Mobile phones have changed how people communicate and live over the past 10 years. It is estimated that by 2013 there will be more internet users on mobile phones than PCs. In the next 10 years, mobile phones will change how business is done. There has been a shift to connectivity being mobile, social, and location-based through mobile internet and apps. Marketers now have new opportunities to engage consumers through their mobile devices in real-time based on location.