The mobile economy is here, and your business needs to respond today. People are either asleep or connected, and mobile savvy consumers are looking for memorable experiences with your business - in a personalised way. Enjoy and share with anyone you think needs to see this deck.

1. WE NOW LIVE IN A MOBILE ECONOMY
#shifthappens

2. "In today’s modern world, people
are either asleep or connected."
Janice H. Reinold, Rosetta Marketing

3. WE ARE LIVING IN A DIFFERENT ERA
Products
1970's
Products + Services
1990's
Customer Centric
2000's
Relationship Centric
Today

4. IN THE LAST 15 YEARS, 52% OF THE
TOP 500 FTSE COMPANIES HAVE
DISAPPEARD
1955 2015Vs.
Average life expectancy 75 years Average life expectancy 15 years

5. FACEBOOK GROWTH FUELLED BY MOBILE
"On engagement, we're already seeing that mobile
users are more likely to be daily active users than
desktop users. They're more likely to use Facebook
six or seven days of the week."
Mark Zuckerberg

6. ASOS EXPANDS WORLDWIDE USING APPS
"Traffic from mobile devices now
represents over 50% of all web visitors and,
in acknowledgment of this trend, Asos has
started running mobile-only promotions."
ASOS, APRIL 2015

7. WHAT IS THE COMMON THREAD?

8. "If you’re not using mobile marketing
to attract new customers to your
business, don’t worry — your
competitors are already using it and
are getting those customers instead."
Jamie Turner, 60SecondMarketer.com

9. CUSTOMERS NOW EXPECT THE MOBILE
EXPERIENCE
Ongoing
Value
Memorable
Experiences
Immediate
Fullfilment
Anywhere
Real­Time
Personalised
Moments

10. "Mobile is not the future, it is the
now. Meet your customers in the
environment of their choice, not
where it's convenient for you.
Cyndie Shaffstall, Spider Trainers

11. App User
Identity
Demographic Data
Behavioural Data
Financial Data
#dataisgold
Old World
Name
Email
Phone
Twitter
Facebook
Company
Traditional Record
App User Identity Record
Purchases
Products
Local Pricing
Promotions
Customer Moments
Sharing Activity
Visit Frequency
Lifetime Value
Usage Metrics
Personal Preferences
Recognition
Direct Contact
THE HIDDEN BUSINESS BENEFITS

14. "I want to be buried with a
mobile phone, just in case
I'm not dead."
Amanda Holden

15. THE MOBILE ECONOMY IS HERE
The way we do business has fundamentally changed
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