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IBM Confidential | Do Not Distribute © 2016 IBM Corporation 1
Embodied Cognition
Grady Booch
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 2
Imagine unleashing Watson in the physical world. Give it
eyes, ears, and touch, then let it act in that world with hands
and feet and a face, not just as an action of force but also as
an action of influence. This is embodied cognition: by placing
the cognitive power of Watson in a robot, in an avatar, an
object in your hand, or even in the walls of an operating room,
conference room, or spacecraft, we take Watson's ability to
understand and reason and draw it closer to the natural ways
in which humans live and work. In so doing, we augment
individual human senses and abilities, giving Watson the
ability see a patient's complete medical condition, feel the
flow of a supply chain, or orchestrate the tasks in a day in the
life of an individual.
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 3
Embodied Cognition Defined
§ An embodied cognition must
– Be in and of the world
– Reason
– Learn
– Have identity
§ An embodied cognition is not
– Simply an STT -> NLC -> action pipeline
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 4
Robotics
Raw curiosity
More
computational
power
Advances in AI
algorithms and
architectures
Better/smaller
sensors and
actuators
Better batteries
3D printing
Advances in neural implants
New military
doctrine
Demographic
changes
Economic need
Advances in
neural implants
Technology push
Demand pull
Raw curiosity
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 5
An Agent May Be Embodied In A Robot…
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 6
Dependent Autonomous
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 7
Fixed place Mobile
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 8
Thing-facing
Human-
facing
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 9
Predictable Responsive Social
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 10
Architecturally, robots may be classified along one of several dimensions
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 11
Biologically-
organized
Symbolically-
organized
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 12
Thin Client Thick Client
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 13
Thin Client Thick Client
By way of context, Watson is largely a symbolically-
organized thin client cognitive system
Biologically-
organized
Symbolically-
organized
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 14
An Avatar…
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 15
A Space…
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 16
Or An Object
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 17
Embodied	Cognition
17
Use	Cases
Concierge
(Robot, Avatar,
Space)
Where	is	the	elevator?
Retail
(Robot, Avatar,
Space)
Do	you	wanna	build	a	snowman?
Elder Care
(Robot, Avatar,
Space)
I’ve	fallen	and	I	can’t	get	up!
Cobot
(Robot)
Get	me	a	screwdriver.
Manufacturing
(Robot)
Watch	me	do	this.
Transportation
(Robot, Avatar,
Space)
Open	the	pod	bay	doors,	Watson.
Boardroom
(Avatar, Space)
Help	me	decide. Companion
(Avatar, Device)
Let’s	play	a	game.
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 18
Self
18
Sensors	&	
Percep,on	
Actuators	
Agents	
Goals	&	Planning	
Pla5orm	
Management	 Infrastructure	
Meta	
Management	
Models	
Voluntary	Behavior	&	Skills	
Involuntary	Behavior	&	
Reflexes	
Others	
World	
Self	
Architecture
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 19
Points	of	Technical	Confluence
19
Collaboration
Who	said	that?
Sensory Fusion
I	feel	sad.
Theory of Mind
I	need	the	Phillips	head	screwdriver.
Context
Give	me	that	one;	no,	I	mean	that	one!
Embodied
Conversation
It’s	good	to	see	you	again,	Sandia!
Learning
I’ve	just	picked	up	a	fault	in	the	AE35	unit.
Devices
In	what	room	was	Alyssa	working	yesterday?
Knowledge
Representation
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 20
Embodied	Cognition
§ Team	
‒ Leader:	Grady	Booch;		Co-Leader:	Jeff	Kephart
‒ Key	Global	Team	Members:	Sam	Adams,	Rachel	Bellamy,	Ray	Chancey,	Jon	Connell,	Stefan	Hamer,	
Kohichi Kajitani,	Sky	Matthews,	Nat	Mills,	Robert	Moore,	Anton	Riabov,	Francesca	Rossi,	Martin	Rufli,	
Ryuki Tachibana,	Hironobu	Takagi,	John	Vergo
§ Theme
‒ Deliver	a	platform	that	makes	the	cognitive	power	of	Watson	manifest	in	the	real	world	with	sensors	
and	actuators,	serving	as	an	embodied	persona	that	orchestrates	the	agency	of	that	system	to	
augment	and	collaborate	with	humans	using	visual,	vocal,	and	tactile	forms	of	communication
‒ Deploy	this	platform	in	the	form	of	robots,	avatars,	spaces,	and	objects
‒ Focus	on	higher	levels	of	reasoning	and	learning
‒ Enable	pluggable	agents,	goals,	plans,	skills,	reflexes,	classifiers,	and	models	so	as	to	facilitate	a	
vibrant	developer	and	solution	ecosystem
§ Short	Term	Goal	(one	year)
‒ Go	to	market	with	the	Watson	Group	and	Watson	IoT,	delivering	the	Self	kernel,	services,	and	
examplar solutions.
§ Long	Term	Goal	(three	years)
‒ Become	the	de	facto	industry	standard	for	higher	order	embodied	cognitive	solutions
§ Gaps	&	Issues
‒ There’s	more	work	to	be	done	than	IBM	has	skills	or	resources	to	do	alone
‒ Maniacal	focus	is	essential:	there	are	many	moving	parts	that	cut	across	organizations	boundaries
20
Executive	Summary
Sensors	&	
Percep,on	
Actuators	
Agents	
Goals	&	Planning	
Pla5orm	
Management	 Infrastructure	
Meta	
Management	
Models	
Voluntary	Behavior	&	Skills	
Involuntary	Behavior	&	
Reflexes	
Others	
World	
Self	
Self
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 21
Embodied	Cognition
Core Technology Topic Project Name Contact/Lab ~ Team Size
Platform Self Booch/Almaden & Chancey/Austin 1 + 4
Goals & Planning
Planning Riabov/Yorktown 2
Embodied Action Moore/Almaden 1
Multi-modal Contextual Interaction Bellamy/Yorktown 5
Embodied Decision Support Systems Rossi/Yorktown 5
Models of the World, Others, and
Self
Spatial Intelligence Rufli/Zurich 4
People Intelligence Hoory/Haifa 5
Spatial Awareness Kephart/Yorktown 4
Theory of Mind TBD
Learning Learning by Example Connell/Yorktown 2
Sensors & Perception/Actuators
Physical Interaction Tachibana/Tokyo 5
Edge Intelligence Hamer/Australia 2
Platform & Meta Management Tooling TBD
21
Solution Area Project Contact
Spaces Watson for Buildings/Watson for Retail TBD/cross-laboratory
Robots, Avatars, & Spaces Watson Labs Chancey/Austin
Robots & Spaces Watson IoT Matthews/Durham
Robots Industrial Robots Kajitani/Tokyo
Spaces Elder Care Takagi/Tokyo & Adams/Raleigh
Spaces M&A Vergo/Yorktown
Spaces Boson Mills/Cambridge
Objects Cognitive Objects Bellamy/Yorktown
Project	Portfolio
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 22
Embodied	Cognition
22
Collaborators
Solution Area Project Contact
Robots Cooperative Robots Carnegie Mellon University
Spaces Multimodal Interaction Rensselaer Polytechnic Institute
Avatars Baby/X University of Auckland
Robots TBD University of California, San Diego
Robots TBD University of California, Berkeley
Robots TBD Massachusetts Institute of Technology
Robots TBD Stanford Research Institute
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 23
Background
§ In November 2015, Rob High, Ray Chancey, and I were brainstorming about a suitable grand challenge for the 2016
Embodied Cognition GTO.
§ We settled on a very grand one: build a system to support mission control, flight operations, and the scientific agenda
of NASA’s Mission to Mars; the requirements of this mission lead to the concept of Watson in the walls (an embodied
cognition for the Orion spacecraft and the Mars habitat) together with robots and other devices powered by Watson
(namely, Robonaut and its peers).
§ Recognizing this was a 20+ year research effort, I set out to devise an architecture that would not only support this
Mission to Mars but the journey of which would yield a middleware that would attend to a variety of use cases, from
concierge to retail to elder care and many others.
§ Ray named this architecture “Self”.
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 24
Self Basic Principles
§ Augment human capabilities
§ Learn, don’t program
§ Theory of mind and social intelligence
§ Self understanding
§ Platform agnostic
§ Embodiment as a robot, an avatar, a device, or a space
§ Deployment as middleware with microservices in the cloud
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 25
Self Significant Design Decisions
§ Self is a hybrid architecture, encompassing explicit symbolic computation in the center together with neural networks at
the edges.
§ Inspired by Minsky’s Society of Mind, behavior takes place in the context of multiple concurrent agents that
communicate opportunistically via blackboards and deterministically via peer to peer connections.
§ Inspired by Brooks’s subsumption architecture, behavior takes place in a hierarchy of cognition, from involuntary
reflexes to voluntary skills to goals and planning.
§ We maintain a clear separation of concerns among perception, actuating, models, and behavior.
§ As much as possible, behavior is either taught or is learned, not programmed.
§ As much as possible – driven by these separation of concerns, the needs of packaging, and performance – all
components are made manifest as RESTful microservices.
§ As much as possible, plans, skills, and reflexes are extensible.
§ Self is intentionally full of strange loops: components of Self are also parts of the models of itself.
§ Self is intentionally fractal: an instance of Self may have models of others, which themselves are other instances of
Self.
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 26
Self Markitecture
IBM Confidential 26
Sensors &
Perception
Actuators
Agents
Goals & Planning
Platform Management Infrastructure
Meta Management
Models
Voluntary Behavior & Skills
Involuntary Behavior & Reflexes
Others
World
Self
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 27
Embodied cognition represents the next generation of Watson
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 28
Embodied cognition represents the extension of IT into the physical world, bringing
cognition to the edge of the Internet of Things
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 29
At this touch point we encounter the intersection of big data and human presence,
mediated by cognitive systems that reason
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 30
Text
Watson can be the back end to a variety of embodied
cognitive systems.
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 31
Text + Audio
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 32
Text + Audio
This is the current state of an embodied Watson
(the low hanging fruit, wherein platforms such as Pepper serve as animated speakers)
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 33
Text + Audio
There is much, much more that is possible
(if we extent the embodiment to encompass greater perception and action in the world)
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 34
Text + Audio + Vision
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 35
Text + Audio + Vision + Emotion
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 36
Text + Audio + Vision + Emotion + Motion
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 37
Text + Audio + Vision + Emotion + Motion
+ Physical
interaction
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 38
Text + Audio + Vision + Emotion + Motion
+ Physical
interaction
Socially-intelligent
cooperative robot
IBM Confidential | Do Not Distribute © 2016 IBM Corporation 39

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Embodied Cognition - Booch HICSS50

  • 1. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 1 Embodied Cognition Grady Booch
  • 2. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 2 Imagine unleashing Watson in the physical world. Give it eyes, ears, and touch, then let it act in that world with hands and feet and a face, not just as an action of force but also as an action of influence. This is embodied cognition: by placing the cognitive power of Watson in a robot, in an avatar, an object in your hand, or even in the walls of an operating room, conference room, or spacecraft, we take Watson's ability to understand and reason and draw it closer to the natural ways in which humans live and work. In so doing, we augment individual human senses and abilities, giving Watson the ability see a patient's complete medical condition, feel the flow of a supply chain, or orchestrate the tasks in a day in the life of an individual.
  • 3. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 3 Embodied Cognition Defined § An embodied cognition must – Be in and of the world – Reason – Learn – Have identity § An embodied cognition is not – Simply an STT -> NLC -> action pipeline
  • 4. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 4 Robotics Raw curiosity More computational power Advances in AI algorithms and architectures Better/smaller sensors and actuators Better batteries 3D printing Advances in neural implants New military doctrine Demographic changes Economic need Advances in neural implants Technology push Demand pull Raw curiosity
  • 5. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 5 An Agent May Be Embodied In A Robot…
  • 6. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 6 Dependent Autonomous
  • 7. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 7 Fixed place Mobile
  • 8. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 8 Thing-facing Human- facing
  • 9. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 9 Predictable Responsive Social
  • 10. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 10 Architecturally, robots may be classified along one of several dimensions
  • 11. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 11 Biologically- organized Symbolically- organized
  • 12. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 12 Thin Client Thick Client
  • 13. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 13 Thin Client Thick Client By way of context, Watson is largely a symbolically- organized thin client cognitive system Biologically- organized Symbolically- organized
  • 14. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 14 An Avatar…
  • 15. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 15 A Space…
  • 16. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 16 Or An Object
  • 17. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 17 Embodied Cognition 17 Use Cases Concierge (Robot, Avatar, Space) Where is the elevator? Retail (Robot, Avatar, Space) Do you wanna build a snowman? Elder Care (Robot, Avatar, Space) I’ve fallen and I can’t get up! Cobot (Robot) Get me a screwdriver. Manufacturing (Robot) Watch me do this. Transportation (Robot, Avatar, Space) Open the pod bay doors, Watson. Boardroom (Avatar, Space) Help me decide. Companion (Avatar, Device) Let’s play a game.
  • 18. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 18 Self 18 Sensors & Percep,on Actuators Agents Goals & Planning Pla5orm Management Infrastructure Meta Management Models Voluntary Behavior & Skills Involuntary Behavior & Reflexes Others World Self Architecture
  • 19. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 19 Points of Technical Confluence 19 Collaboration Who said that? Sensory Fusion I feel sad. Theory of Mind I need the Phillips head screwdriver. Context Give me that one; no, I mean that one! Embodied Conversation It’s good to see you again, Sandia! Learning I’ve just picked up a fault in the AE35 unit. Devices In what room was Alyssa working yesterday? Knowledge Representation
  • 20. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 20 Embodied Cognition § Team ‒ Leader: Grady Booch; Co-Leader: Jeff Kephart ‒ Key Global Team Members: Sam Adams, Rachel Bellamy, Ray Chancey, Jon Connell, Stefan Hamer, Kohichi Kajitani, Sky Matthews, Nat Mills, Robert Moore, Anton Riabov, Francesca Rossi, Martin Rufli, Ryuki Tachibana, Hironobu Takagi, John Vergo § Theme ‒ Deliver a platform that makes the cognitive power of Watson manifest in the real world with sensors and actuators, serving as an embodied persona that orchestrates the agency of that system to augment and collaborate with humans using visual, vocal, and tactile forms of communication ‒ Deploy this platform in the form of robots, avatars, spaces, and objects ‒ Focus on higher levels of reasoning and learning ‒ Enable pluggable agents, goals, plans, skills, reflexes, classifiers, and models so as to facilitate a vibrant developer and solution ecosystem § Short Term Goal (one year) ‒ Go to market with the Watson Group and Watson IoT, delivering the Self kernel, services, and examplar solutions. § Long Term Goal (three years) ‒ Become the de facto industry standard for higher order embodied cognitive solutions § Gaps & Issues ‒ There’s more work to be done than IBM has skills or resources to do alone ‒ Maniacal focus is essential: there are many moving parts that cut across organizations boundaries 20 Executive Summary Sensors & Percep,on Actuators Agents Goals & Planning Pla5orm Management Infrastructure Meta Management Models Voluntary Behavior & Skills Involuntary Behavior & Reflexes Others World Self Self
  • 21. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 21 Embodied Cognition Core Technology Topic Project Name Contact/Lab ~ Team Size Platform Self Booch/Almaden & Chancey/Austin 1 + 4 Goals & Planning Planning Riabov/Yorktown 2 Embodied Action Moore/Almaden 1 Multi-modal Contextual Interaction Bellamy/Yorktown 5 Embodied Decision Support Systems Rossi/Yorktown 5 Models of the World, Others, and Self Spatial Intelligence Rufli/Zurich 4 People Intelligence Hoory/Haifa 5 Spatial Awareness Kephart/Yorktown 4 Theory of Mind TBD Learning Learning by Example Connell/Yorktown 2 Sensors & Perception/Actuators Physical Interaction Tachibana/Tokyo 5 Edge Intelligence Hamer/Australia 2 Platform & Meta Management Tooling TBD 21 Solution Area Project Contact Spaces Watson for Buildings/Watson for Retail TBD/cross-laboratory Robots, Avatars, & Spaces Watson Labs Chancey/Austin Robots & Spaces Watson IoT Matthews/Durham Robots Industrial Robots Kajitani/Tokyo Spaces Elder Care Takagi/Tokyo & Adams/Raleigh Spaces M&A Vergo/Yorktown Spaces Boson Mills/Cambridge Objects Cognitive Objects Bellamy/Yorktown Project Portfolio
  • 22. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 22 Embodied Cognition 22 Collaborators Solution Area Project Contact Robots Cooperative Robots Carnegie Mellon University Spaces Multimodal Interaction Rensselaer Polytechnic Institute Avatars Baby/X University of Auckland Robots TBD University of California, San Diego Robots TBD University of California, Berkeley Robots TBD Massachusetts Institute of Technology Robots TBD Stanford Research Institute
  • 23. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 23 Background § In November 2015, Rob High, Ray Chancey, and I were brainstorming about a suitable grand challenge for the 2016 Embodied Cognition GTO. § We settled on a very grand one: build a system to support mission control, flight operations, and the scientific agenda of NASA’s Mission to Mars; the requirements of this mission lead to the concept of Watson in the walls (an embodied cognition for the Orion spacecraft and the Mars habitat) together with robots and other devices powered by Watson (namely, Robonaut and its peers). § Recognizing this was a 20+ year research effort, I set out to devise an architecture that would not only support this Mission to Mars but the journey of which would yield a middleware that would attend to a variety of use cases, from concierge to retail to elder care and many others. § Ray named this architecture “Self”.
  • 24. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 24 Self Basic Principles § Augment human capabilities § Learn, don’t program § Theory of mind and social intelligence § Self understanding § Platform agnostic § Embodiment as a robot, an avatar, a device, or a space § Deployment as middleware with microservices in the cloud
  • 25. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 25 Self Significant Design Decisions § Self is a hybrid architecture, encompassing explicit symbolic computation in the center together with neural networks at the edges. § Inspired by Minsky’s Society of Mind, behavior takes place in the context of multiple concurrent agents that communicate opportunistically via blackboards and deterministically via peer to peer connections. § Inspired by Brooks’s subsumption architecture, behavior takes place in a hierarchy of cognition, from involuntary reflexes to voluntary skills to goals and planning. § We maintain a clear separation of concerns among perception, actuating, models, and behavior. § As much as possible, behavior is either taught or is learned, not programmed. § As much as possible – driven by these separation of concerns, the needs of packaging, and performance – all components are made manifest as RESTful microservices. § As much as possible, plans, skills, and reflexes are extensible. § Self is intentionally full of strange loops: components of Self are also parts of the models of itself. § Self is intentionally fractal: an instance of Self may have models of others, which themselves are other instances of Self.
  • 26. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 26 Self Markitecture IBM Confidential 26 Sensors & Perception Actuators Agents Goals & Planning Platform Management Infrastructure Meta Management Models Voluntary Behavior & Skills Involuntary Behavior & Reflexes Others World Self
  • 27. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 27 Embodied cognition represents the next generation of Watson
  • 28. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 28 Embodied cognition represents the extension of IT into the physical world, bringing cognition to the edge of the Internet of Things
  • 29. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 29 At this touch point we encounter the intersection of big data and human presence, mediated by cognitive systems that reason
  • 30. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 30 Text Watson can be the back end to a variety of embodied cognitive systems.
  • 31. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 31 Text + Audio
  • 32. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 32 Text + Audio This is the current state of an embodied Watson (the low hanging fruit, wherein platforms such as Pepper serve as animated speakers)
  • 33. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 33 Text + Audio There is much, much more that is possible (if we extent the embodiment to encompass greater perception and action in the world)
  • 34. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 34 Text + Audio + Vision
  • 35. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 35 Text + Audio + Vision + Emotion
  • 36. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 36 Text + Audio + Vision + Emotion + Motion
  • 37. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 37 Text + Audio + Vision + Emotion + Motion + Physical interaction
  • 38. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 38 Text + Audio + Vision + Emotion + Motion + Physical interaction Socially-intelligent cooperative robot
  • 39. IBM Confidential | Do Not Distribute © 2016 IBM Corporation 39