This document summarizes the cataloging and writing services offered by Iksula. Iksula has over 70 full-time employees and handles over 150 online stores. They offer editorial content services like product descriptions, consumer reviews, and blog writing. They also offer cataloging services like building taxonomy, product attributing, and image processing. Iksula has experience across various product categories and industries. They have extensive quality processes and tools to ensure high productivity and quality in their service delivery. Iksula offers flexible engagement models including project-based, FTE-based, and per SKU-based models.
Thinking about integrating Google Hangouts Live on Air into your video content strategy? Take a look at this quick primer on the the different ways to do so.
Thinking about integrating Google Hangouts Live on Air into your video content strategy? Take a look at this quick primer on the the different ways to do so.
Homeland Tour June 2008 --------
The Wilsons Discover Sweden June 16-22, 2009
Exploring Sweden Wilson’s homeland.
Tour areas from which the Wilsons originated in Sweden: Gothenburg, Uddevalla and the Parishes of Dragsmark, Bokenas. We met wonderful relatives (3rd & 4th cousins) shared the Mid Summer’s celebrations and fun meals with singing, visited museums, cemeteries & other relevant sites which were prominent in the Wilson ancestral lives.
Mark talk at the Manchester HUG event about:
Subjective v effective design
6 Weapons of Influence
GDD (Growth Driven Design)
Growth Hacking
Conversion Rate Optimisation
UX Design (User Experience)
How to manage trade show leads and link them to CRMDoug Noftall
Discover this great tool to help you link your trade show leads to most CRM's. By allowing customers to view videos, PowerPoint presentations and PDF's directly in your booth, they can send your digitally formated content directly to them in just a few clicks. This tools has an easy CRM integration so sale staff can easily and quickly follow-up on leads while giving you extensive back-end reporting options.
Other benefits are:
- Go green and eliminate the use of paper
- Significant reduction of shipping, storage and disposal costs of printed material–all data is in one safe location
- Accessible on any computing device from smartphones to laptops
- Gives booth sales & marketing representatives the opportunity to qualify the attendee
What role does technology play in the job search for 2015? How does a job seeker emphasize the positives in technology and de-emphasize the negatives? What role do keywords play? Can social media help? All this and more...
Creating Online Product Pages that Specifiers will LoveKayley Bright
Darren Lester, CEO & Founder of SpecifiedBy, discusses the importance of online product pages and how to ensure yours are attracting specifiers to your website.
Ensuring a good product catalog is a necessity to improve a seller’s performance on e-marketplace. In this course you will learn how to make a good catalog.
2016 consumers are demanding authentic brands they can experience, not just buy from. EYStudios’ CEO Eric Yonge will show how to wow current and new customers with an engaging brand that exists online as well as offline. From improving usability to crafting an expert “voice,” Eric will reveal powerful steps that will benefit your bottom line and stun your competition!
MivaCon 2016, Thursday session 1.
Setting Product Strategy
What is a Product?
Components of the Market Offering
Durability and Tangibility
Use
Consumer Goods Classification
The Product Hierarchy (using life insurance example)
Product Systems and Mixes
Product Line Analysis
Packaging , labeling warranties
Packaging Objectives
Functions of Labels
Homeland Tour June 2008 --------
The Wilsons Discover Sweden June 16-22, 2009
Exploring Sweden Wilson’s homeland.
Tour areas from which the Wilsons originated in Sweden: Gothenburg, Uddevalla and the Parishes of Dragsmark, Bokenas. We met wonderful relatives (3rd & 4th cousins) shared the Mid Summer’s celebrations and fun meals with singing, visited museums, cemeteries & other relevant sites which were prominent in the Wilson ancestral lives.
Mark talk at the Manchester HUG event about:
Subjective v effective design
6 Weapons of Influence
GDD (Growth Driven Design)
Growth Hacking
Conversion Rate Optimisation
UX Design (User Experience)
How to manage trade show leads and link them to CRMDoug Noftall
Discover this great tool to help you link your trade show leads to most CRM's. By allowing customers to view videos, PowerPoint presentations and PDF's directly in your booth, they can send your digitally formated content directly to them in just a few clicks. This tools has an easy CRM integration so sale staff can easily and quickly follow-up on leads while giving you extensive back-end reporting options.
Other benefits are:
- Go green and eliminate the use of paper
- Significant reduction of shipping, storage and disposal costs of printed material–all data is in one safe location
- Accessible on any computing device from smartphones to laptops
- Gives booth sales & marketing representatives the opportunity to qualify the attendee
What role does technology play in the job search for 2015? How does a job seeker emphasize the positives in technology and de-emphasize the negatives? What role do keywords play? Can social media help? All this and more...
Creating Online Product Pages that Specifiers will LoveKayley Bright
Darren Lester, CEO & Founder of SpecifiedBy, discusses the importance of online product pages and how to ensure yours are attracting specifiers to your website.
Ensuring a good product catalog is a necessity to improve a seller’s performance on e-marketplace. In this course you will learn how to make a good catalog.
2016 consumers are demanding authentic brands they can experience, not just buy from. EYStudios’ CEO Eric Yonge will show how to wow current and new customers with an engaging brand that exists online as well as offline. From improving usability to crafting an expert “voice,” Eric will reveal powerful steps that will benefit your bottom line and stun your competition!
MivaCon 2016, Thursday session 1.
Setting Product Strategy
What is a Product?
Components of the Market Offering
Durability and Tangibility
Use
Consumer Goods Classification
The Product Hierarchy (using life insurance example)
Product Systems and Mixes
Product Line Analysis
Packaging , labeling warranties
Packaging Objectives
Functions of Labels
NASSCOM Design4India Design Storm: Inside out of Industrial Design & Engineer...NASSCOM Design4India
Inside out is a design ideology that takes you to the root of fruit by making deeper connections to stakeholders. Meaningful interaction is the core of great product design and the innovators are the curators, forecasters, and distributors of tomorrow’s experience. We are in a powerful position to influence users’ perceptions of the types of connections to forge the relationship with the brand. Through different design methodologies, we have that astonishing ability to see what lies ahead when others do not. This workshop discusses different design methodologies to understand stakeholders' needs and validate the solutions.
Product mix , A complete theory of Buying and MerchandisingAbhayPrabhakar5
A complete theory and research paper on Product , Product Mix and its usage.
A complete theory base for undergraduate students to study the subject of BUYING AND MERCHANDISING.
There’s a lot of speculation about open source product development. How can a product with “no IP” be competitive? What are the viable business models, when the code is freely available? And how am I supposed to build and take a viable product to market if my open source company is focused on services, not products?
The truth is, you can build — and successfully take to market — an open source product. But the rules are different, and must not be ignored. Product development is guided by different goals. Business models are based on different value propositions. And open source communities must be considered partners in the effort, not detractors or nay-sayers.
This talk will focus on three areas of open source products: product development, go-to-market strategy, and balancing product and services work. We’ll look at examples of open source products who have threaded the needle and “made it,” as well as a few that have crashed and burned. Most importantly, we’ll offer clear tips and guidance for those considering building or marketing an open source product.
Content and commerce: The way forward to engage with the consumers of the futureIksula
The very nature of consumer behaviour is at the cusp of a major shift. The smartphone generation, who have grown up with connected devices and high speed internet, now constitute a major chunk of online shoppers. Retail salespersons and word-of-mouth, the traditional sources of buying advice for consumers, have been supplanted by a far larger network of online communities, social media platforms and a deluge of user-generated content.
Brands and Retailers no longer control the narrative – it is in the hands of consumers. Modern consumers demand a rich, diverse and detailed content, and a unified experience across information channels. It is the brands’ job to keep up.
In this presentation, we discuss the genesis of this dynamic ecosystem, and how Brands and Retailers can adapt to it by keeping a flexible approach, updating their systems and processes, and leveraging user feedback and market signals to constantly fine-tune their Content Strategy.
TECHNOLOGY FOR BETTER CUSTOMER EXPERIENCE IN AMUSEMENT PARKSIksula
In Amusement Parks, physical and digital experiences are deeply intertwined, not isolated.
Each consumer is expecting a personalized experience.
An unified experience is the key, delivered through technology, content and data insight.
For more information, please write to us at marketing@iksula.com or visit our website www.iksula.com
How to enrich eRetail consumer experience | Iksula Iksula
The landscape of e-commerce is complex and comprises many types of content. Here you are dealing with product information, product images and descriptions, rich media, promotional content, and more. These content types are generated during different stages in a product’s journey (Manufacturing, Distribution, Online Sales etc.) and flow through vastly different systems like PIM, CMS, CRM etc. to serve different purposes.
This presentation will take a holistic view of the entire content journey and how it impacts each aspect of a business and what retailers and brands can do to streamline and synergize their content systems, institute content quality processes, and thus improve your consumer experience.
For more information, please write to us at marketing@iksula.com or visit our website www.iksula.com
Preparing as Entrepreneur and for Entrepreneurship. What does it take to prepare before starting a Business. This presentation can be a preparation starter kit for people looking to start their own venture.
A presentation on "How to make a presentation"Iksula
This is a presentation on the steps to follow to make a presentation intended to improve your presentation making and presenting skills.
The presentation is broken down into four main categories:
1. Things to do before making the presentation deck
2. Things to do while making the presentation deck
3. Things to do before presenting the deck
4. Things to do while presenting the deck
It depicts the importance of taxonomy for any e-commerce website and it's impact on user behavior & experience. It also exhibits key challenges for any online retailer in designing taxonomy for his/her website. The taxonomy evaluation has been done for a big online retailer from USA.
To be a good leader you need to understand key insights that help you transform from a manager into a leader. Learn what leadership means from a leader himself our President Samarjeet Singh.
E-commerce in India is still in the nascent stages taking its baby steps. It’s still a big deal for most folks to shop online. There is a chance now to strike and make it big. Customer-focused models such as Cash on Delivery, liberal returns policies, try-before-you buy is the way to succeed and Amit RG from Iksula will take you through these simple tips and tricks to leverage e-commerce
Building Blocks @eTailingIndia Jaipur Conclave Apr 2013Iksula
Iksula shares some interesting building blocks for Online Retail Start-ups. This presentation was presented by Samarjeet Singh, President & Co-founder, Iksula at eTailing India Jaipur Conclave held on 18-19 April'13.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
Accelerate your Kubernetes clusters with Varnish CachingThijs Feryn
A presentation about the usage and availability of Varnish on Kubernetes. This talk explores the capabilities of Varnish caching and shows how to use the Varnish Helm chart to deploy it to Kubernetes.
This presentation was delivered at K8SUG Singapore. See https://feryn.eu/presentations/accelerate-your-kubernetes-clusters-with-varnish-caching-k8sug-singapore-28-2024 for more details.
Generating a custom Ruby SDK for your web service or Rails API using Smithyg2nightmarescribd
Have you ever wanted a Ruby client API to communicate with your web service? Smithy is a protocol-agnostic language for defining services and SDKs. Smithy Ruby is an implementation of Smithy that generates a Ruby SDK using a Smithy model. In this talk, we will explore Smithy and Smithy Ruby to learn how to generate custom feature-rich SDKs that can communicate with any web service, such as a Rails JSON API.
Essentials of Automations: Optimizing FME Workflows with ParametersSafe Software
Are you looking to streamline your workflows and boost your projects’ efficiency? Do you find yourself searching for ways to add flexibility and control over your FME workflows? If so, you’re in the right place.
Join us for an insightful dive into the world of FME parameters, a critical element in optimizing workflow efficiency. This webinar marks the beginning of our three-part “Essentials of Automation” series. This first webinar is designed to equip you with the knowledge and skills to utilize parameters effectively: enhancing the flexibility, maintainability, and user control of your FME projects.
Here’s what you’ll gain:
- Essentials of FME Parameters: Understand the pivotal role of parameters, including Reader/Writer, Transformer, User, and FME Flow categories. Discover how they are the key to unlocking automation and optimization within your workflows.
- Practical Applications in FME Form: Delve into key user parameter types including choice, connections, and file URLs. Allow users to control how a workflow runs, making your workflows more reusable. Learn to import values and deliver the best user experience for your workflows while enhancing accuracy.
- Optimization Strategies in FME Flow: Explore the creation and strategic deployment of parameters in FME Flow, including the use of deployment and geometry parameters, to maximize workflow efficiency.
- Pro Tips for Success: Gain insights on parameterizing connections and leveraging new features like Conditional Visibility for clarity and simplicity.
We’ll wrap up with a glimpse into future webinars, followed by a Q&A session to address your specific questions surrounding this topic.
Don’t miss this opportunity to elevate your FME expertise and drive your projects to new heights of efficiency.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
State of ICS and IoT Cyber Threat Landscape Report 2024 previewPrayukth K V
The IoT and OT threat landscape report has been prepared by the Threat Research Team at Sectrio using data from Sectrio, cyber threat intelligence farming facilities spread across over 85 cities around the world. In addition, Sectrio also runs AI-based advanced threat and payload engagement facilities that serve as sinks to attract and engage sophisticated threat actors, and newer malware including new variants and latent threats that are at an earlier stage of development.
The latest edition of the OT/ICS and IoT security Threat Landscape Report 2024 also covers:
State of global ICS asset and network exposure
Sectoral targets and attacks as well as the cost of ransom
Global APT activity, AI usage, actor and tactic profiles, and implications
Rise in volumes of AI-powered cyberattacks
Major cyber events in 2024
Malware and malicious payload trends
Cyberattack types and targets
Vulnerability exploit attempts on CVEs
Attacks on counties – USA
Expansion of bot farms – how, where, and why
In-depth analysis of the cyber threat landscape across North America, South America, Europe, APAC, and the Middle East
Why are attacks on smart factories rising?
Cyber risk predictions
Axis of attacks – Europe
Systemic attacks in the Middle East
Download the full report from here:
https://sectrio.com/resources/ot-threat-landscape-reports/sectrio-releases-ot-ics-and-iot-security-threat-landscape-report-2024/
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
Neuro-symbolic is not enough, we need neuro-*semantic*Frank van Harmelen
Neuro-symbolic (NeSy) AI is on the rise. However, simply machine learning on just any symbolic structure is not sufficient to really harvest the gains of NeSy. These will only be gained when the symbolic structures have an actual semantics. I give an operational definition of semantics as “predictable inference”.
All of this illustrated with link prediction over knowledge graphs, but the argument is general.
2. • Set by Samarjeet & DJ (Ex- eBay Category Managers)
• Offices in the US, & India.
• Handling 150 plus online stores.
• Build 1 million SKUS & growing.
• 70 full-time employees and 50 Associates.
• The Iksula team has varied exposure across different verticals like,
Hardware, Tools, Furniture, Home Furnishing, Apparel/Accessories,
Consumer Goods, Automobiles, and Health & Fitness etc.
• We have extensively worked for clients from industries like
Manufacturing, Online Retailing.
About us:
3. What do we offer?
We help e-commerce players
increase their conversion
rate through great
product page content
4. We excel in “Editorial Content” and “Cataloging”
Editorial Content Cataloging
• Product Descriptions
• Category Descriptions
• Consumer Reviews
• Blog writing
• Buying Guides & How-to Guides
• Latest Launches
• Jargon Busters
• Building Taxonomy / Category
Structure
• Product Attributing
• Short Descriptions and Key Feature
Points
• Competitive Pricing
• Image Processing
• Accessory Identification for Up-Sell
A team of copy writers led by
experienced editors exposed to
international writing
An experienced team with category
specific expertise
5. • Thorough research
• Tailored to offer the most desirable shopping experience
• Seeded for SEO
• Written in a way to generate consumer interest
Product & Category
Descriptions
• Highly perceptive consumer reviews/opinions/comments
• Unobtrusively exert purchase influence on the consumer
• Cover the widest range of possibilities in the use of the
product; also expose to related items
Consumer Reviews
• Build credibility by providing unbiased & comprehensive
“expert” product information
• Include strategic keywords and links for SEO seeding as
well as traffic direction
Buying Guides / How to
Guides
• Writing daily posts/updates to the existing blogs and create
new blogs around the theme of the product/category
• Create outbound links to the product/category pages
• Creates third-party site content with high credibility that
points to the client’s site.
Blog Writing
Editorial Services Summarize the slide here
6. Cataloging
• Abundance & supply conversion rate based break out
approach
• Through detailed understanding of categories and industry
landscape
Building Taxonomy /
Category Structure
• Helping consumers find products easily through attributors /
product finders
• In depth understanding of product lines to identify right
attributes
Product Attributing
• Creating consumer interest on a product by highlighting the
key features of a product through a brief description and key
bullet points
• Deep research capabilities along with product knowledge
Short Descriptions &
Key Feature Points
• Helping consumers buy right accessories, different options
or related products from the product’s page
• Understanding across product lines to identify the right
accessories and related products
Accessory Identification
for Up-sell
In depth product knowledge to build the best catalog
7. • Cataloged more than a Quarter Million SKU’s in 2009
• We have proven expertise in the home & health categories
• USA and UK are the two key markets in which the catalogs we created are
marketed
• We have created catalogs for suppliers based out of China, Vietnam, US, Italy,
India, Taiwan and so on
• Other categories we work on: Cables ,Mobiles, Electronics, Computers, Toys &
Games
Our expertise
Bath
Bedding
Furniture
Garden
Home Appliances
Kitchen, Dining & Bar
Lamps, Lighting & Fixtures
Plumbing
Rugs & Carpets
Tools & Cables
Bath & Body
Beauty Tools
Dietary & Nutritional Supplements
OTC Medicines
Personal Care
Home categories Health
8. Our cataloging process Detailed to extract best quality & efficiency
Basic Pre-
Processing
Options
Identification
Kits
SKU
Descriptions
Kit Description,
Tagging &
Images
Options Sheets
Collections
Identification
Collection
Writing
QC
Cross Sell
Swatches
Merging Classing
Attributing
Final QC
Parallel processing
Serial processing
Imaging
SKU Tagging
Competitive
Pricing
Collection
Images
Swatch Images
Maps / Logo
Project
Delivery
9. Our Clients:
• Clients from the Top 500 List
• Worked across multiple industries –
jewelry, home improvement, technology,
gifts.(Clients across 6 countries & 4 continents)
10. Identifying and creating OPTIONS from manufacturer price sheets
Consumer Need
• Gives customer finer
choices on a product
she has chosen
Iksula Expertise
• Extensive work with
many suppliers as
well as category
understanding
enables us to quickly
identify and structure
options
Lighting Category Example
Supplier: Nulco
Product: Nulco Decorative Flush Mount
Available options
Pictured in tuscan bronze
Image caption helps customers
understand the picture better
Appendix
11. Creating product KITS
Consumer Need
• Allows a consumer to
buy an entire set of
products
• Up sell opportunity
for the site
Iksula Expertise
• Our experienced
category resources
helps identify the
products which goes
along with the main
product
1. Identify all the products
which can be kitted
together
Sofa
Cushion
Chair
Side table
Furniture Category Example
Supplier: MGM Trading
Kit: Living Room Kit
Foot Stool Coffee table
2. Also leverage category knowledge to identify
other items which could go with this kit. Eg: Chests
12. Creating CROSS SELLS on accessories and related Items
Business Need
• Cross sell related
items to increase
consumer value
Iksula Expertise
• Understand related
products or
accessories which can
be sold with the
product the customer
is currently viewing
Plumbing Category Example
Supplier: Danze
Product: Danze D500058 Single Handle Pressure Balanced Tub, Shower
Trim and Valve with Rain Showerhead from the Parma Collection
Accessories Related ItemsMain Product
13. CATEGORIZATION and CLASSING into relevant categories
Consumer Need
• Helps a consumer
narrow down on his
choice of products
Iksula Expertise
• Experienced
resources with in-
depth category
knowledge
• Detailed category
documents for
reference and training
Example: Classes & Attribute list for the Lighting Category
14. Our well trained resources ensures very high levels of productivity and
quality
Leverage tools for high
productivity
Quality
Extensive training &
documentation
• In house and available scraping
tools
• Scripts and macros for automated
data structuring and cleaning
• In house tools for detailed quality
checks
• Detailed QC processes for
• Extensive training sessions
• Documentation of category
knowledge into industry reference
documents
Bulk download, extraction and
structuring of data
No Check List Item Checked
1 Have you gone through the project mail and pricesheet in detail Manual
2
Check if overall dimension in description matches the tblproduct
dimension
TOOL
3
Enter the dimensions in description (don’t leave it blank) if it has been
entered on the tblproduct sheet. Check wether maximum height, width,
depth is greater than minimum height, width, depth.
TOOL
4
Collection Name (Description) – Check if initial letter of all the words are
in capital (Eg: Tommy Bahama – In this case T and B should be capital)
TOOL
5
Check if collection name in PrName and Description are same
Check if collection name is there in the PR name and that has to be the
first word
TOOL
6 Check if finish in PrName and description are same TOOL
7
If the sku is joined by different finishes, do not enter one specific “finish”
in PrName. PrName will not have finish details
TOOL
8
Check if dimension entered are 7“ H AND NOT 7“H (There should be
space between 7” and H)
TOOL
9 Do final spell check on all sheets wherever applicable TOOL
10
Do not leave any formula trail on the output sheet. All fonts to be in black
color (Calibri 11). No bold.
TOOL
11
If PrName is "Side Table in Cherry" then What the item is in description
should be "Side table".
If PrName is "Two Pack Table Lamp in Brown" the What the item is in
description should be "Two pack table lamp"
TOOL
Extensive quality checks using tools Regular training sessions to
improve quality
15. We offer a combination of flexible engagement models
• Project basis
• FTE basis
• Per SKU basis
We are staffed and equipped with service delivery capability
across a range of geographies and skill sets
• Dual shore
• Off shore
• Onsite
Engagement & Service models