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Social Networking in your Non Profit –  Get Connected! By Jennifer Navarrete
Social Media
The Conversation Prism “ The art of learning, listening and sharing” Brian Solis
What is Social Networking?
Non Profit Mind Set Sometimes… NP are late to the  party ? NP can’t afford to be on the  cutting edge ?
Non Profit Mind Set Social Networking tools are  open and free  to use.
Right  Combination
Raving Fans
What are  Non Profits  supposed to do about  Social Media ? or
Trends •  Facebook  has over  250 million  active users •  Twitter  experienced over a  600%   growth:   Adding anywhere  from 5, 000 -10,000  accounts per day.  35 million  active users •  LinkedIn  has over  30 million   active users Social Networks will continue their  rapid growth
Trends March 2, 2009, 07:19 AM EST New York Times Goes Hyperlocal “ In recent years a number of daily newspapers large and small have launched so-called “hyperlocal” sites. The idea is while many newspapers can’t continue to support the staff to compete with large news outlets on national and international news, they can own what happens in their backyards.” The focus of the news  will change
Twitter
Rule of Thumb 1.  Provide value 2.  Participate in conversations 9 out of 10 times  3.  No more than 10% pimp 4.  Make your pimp interesting and useful Michael Verdi http://michaelverdi.com
Full of content Full of conversation Do this
Who is using Twitter? Business Media Politics Non Profits
Your Non Profit  EVERYWHERE! Be discoverable Cross promote
Facebook: Pages
Facebook: Causes
Facebook: Events
Social Bookmarking
ATTRIBUTION Second Life Classroom by HVX Silverstar  http://www.flickr.com/photos/photolibraries/2318848675/sizes/l/ Business Meeting  pic by llawliet  http://flickr.com/photos/llawliet/2547595587/ Go  pic by laverrue  http://flickr.com/photos/23912576@N05/2962183917/sizes/l/in/set-72157607999264744/ Captured-Spirit  pic by Smile4camera   http://flickr.com/photos/captured-spirit_/221033524/sizes/o/ Victory Shake  pic by  Beneath_B1ue_Skies  http://flickr.com/photos/beneath_blue_skies/343096431/sizes/o Grouchy Cat by akk_rus   http://www.flickr.com/photos/akras/3499252599/sizes/l/ Kitty Embrace by Mel B.  http://www.flickr.com/photos/42dreams/1009400100/sizes/l/ Redwood Shedding  pic by Bernt Rostad  http://flickr.com/photos/brostad/2878947196/sizes/l/ State of Twittersphere  by Hubspot  http://blog.hubspot.com/blog/tabid/6307/Default.aspx?Tag=State+of+Twittersphere Facebook statistics  from press release  http://www.facebook.com/press/info.php?statistics Linkedin staticstic  from press release   http://press.linkedin.com/ Reading newspaper  pic by pedrosimoes7  http://flickr.com/photos/pedrosimoes7/69716477/sizes/l/ NY Times “Hyperlocal”  article  http://blogs.wsj.com/digits/2009/03/02/new-york-times-goes-hyperlocal/
www.JenniferNavarrete.com Events: http://barcampsanantonio.org http://tweetcampsa.org Email: [email_address] ph:210.483.3025 • fax:866.659.0966 Social Media Profiles: http://jennifer.navarrete.tx.googlepages.com http://twitter.com/epodcaster http://linkedin/in/jennifernavarrete Groups: http://sanantonio.socialmedia.org http://socialmediabreakfast.com http://meetup.com/sapodcasters Sites: http://advantj.com http://mylabelnet.com http://techintwenty.com http://morningbrewcast.com/blog

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Social Networking For Non Profits

  • 1. Social Networking in your Non Profit – Get Connected! By Jennifer Navarrete
  • 3. The Conversation Prism “ The art of learning, listening and sharing” Brian Solis
  • 4. What is Social Networking?
  • 5. Non Profit Mind Set Sometimes… NP are late to the party ? NP can’t afford to be on the cutting edge ?
  • 6. Non Profit Mind Set Social Networking tools are open and free to use.
  • 9. What are Non Profits supposed to do about Social Media ? or
  • 10. Trends • Facebook has over 250 million active users • Twitter experienced over a 600% growth: Adding anywhere from 5, 000 -10,000 accounts per day. 35 million active users • LinkedIn has over 30 million active users Social Networks will continue their rapid growth
  • 11. Trends March 2, 2009, 07:19 AM EST New York Times Goes Hyperlocal “ In recent years a number of daily newspapers large and small have launched so-called “hyperlocal” sites. The idea is while many newspapers can’t continue to support the staff to compete with large news outlets on national and international news, they can own what happens in their backyards.” The focus of the news will change
  • 13. Rule of Thumb 1. Provide value 2. Participate in conversations 9 out of 10 times 3. No more than 10% pimp 4. Make your pimp interesting and useful Michael Verdi http://michaelverdi.com
  • 14. Full of content Full of conversation Do this
  • 15. Who is using Twitter? Business Media Politics Non Profits
  • 16. Your Non Profit EVERYWHERE! Be discoverable Cross promote
  • 21. ATTRIBUTION Second Life Classroom by HVX Silverstar http://www.flickr.com/photos/photolibraries/2318848675/sizes/l/ Business Meeting pic by llawliet http://flickr.com/photos/llawliet/2547595587/ Go pic by laverrue http://flickr.com/photos/23912576@N05/2962183917/sizes/l/in/set-72157607999264744/ Captured-Spirit pic by Smile4camera http://flickr.com/photos/captured-spirit_/221033524/sizes/o/ Victory Shake pic by Beneath_B1ue_Skies http://flickr.com/photos/beneath_blue_skies/343096431/sizes/o Grouchy Cat by akk_rus http://www.flickr.com/photos/akras/3499252599/sizes/l/ Kitty Embrace by Mel B. http://www.flickr.com/photos/42dreams/1009400100/sizes/l/ Redwood Shedding pic by Bernt Rostad http://flickr.com/photos/brostad/2878947196/sizes/l/ State of Twittersphere by Hubspot http://blog.hubspot.com/blog/tabid/6307/Default.aspx?Tag=State+of+Twittersphere Facebook statistics from press release http://www.facebook.com/press/info.php?statistics Linkedin staticstic from press release http://press.linkedin.com/ Reading newspaper pic by pedrosimoes7 http://flickr.com/photos/pedrosimoes7/69716477/sizes/l/ NY Times “Hyperlocal” article http://blogs.wsj.com/digits/2009/03/02/new-york-times-goes-hyperlocal/
  • 22. www.JenniferNavarrete.com Events: http://barcampsanantonio.org http://tweetcampsa.org Email: [email_address] ph:210.483.3025 • fax:866.659.0966 Social Media Profiles: http://jennifer.navarrete.tx.googlepages.com http://twitter.com/epodcaster http://linkedin/in/jennifernavarrete Groups: http://sanantonio.socialmedia.org http://socialmediabreakfast.com http://meetup.com/sapodcasters Sites: http://advantj.com http://mylabelnet.com http://techintwenty.com http://morningbrewcast.com/blog

Editor's Notes

  1. Originally started as a site for College Students by Mark Zuckerberg Considered MySpace for Adults Benefits: Groups