This document introduces a company called Meubles lao space bachao that provides space-saving furniture. Their mission is to become the world's largest space-saving furniture company and provide comfortable living. They offer customizable wall beds, Murphy beds, and furniture that can be converted for multiple uses. Their target customers are young families, single adults, dormitories, and developers. They analyze their strengths, weaknesses, opportunities, and threats. Their marketing strategies include digital advertising, partnerships with retailers, and discounts for early customers.

1. Meubles
Meubles lao space bachao

2. Introduction
• As India’s population is ever growing, the living space
per person is getting lower and lower. Also people are
adopting western culture day by day, they are moving
towards nuclear family. So they cant afford big spaces to
live. But human nature is that they want everything. So
we are providing space saving furniture so that they can
get all the furniture at their place at an affordable price
with luxurious look.

3. Mission
Our mission is to become worlds biggest company of
space saving furniture and provide comfortable living to
each individual.

4. Our products
• We are basically dealing with space saving furniture. We
offer customizable and luxurious looking furniture which
saves a lot of space in your home or at your office and
are multifunctional. Some of these furniture are:
• Wall beds
• Murphy beds
• Customizable dining tables
• Customizable coffee/center tables
• Sofas with great storage
• Furniture according to the need of the customer

5. Wall bed
Murphy bed

6. Coffee table
converted to
dining table

7. SWOT analysis
Strengths
Wide range of products
Limited competition
High gross margins
Ability to sell online
Opportunities
Opening up additional showrooms
Affiliate relations with the vendors
Continued expansion for online sales
Weaknesses
Competitors can bring similar products
quickly
High transportation cost
Threats
Increase in price of inputs
Increase in competition in market
Changes in government regulations
SWOT

8. Ansoff matrix
penetration
Product
development
Market
development
diversification
Existing
market
New
market
Existing
product
New
product

9. STP
Segmentation
Geographical
demographic
Target
Urban areas
Young
families
Positioning
Medium
range and
durable
furniture

10. Target customers
Our target customers will be
• Young families with 1 or 2 children
It will have space for their children to play and will also
have storage for tidiness
• Single adults
• Dormitories/hostels/paying guest
• Developers
It will help the developers to make their apartment look
bigger and more function

11. Pricing
• The standard margins of furniture industry is 25% to
30%.
• Our pricing for product will vary from customers to
customers as we will provide them with different
solutions
• Cost of our wall bed(king size) is Rs 36000 per piece
• Adding our margin of 25% (on cost) is Rs 9000
• So the price of our product will be Rs 45000

12. Unique selling
proposition
• Our furniture will have luxurious look
• We will provide an space planner for the customers to
have the best solution possible
• Our products will be customizable
• It will save a lot of space
• It will have a long durability
• They will be easy to handle
• Delivery time will be minimal

13. Marketing strategies
• First of all we will have our own website where we will
showcase our products and customers can purchase
from that site also
• We will use the power of Digital media
• We will give advertisement on youtube and facebook.
We will create hype in social media by providing various
deals on our products
• We will give advertisement in various other websites
such as real estate sites and various other.

14. • We will be supplying our furniture to various retailers and
will provide them with good incentives so that they are
interested in selling our products.
• We will also sell our products through other furniture
websites such as urban ladder and pepper fry
• We will give our ads in newspaper
• We will give pamphlet containing our product information
and also our contact details with the newspaper. We will
be providing a flat 15%discount on the showcase of that
pamphlet.

15. • Customers will get various deals during early days of our
product. They will get 15% discount on first purchase
and also a 10% discount coupon which they can redeem
in their next purchase of our products.

16. Our competitors
• As we are creating a new product so we have a very limited
competitors at present.
• One of the main competitors is ekseption.in which is based in
Mumbai.
• Our advantage over it will be that it imports these products so
their price is too high which is not affordable by everyone. We
will manufacture the product here so our price will be
comparatively very low.
• Other competitors are
• Spacesavingfurniture.com which is situated in Chennai
• Invisiblebed.com

17. Cost of product
Materials Amount (in RS) per sqft
25mm ply 190
Laminate 180
Labor 300
Other expense 50
Total 720
Hydraulics RS 600 per piece

18. Initial capital
Furniture RS 100000
Working capital for 1st month Rs 1015000
Website development Rs 50000
Advertisement Rs 100000
Total Rs 12,65,000

19. Working capital
overhead Cost per month( in Rs)
Factory rent 100000
Godown cum office rent 150000
Staff salaries 50000
Miscellaneous 10000
Website maintenance 5000
Raw materials procurement 800000
Total working capital required Rs 10,15,000

20. Forecast
Expected sale per month(1st month) 15 units
Average price per product Rs 35000
Total sales in first month Rs 525000

21. Thank you

22. • Jay kamdar
• Akshay surana
• Pranay kumar
• Pradyuman mishra
• Nishant singh
• Sayantan basak
• Sushovan saha