Viamedia is a marketing company that helps build clients' brand equity through cable television and digital solutions. It aims to inform, persuade, and remind consumers to get increased market share. Today's consumers demand immediacy and live in a world of screens, wanting customized products and services now. Television is highly effective at driving immediate web traffic and sales following ads, as seen by large increases in searches for and sales of advertised cars after Super Bowl ads. An analysis of a dealership's advertising found correlations between cable TV, radio, and newspaper ads and increases in web traffic, leads, and sales over 26 weeks, showing the importance of a consistent media schedule.
Ben Fox DiscussesThe Future of Media BuyingBen Fox
Ben Fox shares his unique vision of what the future of advertising is and how it will get there. He lays out a holistic perspective of the industry and how key players will create a sea change. Ben highlights some opportunities and threats for a variety of businesses.
Ben Fox Discusses the Past, Present and Future of AdvertisingBen Fox
Ben Fox shares his unique vision of what the future of advertising is and how it will get there. He lays out a holistic perspective of the industry and how key players will create a sea change. Ben highlights some opportunities and threats for a variety of businesses.
Ben Fox reveals his thought-provoking vision of the future of brands. The future for advertisers is full of massive opportunity for many. However, companies will need to avoid future pitfalls. Ben simplifies the complex ecosystem and showcases key changes.
Ben Fox Discusses the Future of Display AdvertisingBen Fox
Ben Fox delivers an interesting perspective on the future of display advertising in the context of the ecosystem. He provides a view on the significant strategic and economic shifts that will impact the industry. Ben highlights the top opportunities around display advertising as well as the disruptive trends that could damage many companies.
Ben Fox DiscussesThe Future of Media BuyingBen Fox
Ben Fox shares his unique vision of what the future of advertising is and how it will get there. He lays out a holistic perspective of the industry and how key players will create a sea change. Ben highlights some opportunities and threats for a variety of businesses.
Ben Fox Discusses the Past, Present and Future of AdvertisingBen Fox
Ben Fox shares his unique vision of what the future of advertising is and how it will get there. He lays out a holistic perspective of the industry and how key players will create a sea change. Ben highlights some opportunities and threats for a variety of businesses.
Ben Fox reveals his thought-provoking vision of the future of brands. The future for advertisers is full of massive opportunity for many. However, companies will need to avoid future pitfalls. Ben simplifies the complex ecosystem and showcases key changes.
Ben Fox Discusses the Future of Display AdvertisingBen Fox
Ben Fox delivers an interesting perspective on the future of display advertising in the context of the ecosystem. He provides a view on the significant strategic and economic shifts that will impact the industry. Ben highlights the top opportunities around display advertising as well as the disruptive trends that could damage many companies.
Emerging Technology, Shiny Objects & The Future of Media - iSummit - Fred SteubeFred Steube
The rapid pace of digital innovation has media companies scrambling to figure out which new emerging technology will be a hit with consumers and how to reach these consumers on these many new channels. Traditional media like print, TV, radio, and outdoor media will need to take advantage of wearables, beacons, digital wallets, augmented reality, etc and will have to respond to disruptive technology to remain competitive in an increasingly dynamic business landscape.
Digital advertising is also called as Internet advertising which holds internet technologies to deliver promotional advertisements to the consumers that are delivered through email, social media websites, advertising on search engines, banner ads on mobile or Web sites, affiliates programs etc.
I help business professionals create predictable sales goals by implementing proven marketing, advertising and promotional programs that actually “capture” the attention of their audience and entices them to take immediate action…
12 Tenets of DigiMarketing By Kent Wertime, President Asia Pacific, OgilvyOne Worldwide
A keynote presentation at Ogilvy Verge Singapore
For more information, visit www.the-open-room.com and verge.ogilvy.com.sg
Emerging Technology, Shiny Objects & The Future of Media - iSummit - Fred SteubeFred Steube
The rapid pace of digital innovation has media companies scrambling to figure out which new emerging technology will be a hit with consumers and how to reach these consumers on these many new channels. Traditional media like print, TV, radio, and outdoor media will need to take advantage of wearables, beacons, digital wallets, augmented reality, etc and will have to respond to disruptive technology to remain competitive in an increasingly dynamic business landscape.
Digital advertising is also called as Internet advertising which holds internet technologies to deliver promotional advertisements to the consumers that are delivered through email, social media websites, advertising on search engines, banner ads on mobile or Web sites, affiliates programs etc.
I help business professionals create predictable sales goals by implementing proven marketing, advertising and promotional programs that actually “capture” the attention of their audience and entices them to take immediate action…
12 Tenets of DigiMarketing By Kent Wertime, President Asia Pacific, OgilvyOne Worldwide
A keynote presentation at Ogilvy Verge Singapore
For more information, visit www.the-open-room.com and verge.ogilvy.com.sg
The media industry is well positioned. They could have "better" data (in the meaning of better for placing advertisements) than many social networks. However they need to embrace data and become a data driven organization.
Lutz Finger analyzes in his talk (video: http://youtu.be/mzWBXUc1QWo) the two main worries the media industry has today: Reach / Expertise - in both areas they are faced with competition from new social media channels.
He shows that BigData and Analytics is the only way out of the issue. Media companies could become the leader in Media Data and in Media Analytics.
These stories were written by children from Finland, France, Portugal, Romania, Spain, Turkey and United Kingdom in The Comenius project :
"We Europeans have a Bagful of Culture to Share."
5 steps to create a website that helps your business grow and thriveWebvriksha
With so much consumer traffic online, businesses really can’t do without a website. To embrace the competition, a web platform is mandatory to sell products and solutions. If you can ensure that your web presence is interactive enough, there is nothing that can stop you from getting ahead of competitors in leaps and bounds.
However, ensuring that your website is competitive enough is a matter of creative and strategic superiority.
CCF provides near real-time insights into the customer experience and journey that previously could only be obtained through labor-intensive and time-consuming traditional research techniques. By applying predictive technologies to social data, SDL gives companies the means to better understand what customers care about, the reasons behind their actions, their attitudes and triggers for their behaviors, all of which can effectively translate audience experiences into strategic opportunities.
Accelerate Your Business Through Search & Native InnovationCatalyst
Originally presented by Yahoo at Catalyst and Yahoo's Digital Boost event in March 2017, this presentation provides ideas and strategies for accelerating your business through search and native.
Each year, Mary Meeker unveils her fascinating Internet Trends presentation. And each year, her insights are inestimable and eagerly awaited.
But each year, I have a problem with her slides. As a presentation designer, I find them rough and busy. To the point it makes them hard to understand.
So this year, here’s my humble attempt at redesigning them !
Patrick Dolan (Speaker) President & COO, IAB
In February the IAB released its second annual “IAB 250 Direct Brands to Watch” report identifying the top direct-to-consumer brands that are disrupting their industries and driving positive change in the U.S. consumer economy. This session will provide a deep dive into the report’s findings including emerging trends in marketing, advertising and data usage as well as ways traditional brands can leverage new techniques to drive growth.
A brief overview of bow how the internet has changed over the years, and the impact that it has on the lives of consumers. Created as part of my digital marketing course with the British Academy of Digital Marketing.
Spain vs Croatia Date, venue and match preview ahead of Euro Cup clash as Mod...Eticketing.co
We offer Euro Cup Tickets to admirers who can get Spain vs Croatia Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Slovenia Vs Denmark Tickets on our website at discounted prices.
Euro Cup international supporters can book Euro 2024 Tickets from our online platform Worldwideticketsandhospitality.com. Followers can book Turkey Vs Portugal Tickets on our website at sale prices.
Narrated Business Proposal for the Philadelphia Eaglescamrynascott12
Slide 1:
Welcome, and thank you for joining me today. We will explore a strategic proposal to enhance parking and traffic management at Lincoln Financial Field, aiming to improve the overall fan experience and operational efficiency. This comprehensive plan addresses existing challenges and leverages innovative solutions to create a smoother and more enjoyable experience for our fans.
Slide 2:
Picture this: It’s a crisp fall afternoon, driving towards Lincoln Financial Field. The atmosphere is electric—tailgaters grilling, fans in Eagles jerseys creating a sea of green and white. The air buzzes with camaraderie and anticipation. You park, join the throng, and make your way to your seat. The stadium roars as the Eagles take the field, sending chills down your spine. Each play is a thrilling dance of strategy and skill. This is what being an Eagles fan is all about—the joy, the pride, and the shared experience.
Slide 3:
But now, the day is marred by frustration. The excitement wanes as you struggle to find a parking spot. The congestion is overwhelming, and tempers flare. The delays mean you miss the pre-game excitement, the tailgate camaraderie, and even the opening kick-off. After the game, the joy of victory or the shared solace of defeat is overshadowed by the stress of navigating out of the parking lot. The gridlock, honking horns, and endless waiting drain the energy and joy from what should have been an unforgettable experience.
Our proposal aims to eliminate these frustrations, ensuring that from arrival to departure, your experience is extraordinary. Efficient parking and smooth traffic flow are key to maintaining the high spirits and excitement that make game days special.
Slide 4:
The Philadelphia Eagles are not just a premier NFL team; they are an integral part of the community, hosting games, concerts, and various events at Lincoln Financial Field. Our state-of-the-art stadium is designed to provide a world-class experience for every attendee. Whether it's the thrill of game day, the excitement of a live concert, or the camaraderie of community events, we pride ourselves on delivering a fan-first experience and maintaining operational excellence across all our activities. Our commitment to our fans and community is unwavering, and we continuously strive to enhance every aspect of their experience, ensuring they leave with unforgettable memories.
Slide 5:
Recent trends show an increasing demand for efficient event logistics. Our customer feedback has consistently highlighted frustrations with parking and traffic. Surveys indicate that a significant number of fans are dissatisfied with the current parking situation. Comparisons with other venues like Citizens Bank Park and Wells Fargo Center reveal that we lag in terms of parking efficiency and convenience. These insights underscore the urgent need for innovation to meet and exceed fan expectations.
Slide 6:
As we delve into the intricacies of our operations, one glaring issue emer
Denmark vs England England Euro Cup squad guide Fixtures, predictions and bes...Eticketing.co
We offer UEFA Euro 2024 Tickets to admirers who can get Denmark vs England Tickets through our trusted online ticketing marketplace. Eticketing. co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Mats André Zuccarello Aasen, commonly known as Mats Zuccarello, was born on September 1, 1987, in
Oslo, Norway. He grew up in the bustling neighborhood of Løren, where his passion for ice hockey began
at a young age. His mother, Anita Zuccarello, is of Italian descent, and his father, Glenn Aasen, is
Norwegian. This multicultural background played a significant role in shaping his identity and versatility
on and off the ice.
Boletin de la I Copa Panamericana de Voleibol Femenino U17 Guatemala 2024Judith Chuquipul
holaesungusto.- Boletín final de la I Copa Panamericana de Voleibol Femenino U17 - Ciudad de Guatemala 2024 que se realizó del 27 de mayo al 01 de julio, en el Domo Polideportivo Zona 13.
Fuente: norceca.net
Spain's Euro Cup 2024 Selections and Croatia's Group of Death Challenge.docxEuro Cup 2024 Tickets
Chelsea's Marc Cucurella is one of only three Premier League players included in Spain's preliminary Euro Cup 2024 squad as the Tottenham star with 11 goal contributions is overlooked
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Slovakia Vs Ukraine Tickets on our website at discounted prices.
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Poland Vs Netherlands Tickets on our website at discounted prices.
Spain vs Italy Spain at Euro Cup 2024 Group, Fixtures, Players to Watch and M...Eticketing.co
Euro Cup 2024 fans worldwide can book Spain vs Italy Tickets from our online platform www.eticketing.co. Fans can book Euro Cup Germany Tickets on our website at discounted prices.
Serbia vs England Tickets: Serbia Prepares for Historic UEFA Euro 2024 Debut ...Eticketing.co
Eticketing.co offers UEFA Euro 2024 Tickets to admirers who can get Serbia vs England Tickets through our trusted online ticketing marketplace. Eticketing.co is the most reliable source for booking Euro Cup Final Tickets. Sign up for the latest Euro Cup Germany Ticket alert.
Turkey's Euro 2024 Squad Overview and Transfer Speculation.docxEuro Cup 2024 Tickets
Vincenzo Montella has announced a preliminary 35-man squad for Turkey ahead of the UEFA Euro 2024, which includes three Serie A players, Hakan Calhanoglu, Kenan Yildiz, and Zeki Celik
Euro Cup fans worldwide can book Euro 2024 Tickets from our online platform www.worldwideticketsandhospitality. Fans can book Poland Vs Austria Tickets on our website at discounted prices.
2. Viamedia’s Mission Viamedia is a marketing company that specializes in “equity position” building for our clients. An advertiser’s “equity position” is the force that gets the share of the consumer’s mind… which must precede in getting increased consumer market share. By informing, persuading and reminding; an “equity position” can be built using the strengths of cable television and the Viamedia Interactive Solutions division (VIS).
3.
4.
5.
6. 86% of Mobile Internet Users Use Their Devises While Watching TV Googling random facts, checking Facebook and seeing who has tweeted in the past 30 seconds top the list of activities that they do. Source: Nielsen/Yahoo Survey, January 29, 2011 33% are using mobile apps 37% are browsing the internet 40% are social networking 56% are texting 14% 86%
7. Chrysler 200 + 1619% Volkswagen New Beetle + 271% Volkswagen Passat + 114% Hyundai Elantra + 79% Chevrolet Camaro + 69% Chevrolet Cruze + 63% Chevrolet Volt + 15% Audi A8 + 14% Television Drives Immediate Web Traffic Like No Other! Chrysler 200 + 1013% Volkswagen New Beetle + 293% Hyundai Elantra + 270% Volkswagen Passat + 229% Chevrolet Camaro + 207% Chevrolet Volt + 202% MINI Cooper Countryman + 152% Kia Optima + 145% Sources: Kelley Blue Book and Edmunds, February 8, 2011 Kbb.com and Edmunds.com Web Traffic Surge for Advertised New-Cars Immediately Following Super Bowl XLV Ads:
8. 271,838 Total Households* *Source: Service Electric Cable TV, RCN, Blue Ridge Communications, January 11, 2011 Lehigh Valley Carbon Monroe Regional Brown Daub Ford 20 mile radius
9. Source: R.L. Polk personal retail registrations that were reported by dealer. Lehigh Valley Ford Sales Pennsylvania, January-October, PA state average is 18.9% up Lehigh and Northampton Counties, January-October, PA state average is 9.6% up
10.
11. Source: Claritas 2010 Lehigh Valley Auto Expenditures Claritas provides industry-leading demographic and census data using marketing software and market segmentation services from government agency data bases.
12. Media Analysis for a Lehigh Valley Multi-Nameplate Dealer Study Period: March 29, 2010 - September 36, 2010
13.
14. Web Traffic, Ups and Sales Overall, the pattern of web traffic, to ups, to sales; parallel each other over time with several spikes. There is an increase in web traffic during weeks 11/12 and weeks 21/22. This could have increased the number of ups and led to increased sales. Spikes Spikes
15. Overall Media Comparison Cable Dramatic on/off program for beginning/end of months. Radio Somewhat less dramatic on/off program for beginning/end of months. ROP Much less volume with 5-12 per week. Outdoor (2) billboards went up in week 16, up for 8 weeks.
