Flashback: Remember the days when PR was measured by the total number of press releases, media clips and briefings? How about having to plead with your product management team to release something before the news dried up? Oh, and you might even recall that begging for coverage was tolerated. Back then, public relations was media relations.
Fast forward to today where the media landscape is dramatically different. Fewer reporters are working at the newspaper. New channels have emerged. New influencers of bloggers are taking control of the conversation and they hold more clout than some traditional reporters. Today, PR pros are taking on a new role and approach to adapt and evolve their strategy.
And your opportunities are limitless. PR is no longer relegated to drafting press releases and bylined articles. Today, PR pros support business goals, connect and support customers, amplify demand-generation efforts, and take social listening to a whole new level to move the company’s brand forward.
Cindy Kim will outline five killer strategies to help you make an impact that goes beyond just PR based on real-world lessons.
In this session, you will learn:
• How to use social media to build and connect influencers
• How to utilize social in your PR efforts in real time
• How to integrate social into your demand-gen program and outreach
• How to integrate social into your events to amplify voice and reach
• How to build listening mechanisms to support and energize your community
With hundreds of new products, terminology, and tools, it is difficult to determine what a legitimate trend is - and what is just a passing fad. In the “Relevance 2.0” workshop, Tricycle gives business owners, executives and professionals a crash-course in the new technology you need to grow your business, improve your brand - and to stay relevant and connected.
My standard keynote presentation for an audience that has heard of social media but doesn't know how to apply it to their everyday business lives. Can also be presented as a 1/2 day workshop.
Illuminating an Ecosystem of Partisan WebsitesShweta Bhatt
This is my paper presentation at the Web Conference 2018 (WWW2018) held in Lyon, France on US hyper-partisan websites in collaboration with Sagar Joglekar, Shehar Bano and Nishanth Sastry. Additionally, this was my Master's thesis project at King's College London.
The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there.
So, we've done the research for you. (You're welcome.)
In this deck, you'll learn:
- How to create your ideal social media mix
- The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, etc.
- When to adopt new networks (and when to ignore)
- Where companies like yours spend time on social media (and where the missed opportunities are)
With hundreds of new products, terminology, and tools, it is difficult to determine what a legitimate trend is - and what is just a passing fad. In the “Relevance 2.0” workshop, Tricycle gives business owners, executives and professionals a crash-course in the new technology you need to grow your business, improve your brand - and to stay relevant and connected.
My standard keynote presentation for an audience that has heard of social media but doesn't know how to apply it to their everyday business lives. Can also be presented as a 1/2 day workshop.
Illuminating an Ecosystem of Partisan WebsitesShweta Bhatt
This is my paper presentation at the Web Conference 2018 (WWW2018) held in Lyon, France on US hyper-partisan websites in collaboration with Sagar Joglekar, Shehar Bano and Nishanth Sastry. Additionally, this was my Master's thesis project at King's College London.
The social internet is big, noisy, and always in flux — which makes it really hard to know where your audience is spending their time and how to reach them there.
So, we've done the research for you. (You're welcome.)
In this deck, you'll learn:
- How to create your ideal social media mix
- The most up-to-date audience demographics from Facebook, Instragram, Twitter, Linkedin, etc.
- When to adopt new networks (and when to ignore)
- Where companies like yours spend time on social media (and where the missed opportunities are)
11 Myths About Driving Traffic in a Mobile, Social World: A Deck-Form Debunki...David Godsall
If you're a digital editor, a content strategist, or really anyone whose job is to drive traffic, you've probably heard a lot of tired advice. This deck lists some of these debunkable ideas, hopefully as a way to start a conversation about better ways to build audiences.
Getting Social: One Human Service Organization's Success Using Social MediaFred Hobbs
Imagine! PR Director Fred Hobbs presents on Imagine!’s use of Social Media at the Pennsylvania Community Providers Association 2011 Technology Conference.
Learn what about the buzz called social media and why meeting professionals are shifting from traditional marketing to new marketing strategies. Understand the three key elements of Learn, Listen and Launch for every successful social media campaign.
* Defining the social media tool suite
* Building relationships through viral marketing
* Traditional marketing versus new media marketing
* Using social media to recruit attendees and sponsors
rticles reporting the success of social media for business, corporations and other dot-coms are a dime a dozen- they're everywhere! We know it can work for them, but what about us? Can non-profits, who operate in an environment of limited resources, expect the same sort of returns as big biz, and how? What should we consider before we decide to invest in social media?
ITESO Social Media in Government PresentationBrian Purchia
Here is the social media in government presentation I gave in Guadalajara, Mexico on May 17, 2010 for the ITESO conference (http://www.sicp.iteso.mx/) sponsored by CNN en Español.
Video from the conference: http://bit.ly/biDVtW
11 Myths About Driving Traffic in a Mobile, Social World: A Deck-Form Debunki...David Godsall
If you're a digital editor, a content strategist, or really anyone whose job is to drive traffic, you've probably heard a lot of tired advice. This deck lists some of these debunkable ideas, hopefully as a way to start a conversation about better ways to build audiences.
Getting Social: One Human Service Organization's Success Using Social MediaFred Hobbs
Imagine! PR Director Fred Hobbs presents on Imagine!’s use of Social Media at the Pennsylvania Community Providers Association 2011 Technology Conference.
Learn what about the buzz called social media and why meeting professionals are shifting from traditional marketing to new marketing strategies. Understand the three key elements of Learn, Listen and Launch for every successful social media campaign.
* Defining the social media tool suite
* Building relationships through viral marketing
* Traditional marketing versus new media marketing
* Using social media to recruit attendees and sponsors
rticles reporting the success of social media for business, corporations and other dot-coms are a dime a dozen- they're everywhere! We know it can work for them, but what about us? Can non-profits, who operate in an environment of limited resources, expect the same sort of returns as big biz, and how? What should we consider before we decide to invest in social media?
ITESO Social Media in Government PresentationBrian Purchia
Here is the social media in government presentation I gave in Guadalajara, Mexico on May 17, 2010 for the ITESO conference (http://www.sicp.iteso.mx/) sponsored by CNN en Español.
Video from the conference: http://bit.ly/biDVtW
This was a presentation I delivered at North East Expo 2010 to educate attendees on the power that social media can have for their business. It is an overview of how to use social media and how this new technology has changed the way we operate in our daily lives.
Ben, Kristen and I presented the basics of social media to the Shawnee Chamber of Commerce. These are our slides - the last bit includes images of how we're socializing news coverage in the Lawrence community.
Some examples of using social media platforms for politics and utilities. To get details, feel free to visit us on our Facebook page and ask questions! http://www.facebook.com/talkingfinger
Social media marketing is gaining strong roots in the online marketing world day by day. The immense increase in the Social networks has caused by the humungous influence of Facebook, Twitter and Linkedin in a man's life.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
How to Get CNIC Information System with Paksim Ga.pptxdanishmna97
Pakdata Cf is a groundbreaking system designed to streamline and facilitate access to CNIC information. This innovative platform leverages advanced technology to provide users with efficient and secure access to their CNIC details.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
GraphRAG is All You need? LLM & Knowledge GraphGuy Korland
Guy Korland, CEO and Co-founder of FalkorDB, will review two articles on the integration of language models with knowledge graphs.
1. Unifying Large Language Models and Knowledge Graphs: A Roadmap.
https://arxiv.org/abs/2306.08302
2. Microsoft Research's GraphRAG paper and a review paper on various uses of knowledge graphs:
https://www.microsoft.com/en-us/research/blog/graphrag-unlocking-llm-discovery-on-narrative-private-data/
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
GraphSummit Singapore | The Future of Agility: Supercharging Digital Transfor...Neo4j
Leonard Jayamohan, Partner & Generative AI Lead, Deloitte
This keynote will reveal how Deloitte leverages Neo4j’s graph power for groundbreaking digital twin solutions, achieving a staggering 100x performance boost. Discover the essential role knowledge graphs play in successful generative AI implementations. Plus, get an exclusive look at an innovative Neo4j + Generative AI solution Deloitte is developing in-house.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Alt. GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using ...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Sudheer Mechineni, Head of Application Frameworks, Standard Chartered Bank
Discover how Standard Chartered Bank harnessed the power of Neo4j to transform complex data access challenges into a dynamic, scalable graph database solution. This keynote will cover their journey from initial adoption to deploying a fully automated, enterprise-grade causal cluster, highlighting key strategies for modelling organisational changes and ensuring robust disaster recovery. Learn how these innovations have not only enhanced Standard Chartered Bank’s data infrastructure but also positioned them as pioneers in the banking sector’s adoption of graph technology.
16. Last year – for the first time – Facebook surpassed Google and Yahoo! for share of time spent Source: Comscore, February 2011 16
17. Approximately 50% of Facebook’s 750M active users log in on any given day In the few months since February, Facebook has grown by a quarter of a billion users Source: TechCrunch, June 2011 17
22. 1. Join Conversations Conversation is moving from word of mouth to online, and it’s an IR or PR’s duty to follow and go where the market is – online. Gloria Gasaatura, a corporate comm consultant at Bluefront Capital
Things are changing..and it’s been changing for quite some time. Today, what PR Pros must ask themselves is “how can I step outside of my comfort zone.” What can I do to adapt and evolve my strategy and tactics to be on the leading edge of this change. PR Pros are no longer just about media relations – they’re brand advocates, customer support, and the main touch point for influencers. But most importantly – it’s about learning new ways to use PR to drive demand.PR is not only about driving awareness – it’s about driving business value.
Good times – looking back to the days where there was a plethora of reporters that we can reach out to for company or product news. Good times when reporters had the luxury of being able to cover a niche topic and solely focus on that. Today – with fewer reporters – they have less time and resources to provide the attention you need. This is forcing PR Pros to get more creative in getting their attention.
Let’s not forget the analysts. With plenty of analysts firms – from large, med and small – companies had to luxury to tap into the many analysts that covered niche markets. It was a win-win situation. Today – that’s all different. Consolidation and the influencer landscape shifting – companies are now forced to look at less analysts for more money to get that influence lift.
I remember back when products ruled – and when we would huddle around with product management, marketing and PR to plan a product launch. And don’t forget the days when we can secretly send product announcements under “embargo” as part of the buzz building campaign. Those were the good old days. I also remember the days when I would ask my PR company at the time Lois Paul and Partners to pull a target media list by tier. Well we all know how that is today – it’s a lot shorter with less people. I witnessed that first hand over the years.
Print moved to online. People wanted things in real time. The inconvenience of waiting for news to arrive at the front door. It changed from “oh I’ll have to wait till tomorrow…to I want it now” era.
People were spending more time online – faster and easier.
Then PR Pros began to ask – is this the end of news? Not really. Print media moved online to follow their readers. PR pros had to change and adapt to respond to rapid and breaking news. They had to be connected at the hip with their resources.
This impacted the media industry – where smaller publications were gobbled up by giant publishing firms or went out of business. More publications either replicated their news content online or went online entirely. News moved to more real-time than the bi-weekly or monthly or even quarterly. This meant PR pros who adapted and can rapidly respond to requests got the story.
What’s the reality today? Smaller real estate to get coverage – this meant product was no longer the highlight. Companies had to find information, trend-setting news to capture audience. With fewer reporters covering news stories, PR pros had to learn quickly how to get creative.
Social media is a growing force in news consumption across the age spectrum, but it is particularly prominent among younger news consumer like the students at American University (AU). Almost 60 percent of those ages 18 to 29, according to a Pew Research Center survey, said it was important to be able to share "news content with others through e-mails or posting to other websites, like Facebook." That was much higher than any other age group.Forget the small talk – people are driving news and sharing content. Facebook and Twitter are all platforms for not just sharing what you ate for dinner or what movie you liked and why – it’s about news consumption. It’s coming to you. Plus, Twitter has become a real-time link exchange, a short-form [freelance journalist] network.
Today, it’s about creating the content and pitching it to the media/influencers. It’s no diff than a written pitch but it’s real-time – it’s taking the leg work out for journalists.
The face of influencers have changed. Remember your usual suspects – reporters and analysts. Today – there is no category – they could be your customer, user, reporter, anyone who has reach and voice to drive influence.
Today – relationships have changed. We are more connected with our influencers than before whereas everything was all business and phone calls were the norm. Not anymore. You have every way possible to connect and personalize your relationships and get more lift. Also, if you know your influencers are using Twitter or any other social tools heavily – that’s where you need to be to connect and communicate that way versus waiting for a phone call back. Combine traditional but also learn to use the social tools for your benefit.
Today’s Crisis Management is Rapid Response Management. Every company should have a crisis management plan in place but should be combined with how the company is going to deal with the new media. This means having a triage in place to deal with all forms of outbreaks.
First things first – listening & monitoring & responding. Daily twitter and FB updates
Four key things to ask yourself when writing a tweetable press headline are:Is it short enough to fit into a tweet that also includes a Twitter handle and a link?Is the company or product name in the beginning so it won’t get cut off?Does it contain relevant keywords to make it searchable?Is it punchy enough to generate retweets based on the headline alone?
Take one big idea and atomize your content. Jason Baer (@jaybaer) blog LINK: http://www.convinceandconvert.com/social-media-marketing/get-more-bait-in-the-water/ for additional information. With fewer resources and tight budgets, Marketing and PR need to look at how you take one big idea and turn use it for blogs, videos, podcasts, webinars, speaking presentations, etc. Get more lift from your investment.
Blog is what we’re using to pitch to the media with rapid response so you get more bang for your buck. It’s also a great way to syndicate across channels and send to bloggers. Adding a list of blogs from influencers is key. Also remember – video blogs. If your experts don’t have the time – it’s best to get a Flip or Sony Bloggie to capture the interview and post.
Eweek – new way to showcasing products & trends. Pitch it as a visual to run on different websites.
If you’re posting slide shows on your site, you can also add share buttons for people. We’re a visual driven society – people want information that is easy to view and digest. Follow what the audience wants to use slideshows as teasers for a deeper content. http://www.marketingprofs.com/pics/2011/5513/a-brief-history-of-content-marketing-slide-show?adref=nlt072211
PR is about supporting every facet of the organization – especially the demand side using content and social outlets.
Many marketers fail in this area due to lack of integration & readiness. Also, needs to ensure customers/right audience are there to move your efforts.Integrate across social media, marketing, email communication, internal comm. More importantly, give your customers/prospects incentives to join your communities to participate. Having the right audience participate is key and if that right audience is not on your communities, then it’s not worth doing. You’ll get a lot of trollers.
#JDAFOCUS11Included in 365 tweets during event; 501 in last 30 daysReached over 637,000 people during event; 752,000 people in last 30 days@JDASoftware26 new Twitter followers; 4 New Lists647 retweets163 mentions 10 Video Interviews On-site2 Analysts 6 JDA Experts2 CustomersPitched content to bloggers and reporters; created content following video interviewsThe best way to promote events is through the content created by attendees during the event itselfWork with Events team on programs to generate maximum content creation during events, including blogger outreach and invitations, live video, blog post and photo contest, etc.