With Fashion Week to inspire us, this webinar focuses on sharing a few favorite digital trends for 2018. Instead of discussing denim separates and art-inspired prints, our team explores hot digital to keep an eye on. The webinar focuses on emerging technologies, exciting design trends and standout digital strategies to adopt in the new year.
Associate Creative Director Jessica DeJong and Chief Strategist Kalev Peekna dive into concepts that could disrupt how we think about digital experiences, as well as trends to easily fold into your 2018 marketing strategy.
Access the full recording: https://youtu.be/N_4XAsXDoYI
6 Rules for Building Amazing Apps for Mobile & Tablet DevicesBrian Fling
I start this talk by exploring how humans gathered and shared knowledge in ancient times only for it to be lost during the dark ages. Not unlike the information overload of today, making knowledge a commodity for the first time in human history.
I follow these concepts with the closely interconnected "6 Rules for Building Amazing Apps for Mobile & Tablet Devices" including how to look at your data, how context influences the users interactions, how to influence users behavior and how to use design to create touchable, almost real life product experiences. Concluded with resetting peoples expectations of how to build mobile apps, making sure they account for a lot more time than other projects.
6 Rules to Designing Amazing Mobile Apps (@media 2011)Brian Fling
THE PATH TO CREATING MEMORABLE MOBILE EXPERIENCES
Building a mobile app isn’t easy. Regardless of chosen platform or technology creating a memorable mobile experience has some pretty intense challenges throughout. However if you can get it right it can have some incredible rewards and propel your brand in more ways than one. After spending ten years building mobile apps for some of the biggest companies in the world, author and mobile designer Brian Fling shares his six rules for building amazing apps that will either you get you started or improve upon your next release.
Embedding Experience: Bridging the gap between design & realityMorgan McKeagney
The world is changing: it’s now crazily mobile, with an exploding number of devices and customer touch-points. This is a profound shift which puts a strain on our traditional design approaches. In this talk, Morgan argues that experiences, not interfaces, are the future. To remain relevant and useful, UX designers and organisations need to evolve. In particular, we need to stop obsessing about tools and methods, and concentrate instead on delivering truly embedded experiences.
Keynote presentation, delivered at the UX Masterclass, Bangalore, India, 7/3/2014
UX for Artificial Intelligence / UXcamp Europe '17 / Berlin / Jan KorsankeJan Korsanke
/ My talk from the UXcamp Europe in Berlin. Please enjoy and feel free and don't hesitate to contact me if you have questions or want to talk about UX and AI
What is artificial intelligence, how do we create collaboration and what’s gonna happen in the future?
Fallon Brainfood x Planning-ness 2010: How To Plan AppsAki Spicer
Aki Spicer, Fallon's Director of Digital Strategy will reveal some learnings and tips for account planners trying to operationalize the process of concepting, selling and building applications and digital tools.
Learn some pitfalls to avoid, shortcuts for bridging the gap between "start-up" culture and agency culture, guidance for selling apps to clients who are "bottom-line" or "ad message" minded, and shifting your teams from campaign thinking to service mentality.
http://planningness.com
September 30th – October 1st at Denver’s, Space Gallery.
A challenging review of the future of user interfaces, and a plea to better focus and shun the shiny:
– triangulate through experts
– observe emergent behaviour
– and track a range of trends.
Get out the echochamber and avoid the human centipede of digital rhetoric. Listen harder with your eyes and critique better with your mind.
As head of JESS3's strategy and operations for the last five years, COO & co-founder Leslie Bradshaw shares her insights and observations around how data, content and workforce are impacting and leveraging one another.
Leslie posits: Whether you are an agency, brand, educator or public sector organization, these trends will all play a part of how you organize, think and produce.
Originally presented for RefreshDC's November meetup on 11/16/11.
6 Rules for Building Amazing Apps for Mobile & Tablet DevicesBrian Fling
I start this talk by exploring how humans gathered and shared knowledge in ancient times only for it to be lost during the dark ages. Not unlike the information overload of today, making knowledge a commodity for the first time in human history.
I follow these concepts with the closely interconnected "6 Rules for Building Amazing Apps for Mobile & Tablet Devices" including how to look at your data, how context influences the users interactions, how to influence users behavior and how to use design to create touchable, almost real life product experiences. Concluded with resetting peoples expectations of how to build mobile apps, making sure they account for a lot more time than other projects.
6 Rules to Designing Amazing Mobile Apps (@media 2011)Brian Fling
THE PATH TO CREATING MEMORABLE MOBILE EXPERIENCES
Building a mobile app isn’t easy. Regardless of chosen platform or technology creating a memorable mobile experience has some pretty intense challenges throughout. However if you can get it right it can have some incredible rewards and propel your brand in more ways than one. After spending ten years building mobile apps for some of the biggest companies in the world, author and mobile designer Brian Fling shares his six rules for building amazing apps that will either you get you started or improve upon your next release.
Embedding Experience: Bridging the gap between design & realityMorgan McKeagney
The world is changing: it’s now crazily mobile, with an exploding number of devices and customer touch-points. This is a profound shift which puts a strain on our traditional design approaches. In this talk, Morgan argues that experiences, not interfaces, are the future. To remain relevant and useful, UX designers and organisations need to evolve. In particular, we need to stop obsessing about tools and methods, and concentrate instead on delivering truly embedded experiences.
Keynote presentation, delivered at the UX Masterclass, Bangalore, India, 7/3/2014
UX for Artificial Intelligence / UXcamp Europe '17 / Berlin / Jan KorsankeJan Korsanke
/ My talk from the UXcamp Europe in Berlin. Please enjoy and feel free and don't hesitate to contact me if you have questions or want to talk about UX and AI
What is artificial intelligence, how do we create collaboration and what’s gonna happen in the future?
Fallon Brainfood x Planning-ness 2010: How To Plan AppsAki Spicer
Aki Spicer, Fallon's Director of Digital Strategy will reveal some learnings and tips for account planners trying to operationalize the process of concepting, selling and building applications and digital tools.
Learn some pitfalls to avoid, shortcuts for bridging the gap between "start-up" culture and agency culture, guidance for selling apps to clients who are "bottom-line" or "ad message" minded, and shifting your teams from campaign thinking to service mentality.
http://planningness.com
September 30th – October 1st at Denver’s, Space Gallery.
A challenging review of the future of user interfaces, and a plea to better focus and shun the shiny:
– triangulate through experts
– observe emergent behaviour
– and track a range of trends.
Get out the echochamber and avoid the human centipede of digital rhetoric. Listen harder with your eyes and critique better with your mind.
As head of JESS3's strategy and operations for the last five years, COO & co-founder Leslie Bradshaw shares her insights and observations around how data, content and workforce are impacting and leveraging one another.
Leslie posits: Whether you are an agency, brand, educator or public sector organization, these trends will all play a part of how you organize, think and produce.
Originally presented for RefreshDC's November meetup on 11/16/11.
This presentation grew out of my experience working with an information architecture that was incomplete and lacked generative research to understand the users. I was tasked with finding ways to validate the IA while providing useful user insight for future design changes. To meet the goal, I studied card sorts in depth and developed useful techniques for problems that often arise but are seldom discussed.
I also explored the use of other IA validation techniques such as task-based tree tests and click tests to complement and cross-validate card sort findings. Through the use of mixed methodology within-subject study design, card sort data can be more easily understood and validated by the outcomes of tree tests and click tests.
This presentation will provide practitioners with information about card sorting in advanced situations. Specifically it will cover card sorting when applied to complex hierarchies, multiple audiences, and information architecture validation.
Presented by Caron Garstka at UXPA 2018
Reflecting on over 20 years of designing around mobile technology, products and services, Jason descibes some of the lessons he has learned along the way. He then uses these as a basis to help identify how these might help us identify new opportunities and tackle key challenges as we cerate new mobile solutions.
UXPA2019 Optimal AR UX for Complex Purchases — How immersive technology boost...UXPA International
Augmented Reality for eCommerce is everywhere. Major retailers and Shopify have mainstreamed 3D. But so far, nearly all product shoppers do is simply “see this in their room.” For complex, configurable, personalized purchases, this isn’t enough.
This session focuses on effective AR uses that increase user success with planning and decision-making. Think of projects such as a kitchen redesign — design aesthetics, myriad features/options, physical characteristics, and lack of buyer knowledge all stand in the way.
I’ll discuss wide-ranging aspects of AR’s potential and provide a framework for planning product-focused applications. I’ll share lots of examples and insights from recent projects, plus others I’ve found along the way, including UX principles for image-based visualizers and configurators refined over 2 decades. This knowledge with help spur ideas for your own projects.
Going beyond, I’ll align user expectations with present and future capabilities of 3D platforms/engines/hardware, giving you a working knowledge for the next generation of 3D: Mixed- and eXtended-Reality.
A challenging review of the future of user interfaces, and a plea to better focus and shun the shiny:
– triangulate through experts
– observe emergent behaviour
– and track a range of trends.
Get out the echochamber and avoid the human centipede of digital rhetoric. Listen harder with your eyes and critique better with your mind.
Know Thy User: The Role of Research in Great Interactive Designfrog
In this talk, David Sherwin from frog demystifies the role and use of research in the day-to-day work of an interactive designer. He draws on the collective knowledge of frog's design research practice and his own experience as a design research lead helping to coordinate teams in conducting U.S.-based and global research programs.
Creating a killer product: where value meets user experience and product designMorgan McKeagney
Creating a great product is as much about psychology and understanding people, as it is about entrepreneurship and great design. In this talk I explore the relationship between value and great design; how you can go about finding problems worth solving, and how to create experiences that resonate with people.
Talk first delivered at BOI Gears, Dublin, 27/5/16.
Truth and Dare - Out of the echochamber into the fireJason Mesut
This is a presentation that starts to touch on the risks and issues circling the UX echochamber right now, and what we can do to battle them.
It's a presentation I gave at EuroIA on September 23rd 2011. It has been designed to be readable without presentation and also to aid comprehension by non-english speaking audiences. Hence the amount of wordy slides.
Hyper! Hyper!! How to deal with trends, fads and constant changeRupert Platz
The digital industry is subject to permanent change, and its thought leaders constantly keep predicting even more major shifts. Time and again, new processes, roles, methods, usage patterns, platforms, work fields, tools etc. are declared the „next hot big thing“. Some of these eventually do affect our work as UX Designers in a major way, others turn out to be just temporary fads or premature concepts. How do we deal with all the trends and hypes without freaking out or getting lost chasing shiny objects? (Talk held at UX Camp Europe / june 2017, Berlin)
In a future where digital services and physical products come together, it seems like the tech community is having the greatest influence on our world. In some ways, this is great, but we seem to have forgotten those designers with the talent for crafting physical forms that can fit into our hands, our homes and our lives.
For a future Internet of Things, the UX community needs to better engage Industrial Designers in what we do. This talk explored how we do that.
NB, this is a talk intended for a UX audience, and is meant to be a starter of an ongoing discussion between both UX and Industrial Design fields. If you want to be part of the discussion, please get in contact.
Crowdsourced topic rankings at Snowforce 2017 in Salt Lake City drove this one-hour "Top 10" -- from evolving role of CIO, up through AI-leveraged connection, into a culture of innovation. (Peter Coffee, VP for Strategic Research at Salesforce)
A recap of interesting points and quotes from the May 2024 WSO2CON opensource application development conference. Focuses primarily on keynotes and panel sessions.
This presentation grew out of my experience working with an information architecture that was incomplete and lacked generative research to understand the users. I was tasked with finding ways to validate the IA while providing useful user insight for future design changes. To meet the goal, I studied card sorts in depth and developed useful techniques for problems that often arise but are seldom discussed.
I also explored the use of other IA validation techniques such as task-based tree tests and click tests to complement and cross-validate card sort findings. Through the use of mixed methodology within-subject study design, card sort data can be more easily understood and validated by the outcomes of tree tests and click tests.
This presentation will provide practitioners with information about card sorting in advanced situations. Specifically it will cover card sorting when applied to complex hierarchies, multiple audiences, and information architecture validation.
Presented by Caron Garstka at UXPA 2018
Reflecting on over 20 years of designing around mobile technology, products and services, Jason descibes some of the lessons he has learned along the way. He then uses these as a basis to help identify how these might help us identify new opportunities and tackle key challenges as we cerate new mobile solutions.
UXPA2019 Optimal AR UX for Complex Purchases — How immersive technology boost...UXPA International
Augmented Reality for eCommerce is everywhere. Major retailers and Shopify have mainstreamed 3D. But so far, nearly all product shoppers do is simply “see this in their room.” For complex, configurable, personalized purchases, this isn’t enough.
This session focuses on effective AR uses that increase user success with planning and decision-making. Think of projects such as a kitchen redesign — design aesthetics, myriad features/options, physical characteristics, and lack of buyer knowledge all stand in the way.
I’ll discuss wide-ranging aspects of AR’s potential and provide a framework for planning product-focused applications. I’ll share lots of examples and insights from recent projects, plus others I’ve found along the way, including UX principles for image-based visualizers and configurators refined over 2 decades. This knowledge with help spur ideas for your own projects.
Going beyond, I’ll align user expectations with present and future capabilities of 3D platforms/engines/hardware, giving you a working knowledge for the next generation of 3D: Mixed- and eXtended-Reality.
A challenging review of the future of user interfaces, and a plea to better focus and shun the shiny:
– triangulate through experts
– observe emergent behaviour
– and track a range of trends.
Get out the echochamber and avoid the human centipede of digital rhetoric. Listen harder with your eyes and critique better with your mind.
Know Thy User: The Role of Research in Great Interactive Designfrog
In this talk, David Sherwin from frog demystifies the role and use of research in the day-to-day work of an interactive designer. He draws on the collective knowledge of frog's design research practice and his own experience as a design research lead helping to coordinate teams in conducting U.S.-based and global research programs.
Creating a killer product: where value meets user experience and product designMorgan McKeagney
Creating a great product is as much about psychology and understanding people, as it is about entrepreneurship and great design. In this talk I explore the relationship between value and great design; how you can go about finding problems worth solving, and how to create experiences that resonate with people.
Talk first delivered at BOI Gears, Dublin, 27/5/16.
Truth and Dare - Out of the echochamber into the fireJason Mesut
This is a presentation that starts to touch on the risks and issues circling the UX echochamber right now, and what we can do to battle them.
It's a presentation I gave at EuroIA on September 23rd 2011. It has been designed to be readable without presentation and also to aid comprehension by non-english speaking audiences. Hence the amount of wordy slides.
Hyper! Hyper!! How to deal with trends, fads and constant changeRupert Platz
The digital industry is subject to permanent change, and its thought leaders constantly keep predicting even more major shifts. Time and again, new processes, roles, methods, usage patterns, platforms, work fields, tools etc. are declared the „next hot big thing“. Some of these eventually do affect our work as UX Designers in a major way, others turn out to be just temporary fads or premature concepts. How do we deal with all the trends and hypes without freaking out or getting lost chasing shiny objects? (Talk held at UX Camp Europe / june 2017, Berlin)
In a future where digital services and physical products come together, it seems like the tech community is having the greatest influence on our world. In some ways, this is great, but we seem to have forgotten those designers with the talent for crafting physical forms that can fit into our hands, our homes and our lives.
For a future Internet of Things, the UX community needs to better engage Industrial Designers in what we do. This talk explored how we do that.
NB, this is a talk intended for a UX audience, and is meant to be a starter of an ongoing discussion between both UX and Industrial Design fields. If you want to be part of the discussion, please get in contact.
Crowdsourced topic rankings at Snowforce 2017 in Salt Lake City drove this one-hour "Top 10" -- from evolving role of CIO, up through AI-leveraged connection, into a culture of innovation. (Peter Coffee, VP for Strategic Research at Salesforce)
A recap of interesting points and quotes from the May 2024 WSO2CON opensource application development conference. Focuses primarily on keynotes and panel sessions.
Cyborg Design: Multimodal Interactions, Information, and Environments for Wea...Bennett King
This presentation provides an overview or wearable computing for the UX community and design principals that can be used for wearable experience design. It was first given at the IA Summit in San Diego on March 30th, 2014.
Talk by Sarit Arora, Yahoo, at the STC India UX Conference on Saturday, August 27, 2011, conducted at WE School, Bangalore.
https://sites.google.com/site/stcindiaux/speakers#Sarit
Social media and mobile devices have combined to help create the always-with-us, always-on, always-connected campus. Not just student-to-student but, importantly, institution/faculty/staff-to-student as well as staff-to-staff. We need to look beyond the silo-ed, one-way web sites of the past towards more personal, two-way applications that take advantage of this sea change on campus. The ways in which our users will want to interact with us, the types of tasks they’ll want to complete, and the types of devices we’ll want to deliver to will just continue to proliferate.
Now is the time to reevaluate.
Using lessons learned at a large land-grant institution we’ll look at what the future friendly campus might look like, ways to plant the seed of that change and tips on how to accomplish it.
This presentation was given at the 2012 .eduGuru Summit on April 11, 2012.
What I learned about AI, ML and Blockchain from one Wired conference!John Powers
IMHO, the people and organizations to forge relationships with are the ones that hunger to understand the use cases for these technological developments in order to visualize and collaborate on projects that can and will affect change in the world.
I have included some detailed information about some of these organizations and the technology they bring to the table.
A talk I gave on Mobile IA at the University of Washington iSchool's Information Architecture Summer Institute. Presented in Seattle, June 2012.
[Originally uploaded to Slideshare June 21, 2012]
An introductory workshop on UX design, taught to design thinking students at the Hasso-Plattner-Institut School of Design Thinking in Potsdam, Germany.
Companion website: http://paperandcode.weebly.com
Software used in the workshop: Sketch, Invision
Undeniably 2020 has been an unpredictable year. This originated some creativity for innovation as much as adaptation and acceleration of existent ideas.
Every so often at Cocoon we feel the need to review these technologies and approaches and filter what we feel is relevant for us and our clients into a document that we share internally and externally.
This year we gave this document a linear context: Digital Global Humanism.
Up until recently people were the central focus in digital businesses and ecosystems.
Businesses started by embracing humanism to achieve their results and to enable clients to access their products in the easiest ways possible.
But now we also need to remind people about their own responsibility for the Earth. We added this to our process of business transformation.
Havas' 18 innovation network and UCLA TFTDM have partnered to analyze the evolution of UX design of media platforms, driven by GAFA but not only. Recreating standards for the communication industry. Presented at Havas 3is internal event in Bogota, Colombia.
It may be easier than ever today to collect data, but many marketers still find themselves scratching their heads when trying to decide how best to sift through it to uncover the gems. What’s often even more difficult, however, is developing reports that incite action and encourage future investment in the right strategies and optimizations – especially when findings challenge the status quo.
In this session, Ben Magnuson, Senior Data Strategist at One North, explore how to deliver reports that your stakeholders will actually care to read. Specifically, he dives into how you can shift your reporting strategy to ensure you are:
* Establishing the right baselines and goals to help you more accurately benchmark your progress towards KPIs
* Moving beyond simply showing your work to provide the right level of context around data trends that matter
* Including stakeholders in the development of metrics to prevent surrogation, or the confusion of strategic intent with the metrics meant to represent it
* Creating an influential narrative around your results that helps you overcome bias, combat conventional thought and improve decision making
#1NWebinar - 2020 Trends: Surviving Today’s Ever-Changing WorldOne North
The global pandemic has brought tremendous change to many markets and forced organizations to alter the way they communicate, collaborate and operate. Despite the ever-evolving environment, many businesses are finding new ways to serve their customers and continue providing value – giving them the edge they need to thrive in this new normal.
Looking for some inspiration to help you adjust or focus your own efforts? Join Jen Frost, Kalev Peekna and John Simpson as they discuss how stand-out organizations have been managing through the COVID-19 crisis. They’ll highlight examples of exceptional communications, innovations, digital experiences and strategies that businesses across a variety of industries are using to move their businesses forward in 2020.
#1NWebinar: From PSO to PSB – A New Model for Creating Differentiated Brand E...One North
Unlike B2B or B2C peers, professional services organizations have a host of hurdles to overcome to successfully present a clear and cohesive brand story in a unique fashion. All too often, marketers find themselves stuck between building the firm brand or building practitioners’ brands. This session, presented by Ryan Schulz and Kalev Peekna, examines how the use of an umbrella brand and supporting practice area marketing can help drive an integrated and powerful experience.
Kalev and Ryan use real examples to show how firms are using this approach to guide their content, thought leadership, events and digital strategies. The end result is a differentiated and memorable brand experience at every touchpoint.
Key takeaways include:
* An introduction to a new professional services brand model
* A discussion on how to implement the model in a practical and achievable fashion
* A deep dive into how practice areas, practitioners and marketers can embrace the framework
* Real-world examples of firms that have embraced this new model
From PSO to PSB: A New Model for Creating Differentiated Brand ExperiencesOne North
Unlike B2B or B2C peers, Professional Services Organizations have a host of hurdles to overcome to successfully present a clear and cohesive brand story in a unique fashion. All too often, marketers find themselves stuck between building the firm brand or building lawyers’ brands. This session examines how the use of an umbrella brand and supporting practice area marketing can help drive an integrated and powerful experience. Kalev Peekna, Chief Strategist at One North, and Ryan Schulz, Managing Director of Brand & Experience Design at One North, use real examples to show how firms are using this approach to guide their content, thought leadership, events and digital strategies. The end result is a differentiated and memorable brand experience at every touch point.
You will learn:
* A new Professional Services Brand Model
* How to implement in a practical and achievable fashion
* How practices areas, lawyers and marketers can embrace the framework
* Real-world examples of firms that have embraced this new model and the resulting brand touch points
#1NWebinar: Talent Brand - The Missing Piece of Your Brand PuzzleOne North
Talent Development Manager Sarah Mueller describes the untapped element of brand every professional services organization should be taking advantage of: the Talent Brand. Attracting, engaging and retaining top talent is an essential activity for marketers and HR professionals alike, but what really helps a company stand apart from the rest in a highly competitive talent market is a well-defined and unique talent brand.
During her presentation, Sarah broke down the meaning of a talent brand, showed what a successful talent brand in action looks like and described the tools needed to start your own talent brand initiative.
#1NWebinar: Digital Blindspots - A Q&A on Common Marketing Analytics HurdlesOne North
Although we have all kinds of technology at our fingertips, marketers continue to struggle to quantify and report on the effectiveness of their activities. In this Q&A-style #1NWebinar, Senior Data Strategist Ben Magnuson sat down with One North’s Marketing Coordinator Olivia Koivisto to discuss common data analytics and reporting questions from B2B and professional services marketers. During the session, Ben explained what to look for in analytics tools, how to identify which data points matter, the importance of goal-setting, and more.
Watch the recording: https://youtu.be/RsQZxFLfYnI
Orchestration: Making Your Digital Marketing Work in ContextOne North
The top transformational problem in marketing is no longer "how to be digital." Now, the most significant problem is how to coordinate and integrate fragmented activities into a coherent customer experience. In short, the new goal is orchestration. View the discussion of what we, as digital marketers managing a plethora of tactics, can learn from the idea of classical orchestration. Using analogies from music theory and examples from classical to pop, this session demonstrates how to create an integrated marketing strategy, proving that the whole of your marketing can equal more than the sum of its parts.
Read this recap: https://www.slideshare.net/OneNorthInteractive/orchestration-making-your-digital-marketing-work-in-context
#1NWebinar: GDPR and Privacy Best Practices for Digital MarketersOne North
One North’s Managing Director of Technology Ryan Horner and legal process and technology consultant Bob Beach share details on how the EU’s General Data Protection Regulation (GDPR) could impact digital assets.
This webinar is designed to educate digital marketers, share actionable examples, and provide an overview of how One North can help clients ensure their digital properties are in compliance with the regulation and execute on those efforts. Beyond GDPR compliance, the session will also highlight important information for marketers as data privacy continues to become a critical and strategic component of digital.
Access the recording: https://youtu.be/ruQpN70LGt0
#1NLab17 - Feeding Your Brain: True Stories About InspirationOne North
Managing Director of Experience Design Ryan Schulz explains that inspiration is more than a poster of a sunset. Schulz explores how to find inspiration in everyday life as well as why it’s an essential part of the creative process when developing extraordinary digital experiences for business.
#1NLab17 - Eight for Eight: Finishing Strong One North
No matter how smoothly a project has been going, the last eight percent can feel grueling on marketers. In his presentation, Creative Director Nate Denton gives marketers strategies to help move through the final stages of a digital endeavor, so that the final product is as excellent as initially envisioned.
#1NLab17 - Building an Account-Based Marketing Technology Strategy One North
Technical Strategist Pete Amundson helps marketers get started with their ABM (account-based marketing) strategies by describing technology fundamentals and best practices for reaching a firm’s most important audiences.
#1NLab17 - #1NResearch: Earning Loyalty as a PSOOne North
Managing Director of Business Development Dawn Michalak shares One North’s latest research report, which explores how professional services organizations earn loyalty that keeps their clients coming back – and spending more. She uses her favorite brand as a case study to bring loyalty to life, and shares strategies for marketers to add to their arsenal.
#1NLab17 - The Apparent Chaos: Bold Design that WorksOne North
Art Director Michael Correy creates a case for chaos in design. He challenges marketers to get out of their comfort zones and instead apply bold and interesting design to stand out from the sea of sameness often seen in the professional services landscape.
#1NLab17 - Functional Fixedness: A Creative ConundrumOne North
Art Director Hannah Green & UX Strategist Mitch Diehl describe a common challenge for marketers: pushing the boundaries of their daily functional fixedness and beginning to think outside-the-box. The duo shares strategies to productively apply design-thinking in order to create excellent digital experiences.
#1NLab17 - From Obstacle to Opportunity: Using Tech to Inspire Solutions One North
Architect Vinu Krishnawswamy identifies technology hurdles that digital marketers are currently facing and offers creative solutions that not only resolve these challenges, but also embrace creative and strategically sound applications of technology.
Associate Creative Director Jessica DeJong explores what’s next in digital by focusing on three forward-thinking themes: artificial intelligence, design systems and progressive web apps. DeJong explains the essentials of each trend and shares case studies on how they function in business today.
Senior Digital Strategist Cathy Lynk takes inspiration from a variety of businesses and shows how a firm’s physical spaces can and should complement its digital spaces, and vice versa.
#1NLab17 - Designing the Next Release: Measuring & Experimenting with Data One North
Data Analyst Ben Magnuson explains how to begin implementing an analytics strategy by connecting his personal life to real life business examples, proving how analytics can give unexpected insights that turn into million-dollar ideas.
#1NLab17 - Taming your Services Taxonomy: Strategic IA for Great UX One North
Manager of UX Strategy Jessie DuVerneay explores the foundation that can make or break a website – information architecture, and more specifically, services taxonomy. DuVerneay combines her love of library science with UX principles to explain the importance of these website building blocks, sharing strategies on how to get started.
#1NLab17 - Strategy by Design: Applying Design Thinking to Your Marketing Pla...One North
One North Chief Strategist Kalev Peekna identifies a common problem for marketers: random acts of marketing. Peekna uses this concept to discuss how Design Thinking can be applied to better problem solve and plan, in order to create excellent digital strategies.
Expert Accessory Dwelling Unit (ADU) Drafting ServicesResDraft
Whether you’re looking to create a guest house, a rental unit, or a private retreat, our experienced team will design a space that complements your existing home and maximizes your investment. We provide personalized, comprehensive expert accessory dwelling unit (ADU)drafting solutions tailored to your needs, ensuring a seamless process from concept to completion.
Top 5 Indian Style Modular Kitchen DesignsFinzo Kitchens
Get the perfect modular kitchen in Gurgaon at Finzo! We offer high-quality, custom-designed kitchens at the best prices. Wardrobes and home & office furniture are also available. Free consultation! Best Quality Luxury Modular kitchen in Gurgaon available at best price. All types of Modular Kitchens are available U Shaped Modular kitchens, L Shaped Modular Kitchen, G Shaped Modular Kitchens, Inline Modular Kitchens and Italian Modular Kitchen.
Dive into the innovative world of smart garages with our insightful presentation, "Exploring the Future of Smart Garages." This comprehensive guide covers the latest advancements in garage technology, including automated systems, smart security features, energy efficiency solutions, and seamless integration with smart home ecosystems. Learn how these technologies are transforming traditional garages into high-tech, efficient spaces that enhance convenience, safety, and sustainability.
Ideal for homeowners, tech enthusiasts, and industry professionals, this presentation provides valuable insights into the trends, benefits, and future developments in smart garage technology. Stay ahead of the curve with our expert analysis and practical tips on implementing smart garage solutions.
Can AI do good? at 'offtheCanvas' India HCI preludeAlan Dix
Invited talk at 'offtheCanvas' IndiaHCI prelude, 29th June 2024.
https://www.alandix.com/academic/talks/offtheCanvas-IndiaHCI2024/
The world is being changed fundamentally by AI and we are constantly faced with newspaper headlines about its harmful effects. However, there is also the potential to both ameliorate theses harms and use the new abilities of AI to transform society for the good. Can you make the difference?
White wonder, Work developed by Eva TschoppMansi Shah
White Wonder by Eva Tschopp
A tale about our culture around the use of fertilizers and pesticides visiting small farms around Ahmedabad in Matar and Shilaj.
4. “If one more person interrupts this meeting to
congratulate a grown-a** man who bounces a
ball for a living, I swear I’ll stream Fashion
Week on every monitor in this office.”
5. Why Look Out of Industry?
1. Y’all spend way too much time looking at each other anyway.
2. “Best practices” lead to competence, not innovation.
3. And finally, sometimes…
6. …You Must Leave the Shire to Have a
Real Adventure!
Take it from your friendly neighborhood
One North hobbit. It’s true.
7. AI VB
PWAs DT
Artificial Intelligence in
Digital Marketing
Voice of Brand
Progressive Web Apps Design Thinking
Design Systems
Revenge of the Mouse
Mondrianism
Fluid Geometry
Black
Rebellious Design
14. So, what exactly is AI?
• Artificial intelligence is simply a machine’s ability to parse large
amounts of data and identify patterns in order to perform tasks
that would otherwise require human intelligence.
• “AI” is an umbrella term. It includes visual perception, speech
recognition, decision-making, pattern recognition, and language
translation.
15. AI: The Buzzword Du Jour
All the big names in tech are investing in AI:
• Google’s AlphaGo, PAIR
• Salesforce Einstein
• Adobe Sensai
• IBM Watson
• Facebook FAIR
• Uber, Spotify, Amazon …
16.
17. Voice &
Chatbots
Voice inputs, chatbots, and
conversational UIs
AI in Marketing Strategy
Search
Advanced search algorithms use
forms of AI
Virtual Reality/
Augmented Reality
Brand, storytelling
Personalization
Content recommendations and
content curation
Programmatic
Creative
A/B testing, Design
Marketing
Automation
Email Marketing, CRM
20. The North Face: Personalizing Search
• The North Face paired with
IBM’s Watson to completely
reimagine the product search
experience.
• Instead of complicated filters, or
endless suggestions, it asks
targeted questions about
where, when, and how you will
use the product – and provides
truly intelligent suggestions.
21. VR / AR in Digital Retail
Houzz iOS App
Researchers from
Neilsen and YuMe
found that VR
prompted a 27%
higher reaction in
users and kept them
engaged for 34%
longer.
22. Both big and small media
outlets are telling new kinds
of stories by intermixing
traditional article snippets
with elements of VR and AR.
https://www.ibm.com/thought-leadership/hidden-figures/
VR / AR Content
25. Conversational User Interfaces
“A conversational interface is any UI that mimics chatting
with a real human.
The idea here is that instead of communicating with a
computer on its own inhuman terms — by clicking on icons
and entering syntax-specific commands — you interact
with it on yours, by just telling it what to do.”
https://www.fastcodesign.com/3058546/conversational-interfaces-explained
30. Travel Bots
Many travel providers see
conversational UIs as a better way to
guide customers through complex
interactions.
Through Facebook Messenger, KLM
passengers can check status, check
in, purchase new flights, and even
change itineraries. Users make
fewer mistakes because their
choices are more focused and
guided.
31. Content
Consumption
Quartz’s mobile app is a
completely different way to read
the news. While its website is
focused on wide browsing and
deep reading, the mobile app is
all about quick interactions and
updates.
32. Content Consumption
The New York Times app
allows direct conversation with
an actual journalist (not a bot),
providing a unique way to
explore the 2018 Olympics in
PyeongChang.
Users of its iOS apps can get
notifications, ask questions,
and suggest viewing choices.
36. Is Voice the Death of Brand?
Scott Galloway has recently warned that
conversational UIs could fundamentally
disrupt and degrade our brand relationships.
Because conversational UIs mediate the
experience between a user and the content or
purchases they want, they exert more control
over user choice, and in some instances erase
the brand experience altogether.
For his full talk, see:
https://vimeo.com/217129633
Scott Galloway
Professor of Marketing
NYU Stern School of Business
Harbinger of Brand Death
37. How it Happens
Alexa, I need
batteries.
To help me search, tell me
more about what kind of
batteries you need.
I need AA
batteries.
Amazon’s Choice is
Amazon Basics AA
Batteries, 12-count.
Would you like to buy it?
38. It’s Happened Before
Airlines used to compete on brand.
The OTAs (Expedia, Orbitz, Priceline,
Kayak) changed all of that. Users now
make choices almost exclusively on
price, so that’s how airlines now
compete. Airlines went bankrupt
trying to accommodate this change.
The next time an airline shrinks a seat, removes a
perk, adds a fee, or otherwise makes your life more
miserable, you’ll know it’s all because of these guys.
Pro tip: it’s also why there’s a bigger divide between
the have and have-nots of airline status.
39. What is the Voice of Your Brand?
Even if you don’t buy into Galloway’s view, the
rise of conversational interfaces raises interesting
questions:
• What is your brand’s literal voice?
High? Low? Age? Accent?
• What is your brand’s personality?
Authoritative? Explorative? Optimistic?
Reassuring?
• How does it interact? Is it a “sage on the
stage” or “guide on the side?”
• Where does it come from? What is its relatable
backstory?
40. Progressive Web Apps3. Progressive Web Apps
The Mobile Experience You’ve Always Deserved
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53. Is a PWA Right for My Project?
Good candidates for PWAs:
• Ideal for content/projects that
encourage regular engagement
• Ideal for projects with a large
mobile audience
• Any existing native apps
• Projects offering unique content
or experiences
Ideas:
• Thought leadership (using
personalized push notifications)
• Events
• Recruiting
• Client tools / portals /
references
• Business development tools
54. Is a PWA Right for My Project?
Good candidates for PWAs:
• Ideal for content/projects that
encourage regular engagement
• Ideal for projects with a large
mobile audience
• Any existing native apps
• Projects offering unique content
or experiences
Ideas:
• Thought leadership (using
personalized push notifications)
• Events
• Recruiting
• Client tools / portals /
references
• Business development tools
56. What is Design Thinking?
Design Thinking is a human-centered approach to innovation that
draws from the designer's toolkit to integrate the needs of people,
the possibilities of technology, and the requirements for business
success.
– Tim Brown, CEO of IDEO
57. Putting the Design Up Front
Design Thinking is a type of strategy or solutions framework. The
biggest change it makes is moving the activities of design to the
front of the process. Consider a standard solutions approach:
Plan Research Analyze Define Design Implement
58. Putting the Design Up Front
Design Thinking not only moves Design up to the front of the
process, it also reimagines how it happens. Linear, analytical, and
rigid processes are replaced by flexible, iterative, and imaginative
tools and disciplines.
“Design”
Inspiration Ideation Implementation
Build &
Release
Repeat Frequently
59. Core Principles of Design Thinking
• It’s Not a Process – it’s a toolbox of techniques used to understand and create solutions.
• It’s about Creation and Change – this is why it’s so often called upon in the context of
“disruption.”
• It’s Human Centered – it’s less about markets, products, and money than about people,
aims, and needs.
• It’s Collaborative – it requires teams, and eschews the myth of the lone genius.
• It’s Nonlinear – it doesn’t follow a straight line to progress. Think of it as the chaos that
fights chaos.
60. Three Core Modes
All of the activities and tools that
make up Design Thinking serve
one or more of three core modes
of thinking: inspiration, ideation
and implementation.
Most teams start at inspiration,
proceed to ideation and finish at
implementation. But the path is
often messy, and teams may move
back or repeat modes.
Inspiration
IdeationImplementation
61. Inspiration Techniques
There are many research
techniques that spark
inspiration. What they all
share is that they are
focused on people:
Interviews
1:1 observational discussions
to discover needs and
context.
Group Interviews
Group discussions to
discover needs and tease
out outliers and differences.
Immersive Studies
Visiting the site of a product
or service – observing users-
in-action. Intercepting users to
interview in-context.
Card Sorting
Asking users to group and/or
prioritize concepts or themes
to understand how they
categorize their needs.
Collage / Drawing
Inviting user to express
abstract needs (like “trust”)
through visual tools.
Guided Tour
Having a user – not an
organization – take you
through a process or
workspace.
62. Ideation Techniques
The Ideation techniques are
all fundamentally
collaborative, and can be
used just as fruitfully to
refine an existing idea as
they can to create a new
idea.
Design Brief
Iterating on your project
brief, using insights to focus
your goals on design
objectives.
Brainstorming
Quick, collaborative
discussions to produce as
many ideas as possible
within a specific timeframe.
Storyboarding
Mixing visuals with narrative
to illustrative how ideas might
play out.
Design Principles
Self-imposed constraints that
articulate shared needs,
themes, techniques, etc.
Concept
A visual or narrative
illustration of an idea – but
not the final “design.”
How Might We …
Focusing ideation on a single-
problem to unlock a flow of
ideas.
63. Implementation Techniques
Implementation is really
about prototyping your
ideas. Prototypes aren’t just
for physical products; they
can work just as well for
more abstract problems like
services or marketing.
Scenario
Step-by-step illustration of
the experience you are
trying to create
Wireframe
Quick sketch of an interface
– digital or analog – that you
expect people to use
Mockup
Higher-fidelity design that
gives an intellectual and
emotional impression of look
and feel
Samples &
Artifacts
It might be content, an
image, a physical object, or
space – any artifact that
people will use or encounter.
Storytelling
A compelling narrative that
not only explains, but also
wins hearts and minds
64. Suggested Reading
Change by Design,
Tim Brown
The Field Guide to Human-Centered
Design, IDEO
Harvard Business Review,
September 2015
This is Service Design Thinking
I’m interested How does it work? I want to get started
66. GMA Village – Oakland, CA
THE PROBLEM
Childcare is expensive, hard to find, and good at
spreading colds. Especially in high-cost, low-income areas
like Oakland.
THE SOLUTION
Create a peer-to-peer network that makes arranging
childcare more efficient, and brings to market an
untapped source of highly experienced labor: retired
grandmothers.
WHY DESIGN THINKING WORKED
It was only by participating in parents’ daily lives that the
Design Thinking team at TLabs literally stumbled across
the ad hoc childminders who inspired the solution.
My grandmothers wore wigs, but they were
never that on point.
www.slate.com/blogs/better_life_lab/2017/11/01/are_grandmas_t
he_answer_to_america_s_child_care_woes.html
67. But Can It Work in PSOs?
Ask Miles & Stockbridge.
As Chief Experience Officer, Edwin Bodensiek’s brief
is to “extend the concept of brand beyond marketing.”
Miles and Stockbridge is actively using Service Design
techniques to improve the:
• Candidate experience
• Employee experience
• Visitor experience
• Outreach experience
• Client Service experience
https://www.linkedin.com/pulse/new-wave-branding-customer-experience-its-what-
you-think-bodensiek/
69. Also known as …
You also hear design
systems referred to as:
Atomic Design Pattern Library Design Language
Digital Style Guide Design Standards Style Guides
115. How to Think about These “Trends”
• These are inspirations, not prescriptions.
• Don’t let the specific aesthetics of these examples distract you.
• If you want to experiment, think about focused campaigns.