The growth of mobile devices has permanently changed the world of digital advertising. This deck offers a quick snapshot into some of the major changes that mobile has brought us - and what opportunities this brings.
Adapted from Eric Franchi's presentation "Liquid Creativity" at IAB MIXX on September 23, 2013, this deck examines challenges of mobile advertising and the "new rules" the industry needs to adopt. Eric Franchi is co-founder of Undertone.
Mobile Marketing - France holds enormous potentialOutbrain
With a growing penetration of 108% in mobile subscriptions it can be argued that France will soon become the ‘crème de la crème’ for mobile marketing expenditure in the not too distant future.
Presented at the 2010 Marketing to Moms Conference in Chicago, this discusses how to use smart phone and mobile apps to connect with the 50 million moms in the U.S.
Adapted from Eric Franchi's presentation "Liquid Creativity" at IAB MIXX on September 23, 2013, this deck examines challenges of mobile advertising and the "new rules" the industry needs to adopt. Eric Franchi is co-founder of Undertone.
Mobile Marketing - France holds enormous potentialOutbrain
With a growing penetration of 108% in mobile subscriptions it can be argued that France will soon become the ‘crème de la crème’ for mobile marketing expenditure in the not too distant future.
Presented at the 2010 Marketing to Moms Conference in Chicago, this discusses how to use smart phone and mobile apps to connect with the 50 million moms in the U.S.
With so much attention focused on mobile opportunities in the consumer space, Julie Renwick, Executive Director of Mobile, OgilvyOne Worldwide, is instead shining a light on mobile opportunities for B2B marketers.
In this presentation, Julie outlines six key pointers for developing a successful B2B mobile strategy:
1. Understand your (mobile) customer.
2. Develop a mobile-friendly content strategy.
3. Invest in discoverability.
4. Optimize the conversation chain for mobile.
5. Empower your team.
6. Listen and evolve.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
BlackBerry Innovation Forum: Using Social Networking for SME MarketingErik Vermeulen
Global Business Speaker Erik Vermeulen was invited to speak at the Johannesburg leg of the BlackBerry Innovation Forum. He shared with the audience how and why it is fast becoming essential for SME's to embrace Social Media as part of their marketing mix.
How to Build and Monetize Pop-Up NewsroomsEric Ortiz
The traditional newsroom model no longer works in the mobile age. Smartphones and collaborative reporting present a more efficient and cost-effective way for communities to cover local news and make money.
Interactive newspaper the next big thing in newspaper industryAnkit Mahapatra
This is my short presentation on Interactive Newspaper which I presented in my college's techfest. Unfortunately I didn't win but its good to see that Samsung has come out with a similar idea using the highly impressive amoled in the their future products. AMOLEDs fit my project perfectly. Would love a few comments here . Thank You.
Evrybit: An All-in-One App for Journalism Eric Ortiz
The big problem for journalism is that 90 percent of all media is controlled by six corporations, distribution is controlled by technology companies, and there is no sustainable business model for the Mobile Age. Evrybit -- an all-in-one app for collaborative mobile reporting and storytelling -- solves this problem. Users have all the journalism tools they need in one place to produce mobile multimedia stories in real time. We’re a Swiss Army Knife for mobile reporting, a newsroom in the palm of your hand.
The 3 musketeers in the era of convergenceThinkDigital
This keynote was delivered by Adda Kirkili, Thinkdigital's Regional Head of Business Development, at IAB Serbia's Forum and focuses, among others, on the emergence of Media Convergence, the challenges and opportunities that come with it for advertisers, whereas it offers 7+1 tips for the era of multichannel advertising.
"It's not the strongest of the species that survives, nor the most intelligent, it is the one that is the most adaptable to change"
- Charles Darwin
The famous quote from Charles Darwin seems apt for the disruptive digital era, moving beyond the realms of physical limitations, opening new frontiers, and changing the fundamentals along the way. As a result, we are seeing the creation of highly agile, fearless and hyper-connected digital enterprise, willing to take on the world with unknowns at a rate never seen before. This book is a guiding lens to those established enterprises, who are weathering the storm, trying to reinvent themselves amidst disruptions that are threatening to take away their very existence. It also caters to the budding ones with blue-eyed approaches to win the market and make an impact on their customers. This book will help leaders transform through:
" Guiding frameworks for a transformed disruptive mindset
" Building blocks of disruptive digital enterprise
" Engagement models that define customer experience
" Digital maturity model, toolkits and assessment framework
" Knowledge on how to build a roadmap design
Disruptive Digital is richly illustrated with real world examples from Netflix, GE, Microsoft, Uber, Nike etc. along with detailed case studies of Indian Railways and Amazon, analyzing their digital maturity and roadmap moving forward. The book introduces a fresh perspective and innovative model to guide leaders and their teams in expanding their capacity to engage in the new disruptive era.
Presentation given by Mr. Janny Paul, Chairman of Mobile Monday Malaysia and international speaker on the importance of failure in the path to success. Thon the crucial role of mobile in our new digital landscape. The presentation was given at The Intermark & VNET's January seminar series, A Step In The Right Direction on 10th of January 2013 in Kuala Lumpur, Malaysia.
Keynote speech given by Christina "CK" Kerley at Social Slam in April 2011 focused on how mobile changes us, our marketing, best practices and opens new opportunities for today's marketers.
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, ModeratorJames Miner
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, Moderator. Seminar Opening and Overview of the Current State of the Asian Mobile Industry.
Presented and prepared for AMA-Richmond Social Media SIG held on April 22, 2010. AMA is American Marketing Association of Richmond VA. SIG is special interest group.
Presented by Sally Witzky, Chief Social Media Strategist for Traction Group, a social media marketing agency in Richmond VA.
Sources for charts: SAI, TechCrunch, Mashable, etc. Please refer to the owners for further information.
This presentation was produced simply to give an overview of the current State of the Union of social media based on industry sources.
With so much attention focused on mobile opportunities in the consumer space, Julie Renwick, Executive Director of Mobile, OgilvyOne Worldwide, is instead shining a light on mobile opportunities for B2B marketers.
In this presentation, Julie outlines six key pointers for developing a successful B2B mobile strategy:
1. Understand your (mobile) customer.
2. Develop a mobile-friendly content strategy.
3. Invest in discoverability.
4. Optimize the conversation chain for mobile.
5. Empower your team.
6. Listen and evolve.
Explore the customer relationship management role that mobile can play as part of a broader advertising campaign and the mobile operator business transition from communications services to a more holistic client service model. While it is now commonplace for billboards and television commercials to call on viewers to send a text to a short code, the growing popularity of location-based social networking services opens up the possibility of combining the mobile medium and the physical world in much more sophisticated ways
BlackBerry Innovation Forum: Using Social Networking for SME MarketingErik Vermeulen
Global Business Speaker Erik Vermeulen was invited to speak at the Johannesburg leg of the BlackBerry Innovation Forum. He shared with the audience how and why it is fast becoming essential for SME's to embrace Social Media as part of their marketing mix.
How to Build and Monetize Pop-Up NewsroomsEric Ortiz
The traditional newsroom model no longer works in the mobile age. Smartphones and collaborative reporting present a more efficient and cost-effective way for communities to cover local news and make money.
Interactive newspaper the next big thing in newspaper industryAnkit Mahapatra
This is my short presentation on Interactive Newspaper which I presented in my college's techfest. Unfortunately I didn't win but its good to see that Samsung has come out with a similar idea using the highly impressive amoled in the their future products. AMOLEDs fit my project perfectly. Would love a few comments here . Thank You.
Evrybit: An All-in-One App for Journalism Eric Ortiz
The big problem for journalism is that 90 percent of all media is controlled by six corporations, distribution is controlled by technology companies, and there is no sustainable business model for the Mobile Age. Evrybit -- an all-in-one app for collaborative mobile reporting and storytelling -- solves this problem. Users have all the journalism tools they need in one place to produce mobile multimedia stories in real time. We’re a Swiss Army Knife for mobile reporting, a newsroom in the palm of your hand.
The 3 musketeers in the era of convergenceThinkDigital
This keynote was delivered by Adda Kirkili, Thinkdigital's Regional Head of Business Development, at IAB Serbia's Forum and focuses, among others, on the emergence of Media Convergence, the challenges and opportunities that come with it for advertisers, whereas it offers 7+1 tips for the era of multichannel advertising.
"It's not the strongest of the species that survives, nor the most intelligent, it is the one that is the most adaptable to change"
- Charles Darwin
The famous quote from Charles Darwin seems apt for the disruptive digital era, moving beyond the realms of physical limitations, opening new frontiers, and changing the fundamentals along the way. As a result, we are seeing the creation of highly agile, fearless and hyper-connected digital enterprise, willing to take on the world with unknowns at a rate never seen before. This book is a guiding lens to those established enterprises, who are weathering the storm, trying to reinvent themselves amidst disruptions that are threatening to take away their very existence. It also caters to the budding ones with blue-eyed approaches to win the market and make an impact on their customers. This book will help leaders transform through:
" Guiding frameworks for a transformed disruptive mindset
" Building blocks of disruptive digital enterprise
" Engagement models that define customer experience
" Digital maturity model, toolkits and assessment framework
" Knowledge on how to build a roadmap design
Disruptive Digital is richly illustrated with real world examples from Netflix, GE, Microsoft, Uber, Nike etc. along with detailed case studies of Indian Railways and Amazon, analyzing their digital maturity and roadmap moving forward. The book introduces a fresh perspective and innovative model to guide leaders and their teams in expanding their capacity to engage in the new disruptive era.
Presentation given by Mr. Janny Paul, Chairman of Mobile Monday Malaysia and international speaker on the importance of failure in the path to success. Thon the crucial role of mobile in our new digital landscape. The presentation was given at The Intermark & VNET's January seminar series, A Step In The Right Direction on 10th of January 2013 in Kuala Lumpur, Malaysia.
Keynote speech given by Christina "CK" Kerley at Social Slam in April 2011 focused on how mobile changes us, our marketing, best practices and opens new opportunities for today's marketers.
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, ModeratorJames Miner
IAB Training 2014 - Mobility: A Closer Conversation. James Miner, Moderator. Seminar Opening and Overview of the Current State of the Asian Mobile Industry.
Presented and prepared for AMA-Richmond Social Media SIG held on April 22, 2010. AMA is American Marketing Association of Richmond VA. SIG is special interest group.
Presented by Sally Witzky, Chief Social Media Strategist for Traction Group, a social media marketing agency in Richmond VA.
Sources for charts: SAI, TechCrunch, Mashable, etc. Please refer to the owners for further information.
This presentation was produced simply to give an overview of the current State of the Union of social media based on industry sources.
Mobile web and mobile search: tips, trends and numbers by Bas van den Beld at...Bas van den Beld
Bas van den Beld talked at the International Search Summit 2010 in London about the mobile web: how is it evolving, how is mobile search evolving, what are the trends and numbers in Europe and what do you have to do to make the most use out of the mobile web.
Les médias sociaux et les réseaux sociaux ne sont plus à leurs premiers balbutiements. Depuis l'apparition des premiers réseaux de médias sociaux il ya une vingtaine d'années, les médias sociaux ont continué d'évoluer et d'offrir aux consommateurs autour des nouvelles et significatives façons de monde à s'engager avec les gens, les événements et les marques qui comptent pour eux. Maintenant, des années plus tard, les médias sociaux est encore en croissance rapide et est devenue une partie intégrante de notre vie quotidienne. Aujourd'hui, les réseaux sociaux est un phénomène mondial.
Facebook: The Future of Travel in a Connected World. ITB 2014 Keynote. Lee Mc...Lee McCabe
Large, people-based platforms allow for three things: inspiration, conversion, and retention. That's what Facebook is for travel marketers—and the most successful marketers incorporate all three.
Technology Macro Trends - What Marketers Need to Know in 2014Percolate
In the last four years, we’ve seen tremendous upheavals in social channels, mobile adoption across the globe, and software that’s changed the way we live and work.
Technology has reshaped marketing.
To adapt to this new world, marketers need to first understand it. Here are some of the key technology macro trends that have redefined our industry.
Macro trends include:
- Growth of global internet users
- Venture financing of tech startups
- Photo sharing across mobile messaging platforms
- Mobile usage in China and the world
- Advertising revenue across Google, Facebook, and Twitter
- Education technology startups like Khan Academy
- YouTube stars and spectator gaming
Percolate is a marketing technology company with a mission to help brands of all sizes create great content and distribute it to the right audience. With an end-to-end suite of web-based and mobile tools, Percolate allows brands, agencies and other external partners to work within a single platform.
Learn more at: http://percolate.com
These are slides from my session with http://www.ddve.ee/ students late August, 2013. I looked at some broad trends with focus on Asia and emerging markets and briefly touched upon the app economy.
One thing is certain, Innovation will be a key driver for growth again in 2014... Changing customer expectations, new technology, tighter budgets limited resources. It all means that we need to be smarter about the ways we do things and make decisions based on insight and fact rather then gut feel..
One thing is certain, Innovation will be a key driver for growth again in 2014... Changing customer expectations, new technology, tighter budgets limited resources. It all means that we need to be smarter about the ways we do things and make decisions based on insight and fact rather then gut feel..
Industry Pulse: Consumer Attention in Digital AdvertisingUndertone
For digital advertising, attention is the metric that now matters most. Find out how this is causing shifting budgets and changing success metrics, as well as the role of viewability.
Based on key findings from Undertone's High Impact Study (http://www.undertone.com/highimpactstudy), this infographic explores what post-click consumer actions marketers can expect from high impact digital ads.
Industry Predictions for 2014: ViewabilityUndertone
This infographic shares data from Undertone's latest Industry Pulse survey of advertisers and publishers, conducted in Q4 2013. It addresses expectations and plans for viewability measurement in 2014. Read more in Adweek: http://bit.ly/1ivvKX6
Advertising across screens—smartphones, tablets, and desktops—has become a hot topic. But how often are cross-screen campaigns actually being deployed? In this whitepaper, we examine how marketers, agencies, and publishers are thinking about cross-screen advertising and responsive design. Learn what growth is expected and what challenges exist to increased adoption of cross-screen campaigns.
Why is responsive design becoming increasingly popular? We explore what responsive design is, how it works, and the benefits it offers for both publishers and advertisers. In addition, we take a look at key considerations when developing responsive websites or ads.
The IAB Rising Stars: Awareness and PerceptionsUndertone
Are marketers, agencies, and publishers aware of the IAB Rising Stars? Are these units making it onto media plans, and if not, why? Undertone fielded a survey to determine where the opportunity lies with these units and what barriers to adoption exist.
2. MACRO TREND #1: MOBILE DOMINATING DEVICE SALES
Mobile is outselling PCs
1.7 b vs. 350 m
1 BILLION
Smartphones shipped in
2013
200 mm
Tablets sold in 2013
3. MACRO TREND #2: MOBILE USAGE GROWING EXPONENTIALLY
1 Hour
on smart-phones
per day
30 Min
on tablet
each time
we use it
4. MOBILE IS THE ONLY MEDIA TIME THAT’S GROWING
YOY growth of US Media Consumption
12%
20%
2012 2013
Mobile is the only
medium that is
growing in the US in
terms of time spent.
It grew almost 50% last year
while every single other one –
TV, print, “traditional” online
– declined in share..
5. MOBILE IS RADICALLY CHANGING COMMUNICATION
1.2 B
messages/day
50 B
messages/day
6. MOBILE CHANGING HOW CONSUMERS EXPERIENCE AND SHARE
1.8 B
Pictures shared each
day
300 M
Facebook
700 M
Whatsapp (+Flickr, Instagram)
700 M
Snapchat
7. WHAT DO SOCIAL AND MUSIC HAVE IN COMMON?
90
80
70
60
50
40
30
20
10
0
PERCENT MOBILE USAGE
85%
Mobile
65%
Mobile
80%
Mobile
Their usage base is mainly mobile now.
Twitter, 75% of revenue is mobile. Facebook, 50+% of revenue is mobile.
8. MOBILE IS CHANGING ECOMMERCE
2013: $1 BILLION
IN STARBUCKS MOBILE
TRANSACTIONS
12. BIG OPPORTUNITY TO DISRUPT CURRENT MOBILE LEADERS
Net Mobile Internet Ad Revenue Share Worldwide,
by Company, 2012-2014
% of total
2012 2013 2014
Google 52.6% 49.3% 46.8%
Facebook 5.4% 17.5% 21.7%
Twitter 1.5% 2.4% 2.6%
Pandora 2.6% 2.1% 1.7%
YP 2.9% 2.1% 1.6%
Millennial Media 0.8% 0.8% 0.7%
Total mobile internet ad
revenues (billion)
$ 8.76 $ 17.96 $ 31.45
Source: eMarketer 2014
13. WHAT BRANDS NEED TO WIN IN MOBILE
The right canvas to tell a story.
The right audience to connect with.
And tools to understand the ROI of their investment.
14. MOBILE CHANGES EVERYTHING
Eric Franchi
Co-Founder and Chief Evangelist, Undertone
Learn more at undertone.com/mobile