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Việt Long Plaza
Việt Long Plaza

Online video marketing

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Your Brand and Viral Video Spunlogic Lunch & Learn September 25, 2007 Nalts, willvideoforfood [email_address] Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
Goals for Today ,[object Object],[object Object],[object Object],[object Object],Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
Introduction ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
Few Process Notes ,[object Object],[object Object],[object Object],[object Object],[object Object],Siêu thị điện máy Việt Long www.vietlongplaza.com.vn
Challenges Brands Face ,[object Object],[object Object],[object Object],[object Object],[object Object]
What is Viral Video? ,[object Object],[object Object],Source: Wikipedia ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
State of Online Video ,[object Object],[object Object],[object Object],[object Object]
Online Video Users & Spending Still small part of media mix… But reach & spending on rapid rise ,[object Object],[object Object]
SEM and Online Video
Landscape YouTube The Google of Online Video Social Networking Sites (MySpace, Facebook) Portals With Video Sites: AOL, Google, Yahoo, MSN 2 nd -Tier Video Sites: Metacafe, Revver, Break, Veoh, Brightcove
Redefining YouTube ,[object Object],[object Object],[object Object],[object Object],[object Object]
Convergence ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ Leaning Forward vs. Sitting Back”
Getting Millions of Views ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Ways to Play ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
It Won’t Always Be Positive
Losing Control
7 Deadly Marketing Sins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prevailing Myths ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mentos ,[object Object],[object Object],[object Object]
Contests
Video Contests: Benefit & Risks ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Secret Contest Tips ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Partnering with “Weblebrities” ,[object Object],[object Object],[object Object],[object Object],[object Object]
Everything You Need to Know ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
What Now? Tuesday Morning… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Video Examples ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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