North Bay Business Journal digital media presentationlisamattsonwine
Presentation on digital media strategy from the 2011 Wine Industry Conference, presented by the North Bay Business Journal: http://www.northbaybusinessjournal.com/resources/business-journal-events-presentations/wine-industry-conference-2011/.
Digital Marketing Strategy Project: Airlie WineryChris Robisch
An example of a complete digital marketing strategy presentation. Online and Social Media audit, recommendations, and plan to improve the client's online presence, brand awareness, build a community, and generate leads and inbound traffic.
North Bay Business Journal digital media presentationlisamattsonwine
Presentation on digital media strategy from the 2011 Wine Industry Conference, presented by the North Bay Business Journal: http://www.northbaybusinessjournal.com/resources/business-journal-events-presentations/wine-industry-conference-2011/.
Digital Marketing Strategy Project: Airlie WineryChris Robisch
An example of a complete digital marketing strategy presentation. Online and Social Media audit, recommendations, and plan to improve the client's online presence, brand awareness, build a community, and generate leads and inbound traffic.
Hogan Digital Marketing Plan for Asia PacificJhang Yuting
Hogan Digital Marketing Plan
- Customized strategies through digital communication planning with global extension.
- The strategies tailored with different merchandising in Asia Pacific market
- Enlarging the brand awareness and visibility.
- Targeting young generation with a creative approach.
A suggested digital strategy for the Detroit Pistons I created for a final presentation for a course I took at Michigan State University in Spring 2017.
This slideshow outlines my digital media marketing strategy for Citroen Automobiles. The slideshow is the final project for the Michigan State University class Advertising 420. Advertise 420 explores the essentials of a New Media Driver's license.
Final presentation presented to executives from Popeyes, KIA, YuMe, and Melt. The presentation included a "Best In Class" sponsorship case study, Popeyes brief and future marketing suggestions. The goal of the presentation was to address Popeyes future in college sports sponsorship and their current holdings in the Bahamas Bowl.
Small Business Boot Camp with Jim Joseph at VocusCision
In 25 years as a marketing and branding expert, Jim has created brand experiences for Kellogg’s, Kraft, Ikea, Cadillac, Clean & Clear, American Express, Walmart and more. He teaches intensive marketing classes at New York University and his second book, The Experience Effect for Small Businesses, is in stores now.
Take a look at the Small Business Bootcamp he did with Vocus - you'll learn a ton, including:
-Create DIY ‘brand experiences’ that keep customers coming back
-Research techniques to help your brand connect with customers better
-Out-brand your rivals with some easy competitive analysis
Creating Videos People Want to Watch: Practical advice and implementable tech...Richard Harrington
There’s a lot to making a great video… one that connect with an audience and drives them to action. Of course video can be both expensive and time consuming.
In this session, web video expert Rich Harrington shares practical advice that won’t break the bank. He’ll share techniques he’s used for big brands like Apple, the American Red Cross, the Family Online Safety Institute and more.
Webinar - Storymakers 2: Producing a Successful Video Story from Sound to Scr...Rebecca Wiegand
Visit http://www.techsoup.org for donated technology for nonprofits and libraries!
If your nonprofit or library is thinking about jumping into video creation, this is the place to start! Watch the second webinar in our four-part Storymakers 2016 (http://www.techsoup.org/storymakers) series to hear Aaron Bramley from Lights.Camera.Help. and Mark Horvath of Invisible People share their tips on the steps for a successful video shoot.
Now that you've gotten your pre-production steps completed, this webinar will tackle the nuts-and-bolts for day-of video production! You'll learn about:
-- Setting up lighting and using natural light
-- Microphones and homemade sound booths
-- Setting up different shots
-- Get tips on interviewing people well
-- Using animations instead of live people on film
-- Camera tips, including using apps, mobile phones, PowerPoint, or other tools to create your video
-- And more!
Why you should be F***ing with video - Flaunt Digital - Leeds Digital Festiva...Flaunt Digital
Flaunt Digital's first Leeds Digital Festival session, providing an overview of everything you need to know about video marketing. From some of the basic video recording techniques to how you can create your own business videos on a budget. This is a great opportunity for marketers and business owners alike to learn some inside tricks from a friendly group of video production and video distribution experts.
The talk includes sections from Lee Fuller (Flaunt Digital CEO), Scott Ninness (Head of Video at Flaunt Digital), Jamie Shields (Chief Technical Officer at Flaunt Digital) and Chris Hodgson (Flaunt Digital's Media Director).
Video marketing is big and only going to get bigger, use this information to understand why.
What role will voice and video play in Marketing Research?Kantar
Many people have stressed the need for surveys to change, but not enough has been said about how they should change. Most agree that surveys need to be shorter and more engaging but in many cases, surveys are created by corporate clients that lack the skills to fix surveys. We believe that one way to improve surveys is to incorporate voice-to-text technology and voice and video capture.
The capture and viewership of video is exploding in social media and in the advertising medium. Video advertising has more than doubled in the past two years and will double again in the next 18 months. Trends in society tend to also impact marketing research and we need to react and adapt. We believe that these technologies can significantly help with respondent engagement and can provide a way to get more learning from a shorter respondent engagement.
Converge 2014: Telling Your Story: Producing Video with Quality, Strategy and...Converge Consulting
Telling Your Story: Producing Video with Quality, Strategy and Speed
STEVE BLAND
Marketing budgets are getting increasingly smaller, yet demand for high quality content grows. Video allows you to develop a deeper emotional connection with visitors and is a critical component to any content marketing plan. This session will teach you how to effectively tell the brand story of your intuition through video.
The proliferation of content creation technologies, from smart phones and social media to DSLRs and Adobe Creative Suite, has opened up less expensive, faster and better story telling opportunities for brands. Schools must take notice and learn to create excellent, timely video that is on strategy.
KEY TAKEAWAYS:
How to take your story from idea to script
How to align your video production with your content strategy
How to balance the the need for speed and the demand for quality
Hogan Digital Marketing Plan for Asia PacificJhang Yuting
Hogan Digital Marketing Plan
- Customized strategies through digital communication planning with global extension.
- The strategies tailored with different merchandising in Asia Pacific market
- Enlarging the brand awareness and visibility.
- Targeting young generation with a creative approach.
A suggested digital strategy for the Detroit Pistons I created for a final presentation for a course I took at Michigan State University in Spring 2017.
This slideshow outlines my digital media marketing strategy for Citroen Automobiles. The slideshow is the final project for the Michigan State University class Advertising 420. Advertise 420 explores the essentials of a New Media Driver's license.
Final presentation presented to executives from Popeyes, KIA, YuMe, and Melt. The presentation included a "Best In Class" sponsorship case study, Popeyes brief and future marketing suggestions. The goal of the presentation was to address Popeyes future in college sports sponsorship and their current holdings in the Bahamas Bowl.
Small Business Boot Camp with Jim Joseph at VocusCision
In 25 years as a marketing and branding expert, Jim has created brand experiences for Kellogg’s, Kraft, Ikea, Cadillac, Clean & Clear, American Express, Walmart and more. He teaches intensive marketing classes at New York University and his second book, The Experience Effect for Small Businesses, is in stores now.
Take a look at the Small Business Bootcamp he did with Vocus - you'll learn a ton, including:
-Create DIY ‘brand experiences’ that keep customers coming back
-Research techniques to help your brand connect with customers better
-Out-brand your rivals with some easy competitive analysis
Creating Videos People Want to Watch: Practical advice and implementable tech...Richard Harrington
There’s a lot to making a great video… one that connect with an audience and drives them to action. Of course video can be both expensive and time consuming.
In this session, web video expert Rich Harrington shares practical advice that won’t break the bank. He’ll share techniques he’s used for big brands like Apple, the American Red Cross, the Family Online Safety Institute and more.
Webinar - Storymakers 2: Producing a Successful Video Story from Sound to Scr...Rebecca Wiegand
Visit http://www.techsoup.org for donated technology for nonprofits and libraries!
If your nonprofit or library is thinking about jumping into video creation, this is the place to start! Watch the second webinar in our four-part Storymakers 2016 (http://www.techsoup.org/storymakers) series to hear Aaron Bramley from Lights.Camera.Help. and Mark Horvath of Invisible People share their tips on the steps for a successful video shoot.
Now that you've gotten your pre-production steps completed, this webinar will tackle the nuts-and-bolts for day-of video production! You'll learn about:
-- Setting up lighting and using natural light
-- Microphones and homemade sound booths
-- Setting up different shots
-- Get tips on interviewing people well
-- Using animations instead of live people on film
-- Camera tips, including using apps, mobile phones, PowerPoint, or other tools to create your video
-- And more!
Why you should be F***ing with video - Flaunt Digital - Leeds Digital Festiva...Flaunt Digital
Flaunt Digital's first Leeds Digital Festival session, providing an overview of everything you need to know about video marketing. From some of the basic video recording techniques to how you can create your own business videos on a budget. This is a great opportunity for marketers and business owners alike to learn some inside tricks from a friendly group of video production and video distribution experts.
The talk includes sections from Lee Fuller (Flaunt Digital CEO), Scott Ninness (Head of Video at Flaunt Digital), Jamie Shields (Chief Technical Officer at Flaunt Digital) and Chris Hodgson (Flaunt Digital's Media Director).
Video marketing is big and only going to get bigger, use this information to understand why.
What role will voice and video play in Marketing Research?Kantar
Many people have stressed the need for surveys to change, but not enough has been said about how they should change. Most agree that surveys need to be shorter and more engaging but in many cases, surveys are created by corporate clients that lack the skills to fix surveys. We believe that one way to improve surveys is to incorporate voice-to-text technology and voice and video capture.
The capture and viewership of video is exploding in social media and in the advertising medium. Video advertising has more than doubled in the past two years and will double again in the next 18 months. Trends in society tend to also impact marketing research and we need to react and adapt. We believe that these technologies can significantly help with respondent engagement and can provide a way to get more learning from a shorter respondent engagement.
Converge 2014: Telling Your Story: Producing Video with Quality, Strategy and...Converge Consulting
Telling Your Story: Producing Video with Quality, Strategy and Speed
STEVE BLAND
Marketing budgets are getting increasingly smaller, yet demand for high quality content grows. Video allows you to develop a deeper emotional connection with visitors and is a critical component to any content marketing plan. This session will teach you how to effectively tell the brand story of your intuition through video.
The proliferation of content creation technologies, from smart phones and social media to DSLRs and Adobe Creative Suite, has opened up less expensive, faster and better story telling opportunities for brands. Schools must take notice and learn to create excellent, timely video that is on strategy.
KEY TAKEAWAYS:
How to take your story from idea to script
How to align your video production with your content strategy
How to balance the the need for speed and the demand for quality
Webinar - Storymakers 3: Polishing Your Digital Story to Make It Shine! 2016-...TechSoup
Visit http://www.techsoup.org for donated technology products for nonprofits and libraries!
If your nonprofit or library is thinking about jumping into storytelling through video creation, this is the place to start! Watch TechSoup's third webinar in our four-part Storymakers 2016 series to hear Nife Adeyemi of Scottsdale Public Library and Glenn Fajardo of TechSoup talk about editing and promoting your video!
Now that you've got your raw video footage, how do you turn it into an amazing finished product? You'll learn about:
-- Post-production video editing best practices
-- Editing tools from free to high-end
-- Tips on adding sound and graphics
-- Resources for finding royalty-free audio and graphics
-- Posting to YouTube and other video hosting services
-- Best practices on sharing your video effectively with tagging, social sharing, and on your own website
-- And more!
Topics in this volume include: An overview of the changing world of digital video advertising, exploring the potential of Vine and Instagram as networks to visually engage mobile users, optimization best practices for YouTube videos, the advent of shop-able video and how it’s being embraced by Amazon.
This presentation is from a webinar put on by PRWeb, titled "Using Video and Multimedia in Online News Releases." The purpose of the webinar was to educate attendees on how to leverage the growing popularity of online video in conjunction with press releases in order to garner more website traffic and greater search engine visibility. I hope you enjoy.
A presentation Morsekode gave to the Business Marketing Association on Video Usage in Marketing. Learn how video is deployed through every facet of marketing and sales today.
IN THIS SUMMARY
In Get Seen, Steve Garfield describes how businesses and individuals can use online video to increase visibility. He first deals with the process of creating online videos, and then explores the task of sharing and distributing videos. One of the most important elements involved when creating a successful online video is to effectively convey a compelling story. In fact, high production quality is not nearly as important as the content itself. Essentially, online video allows for communication between viewers and creators. What sets online video apart from television is the ability of its audience to immediately respond to and get feedback from the video’s producer.
SUBSCRIBE TODAY
http://www.bizsum.com/summaries/get-seen
Similar to Direct to Consumer Wine Symposium 2011 video presentation (20)
Palestine last event orientationfvgnh .pptxRaedMohamed3
An EFL lesson about the current events in Palestine. It is intended to be for intermediate students who wish to increase their listening skills through a short lesson in power point.
Read| The latest issue of The Challenger is here! We are thrilled to announce that our school paper has qualified for the NATIONAL SCHOOLS PRESS CONFERENCE (NSPC) 2024. Thank you for your unwavering support and trust. Dive into the stories that made us stand out!
The Art Pastor's Guide to Sabbath | Steve ThomasonSteve Thomason
What is the purpose of the Sabbath Law in the Torah. It is interesting to compare how the context of the law shifts from Exodus to Deuteronomy. Who gets to rest, and why?
The Indian economy is classified into different sectors to simplify the analysis and understanding of economic activities. For Class 10, it's essential to grasp the sectors of the Indian economy, understand their characteristics, and recognize their importance. This guide will provide detailed notes on the Sectors of the Indian Economy Class 10, using specific long-tail keywords to enhance comprehension.
For more information, visit-www.vavaclasses.com
Model Attribute Check Company Auto PropertyCeline George
In Odoo, the multi-company feature allows you to manage multiple companies within a single Odoo database instance. Each company can have its own configurations while still sharing common resources such as products, customers, and suppliers.
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Students, digital devices and success - Andreas Schleicher - 27 May 2024..pptxEduSkills OECD
Andreas Schleicher presents at the OECD webinar ‘Digital devices in schools: detrimental distraction or secret to success?’ on 27 May 2024. The presentation was based on findings from PISA 2022 results and the webinar helped launch the PISA in Focus ‘Managing screen time: How to protect and equip students against distraction’ https://www.oecd-ilibrary.org/education/managing-screen-time_7c225af4-en and the OECD Education Policy Perspective ‘Students, digital devices and success’ can be found here - https://oe.cd/il/5yV
2. Video
Storytelling
“If
a
picture
is
worth
a
1,000
words,
then
a
video
is
worth
300,000.”
-‐
Nadira
A.
Hira,
Fortune
Magazine
Direct
to
Consumer
Wine
Symposium
2010
3. Video
Sta<s<cs
¡
More
than
700
billion
YouTube
videos
were
viewed
in
2010
(Source:
Mashable
12/10)
¡
YouTube
exceeded
two
billion
video
views
per
day
in
2010
(Source:
Mashable.com
5/10)
¡
84.2
percent
of
the
U.S.
Internet
audience
(172
million)
viewed
online
video
(5.2
billion
viewing
sessions)
in
November
2010
(Source:
comSCORE
12/10)
4. Video
Sta<s<cs
§
Americans
spend
as
much
<me
on
the
Internet
as
they
do
watching
television
(Source:
Forrester
Research
12/10)
§
Online
video
is
the
fastest-‐growing
media
plaQorm
in
history,
having
gone
from
zero
to
mass
market
globally
in
three
short
years
(Source:
Media
Post
5/09)
§
The
U.S.
online
video
audience
is
expected
to
grow
to
190
million
people
by
2012:
88%
of
the
en<re
online
audience
(Source:
eMarketer
11/08)
5. Video
Sta<s<cs
§
Business
execu<ves
are
watching
more
online
video
than
a
year
before,
according
to
an
October
2010
Forbes
Insights
survey.
§
Nearly
60%
of
respondents
said
they
would
watch
video
before
reading
text
on
the
same
web
page.
§
22%
of
professionals
said
they
generally
liked
watching
video
more
than
reading
text
for
reviewing
business
informa<on.
7. Why
does
video
ma[er?
¡
Self
publica<on
§
Every
individual
and
company
has
a
voice
§
Gatekeepers
no
longer
only
avenue
to
get
out
your
message
§
Shi_
in
distribu<on
process
(world
vs.
internal)
=
“one
to
many”
mindset
needed
for
all
communica<on
¡
Media
fragmenta<on
§
Con<nued
expansion
of
media
choices
=
NOISE
§
Less
<me
for
consumer
consump<on
of
informa<on
§
Video
=
quick,
efficient,
visually
s<mula<ng,
entertaining
choice
¡
Value-‐add
society
§
Consumers
are
looking
for
all
aspects
of
value
§
Educa<onal,
useful
video
brings
value
to
the
consumer
8. Why
does
video
ma[er?
¡
Google
Search
¡
Smart
Phones
§
Online
search
is
mainstream
behavior
§
iPhone
4G
HD
video
mobile
streaming
and
edi<ng
§
Google-‐owned
YouTube
videos
§
Everyone
is
a
journalist
/
everyone
are
now
top
three
in
search
results
has
a
voice
¡
Social
Media
§
Compact;
reading
text
harder
than
§
Facebook
videos;
YouTube
watching
video
videos
play
in
Facebook
news
§
On
demand
everything
=
impa<ence
feeds
¡
Tablets
§
TwitVid
iPhone
app
for
Twi[er
§
iPads
and
its
compe<tors
¡
Content
is
KING
§
Digital
wine
lists
§
Companies
and
websites
are
¡
Technology
Advancements
looking
for
content
providers
§
High-‐defini<on
is
now
the
standard
§
Video
is
social
currency
people
§
Be[er,
cheaper,
smaller
equipment
can
share
§
Streaming
video
speed
is
excellent
9. Genng
started
¡
Commons
myths.
You
don’t
necessarily
need
a
professional
crew
and
a
big
budget.
It
depends
on
your
brand
image
and
objec<ves.
It
also
depends
on
your
willingness
to
learn
basic
techniques.
¡
Soul
searching.
The
last
thing
you
need
is
another
project.
I
know.
A
great
deal
of
the
commitment
you’re
making
is
simply
a
shi_
in
mindset
and
company
culture.
Talking
to
your
customers
on
video
can
take
the
same
amount
of
<me
as
wri<ng
a
le[er.
Don’t
be
in<midated.
¡
Benchmark.
Research.
Watch
your
favorite
TV
shows,
movies
and
web
videos
like
a
student.
Study
the
interview
angles
and
ligh<ng.
Listen
closely
to
audio
quality.
Learning
a
new
skill
costs
nothing
on
the
Internet.
Google
how
to
videos.
Decide
what
<me
of
videos
you
want
to
create
(talking
head,
documentary
style,
interviewer/host).
12. Genng
started
¡
Equipment.
There
are
video
cameras
for
every
budget.
If
you
don’t
have
<me
to
edit,
consider
a
HD
webcam.
Also
consider
tripod,
ba[eries,
memory
cards
and
microphone.
¡
Look.
Hand-‐held
is
not
professional.
Know
when
to
use
it.
Typically
keep
camera
at
subject’s
eye
level.
Avoid
zoom
shots.
Google
“rule
of
thirds.”
¡
Sound.
Audio
is
the
key
to
great
video.
Cheaper
cameras
have
internal
microphones.
External
mics
are
be[er
than
built-‐in
mics.
With
externals,
headphones
are
needed.
If
you
must
use
built-‐in,
stay
very
close
to
your
subject.
Wind
is
not
your
friend.
¡
LighDng.
Learn
about
the
benefits
of
natural
light
and
how
to
use
it.
Google
“golden
hour.”
Watch
YouTube
“how
to”
videos
on
photography
and
video
ligh<ng.
¡
Computer.
HD
video
is
a
memory
and
processing
hog.
Be
prepared.
iMovie
is
excellent
for
edi<ng
and
free
on
all
Macs.
Consider
external
hard
drives.
13. Genng
started
¡
Advance
planning
is
key
to
successful
video
produc<on.
A
good
preproduc<on
plan
can
enhance
the
quality
of
your
video
and
save
<me.
¡
Know
your
audience.
Speak
in
terms
they
will
understand.
Keep
videos
short
and
interes<ng
(under
3
minutes)
so
you
don’t
lose
them.
¡
Script.
You
don’t
want
to
sound
rehearsed
but
you
s<ll
need
to
prac<ce
messaging.
Even
if
you
don't
need
a
formal
script,
you
should
write
something
down.
You’ll
forget
to
say
something
important
if
you
don’t.
If
you're
doing
interviews,
do
some
research
and
write
down
some
ques<ons
in
advance.
Ask
someone
to
interview
you
on
camera
for
natural
responses.
¡
Make
a
shot
list.
A
shot
list
is
a
text
list
with
descrip<ons
of
the
shots
you
need.
Even
a
simple
show
can
benefit
from
a
shot
list,
including
"B"
roll
shots,
which
help
visually
demonstrate
what
the
spokesperson
is
the
video
is
talking
about.
14. Making
the
commitment
¡
Don’t
have
Dme
or
energy
to
commit
to
video
storytelling?
Don’t
give
up.
¡
Hire
a
professional
to
make
a
branding
video.
Your
website
should
have
one
marquis
video
where
customers
can
hear
you
speak
to
them
about
your
philosophy.
A
great
video
can
help
your
brand;
a
bad
video
can
really
hurt
it.
¡
ShiM
funding
if
necessary.
A
high-‐quality
video
can
cost
$5-‐
$10K;
drop
your
glossy
brochure
for
a
QR
code
or
URL
card.
15. Equipment
/
Resources
On
the
cheap
¡
iPhone
4G
with
HD
video
($199
+
tax
+
monthly
service
fee)
¡
Flip
MinoHD
8
GB
video
camera
+
tripod
($199)
Stepping
up
¡
Sony
HDR-‐XR150
120GB
High
Defini<on
HDD
Handycam
Camcorder
($600)
¡
Canon
Rebel
T2i
with
18-‐135mm
lens
($900)
¡
Canon
7D
with
18-‐135mm
lens
($1800)
¡
Manfro[o
Tripod
with
separate
fluid
head
($200
-‐
$600)
¡
Wireless
or
hard-‐wired
microphones
from
BandHPhoto.com
($150
-‐
$250)
¡
JuicedLink
audio
pre-‐amp
designed
for
Canon
T2i,
5D,
7D
+
headphones
($500)
¡
SanDisk
32
GB
memory
card
($150)
*type
depends
on
camera
¡
MacBook
Pro
or
iMac
($1800)
¡
Final
Cut
Express
edi<ng
so_ware
($400)
16. Technology
at
the
Speed
of
Light
Lisa
MaNson
CommunicaDons
Director
Jordan
Vineyard
&
Winery
blog.jordanwinery.com
facebook.com/jordanwinery
@jordanwinery