This document outlines a business plan for Amazon, a furniture showroom owned by three partners in Chittagong, Bangladesh. It details the names and addresses of the partners, the nature of the furniture retail business, financial indicators like capital contributions and needed loans, industry and competitor analysis. It describes the vision, mission, products, strategic goals, business location, size, legal documents needed, procurement process, suppliers, pricing structure, promotion strategy, sales and distribution approach, organizational plan, SWOT analysis, risk assessment, financial plan including expected profits, and break-even analysis. The partners believe if all factors work properly, the business will be successful in repaying needed bank loans.

1. A New Business PlanA New Business Plan
AmazonAmazon
143, M.M.Ali road. (Near WASA square143, M.M.Ali road. (Near WASA square

2. Names and Addresses of PrincipalsNames and Addresses of Principals
 NameName: Mr .Rafee Ibne Azad: Mr .Rafee Ibne Azad
 Address: 70/A, Agrabad CDA R/a,ChittagongAddress: 70/A, Agrabad CDA R/a,Chittagong
 Phone:01822826312Phone:01822826312
 Name:Name: Mr.Zahid uddin sayedMr.Zahid uddin sayed
 House: 486; road: 10; Chawkbazar R/a, Chittagong.House: 486; road: 10; Chawkbazar R/a, Chittagong.
 Ph:01672989039Ph:01672989039
 NameName: Mr. Shahidul islam: Mr. Shahidul islam
 2,R.C. Church Road, Agrabad CDA R/a, Chittagong.2,R.C. Church Road, Agrabad CDA R/a, Chittagong.
 Ph:01871393803Ph:01871393803

3. Nature of BusinessNature of Business
 Amazon is a small business, owned entirely byAmazon is a small business, owned entirely by
three partners. It is a furniture showroom, whichthree partners. It is a furniture showroom, which
retails foreign metal, artificial and woodenretails foreign metal, artificial and wooden
furniture for office, organization andfurniture for office, organization and
households.households.

4. Financial indicatorsFinancial indicators
 Each partner contributes 15,00,000 Taka asEach partner contributes 15,00,000 Taka as
capital in the businesscapital in the business
 Mr.Rafee Ibne AzadMr.Rafee Ibne Azad 15,00,000 Taka15,00,000 Taka
 Ms.Zahid uddin sayed 15,00,000 TakaMs.Zahid uddin sayed 15,00,000 Taka
 Mr. Shahidul islam 15,00,000 TakaMr. Shahidul islam 15,00,000 Taka
 Owner capital of partners is 45,00,000 Taka.Owner capital of partners is 45,00,000 Taka.
Our business need 25,00,000 bank loanOur business need 25,00,000 bank loan

5. Industry analysisIndustry analysis
 Retailing furniture is a traditional business.Retailing furniture is a traditional business.
Traditionally furniture, be it wooden or metal isTraditionally furniture, be it wooden or metal is
sold through different outlets usually calledsold through different outlets usually called
Furniture shop.Furniture shop.
 The main volume in the industry is nowThe main volume in the industry is now
concentrated in artificial furniture. But, theconcentrated in artificial furniture. But, the
demand of wooden furniture is still big. So, thedemand of wooden furniture is still big. So, the
existing industry demands both artificial andexisting industry demands both artificial and
wooden furniturewooden furniture

6. Competitors AnalysisCompetitors Analysis
Name of Competitor Estimated Sales Share of Market (%)
Otobi 5,00,000 T.K 30%
Heritage 1,00,000 T.K 5%
Unique furniture 1,70,000 T.K. 10%
Partex 3,35,000 T.K. 20%
Ananda furniture 1,35,000 T.K. 8%
Navana 2,50,000 T.K. 15%

7. Market segmentationMarket segmentation
Otobi 30%
Heritage 5%
Unique furniture 10%
Partex 20%
Ananda furniture 8%
Navana 15%
Other 12%

8. Market segmentationMarket segmentation

9. VisionVision
 Amazon is a privately owned specialty retailer ofAmazon is a privately owned specialty retailer of
high-end office furniture for varioushigh-end office furniture for various
organizations who care about elegant officeorganizations who care about elegant office
space. Our customers are in all levels of businessspace. Our customers are in all levels of business
that can afford very high quality office furniture,that can afford very high quality office furniture,
plus a growing portion of high-end home andplus a growing portion of high-end home and
apartment.apartment.

10. MissionMission
 Amazon helps to get pleasant, productive officeAmazon helps to get pleasant, productive office
environments with well-designed furniture thatenvironments with well-designed furniture that
incorporates new technology into the classicincorporates new technology into the classic
office mode, in which real people can workoffice mode, in which real people can work
happily. We are sensitive to the look and feel ofhappily. We are sensitive to the look and feel of
good wood and fine metal furniture.good wood and fine metal furniture.

11. Products and Service Description
 Our main line is the office and fashionableOur main line is the office and fashionable
home furniture. These are elegant pieces ofhome furniture. These are elegant pieces of
office furniture designed to look good inoffice furniture designed to look good in
executive office or home office, and at the sameexecutive office or home office, and at the same
time be ideal for real use of furniture. We alsotime be ideal for real use of furniture. We also
provide complementary pieces to fill out theprovide complementary pieces to fill out the
office suite, including file cabinets, Printeroffice suite, including file cabinets, Printer
stands, and bookcases. We provide customstands, and bookcases. We provide custom
designs to fit exact measurements.designs to fit exact measurements.

12. Strategic goals and objectivesStrategic goals and objectives
 We focus on a special kind of customer, theWe focus on a special kind of customer, the
person who wants very high quality officeperson who wants very high quality office
furniture customized to work beautifully. Ourfurniture customized to work beautifully. Our
customer might be in larger corporations, smallcustomer might be in larger corporations, small
or medium business, or in a home office with oror medium business, or in a home office with or
without a home-office business.without a home-office business.
 Our marketing strategy assumes that we need toOur marketing strategy assumes that we need to
go into specialty channels to address our targetgo into specialty channels to address our target
customer's needs.customer's needs.

13. Location of the businessLocation of the business
 Choosing the right location is a competitiveChoosing the right location is a competitive
business strategy. Amazon is located in multiplebusiness strategy. Amazon is located in multiple
facilities in the West of WASA Square. Thefacilities in the West of WASA Square. The
facility includes office and workshop space,facility includes office and workshop space,
important places and access to the Dhaka trunkimportant places and access to the Dhaka trunk
road, and good parking.road, and good parking.

14. Size of the BusinessSize of the Business
 Our business is a partnership business. It has aOur business is a partnership business. It has a
showroom of 2,270 square feet and a storehouseshowroom of 2,270 square feet and a storehouse
of 5,000 square feet. It has good view fromof 5,000 square feet. It has good view from
outside through large plain glass. It has a digitaloutside through large plain glass. It has a digital
signboard at top of main door. It is wellsignboard at top of main door. It is well
decorated with many articles.decorated with many articles.

15. List of the documents to start aList of the documents to start a
business business
 TIN NumberTIN Number
 TRADE LicenseTRADE License
 Current bank accountCurrent bank account
 Partnership deedPartnership deed

16. Procurement processProcurement process
In a procurement plan, the following activities areIn a procurement plan, the following activities are
required:required:
 Information Searching from various suppliersInformation Searching from various suppliers
 Physical Verification for quality, design, quantityPhysical Verification for quality, design, quantity
 Comparing with other alternativesComparing with other alternatives
 Study all documents carefullyStudy all documents carefully
 Measure costing per unit or orderMeasure costing per unit or order

17. Name of the suppliersName of the suppliers
 Interior Heights LtdInterior Heights Ltd
 MawtsMawts
 OTOBI LimitedOTOBI Limited

18. Pricing
Pricing can vary with the design and quality.
So, we choose three categories for our pricing.
 Category 1- Higher price with high quality
 Category 2- Medium price with quality
 Category 3- Low price with quality

19. Promotion
 Our company's promotional strategy targets
potential consumers. Our company has
produced a catalogue featuring our products and
samples of our wood finishes that we distribute
to targeted consumer. The wood finish samples
are used to show customers the finishes and
stains available with our products.

20. Sales
 Our strategy focuses first on maintaining the
identity with the high-end buyer who appreciates
the best available quality, but is also very
demanding regarding computer systems and
technology.

21. Distribution
Manufacture/Importer----
Amazon----Consumer

22. Organization plan
It is a partnership business of five partners with a
written partnership deed.
Managing Director
Finance and Account Department---Procurement
Department---Sales and Marketing Department---Logistic
Department
And sales person, Clark ,Guard also added lower level
employees.

23. SOWT Analysis (SWOT)
Strength Weakness
1)Medium cost of
living
2)Growing demand
of furniture
1)Lack of
communication
2)Lack of skill labor
force

24. Risk analysis
 1.Increasing the price of purchase product from
importer.
 2.Market captured by giant competitor.
 3.Explosion of business environment in the
location.

25. FINANCIAL PLAN
 We do expect a significant increase in
profitability this year, and in the future, because
we are learning how to deal with the increasing
sales levels of selling through channels. Despite
the lower profitability levels of starting year, we
expect to pass 5% in 20017, and remain at that
level through 2018. Income statement details at
hard copy.

26. Break-Even Analysis
Computing the Break-Even Point in Sales
Where the immediate objective is to find only the sales volume that
is necessary to reach the break-even point, the procedure is:
For a month
1.Toatal expenditure is 40,000 Taka
2. Sales revenue of 2,00,000 taka on 20% profit is 2,40,000 Taka
3.Break-even point in sales: (Sales revenue – Total expenditure)
=(2,40,000 – 40,0000) Taka
=2,00,000 Taka

27. We believe that if all factors work
properly we will get success in this
plan. And successfully we will pay
the bank lone. We also hope to get
positive replay from the bank.

28. Thank You