The document discusses communication trends from cave paintings to modern social media and mobile technologies. It notes that mobile devices and social media now dominate communication, with an emphasis on instant, short exchanges. The document also addresses how social media has empowered customers and leveled the playing field between individuals and organizations. It provides advice on using social media for hiring and career success, including managing one's online presence and reputation.

1. Communication in the Digital Age
Niclas Hulting
@niclashulting
Director of Digital Marketing
Trine University
3/27/14

2. @trinefeedback
#trineU
#TrineNation
#ThunderNation
#onlyattrine
#itsatrinething
#TrineCrushes
#Trinemethlab

3. Communication Then
Cave paintings > hieroglyphs > tablets > pony
express> telegram > mail> phone > radio >
television > Internet > social media > mobile

4. Communication Now
Mobile > Social media
Mobile >Texting
Mobile >Video and pictures
Mobile > Memes

5. Future Communication
Google Glass
FB Oculus VR

6. How Do You Communicate?
No, really, tell me, please?

7. Being YOU sucks…
Everything YOU do is public.

9. Social Media Communication
“Social media has leveled the playing field. It has
empowered the customer; the user. For the first-
time in history, customer has power.”

10. The World of ‘Socialnomics’

11. Mobile (and) Communication
• Rapid-fire
• Instant
• NOW NOW NOW
• Zero patience
• Help me now! How about now? NOW?
• You snooze, you lose…

12. And now for something complete different

15. Hiring Process and Social
• > 89% of companies use social for recruiting
purposes
• 1/3 of employers reject candidates based on
online findings (Google)
• 80% of companies use LinkedIN, 45% use
twitter, 50% use Facebook to find talent.

16. How to Navigate
• Beware of your digital footprint
• Do a digital inventory and cleanup
• Don’t post what your mom/dad/grandparents
wouldn’t want to see

17. How to Succeed
• Learn how to take advantage of the tools
– #, DMs, Re-pins, Re-grams = Native
• Network
– Join Linkedin Groups / twitter chats / F2F…
• Stay sharp
– Pro dev
– #AGB