The document discusses the evolution of social media, highlighting its transformative impact on communication and how it fosters human interaction. It emphasizes the importance of social objects in building online relationships and the shift towards mobile accessibility. The conclusion reflects on the powerful connections formed through social media, suggesting that its influence is increasingly comparable to real-life interactions.

1. Timan Rebel
@timanrebel
timan@rebelic.nl
blog: http://rebelic.nl Masterclass Social Media

3. import java.IO

7. “Entrepreneur-in-residence is one of those only-
in-Silicon-Valley jobs. Smart people get paid to sit
around and think about new ideas, and investors
get the chance to join an entrepreneur early in a
new project.”
NY Times

8. social
media

9. 600 weekends

10. “The Internet is only 15 years old.
It hasn't even had sex yet and
already it's dominating.”
Gary Vaynerchuck

11. 1989

14. Tim Berners-Lee

16. “We you can't use a sword to make
a better sword. But with information
technologies it enables us to make
better information technologies.
That is amazing.”
Ben Hammersley

17. 1994
Geocities

18. 1997
Six Degrees

19. 2000

20. 2001
Sugababes.nl

21. 2002
Friendster

22. 2003
my___

23. 2004 facebook
2004 hyves
2006 twitter

24. Web 1.0
Portals

25. “Things change because of people
interacting with other people, rather
than technology really doing things to
people.”
Marc Earls

26. Web 2.0
Social Media

27. Questions?

28. Social Media is about people

29. From sending
to communicating

30. People become more transparent

31. Expect companies to communicate
more transparent as well

32. Authentic

33. Hugh MacLeod

34. Addictive

35. “The sense of lacking”
Karin Knorr-Cetina

36. The next update is missing

37. The power of zero transaction cost

38. Ambient awareness

39. “very much like being physically near
someone and picking up on mood
through the little things; body
language, sighs, stray comments...”
Clive Thomas

40. Social media is personal media
combined with social communication

41. Questions?

42. Social Media is about translations

43. Translating real life objects
into social objects

44. “The Social Object is the reason two
people are talking to each other, as
opposed to talking to somebody
else.”
Hugh MacLeod

49. “Social Networks form around Social
Objects, not the other way around.”
Hugh MacLeod

50. “The sites that fail are just social networks.”
Jyri Engstrom

51. facebook = the past

52. foursquare = the present

53. ? = the future

54. Could intent be translated into
a social object?

55. Questions?

56. Social Media thrives on mobile

58. Mass Starbuckisation of everything
everything on the go
(and exactly how you like it)

59. At a meeting. Good crowd

61. 33% of all traffic is already mobile
on Mobypicture.com

62. “with mobile access more widely
available in 2015 than electricity in
the Middle East, Sub-Saharan Africa,
and South- and Southeast Asia.”
Cisco

63. Always connected

64. Instant satisfaction

65. Real-time

66. Questions?

67. Social Media is converging

68. “The internet itself will become the
social network.”
Jeremiah Owyang

69. Started with Facebook Platform
2007

70. Third party developers on
social networks
FarmVille’s Zynga IPO at $1.000.000.000

71. Facebook Connect
2008

72. Take your identity with you
on millions of websites

73. Facebook Social Plugins
2009

74. Every webpage becomes a
social object
personalization on every website

75. Google+
2011

76. Integrates its Social Media Platforms
Picasa, Buzz, Gmail with Youtube soon to follow

77. Questions?

78. The ROI of Social Media

79. 79% of corporations are undertaking
social media efforts
Altimeter Group

80. “Companies who link to facebook or
twitter from their corporate website
are undoing years of marketing
investment. Instead, aggregate!”
Jeremiah Owyang

81. “What is the ROI of your mother?”
Gary Vaynerchuck

82. It’s about the connection
with the customer

83. Conclusion

84. The victory of networks

85. “Al Qaeda is a facebook page with a
weapons project.”
Ben Hammersley

86. Social Media becomes more and more like
real life

87. Who would have thought that...

88. Thank you

89. @timanrebel

90. Questions? :-)

91. Books:
Once your lucky, twice your good - Sarah Lacy
Crush it - Gary Vaynerchuck
Rework - 37 Signals