The document analyzes and summarizes the design elements of Ellie Goulding's album "Bright Lights". The front cover features a relaxed image of Ellie Goulding against calm colors to convey a carefree feeling. Her name is in a bolder font than the album title since she is the main branding. The CD cover stands out with a bright yellow color compared to the front, suggesting the album has something for everyone. Consistent text and color themes link the different parts of the digipak together while highlighting Ellie Goulding as the primary brand.

1. Ellie Goulding-Bright lights
Digipak Deconstruction

2. Front Cover

3. • The front cover for this album has one
main image of the artist Ellie
Goulding, this is because she is her brand
image. Her face is the anchorage that
people see when a product is related to
Ellie Goulding.
• The image on the front cover gives a
feeling of care free and relaxed which I
think is what the artist wants her audience
to feel when listening to her music.
Front Cover

4. • The colours used on the front cover go well with
the relaxing theme of the Digipak, there are not
harsh colours on the front cover at all.
• The text ‘Ellie Goulding’ is in a bigger and
bolder font that the title of the album which is
‘Bright Lights’. This is because the artist is the
branding identity of the album, she is the selling
point. So her name is in bold as the connotes it is
the most important thing on the front cover.
Front Cover

5. CD Cover

6. • The CD cover is the complete opposite to the
front cover, the CD has a single bright colour on
the cover compared to the mixture of calm
colours on the front colour, this I think connotes
that you can’t judge the album on the cover. Or
that the album as a bit for every one.
• The yellow used is warm and welcoming, it’s
also very eye-catching which will grab the
attention of the audience.
CD Cover

7. • The text on the CD is the same on the front of the album.
The front is that same too, I think that this links the whole
Digipak together.
• Ellie Goulding is still in a bigger font size that the album
title which signifies it importance on the album.
CD Cover

8. Back Cover

9. • The text on the back of the cover is the same front that
has been used throughout the whole Digipak, this create a
common factor on all of the panels of the Digipak.
• The colours used on the cover are the same colours used
on the front page, there are also bright lights in the back
ground which connotes the title of the album, which is
‘Bright Lights’
Back Cover