The document analyzes the design elements of Ellie Goulding's "Bright Lights" album cover. It discusses how the sans serif font gives a youthful feel appealing to her target demographic. Ellie's name is prominently displayed in glowing text in the optical area to draw the eye. Yellow and gold tones are used throughout to tie in with the title and Ellie's hair, conveying happiness. High key lighting on Ellie's face in the imagery is used to immediately draw the eye and suggest something interesting about the singer and album worth discovering.

1. Text
The text used on the ‘Bright Lights’
album is in a sans serif style which
makes the album have a ‘young’ feel, as
this appeals to her teenage/young adult
demographic. The main text on the
cover is the artist’s name, in a large size
just below the middle of the page. An
effect has been used on the text to
make it appear as though it is glowing,
this ties in with the album title ‘bright
lights’. The rest of the text is in the
same pale yellow/gold colour but
because it is in a smaller size the glow is
less noticeable. The same font is used
throughout the digipak, however a
different style of ‘E’ has been used at
the beginning of her name as this is
iconography to the audience and makes
the album instantly recognisable to her
fans that know this design.
Design Principle
In terms of design principle, Ellie’s face is
positioned in the optical area which is the
first place the audience’s eyes are drawn to.
This has been done so that it is instantly
recognisable to the viewer who the artist.
The album also gives you an indication to
what the album might be called due to the
large amount of lighting used there. The title
and Ellies name is used in the ‘area of
orientation’ as this is the second places our
eyes natural draw towards.
Ellie Goulding – Bright Lights
Photography Lighting
The lighting is important in this digipack as it anchors
the album title and is a theme shown throughout. On
the main image showing the singer the lighting is
shining onto her face making it the first thing you look
at, this also creates the notion that something is
happening above the image that we want to find out
and buying the album may lead to this revelation.
Colour Scheme
The most recurring colour
throughout the digipack is a
yellow/gold. This has been used so
that it ties in with the title and also
Ellie’s blonde hair. Yellow also gives
connotations of happiness and this
could be reflected in her music.
White, grey and a dark green tones
are used in the foreground of the
front and back cover, this shows
consistency of house style through
the digipack. The colours are all
shown in a blurred style, this creates
the idea that the camera is out of
focus. The pallet used has a lot of
natural colourswhich creates
connotations that her music isn’t
electronic and may have some
influence of folk and blues.
Imagery
The image on the front cover is of the singer, she is facing
to the side and her hair is blown on to her face. This
image creates the idea that her album/live shows are fun.
High key lighting is used on her face shining form the top,
making your eyes immediately drawn there. Small circles
are used around her hair on the front cover to symbolise
specks of light to link in with her album title. The fact that
a light is shining down on her leads us to believe the
singer might be something special and worth listening to.