monthly campaigns, use Facebook Ads and use analytics to our advantage. From
these, I find some approaches to get more people comment and like on my Facebook.
Riley Gibsom says most of your fans are dormant, but active ones can spread a message
virally. He gives the most important tips for getting the most our of your brand's
superfans: reward loyalty, make it mutual and ask for their help. The brand will receive
more back from superfans than the average fan. So treat them accordingly.
Lindsay Kolowich tells nine ways to get more Facebook likes on our page.
Step 1: Fill out your Facebook Page with searchable information.
Step 2: Include Facebook Like Boxes on your website and blog.
Step 3: Invite existing contacts to Like your page.
Step 4: Invite employees to like your page.
Step 5: Incorporate Facebook into your offline communication channels.
Step 6: Cross promote on Twitter and LinkedIn.
Step 7: Post valuable content.
Step 8: Be active.
Step 9: Use Facebook Ads to expand your reach.

2. Jakob Nielsen says web users spend 69% of their time viewing the left half of the page
and 30% viewing the right half. A conventional layout is thus more likely to make sites
profitable.
He also points out the differences between print design and web design. The differences
about dimensionality, navigation, response time, resolution, canvas size, multimedia,
interactivity and overlays.
On the THE DAILY BEAST, we can see how a website designs. We know different
modules’ position and specific tags on the websites. It helps us to get a whole grasp of
the website.