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10 22-15 Missouri PRSSA Presentation
The document discusses social media and the role of Nikki Sunstrum as the Director of Social Media at the University of Michigan. It provides biographical details about Nikki Sunstrum and her background in social media, government, and education. The document also presents some statistics about social media platforms like Snapchat and Instagram stories, and discusses how Nikki Sunstrum approaches social media strategy at the University of Michigan.
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10 22-15 Missouri PRSSA Presentation
- 1. Taking the ‘Shiny’ outof Social @NikkiSunstrum, Director of Social Media University of Michigan
- 2. @UMich Directorof Social Media Former State of Michigan @MIGov SM Coordinator B.S. in PoliSci & M.A. in Ed Skilled in making dull things interesting Co-Captain to a hashtag’ed entourage of 5 Former Elected official Throws parades for fun @NikkiSunstrum
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- 4. Tweeting the ninety-fivethesis The way in which we get our point across has changed, not the concept or necessity of information distribution.
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- 6. LIVE IN THEMOMENT
- 9. 100 Million Active MonthlyUsers 400 Million Snaps Sent Each Day 71% of Users Are Under 34 Stories Generate 4 Billion Views A Day
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- 20. 1 Hour 509 posts weregenerated Reach exceeding 200,000 people Over 5 million impressions
- 23. "We need to treatthe water, and not simply each fish that's struggling."
- 29. STOP HERDING MEERKATS Social Mediais not a race. Foursquare badges never really meant anything No one cares about your Klout Score 20,000 People are now ‘GOING LIVE’ Each Day
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Editor's Notes
- #4 It’s time to accept that social media is not new.
- #5 Things have been going viral since the 15th century
- #6 This is what we actually do. We provide exclusive opportunities to engage, elevate the perception of our institutions, mitigate brand risk, curate and produce visual stories that cultivate community and demonstrate value to potential and existing students.
- #33 Power conferences, plus Ivy League and MAC - what should be the largest schools and brands in the US