Elegant Wood Furniture is establishing a furniture manufacturing business to provide quality wooden furniture to households and offices in Pakistan. The company purchases raw materials and a production company, and rents offices to take orders. It aims to attract upper and middle class customers by manufacturing beds, dining sets, sofas, and office furniture at reasonable prices. The business is owned equally by five partners and plans to differentiate itself through innovative designs.

1. ELEGANT
WOOD
FURNITURE

2. INTRODUCTION
• Elegant Wood Furniture is establishing a furniture manufacturing
business. The company will provide to the needs of the domestic
market, selling quality wooden furniture for households and office
use. Elegant Wood Furniture wants to attract the upper class and
middle class.
• Elegant Wood Furniture manufactures furniture and then sells it to
distributor and customers.
• Elegant Wood Furniture purchase Production Company for the
manufacturing of furniture. Production Company is located at
ARAM BAGH in Karachi.
• We take two offices on rent for the booking of furniture where we
take order of the furniture one is located at KASHMIR PLAZA and
other is located at PUNJAB CHORANGI in Karachi. After that we
furnished our office and for this we buy some assets for the office
like furniture, office supplies, air conditioners, computers etc.

3. TARGET MARKETS
Potential markets for wooden furniture can be
categorized into the following;
Newly constructed house, gift on weddings,
for renovations, institutional buyers (Public
and private sector) etc. Elegant Wood
Furniture targets the customers of upper and
middle class.

4. THE COMPANY
• Elegant Wood Furniture is owned by five partners
and each partner invested equal amount of
capital in the business. Every partner will share
equal amount of profit and loss.
• Elegant Wood Furniture purchased its raw
material (cutting wood) from supplier and sells its
furniture to distributors and customer. And also
sign the contract with the contractor who
involved in the business of Furniture.

5. MARKET OFFERING
Elegant Wood Furniture is capable of
producing different types of wooden furniture
focuses on manufacturing of bed sets, dinning
sets, sofa sets, office furniture and
miscellaneous furniture (center table & tables
for sofa set etc.).We use high quality wood in
the manufacturing of furniture in a reasonable
price.

6. SWOT ANALYSIS
STRENGTHS:
• Growing Local Market both in organized and un-
organized sectors of the Furniture Industry.
• The life style of the people is improving and they are
getting more quality conscious and are willing to spend
more on their house renovation/decoration.
• Market penetration through high quality and heavy
promotional activities.
• Own designer who could help to create better furniture
designs.
• High quality furniture in a reasonable price.

7. WEAKNESS:
• New enters in market and no experience.
• Seasonal sector (especially household
furniture in the wedding season –November
to March.)
• Very strict quality control required.

8. OPPORTUNITIES:
• Increasing preference for the high quality
products.
• Construction/Renovation of houses and Offices
create new opportunities.
THREATS:
• Narrow market, as target market is high class.
• Quality & design of the Furniture needs to be
considered very closely as the lifestyle of people
is improving.
• Established competitors.

9. VISION:
Elegant Wood Furniture wanted to became a
market leader of manufacturer wood furniture.
MISSION:
Our Mission is to design and manufacture
innovative wooden furniture designed for
sleeping, living, working and dining. We offer our
clients a unique and distinct environment
inspired by the choice, simplicity, and quality of
our collections.

10. OBJECTIVES
• Establish relationship with designers of unique
fine furniture.
• Established relationship with quality
wholesales suppliers.
• To sales innovative and different design
furniture.
• Established our name and image in the
community of wood manufacturer industry.

11. STARTUP EXPENSES

13. CAPITAL INVESTMENT AND ITS RATIO

14. SPACE REQURIEMENT
• 300 yards (with covered area 9500sq. fit) land
is sufficient for furniture manufacturing unit.
• The land would be purchases in the Karachi
city. Covered areas detailed of the
manufacturing units are as follows:

15. TOTAL FACTORY COVERD AREA

16. DETAIL OF MACHINERY AND EQUIPMENT

17. FURNITURE

18. OFFICE EQUIPMENT
(for two 2 offices)

19. DETAIL OF MARKETING COST
Raw material requirements and
manufacturing cost:
As different variety of materials are used for
the manufacturing each type of furniture unit.
Following tables shows raw material and
equipment for each type of furniture.

20. COSTING BED SET SUPERIOR QUALITY

21. COSTING BED SET NORMAL QUALITY

22. TOTAL MANUFACTURING COST

23. STATEMENT OF OPERATING
EXPENSES

24. INCOME STATEMENT

25. COMMON-SIZE INCOME STATEMENT

26. BALANCE SHEET

27. COMMON-SIZE BALANCE SHEET

28. FINANCIAL RATIOS
LIQUIDITY RATIOS:
There are no liquidity ratios for this business
because there are no liabilities here.
LEVERAGE RATIOS:
Also there are no leverage ratios possible for this
business as no debt here.

30. CONCLUSION
• Elegant wood furniture is a wooden furniture manufacture
company. The company buy raw material from suppliers and
converts it in finish goods and then sells it to distributor and
customers .Elegant wood furniture target the customers of
upper and middle class. Elegant wood furniture manufactures
high quality furniture and we differentiate our product
through innovative design in reasonable price.
• Elegant wood furniture produce and sale various types of
furniture like (Kitchen furniture, living room furniture,
outdoor furniture, dinning furniture, office furniture is some
of the main products of the furniture manufacturing.).
Elegant wood furniture EAT Net income is 10027268 and we
reinvest this amount for further production.

31. THANK
YOU!!